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Scope
  • Website Optimization
  • Conversion Boost
  • Performance
Use Case
  • Conversion
  • Engagement
  • CRO Audit
Industry
  • E-commerce
  • Fashion Retail
  • Shopify Platform
Tools Used
  • Google PageSpeed
  • Insights
  • Lighthouse
  • Google Tag Manager

The Challenge

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The opportunity

Jockey.in faced significant operational inefficiencies due to a cumbersome custom e-commerce system. The existing setup made it difficult to implement new features quickly and maintain a smooth user experience. Key challenges included

  • Legacy System Limitations: The old custom platform was inflexible, slowing down updates and improvements.
  • Complex Integrations: Connecting CRMs, ERPs, payment systems, and loyalty programs created technical roadblocks
  • Data Migration Complexity: Handling vast product catalogs and historical order data required meticulous planning and security.
  • User Experience Overhaul: Balancing aesthetics, performance, and usability across devices was essential.

Jockey partnered with Foreignerds Inc. to migrate to Shopify Plus, aiming to enhance performance, scalability, and customer satisfaction.

What we did

We created a strategic roadmap to revamp Jockey.in with a focus on performance, scalability, and user experience.

  • Strategic Planning: Analyzed business goals and user pain points to design an effective execution plan.
  • Design Excellence: Delivered responsive, user-centric designs optimized for all devices.
  • Seamless Integration: Connected CRM, ERP, payment, loyalty, and logistics systems within Shopify Plus
  • Data Management Securely migrated extensive product and order data with full accuracy.
  • Custom Features: Implemented omni-channel order routing (ClickPost APIs), OTP login (Gupshup APIs), employee discounts (HR Mantra), gift cards & vouchers (Magicpin, Qwikcilver), and a bra size calculator with ROAS-based product display.
  • Quality & Support: Ensured flawless performance through rigorous testing, continuous monitoring, and post-launch optimization.

The outcome

The migration to Shopify Plus resulted in transformational improvements across all key metrics:

  • 85% Reduction in Operational Costs — demonstrating Shopify Plus’s cost efficiency
  • 50% Improvement in Website Performance — faster operations and enhanced customer experience.
  • 55% Increase in Business Volume — post-migration growth fueled by better UX and streamlined operations
  • 2× Faster Implementation — new features and products could be added twice as quickly

Jockey.in successfully evolved into a high-performance, scalable, and customer-centric e-commerce platform.

The Results

85%

Cost Reduction

50%

Performance Boost

55%

Business Growth

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