What is the first thing that comes to your mind when you want to find an answer to something? Like a flat tire or calorie count in a burger? My best guess is, you GOOGLE.
Nothing is different when it comes to shopping. At least 81% online shoppers and 89% B2B buyers turn to Google when they are looking for something specific, or even generally window shopping. So, it is safe to say that without any assistance from Google, your business may not seem to be fruitful in the long run.
If you are new to the line of business or do not know how to strengthen your online presence, read on.
What is SEO?
In simple words, SEO (Search Engine Optimization) is a strategy that makes sure your name comes up with someone googles the kind of product or service you have to offer. SEO focuses on improving your company’s visibility in organic search results. It assists brand in ranking higher than the competitors to drive in more visitors and increase the chances of sale. All in all, SEO thrives on visibility and ranking. Hire Professional SEO Company in USA
Core Components of an SEO Strategy
For optimization, every business/site has to focus on three key areas –
Technical Setup – The setup for a web page is different for a search engine as compared to you. When you look at a page, it displays colors, texts, and graphics. But the case is quite different for Google. It sees nothing but text. So, if there is any element that cannot be converted into text, that would be identifiable for the search engine. This is where the technical setup comes into play. Also known as On-Site Optimization, a technical setup ensures that that your web pages and website let Google scan as well as index them smoothly.
Content – People always look for content when they use Google. Content can be in various forms – text, graphic, or video. At the end, everything is content. SEO helps your website and web pages gain search visibility. Its process begins with keyword research. The first step is to identify the words and phrases that your potential customers would be searching. When you use those words and phrases in the content, the chances of appearing on top of the search results increase multifold.
The process of acquiring backlinks is called link building. It requires strategic thinking, creativity, and patience. For generation of quality links, developing a proper link building strategy is important. You can do it through –
Without positioning your content in search results, a business would not be able to survive for a long time. So, to increase your visibility and popularity chances, it is important to spend some time and resources on SEO.