Digital Marketing

10 SEO Techniques to Increase Organic Traffic in 2021

December 30, 2020

8 min read

10 SEO Techniques to Increase Organic Traffic in 2021

As you look forward to 2021 with new hopes and dreams, it is also important to consider your website. You may have already worked through the basics but there are a few SEO techniques in digital marketing to help grow the organic traffic for the website. Here are the top 10 SEO trends 2021 will […]

As you look forward to 2021 with new hopes and dreams, it is also important to consider your website. You may have already worked through the basics but there are a few SEO techniques in digital marketing to help grow the organic traffic for the website.

Here are the top 10 SEO trends 2021 will require to improve the performance of your website. These trends will become part of your core SEO strategy 2021. If you work on them, the traffic and visibility for the website can be significantly improved. Let’s have a look at them –

Best Performing Pages of Your Competitors

If you know about the SEO strategy of your competitors, you can definitely improve the performance of your own website. Take some time and figure out how and what is working out for your competitors. Analyzing the top pages by your competitors would help you find –

Keyword and content gap
Link gap
Keyword cannibalization (if more pages on your website have the same target keyword)
Opportunity for content improvement

Use Keyword Gap Analysis to Inform the Content Strategy

If you want to create a content strategy as a part of SEO techniques and tools, always focus on –

Optimization of an existing website – This is one of the most effective techniques. It is easy to improve the already-existing content. At some point, all your pages would be optimized
Creating new content – This is another step that you should consider. But remember to be careful while creating new content. You should always be clear about the purpose of the content. Plan out the content strategy carefully and create new content.

If you use keyword gap analysis, it would help you check out the keywords that are used by your competitors but not you. Fill in the gap by using those keywords in your topics.

Use Digital PR for Authority Backlinks

One of the biggest challenges for SEO is to earn the authority backlinks. Creating backlinks is one of the most important factors for Google ranking. Although there are multiple link building strategies, it is still difficult to scale these strategies.

One of the best tactics is to use digital PR. Think of it in this way – if you are creating and promoting the content to publishers, they would want to cover and link in their articles.

This content will include –

Research studies
Infographics
Expert insights
Tools and calculators

Digital PR is about promoting assets through an outreach strategy. Apart from authority backlinks, digital PR is also helpful in –

Increasing brand awareness
Driving traffic
Creating social engagement
Generating sales
Putting yourself in front of the customers

Improve Organic CTR through PPC Testing

Click-Through Rate is considered as a ranking factor. Your site’s CTR gets affected by meta description and title tag. You can keep both of these under control but you still don’t know which meta description or tag would deliver high CTR. For that, you have to put them to test through PPC. You can upload a budget and set up ads to test the results for different descriptions and titles. If you have sufficient clicks on the ads, you can rewrite the descriptions and tags to improve the organic CTR.

Optimization of “People Also Ask”

One of the latest SEO trends 2021 would observe is the utilization of “People Also Ask”. Search engine result pages (SERP) with this trend has increased by about 40% for mobile as well as desktop. In case you are not familiar with what “People Also Ask” is, it is the set of questions that appear on the SERPs. You should pay attention to it because –

It helps you rank twice on a single page
It helps you appear prominently on top of the SERP
It might come across as useful in answering the questions that Google might find difficult to interpret.
Steal the Broken Backlinks of Your Customers

It is not easy to build good-quality backlinks. So, if you find any broken links of your competitors, use them to your advantage. You basically have to identify the broken links, create content that would fit in those links, and try to get it pointed at your content. The easiest way is to find the links that lead to 404 pages on the website of your competitors.

Use the Supporting Content for Topical Expertise

For every query of the audience, Google wants to show the best results. That’s why, you need to optimize the entire topic, not only keywords. In order to rank at the top for the main keywords, you have to demonstrate topical expertise. So, it is always necessary to understand the concept of supporting content. This content adds depth to the site and shows Google why you are an expert in a particular field. Supporting content may not drive a lot of organic searches but it would help the main pages rank high.

Optimization of Image Searches

In case your entire focus is on the optimization of only content, chances are that you are missing out on some of the best opportunities. When you optimize image searches, that helps increase the traffic from those sources which aren’t considered by the competitors. In today’s world, visuals are a great deal. A lot of you would probably think that image SEO is about tagging the images with alt tags. But if you want to optimize the images properly, here are some things that you should consider –

File names
Alt tags
Reduced file sizes
Resizing images to the required dimensions
Creation of image sitemap

Conclusion

If you are finding the best SEO techniques 2021 would ask you to follow, contact Foreignerds Inc. We would help implement the best tools and techniques to improve organic traffic.

Take some time out to go beyond the basic measures that are overlooked by your competitors and watch the site succeed. Contact us today to know more about which SEO techniques are popular!

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Digital Marketing

Digital Marketing for SAAS Companies

December 28, 2020

8 min read

Earlier, if you build something to solve customers’ problems, it used to be a win-win situation for everybody. Today, a lot of marketers face competition. This is why their digital marketing campaigns are focused on being better than the competitor. SAAS (software as a service) companies are not less than anyone. So, what are the […]

Earlier, if you build something to solve customers’ problems, it used to be a win-win situation for everybody. Today, a lot of marketers face competition. This is why their digital marketing campaigns are focused on being better than the competitor. SAAS (software as a service) companies are not less than anyone.

So, what are the key strategies for SAAS Company in a competitive situation? Let’s discuss the SEO trends 2021 SAAS companies have to follow in order to create a successful campaign –

Organic SEO

Since we are talking about SEO trends, how can we forget the organic SEO process? This is one of the most effective options for SaaS companies. Investment in powerful SEO content is really attractive if the outcomes are positive. Keep in mind the following –

Strong PR strategy
Keyword research and systematic prioritization
Optimization of the pages using keywords
Content planning

Brand Remarketing on Facebook, Google Display, and LinkedIn

Remarketing targets the audience that has already visited your website. The main aim is to show them ads for attraction. If you target an audience on social media platforms like Facebook and LinkedIn, the ROI would be high. This kind of strategy is most effective when the traffic on your website is already high.

Paid Searches

The key to paid searches is that you should first research the keywords and then construct a comprehensive campaign. You can use targeting strategies like search remarketing. Here, the customers who have already visited your website will find you when they are typing something related to your products/services.

Facebook

Facebook is not really appreciated by B2B marketers. This platform provides built-in lead forms that get filled up with people’s information and you do not require to create a specific landing page. You can get a customer list, market the services to those customers, and target the same kind of audience. Facebook helps SaaS companies in targeting the right customers.

Google Display Network

Everyone is familiar with the banner ads on Google. This platform has been evolving and there is now so much more available than traditional methods. When you select a list of keywords, Google shows ads to people who are looking for similar things.

Webinars

One of the great methods for educating potential customers, webinars uses the leadership method. It does not talk about a particular product but rather the industry trend itself. Webinars are simply like white papers; you want people to think and not buy. Buying will be an automated process afterward. This is a challenging process but most appreciative for SaaS companies.

Offline Channels

Apart from Google, you can get cheap leads through traditional methods like trade shows. Depending on the level of competition in the market, you can organize these shows. Is any of your competitors involved in print advertising? If not then that is what you should be rooting for. It will get you noticed.

Buying Leads

A competitive software market is where a lead-generation company comes and takes over Google search results. Companies like GetApp, Capterra, and G2 Crowd use CTA to sell the lead to different vendors. These leads ultimately result in sales. If you buy the leads from these sources, you will get to know what the cost per lead for your industry is. SaaS companies should invest at least a 10-20% budget towards buying the leads.

Conclusion

The key is to run different campaigns across platforms and see what works and what doesn’t. no single marketing channel will be the best. So, the best idea is to put a multichannel program in action. If there is anything digital marketing trends 2021 predictions have taught us, it is to not let go of an opportunity. Still not sure how to create the right digital marketing strategy for your SaaS company? Contact Foreignerds Inc. today.

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Technology

Google Stopped Working Without Prior Information And We Stopped Working From Home And The Office

December 14, 2020

8 min read

Google Stopped Working Without Prior Information And We Stopped Working From Home And The Office

Just another day while I was working on my laptop using Google Drive, Google Sheets, Google Docs and several other apps and services provided by Google, I was interrupted without any prior notice..by Google itself! I lost connection and refreshed several times till I failed to restore the connection for accessing the Google Doc on which I was working. I restarted the laptop and I failed to view the Google Doc. Shockingly, I called my senior to inform her that I cannot log in to Gmail and I got to know that at the same time around 5.30 pm today i.e. 14.12.2020 Google suddenly went down temporarily and all the services were shut down for about an hour.

Recommendations –Google to Rollout a Core Algorithm Update December 2020

Yes, it happened with many of us whether we are working from home or the office when almost it was time to submit our day end reports, all the services and apps provided by Google were not accessible and failed to operate. Many businesses might have hampered, while some got ‘’time-off’’ to refresh. However, as of now, no information is available online at search engines, news channels or social media pages. This move by Google surely came as shocking ‘’surprise’’ and became the most talked about topic of discussion amongst employees next to the Coffee machines at workplaces.

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Google Updates

Google to Rollout a Core Algorithm Update December 2020

December 9, 2020

8 min read

Google to Rollout a Core Algorithm Update December 2020

On December 3, 2020; Google decided to roll out a new algorithm update. They announced about the same and their guidance about this new update was the same as ever. In the calendar year, this is the core algorithm update by Google. Google tweeted about it saying that this is the December 2020 Core Update. […]

On December 3, 2020; Google decided to roll out a new algorithm update. They announced about the same and their guidance about this new update was the same as ever. In the calendar year, this is the core algorithm update by Google.

Google tweeted about it saying that this is the December 2020 Core Update. It was rolled out around 1 pm. It has advised all those who were negatively impacted due to old algorithm updates. They offered a list of questions that people should consider in case they are hit by the core update.

Why Care About a New Core Update?

As soon as Google updates the search ranking algorithm, it will change the way your site responds in the search results. If you know when Google rolls out a core update, it gives you some time to put things into perspective. You will be able to see if something changed on the site or anything Google changed during its ranking algorithm. If you know that today Google is rolling out a core algorithm update, it will help you keep an eye on the rankings and analytics.

Impact – Negative or Positive?

Sites have been negatively impacted in the future due to core updates rolling out. If a site does not do anything concrete to optimize the content, the results will always reflect at the end. A site will always gain or drop any search rankings. It all ultimately depends on the content’s relevancy. If the content is relevant, your site rankings will move up. On the other hand, if the content is irrelevant, the site rankings will go down. For example, if you are adding up content about business, it should be focused on remote working to improve ranking. You always have to reassess the content to match with the new core algorithm.

Foreignerds Inc. – Do check out the new Google algorithm core update and find out how you can improve the content and increase the ranking!

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SEO Strategies

Outsourcing SEO Services: Benefits & Advantages

December 7, 2020

8 min read

Outsourcing SEO Services: Benefits & Advantages

As a company owner, you need to make sure that everything runs smoothly and effectively. One such thing is the marketing campaign for your business. It is almost impossible to execute an effective marketing strategy without the right kind of elements such as SEO (Search Engine Optimization). If the work is not optimized, it means that effective planning is going to complete waste. So, how can you make the most of your presence online? You can do it through in-house marketing or outsourcing SEO.

Although a lot of people consider opting for in-house marketing, outsourced SEO is really beneficial, especially when it comes to small businesses. This is why a lot of SEO services in USA are gaining popularity nowadays.

Recommender Blog: The Importance of SEO for Your Business

4 Benefits of Outsourcing SEO

Affordability – SEO saves up a lot of money. If you form a team, on the other hand, it requires you to –

Train the Staff
Pay Staff and Offer Benefits or Incentives
Buy Appropriate Tools

If you hire new professionals, all of these costs will add up. In case you have to constantly train new people, there will be a higher cost.

On the other hand, if you outsource SEO tasks, it will save up all these costs incurred and give you proper control over the expenses and reduce your overall marketing cost.

Consistency of Staff – In-house teams have limited members but a lot of content to be completed. This implies that in case one person is on leave, the entire burden falls on the other people. It creates a stressful environment and a lot of people look for better working conditions. Also, a lot of content creators plan on leaving the work for better opportunities as they feel that the work is monotonous.

If you outsource this SEO work, you will have a larger staff and not get bothered about their absence. Those creators work on a variety of projects to break the monotony.

SEO Expertise – When you outsource SEO, it not only gives you proper access to the content but also gets you connected with professionals in this field. You do not have to build up the strategy alone. All you have to do is know what you want and communicate the same to the outsourced company like –

Short-term and long-term goals
Phrases and keywords you want to add to the content
Tone and mission of the brand

SEO experts take this information and turn the same into a digital marketing strategy.

Comprehensive Reports – Whether your ongoing campaign is effective or not has to be determined to take steps in the future. If you start analyzing the reports on your own, it will require your money and time. This is so scary that at least 63% of marketers do not bother documenting their content strategy.

On the other hand, if you outsource SEO services, it will save you time, effort, and trouble. The experts there will know how to analyze those comprehensive reports and determine the next steps.

If you are also looking for one of the best and trust-worthy SEO services in USA, contact Foreignerds Inc. now!

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Digital Marketing

How to Increase Leads and Sales with Digital Marketing

November 30, 2020

8 min read

How to Increase Leads and Sales with Digital Marketing

Digital marketing and increasing sales go hand-in-hand. One is always complementary to the other. So, increasing sales is always possible if we prepare the right digital marketing strategies. An experienced digital marketing company knows how to take the correct measures for engagement expansion, capturing the right audience, generating conversion, and increasing sales. Even those retailers […]

Even those retailers who work through stores can profit through a proper online presence. There are a lot of actions that can be performed to increase leads and sales through digital marketing.

Optimization of Website through SEO

Websites are not only comprised of information and visuals; they are much more than that. For generation and importance in sales, you have to improve the optimization. Through proper SEO, you can make your website more suitable for algorithms required by Google. That will help improve the website’s ranking and help it reach the top of the list of SERPs. Since it is commonly known that users seldom go to the second page of Google search results, this step is crucial to gather attention.

Define the Target Audience

It is important to get to know your audience before increasing leads and sales through digital marketing. A digital marketing company always knows that every customer has a specific preference and habit which should guide your entire strategy. To go about it, a strategist has to conduct surveys, collect data, and study their preferences.

Know the Platform of the Audience

Once you have identified the target audience, the next step is to know where they can be found. This will help you communicate with them through the right platform. The main channels where most of the audience is found are Twitter, Instagram, and Facebook.

Define Proper Call to Action

If you want to actually generate conversions, one of the best ways for a digital marketing company is to prepare an engaging call to action. This helps attract customers and increase sales.

Track Email Marketing Campaigns

Email marketing is an effective communication and lead-generation tool. The main point is that you should know how to use it. The automation feature helps trigger the emails to your entire contact base which increases your chance to reach the audience. Emails carry information regarding new products, discount coupons, and offers. The main idea behind it is to approach the contacts and generate new sales.

Content Marketing Strategy

The development of a well-thought content marketing strategy is an effective way to improve sales through digital marketing. Blogs can generate traffic and ultimately new leads. So, always remember to produce high-quality content. One of the best ways to do so is to hire a trusted and creative digital marketing company.

A digital marketing company like Foreignerds Inc. works towards improving your leads and sales. If you are looking for the same or planning to take your offline business online, contact us and we will make sure you reach your goals. We can also redefine your existing marketing strategy to improve the overall performance.

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Digital Marketing

Black Friday Digital Marketing Deals 2020

November 27, 2020

8 min read

Black Friday Digital Marketing Deals 2020

Foreignerds is excited to launch its first-ever #BlackFridayDeals. Get the most out of your digital business needs, from website development to curating content, strategizing SEO, or developing an SMO plan of action. We provide a plethora of digital services to help your organization strive and succeed. Associate with us and enjoy offers at discounted prices. […]

Foreignerds is excited to launch its first-ever #BlackFridayDeals. Get the most out of your digital business needs, from website development to curating content, strategizing SEO, or developing an SMO plan of action. We provide a plethora of digital services to help your organization strive and succeed. Associate with us and enjoy offers at discounted prices. Avail 20% off on our Bronze, Silver, Gold, Diamond, and Platinum Packages, exclusively for today. Come celebrate the sale and avail premium quality services with on-time delivery. To connect with us, click on the link below and book a complimentary session.

SEO-SMO-packages

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Digital Marketing

Hire the Best Digital Marketing Company to Boost Sales this Black Friday

November 23, 2020

8 min read

Hire the Best Digital Marketing Company to Boost Sales this Black Friday

Amidst the pandemic and lockdown in 2020, one thing that never went down is the festive spirit and the enthusiasm for shopping. Black Friday sales continue to be a much-awaited time for shoppers as well as for sellers to increase their sales through online platforms. And nothing beats the efforts of digital marketing campaigns and posts to provide enchanting success in boosting the sales of various online and offline sellers. Thus, it is recommended to carefully consider hiring only the best Digital Marketing Company to reap the rewards and attain a competitive advantage. Here, we are discussing how the digital marketing efforts by the expert company can drive better leads and generate sales this Black Friday 2020.

What makes Black Friday an important day prior to the festive season?

Black Friday marks the beginning of the festive season as well as the to signify that Christmas is just around the corner. As such, the customers and the shopaholics find Black Friday to be their favorite time of the year when they can indulge in shopping for themselves, family members, and friends. Whether it is online sales or high-end fashion stores, it’s raining discounts on Black Friday Sales. This year Black Friday falls on Friday, 27th November 2020, and goes throughout the weekend till Cyber Monday. Therefore, the time is ripe to hire a reputed Digital Marketing company to target the right audience and generate leads.

Can optimizing PPC campaigns generate higher Black Friday Sales in 2020?

You can expect positive results by optimizing the ads that are running including Google Ads for your business. Remember, in this cut-throat competition, your competitors are also running their ads online to invite all the traffic and convert leads into customers. The seasonal campaigns have proved to be successful in providing a lift in sales and customers. If are you still thinking about whether to avail the services of a Digital Marketing company or not then understand the benefits that you can get from PPC campaigns.

Here are some tips to help you while optimizing your PPC campaigns:

Pay Per Click campaigns are highly recommended as an extension to your Google Ads for boosting brand presence and brand marketing this Black Friday. It is bound to get noticed in the eyes of the visitors and you stand a chance to invite the visitor to your website. Besides, it is suggested that you provide eye-catching and appealing lines such as ‘’20% sales this Black Friday’’, ‘’Enjoy 25% off’’ etc.

Create alluring and simple ads to run for your business in Black Friday 2020 campaigns. It is better to create separate ads for your promotional campaigns exclusively for Black Friday sales apart from the existing ads that you are running on various platforms.

Besides, label the new ads only for Black Friday deals and for some days choose to pause/ stop previously running ads as of now. This way you can focus better on the Black Friday sales marketing campaigns only. Once the sale is over, you can resume your previous ad campaigns.

Include percentages and prices in the headings or banners pertaining to the products and services you are selling, as it appears catchy and invites more clicks. As a result, your rate of clicking will increase along with the rate of conversions.

Adding Price extensions will increase your Black Friday deals immensely as they tend to showcase business more with promotional ads and campaigns.

Can Social Media help in boosting Black Friday sales in 2020?

Indeed, social media is an effective platform for driving Black Friday sales this year and beyond. Social media can help you to directly interact with your target audience and furnish information about the current deals and sales of your business. As such, social media is the most effective platform for inducing customers to buy your products. You stand a better chance to invite attention and engage customers through social media. However, it is suggested that your content should add value, and information and appeal to your customers so as to engage them and insist on buying the products.

For using Social Media as a measure to achieve higher sales during Black Friday sales, it would be better if you could update all your social media accounts and mention the ongoing Black Friday 2020 sales. Add images, and banners, improve bios, include links to web pages, run banners, etc. to display the Black Friday sales. Attractive images and videos play a great role in attracting customers, hence, creating lasting impressions with visual effects. For instance, create images or videos marking your brand, products, festive season, Black Friday sales, etc. that should reflect the upcoming Christmas celebrations and range of products displayed on sale.

Apart from this, ensure that your posts are updated regularly without fail, and do not forget to share them on other relevant communities and groups where you feel chances are high to attract customers. Also, follow other pages where you can share these posts. Moreover, do not forget to check out the pattern of other sellers and the ways they are using social media so that you fare better and stand out from the crowd.

SEO is the right approach to market Black Friday sales.

Search Engine Optimization is necessary for every business and it can be advantageous for enhancing Black Friday sales as well. It is apparent that customers will be searching for sales this Black Friday and the right keywords search can land them on the top listed web pages on the SERPs. Therefore, if you want to get a better ranking in the Google search and want more visitors to see your website, then it is time to use the right tools, content, and keywords to be added to your website and other web pages. For instance, people might search ‘’Black Friday Sales 2020 US’’ and you must have similar words displayed in the right manner on your website and other related linked pages.

Hence, it is suggested that you must invest a fair amount of time in researching the right keywords that are trending and related to Black Friday sales including the hashtags. These keywords must be incorporated in the content posted on your web pages in order to optimize the information as well as increase seasonal sales. For instance, you can add blogs on Black Friday sales using keywords that are bound to invite the audience. The content must be SEO focused to be fruitful and provide the necessary information to the visitor along with the promotions, discounts, and offers that are ongoing.

How the best Digital Marketing Company can promote your business and drive Black Friday sales in 2020?

With all the information and the advantages you can reap from digital marketing strategies and campaigns, it is time to understand how digital marketing can perform in a unique way for brand marketing and increasing sales of your business this Black Friday. Here are some methods that are adopted by the reputed digital Marketing company for boosting sales.

Getting personal with your customers is the key to interacting with them directly. Thus, manage to create personalized ads and content for targeting the right audience at the right location.

Understanding your audience, their needs and what are they seeking is relevant. Only if you know what they want, then only, you can have suitable ideas to induce them to buy your goods.

Generate urgency in a manner that you make your customers know that the time is running high or short and the sale is going to vanish soon. Include words such as ‘’sale is ending soon’’, ‘’last 2 days only’, ‘’sale till stock-lasts midnight’’ etc. This will give the impression that the sale is for a limited period and the customer should not miss a chance to buy the products.

Be creative and focus on the out-of-the-box approach to attract customers. While Black Friday Sales will be visible everywhere online as well as offline, therefore, you need to stand out from the crowd. Create campaigns that are creative and better than the others.

Make your products accessible not only through websites but also through mobile apps. As most people prefer to use mobile phones for shopping instead of checking out websites on laptops and desktops, therefore, creating mobile applications will be a better idea and you can also send regular notifications via WhatsApp, SMS, etc. to the audience.

Cyber Monday will be the last day of the sale and you must highlight this day as well to boost the sales. Besides promoting ‘’Black Friday’’ also add ‘’Cyber Monday’’ in your content, ads, banners, social media etc. on the last or second last day of the sale.

The above digital marketing activities may appear to be a time-consuming yet fruitful exercise for businesses. However, not every business organization is equipped with professionals who can plan the right strategies for Black Friday Sales. Thus, for any help in increasing your sales and digital marketing campaigns, it is better to hire a digital marketing company of repute that can handle all your campaigns, brand marketing, and digital promotions while you can enjoy the rise in sales this festive season and beyond.

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Digital Marketing

Google Search Console – Know-How

November 20, 2020

8 min read

Google search console allows the webmasters to optimize the website’s visibility and check its indexing status. When a google search console is created, you can check almost everything. Every year, google provides new data, tools, and analytics to track. SEO services across the world use the Google search console to make their digital marketing strategy […]

Google search console allows the webmasters to optimize the website’s visibility and check its indexing status. When a google search console is created, you can check almost everything. Every year, google provides new data, tools, and analytics to track. SEO services across the world use the Google search console to make their digital marketing strategy easy and effective.

Learn about Google Search Console

Overview Report: An overview report features the performance, coverage, and enhancements of a website.
URL Inspection Tool: It helps you see the way Google views your website. The tool allows you to check the way Google renders your site so that you can take some steps for improvement. For example, when you publish a new blog on your website, use the URL inspection tool to submit that particular URL and allow google to crawl the page.
Performance: A search analytics report showcases a summary of the number of times your website appears in search results in a particular period. This data is broken down into queries, search type, devices, date, countries, pages, and search appearance on the dashboard.

Reports Designed in Google Search Console

Collect data to measure the content performance on your website. When you are designing the spreadsheet, it helps identify –

Number of clicks per keyword
Number of impressions per keyword
Pages with low CTR
Top performing pages

Discover Report – Google introduced the discover report for the Google search console in April 2019. It was introduced to give a better insight to the publishers about the way searchers discover their content. You can check the kind of content that is performing well, the number of times a user is visiting the site, and how the content is performing in comparison to the traditional search results.
Repairing Crawl Errors – Crawl errors are one of the major issues faced by the websites. There are problems like soft 404 errors, 404 errors, server errors, and DNS. If you find a broken page on your website which is generating a lot of backlinks, redirect 301. This ensures that you get proper authority and credit for the backlinks.
Enhancement – Professionals that are involved in SEO and SMO services use the Enhancement section multiple times. It helps them know how to get the structured data working and if the AMP pages are active. Once you check out the enhancement report and see that there are no errors, it means your process is working effectively.

Google search console includes reports on core web vitals, speed, mobile usability, and many more. All these reports play a vital role in improving the SEO services, thus your digital marketing strategy. If you are wondering how to perfect the Google search console, leave it to the professionals at the Foreignerds Inc. The expert team here knows its SEO and SMO services. Contact us to get the quotation and receive the best services in the USA.

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SEO Strategies

Four Extensions To Help You Boost On-Page SEO

November 17, 2020

8 min read

Four Extensions To Help You Boost On-Page SEO

On-page SEO is an integral part of digital marketing where individual web pages are optimized to make sure that they rank high and gain organic and relevant traffic in the search engines. It refers to HTML source code and content of the page which can be optimized. The Relevance of On-Page SEO On-page SEO is […]

On-page SEO is an integral part of digital marketing where individual web pages are optimized to make sure that they rank high and gain organic and relevant traffic in the search engines. It refers to HTML source code and content of the page which can be optimized.

The Relevance of On-Page SEO

On-page SEO is essential for the search engines to analyze the website as well as its content so that a searcher can reach that website if it matches his query. Google updates its algorithm continuously to understand the intent of every searcher and deliver those results that match that intent. This is the reason why SEO services in USA are so famous. Every business that has an online presence requires on-page SEO to become a part of the rat race and win. SEO services in USA know how to get that done for you.

Recommended Blog: Your Ultimate SEO Guide for 2020

4 Essential Extensions

If you are looking to improve your rankings, measure the online metrics, and track the performance of your website, learn about four of the essential extensions that would boost your on-page SEO. Although there are plenty of extensions available to improve your SEO performance, there are some that offer so much. With the help of these extensions, you can build a better digital footprint and improve the efficiency of marketing operations –

Canonical URLs: This SEO tool helps in the elimination of duplicate content from your website as well as improve the crawl capability of every web page with the use of canonical meta tags. This extension comes along with some useful features that would allow you to add more tags to your pages, products, and categories. These features also help in the improvement of relevancy with other pages which ultimately boosts your on-page SEO. Once you have installed this extension to the store, add the canonical tags to the custom URL, storefront, or store view to set up an authoritative version of the website.
Image Alt Tags Extension: When we talk about alt tags, they are an important part of your on-page SEO. They help in the creation of accurate content and description of the images so that the search bots and crawlers can index your images on the search engine. Alt tags are also beneficial for visually impaired users as they can find the website images with the help of screen readers.
Meta Tags & Templates: Meta tags play an important role in improving your ranking on Google. Since you have to add the meta tags yourself, most of you have been probably ignoring them because of time. If you want to make this process simple and quick, use the extensions like SEO meta tags as they have automatic features that cut down your time.
XML and HTML Sitemap Generator: Sitemap is a document that communicates the list of pages on your website to Google for indexing. This process makes the web pages easily discoverable, especially when your website is full of content.

Business owners’ main objective is to appear at the front search page of Google. Through these easy-to-use extensions, you would be able to accomplish the same. Contact Foreignerds Inc. to know more.

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