SEO Strategies

6 Amazing Facts about Search Engine Optimization

January 28, 2021

8 min read

6 Amazing Facts about Search Engine Optimization

SEO (Search Engine Optimization) helps in improving the website ranking on different search engines. It is a dynamic process, and digital marketing experts stay tuned for the latest and trending SEO techniques for the best result. Skipping the updated SEO methods may somewhere impact your desired results. SEO may look quite complicated, but when you explore it, […]

SEO (Search Engine Optimization) helps in improving the website ranking on different search engines. It is a dynamic process, and digital marketing experts stay tuned for the latest and trending SEO techniques for the best result. Skipping the updated SEO methods may somewhere impact your desired results. SEO may look quite complicated, but when you explore it, things seem to be easy.

But there are a few interesting facts about SEO that people are unaware of. Here we are with some of the unknown and interesting facts about SEO. Try these

1 – Duplicate Content is Bad but not always

Plagiarism is strongly forbidden but not as much as you think. Duplicate content never decreases your website ranking as much as you think. All thanks to canonical tags that enable you to republish your write-ups on your website. You can complain or report the websites that use your content without reference, but it has nothing to do with your ranking on search engine results.

2 – Multiple Incoming Links Never Contribute to a Good SEO

Having internal links or incoming links is a good SEO practice to gain a top ranking in SERP. But do you know that links have an authority issue? If you are using multiple backlinks from irrelevant domains, you are likely to lose your rank in search engine results. Search engines prefer websites and content with quality and not quantity.

3 – Content must be Relevant

You are advised to use relevant content and do not use irrelevant content. People often add unnecessary content just to increase the word limit. Refer only to those websites that are related to your content. Things such as Page titles, Alt attribution, and subheads must be associated with the website. Keep it short and simple for your audience.

4 – Links are Handled Differently by different Search Engines

It is possible to rank high in SERP without links. The biggest search engine in Russia, Yandex does not consider links while ranking the website. Google also prefers to rank those websites on top that are helpful for the users rather than links.

5 – Object Detection in Images Plays an Important Role while Ranking

Try adding object detection in images to enhance your website ranking. Search engine algorithms can easily identify the objects in the image, so try adding them for better ranking. Images with titles and alt tags are traditional SEO practices but now object detection also plays an important role in ranking.

6 – A Video on the Homepage is something you can’t Miss

The audience prefers videos rather than boring content. Today Youtube has managed to be the second-largest search engine in the world. Video advertising and marketing are also increasing rapidly, so to ensure heavy traffic on your website, insert or embed a video as soon as possible. Research and studies show that videos have 41 times higher CTR (click-through rate) than text. Videos will definitely increase your website ranking and traffic.

These are some of the interesting and lesser-known facts about SEO. Some of you might already know it, but the ones unaware of it must try it for the best result. We recommend you follow the trending and latest SEO practices for higher ranking. SEO is a gradual process and won’t show the result overnight. Contact a reputed digital marketing company for quality SEO services.

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Digital Marketing

The Best Social Media Platforms for Your Digital Marketing Strategy

January 20, 2021

8 min read

The Best Social Media Platforms for Your Digital Marketing Strategy

Over the past few years, social media has shown remarkable results in marketing. Irrespective of any industry or sector, social media has the power to connect you and your business to the target audience. Different social media platforms enable you to accomplish your desired business and marketing goals. But the question arises, how to choose the best social platform for a perfect digital marketing strategy? You must try Facebook if you are a new player in the game. But if you are already in the game, you should try some other platforms to get more and more audience for your product or service. People are diverse, and they prefer different social platforms as per their needs and requirement. But before drafting a social media strategy you must have an answer to these questions:

Who is your target audience?
What message should be sent to your target audience?
What is your business goal?
Where does your audience go for the content?

If you have the answer to these questions, then you have covered half of your way. Now you have to pin out the best platforms for your digital marketing strategy. Let us explore some trending social media platforms for marketing.

1 – Facebook

With over 2.45 billion monthly users, Facebook tops the list of social media marketing platforms. Facebook Ads Manager allows you to connect with your target audience based on age, location, job, gender, etc. It also focuses on factors such as purchase behavior, interest, and device usage. Moreover, Facebook pixel helps you target the audience who visited your website by providing their phone numbers and email id.

2 – Instagram –

Purchased by Facebook in 2012, Instagram has 400 million monthly users. Over 80 million photos are shared per day. It has the same advertising technique as Facebook. It offers you to showcase your business in a more customized way. You can enjoy various free tolls and enhance your audience engagement. Try shifting on Instagram after Facebook.

3 – YouTube –

YouTube offers a different advertising service as compared to Facebook and Instagram. On YouTube, you can upload countless videos, share on the various social media platform, and embed them on your website. Being a product of Google, YouTube helps in SEO and other digital marketing strategies. With over 1.8 billion monthly, it offers a large audience for your product or service. When it comes to lead generation, YouTube is much effective than Facebook Ads.

4 – Google My Business –

Google My Business offers something that Facebook, Instagram, and YouTube fail to offer. It may not be regarded as a social media platform, but it positively impacts your search engine ranking. It also provides an opportunity for internal links and backlinks.

5 – LinkedIn –

Other platforms are social, but LinkedIn is quite professional. It helps you in updating your customer, connecting with industry professionals, and recruiting new members. As said by Forbes, “LinkedIn is one of the best platforms for generating leads and now makes up 46 percent of the social media traffic generated to company websites for B2B firms.”

6 – Twitter –

If you want to be on the list of trending items, you must try Twitter for your business. You can easily win the trending race by using hashtags. Moreover, these hashtags allow you to reach your potential audience instantly. Twitter allows you to observe your positive and negative followers. Apart from it, you can use the platform to provide customer services.

Apart from digital marketing and SEO, SMO plays an important role in building brand value. Try these platforms while drafting perfect marketing strategies. Select the best digital marketing company for effective SMO and SEO services.

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Digital Marketing

Paid Campaigns vs. Organic Seeding

January 13, 2021

8 min read

Once a business goes online, there is only one question in the owner’s mind; how to spread awareness? How will people know that this business exists? Social media management and influencer marketing play a key role in answering this question. Whether it is Instagram, Facebook, Twitter, or YouTube, these two things have to be put […]

Once a business goes online, there is only one question in the owner’s mind; how to spread awareness? How will people know that this business exists?

Social media management and influencer marketing play a key role in answering this question. Whether it is Instagram, Facebook, Twitter, or YouTube, these two things have to be put to use. For this purpose, every digital marketing agency in Chicago and other cities is coming forward to help businesses.

There are two methods for collaboration with content creators or influencers – paid campaigns and organic seeding. Today, we will discuss these methods in detail. That will help you know which one to choose for your company.

A paid campaign is a contract formed between the influencer/content creator and the brand. Once this contract is signed, the social media influencer has to share the content with the brand for approval. Once it is approved, the content has to be shared on a specific date which both parties agreed upon.
Organic seeding is a process where the brand products are sent to the influencer on a “gift basis”. Here, the influencer promotes that gift on his/her social media handles through independent decisions.

Defining Client Goals and Budget

A brand should always consider two factors before deciding the route it wants to take – goal and budget. It should also know –

What do they think a successful campaign looks like?
What is the result they are expecting out of an influencer campaign?

Once these questions are answered, the brand can fix the budget for its campaign.

This allocation of the budget will help decide the number of influencers required for the campaign and the type of campaign to be created.

If you do not have a sufficient budget for a paid campaign, organic product seeding is always an option. It acts as the perfect opportunity to deliver the products to the influencers and receive feedback. Also, there is a chance that your products will be posted on their social media at zero cost.
In case there is a sufficient budget for paid campaigns, you can determine the number of influencers required. The cost of micro-influencers (up to 100k followers) is lower than macro-influencers (100K-1M+ followers). So, ultimately the number and type of influencers depend on your goals. What would you prefer? A couple of influencers talking about the brand continuously or a lot of influencers promoting the brand?
The advantage of a paid marketing campaign is to gain control over the kind of images and messages an influencer posts on the social media handle. As a brand, you can position yourself in the market in whichever way you like. When you opt for paid campaigning, you have a complete right to review the post of an influencer before it goes live.

Payment to Influencers

Once the budget for your marketing campaign has been fixed, it is time to decide on the payment of influencers. For this you have to get in touch with the influencers you feel will promote your brand in the best manner. Depending on the number of followers, the charge list of a social media influencer will increase. So, choose wisely!

Are Influencers the Right Choice?

See if the influencers you have selected are a fan of your brand. If so, they must have used and promoted your product in the past (organic seeding). Also, there must be a swipe-up link from where the followers can check out the products and buy them themselves.
Make sure that the content posted by influencers aligns with the brand strategy. If your brand/product is targeted to a certain niche, check whether the influencer is targeting it or not. This helps the posts look more organic and less paid. Also, make sure that the influencer you have hired hasn’t collaborated with the competitors.
Last but not least, check the engagement of the influencer. If your influencer has a high engagement rate, your brand will gain more recognition. Some influencers have a lot of followers but there is no user interaction. In this case, the possibility is that the followers are “bots”.

Paid Campaigns & Organic Seedings – You Need Both

Both paid campaigns, as well as organic seedings, are essential for a brand to grow. Paid campaigns allow complete control over the goals and messages of the brand. Organic seedings help build up a relationship with influencers and make their followers aware of the brand.

A combination of both things is the key to a successful digital marketing campaign. Every digital marketing agency in Chicago will advise you to choose a combination of both. Foreignerds Inc. helps brands get in touch with influencers and their followers. If you are looking to create a lasting bond with online users, let us help you. We promise to get you the desired ROI. To know more, contact us today!

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SEO Strategies

Top 5 SEO Techniques of 2021 to Ensure Higher Rankings

January 7, 2021

8 min read

Top 5 SEO Techniques of 2021 to Ensure Higher Rankings

Google has slowly creped up and becomes one of the most important parts of our lives. This search engine platform experiences more than 3.5 billion searches every day. If you want to make sure that visitors connect to your website, you have to play by the rules of Google. Also, if you want to be […]

To do this, one of the most important steps is to know the SEO techniques meaning first.

Recommended Blog: 10 SEO Techniques to Increase Organic Traffic in 2021

What are the SEO Techniques?

SEO techniques are nothing but the steps taken in order to improve the Search Engine Optimization for your business. By making small changes to the content of your website, you can see a certain increase in website traffic.

Let’s see how you can improve SEO in 2021 to ensure higher rankings –

Select a Program to Integrate with Google Analytics

One of the best ways is to understand the way Google Analytics work. It is a helpful tool that understands the website and assists in making data-based decisions. Track metrics do not only help understand your ranking but your audience as well. These metrics include –

Browsers Used: Google Analytics is helpful in detecting the browsers used by your customers. It helps you improve the experience of customers as the focus is on designing the web for those particular browsers.
Devices Used: Just like browsers, if you know the most popular devices used by the customers, that would be helpful as well. Some sites focus on becoming web-friendly whereas some are more mobile-friendly. If you understand the metrics of the website, your content can be tailored accordingly.
Understand the Competition: Google Analytics help in providing insight into the competitor traffic. It will help you deal with the content and ways to outrank the competitors.
Traffic: Google Analytics will inform you about the place from which your website viewers are coming. If you use this data, it can be helpful in determining the social media platform used by those viewers to reach your website. It will help in investing in the right social media campaign.

Identification of Low Performing Pages and Revamping the Content

Those content marketers who are able to develop high-ranking content know how to deliver engaging content. They follow the conversations and trends for new ideas. There is a content audit tool that can identify low-performing pages through some of the following data points –

Oldest pages
Minimal backlinks
The low number of shares
Low organic traffic
Low word count content

You can use these points to improve the content. If you create a content plan depending on the interest of the audience, you would be able to engage them.

Primary and Relevant Secondary Keywords

One of the most important SEO techniques in digital marketing, keywords should always be carefully researched. They not only develop the framework for your content but also help you understand the requirement of your audience. If you are able to understand the keywords suitable for the target audience, you can develop an effective content strategy to boost SEO. But there should always be a balance between everyday language and keywords. The content should have a natural flow and not come across as forced. If you get indulged in keyword stuffing, that can be bad for your website.

Diversify the Backlinks

This is one of the important off-page SEO techniques. Even if you have tick-marked all the on-page SEO steps, this strategy is still essential. Backlink diversity is related to two sources –

Type of Backlink: Backline can be a nofollow or do-follow. Dofollow generally has more weight.
Origination of Backlink: While promoting the content of your website, if you are targeting the publisher to run the story, the site which links your content would be considered the source of your backlink. If you want to find the right backlinks, you can always take the help of the backlinks analytics tool. This tool would help you identify the referral domains.

Use Header Tags to Target the Snippets Featured by Google

It is another one of the important types of SEO techniques. While developing the content for your website, you have to be sure about the content structure of every page. The content of every page should be logically organized, i.e., the most important information should be on the top. Approximately 80% of readers decide if they want to continue reading at the top of the page. But Google does not categorize your content on that basis. It takes a look at the entire article. So, always lay out your page accordingly. If you want to get the most out of keywords, consider adding jump links to your top content. It makes the reading experience fun for your audience. It would also help you use the header tags creatively. Use header tags so that the search engines can understand the content better. They inform you about your content.

Optimization of Images

Not a lot of users pay attention to images when it comes to boosting SEO. But if focused upon, image optimization can drive traffic to the website. Optimization of images helps improve the ranking and visibility of your website on Google.

Image optimization helps in –

Breaking the text stereotype
Aligning with the future goals of Google in terms of visual searching
Giving improved context to the content of your website
Allowing readers to understand the written content in a better way

Improve SEO Results

Content is now produced and published so quickly that search engines are working hard to rank every website on the internet. You cannot spin the SEO world towards your company overnight, but some adjustments would always go a long way. Use the right SEO techniques and tools to see your ranking improve every day. The SEO techniques 2021 by Foreignerds Inc. would definitely give your website the nudge it requires. Contact us today to know more!

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6 Amazing Facts about Search Engine Optimization

1 – Duplicate Content is Bad but not always

2 – Multiple Incoming Links Never Contribute to a Good SEO

3 – Content must be Relevant

4 – Links are Handled Differently by different Search Engines

5 – Object Detection in Images Plays an Important Role while Ranking

6 – A Video on the Homepage is something you can’t Miss

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Why Environmental Responsibility Matters for SEO Success

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Paid Campaigns vs. Organic Seeding

Defining Client Goals and Budget

Payment to Influencers

Are Influencers the Right Choice?

Paid Campaigns & Organic Seedings – You Need Both

You May Also Like

Digital Marketing Strategies Employed by Online Casinos

Why Environmental Responsibility Matters for SEO Success

How SEO Helps Small Businesses Compete with Big Brands

Ready to Transform Your Business with AI?

Top 5 SEO Techniques of 2021 to Ensure Higher Rankings

Recommended Blog: 10 SEO Techniques to Increase Organic Traffic in 2021

What are the SEO Techniques?

Select a Program to Integrate with Google Analytics

Identification of Low Performing Pages and Revamping the Content

Primary and Relevant Secondary Keywords

Diversify the Backlinks

Use Header Tags to Target the Snippets Featured by Google

Optimization of Images

Improve SEO Results

You May Also Like

Know How to Choose an SEO Agency for Your Business Goal

7 Reasons Why Your Business Needs SEO

SEO for Startups: A Complete Guide for Optimizing Your Startup’s Website

Ready to Transform Your Business with AI?