Beauty by BiE – Skincare & Wellness

We crafted a digital experience as flawless as the skincare it represents, merging luxury aesthetics with precision marketing. From ad funnels to analytics, every layer was built to glow with results.

Scope
  • D2C Growth Strategy
  • Performance Marketing
  • Website Optimization
Use Case
  • Customer Acquisition
  • Retention Marketing
  • Brand Awareness
Industry
  • Skincare & Beauty
  • Luxury E-commerce
  • D2C Retail
Tools Used
  • Meta Ads Manager
  • Google Ads
  • Shopify Analytics

The Challenge

Beauty by BiE, a luxury clean beauty brand, wanted to scale its digital presence and maximize ROAS without compromising on brand aesthetics. Despite strong product appeal, ad campaigns weren’t reaching the right audiences, and the conversion rate remained below potential.

The main hurdles included:

  • Low ROAS from broad targeting and limited remarketing depth
  • High Drop-off Rates on product and checkout pages
  • Underutilized Audience Data, leading to missed retargeting opportunities
  • Fragmented Brand Messaging across campaigns

BiE needed a performance framework that could balance storytelling with data — blending emotional engagement with measurable growth.

The Opportunity

The clean beauty market thrives on trust and authenticity. BiE already had that; what it needed was the right digital infrastructure to communicate it at scale. This opened the door for data-backed storytelling, optimized ad delivery, and customer segmentation based on behavior and purchase intent. Key opportunities identified:

  • Refine targeting using lookalike and high-intent
  • Reimagine ad creatives to mirror BiE’s luxury
  • Strengthen retention with remarketing and loyalty-driven campaigns
  • Implement performance analytics for real-time ROI visibility

What We Did

We restructured Beauty by BiE’s digital growth engine from the ground up:

  • Full-Funnel Campaign Strategy: Built audience layers across awareness, consideration, and conversion stages.
  • Creative Optimization: Development: Designed high-performing ad sets focused on hero products and clean beauty storytelling.
  • Retargeting Framework: Deployed dynamic remarketing and repeat buyer campaigns
  • UX Enhancements: Marketing: ExOptimized the storefront for speed and checkout simplicity.ecuted conversion-focused campaigns driving qualified traffic and sales.
  • Performance Tracking: & Tracking: Integrated conversion tracking and UTM analytics for data clarity.

The Outcome

Beauty by BiE’s digital transformation translated into exponential business growth, with performance marketing delivering record-breaking ROAS and conversions across campaigns. Results:

  • +940% ROAS Growth, driven by full-funnel optimization and audience refinement
  • 10.6× Increase in Conversion Rate, with frictionless shopping experiences
  • 36.9× Expansion in Customer Base, through strategic scaling of paid campaigns retention-focused campaigns
  • Consistent Growth in Returning Customers, powered by personalized retargeting

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