We crafted a digital experience as flawless as the skincare it represents, merging luxury aesthetics with precision marketing. From ad funnels to analytics, every layer was built to glow with results.
Beauty by BiE, a luxury clean beauty brand, wanted to scale its digital presence and maximize ROAS without compromising on brand aesthetics. Despite strong product appeal, ad campaigns weren’t reaching the right audiences, and the conversion rate remained below potential.
The main hurdles included:
BiE needed a performance framework that could balance storytelling with data — blending emotional engagement with measurable growth.
The clean beauty market thrives on trust and authenticity. BiE already had that; what it needed was the right digital infrastructure to communicate it at scale. This opened the door for data-backed storytelling, optimized ad delivery, and customer segmentation based on behavior and purchase intent. Key opportunities identified:
We restructured Beauty by BiE’s digital growth engine from the ground up:
Beauty by BiE’s digital transformation translated into exponential business growth, with performance marketing delivering record-breaking ROAS and conversions across campaigns. Results:
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