Digital Marketing

5 Ways to Know How to Lower Your Bounce Rate

Mohit Chaudhary
January 22, 2020
8 min read
5 Ways to Know How to Lower Your Bounce Rate

A high bounce rate of the website can kill most of your conversions. If most of the visitors are abandoning your website, then you will not get the chance to convert them into a buyer or customers. If you have a higher than average bounce rate of your website, then it could be caused by […]

A high bounce rate of the website can kill most of your conversions. If most of the visitors are abandoning your website, then you will not get the chance to convert them into a buyer or customers. If you have a higher than average bounce rate of your website, then it could be caused by many reasons such as slow load time, slow navigation, poor design, bad usability, lack of call-to-action, etc. you can also identify and fix the problems with your landing pages and follow some simple methods to fix your high bounce rate problem. Through this blog, we will be providing you with the 5 ways to lower your bounce rate.

Optimize Your Site for Mobile:

As per Google’s latest search engine update, websites that aren’t optimized for mobile are likely to receive less search engine traffic. Also, the sites that aren’t optimized receive exceptionally high bounce rates to a high percentage of mobile internet users. If your website and content aren’t yet optimized for mobile, then get it optimized to decrease the bounce rate.

Re-write Your Existing Content:

You can take a look at your website analytics to see which pages are contributing to the highest bounce rates. Ask yourself what you can do to improve that thin or poor-quality content. Your visitors are excited to learn something new or receive valuable information every time they visit your site. Make sure to give them the reason to stay at your website and spend a few minutes.

Have a Call to Action:

Make sure that each page on your site has a clear call to action to let help your readers know what to do next. This can be done using a great blog post or product page that can alone accomplish so much on its own. This is a simple strategy that creates fruitful results. Always make sure to suggest at least one further action your visitors can take after visiting these pages.

Minimize Your Load Time:

Gone are the days when visitors used to wait 6-10 seconds for a page to load before abandoning. The load time of your website pages has to load within 2-3 seconds; otherwise, your visitors will bounce instantly. Optimize your images and increase browser caching to increase your page speed.

Cut Down on Ads:

We know that carrying out ads can be very useful and might be your only source of revenue. On the other hand, too many ads on a website might irritate your visitors and send them back to the site. If you are using pop-up ads, take a look at what your bounce rates were before you started using them and track the effect of it on bounce rate.

You can implement these steps on your own or can hand them over to professionals like Foreignerds to do it for you.  Let us know your strategy to reduce the bounce rate on a website, in the comment section below.

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Digital Marketing

10 Ways to Boost Your Sales with B2B Digital Marketing Strategy

Mohit Chaudhary
January 21, 2020
8 min read
10 Ways to Boost Your Sales with B2B Digital Marketing Strategy

The digital era has changed the way people used to handle B2B communication and successfully market products. Gone are the days when sales needed some human interaction. The influence of technology over businesses is not new, and B2B sales require a different approach as compared to B2C sales. We need an entirely new approach to […]

The digital era has changed the way people used to handle B2B communication and successfully market products. Gone are the days when sales needed some human interaction. The influence of technology over businesses is not new, and B2B sales require a different approach as compared to B2C sales. We need an entirely new approach to deal with the challenges of today’s digital marketing. Also, you need to make sure that you are interacting with the customers in the way they prefer. Are you also wondering how can a small B2B-focused company get back into the age of digital selling? Here is the guide to boosting your sales with a B2B digital marketing strategy.

Website:

Most companies don’t realize how important it is to have a website for business. Nowadays, websites are practically living, breathing, and need nurturing in time to become fruitful. Make sure that it is showcasing your expertise while providing solutions to the clients searching for the relevant product or services. It should also provide you with the latest tool that collects data, including sales leads.

Your B2B Website Should:

• Be suitable for your target audience
• Be mobile responsive
• Have call-to-action to get pricing, schedule a demo, ask queries, and so on
• Have up-to-date testimonials from your best clients

Content:

Your website should do a great job of explaining what you do but should not fail when it comes to using more dynamic content like blogs, videos, infographics, etc. to show how you can help.

Get Social:

Make sure to be on at least one social-media channel regularly to keep your customer’s interest alive.

Integration:

Tie your offline and online marketing strategies together to increase your customer service experience. You can use landing pages to measure the success of your offline promotions.

Social Listening:

Make sure to listen to your competitors as much as your audience, so you have a complete view of what’s going on in the industry and what your viewers are expecting.

Paid Media:

You can spend a few dollars on an ad to send your audience to a strategic landing page can be well worth the investment.

Content upcycling: you can use the upcycling trend to reuse and rebuild the previously published information on your website to extend shelf life and boost visibility on the web.

Like, Follow, Subscribe:

Make your social links easy to spot so that people can Like, Follow, or share your content easily. You can use a simple email subscription form for a newsletter or blog post distribution
Online engagement:

Your end goal should be to start and continue discussions with people that lead to new customers and long-term clients that ultimately become your source of referrals.

Good SEO:

To become accessible through search via search engine optimization (SEO), a regular stream of high-quality and relevant content, as well as social media, boosts the authority and visibility on the web.
Redefine targets:

It would be best if you continued to fine-tune your campaigns regularly to see the best results in the least amount of investment will help you improve the reach to the audience.

Do let us know your opinions or suggestions to boost your sales with the B2B Digital Marketing Strategy in the comment section below.

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Design and Development

Trending Web Design Ideas 2020: Foreignerds

Mohit Chaudhary
January 13, 2020
8 min read
Trending Web Design Ideas 2020: Foreignerds

In 2020, the technical innovations appear to be perpetual, and we’re seeing web designers playing with immersive 3D elements, and luminous color schemes, and experimenting with new techniques. Simultaneously, there are some well-known styles like layers and floating elements, soft shadows, and dark mode, and the list is quite long. Also, we can expect this […]

In 2020, the technical innovations appear to be perpetual, and we’re seeing web designers playing with immersive 3D elements, and luminous color schemes, and experimenting with new techniques. Simultaneously, there are some well-known styles like layers and floating elements, soft shadows, and dark mode, and the list is quite long. Also, we can expect this industry to keep evolving and changing every year. Are you also wondering that what the web design trends will be in 2020?

Here in this blog, we have done all the hard work and prepared a list of website design trends for you that will be popular in 2020:

Top Web Design Trends

Patterns:

Another trend that is returning full power is utilizing patterns as a design component. These are amazingly invigorating and different and they can be part of the foundation or they can be used to separate the pages. This will enable you to create a modern and hot look for your page if you want to do something special.

3D Elements:

3D visuals have always delighted people of every age; what held this trend back was technology and the expensive price tag which was previously expensive. The technology is now in a place where you can design in 3D structure without, providing ways to more and more designers.

No doubt, 3D design attracts users to stay longer. As 2020 unfolds, we are expecting to see more engaging 3D web designs, visually breaking down the gap between picture and reality.

Soft Shadows:

In simple words, soft shadows and floating elements add interest and, in case the depth of design, give your web page a “3D Lite” look. It’s not just graphics either: you can use this effect with text and photos as well. This effect gives a lightweight feel to the designs and seems like elements are floating over each other. It also provides a sharp contrast from the flat design where the layers seem flat.

Grids:

In 2020, the grids are going to be more prominent and trending. You will see these grids, and they are great for catching the eye of your readers. If you want to make some important points in your content, then this is where you can do it easily.

Dark Mode:

Dark modes are great for OLED screens—saving power and broadening screen life expectancies. Even after all these features, nothing can stop them from looking good dark background improves the visibility of other colors, giving you an utterly dynamic design.

Retro Designs:

Going back to the Retro style is a great way to create modern designs. There are a variety of effects that you can use to give your website a retro feel. For instance, you can add black and white images, noise, dust, and even dull colors to create a vintage-style website design.

Staying ahead of the latest designs and trends helps you stay ahead of your competitors. Our team of website designers has hands-on experience in using these design trends to create a unique design for the website. In case you need more information, contact Foreignerds now!

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Digital Marketing

5 Reasons Your Business Needs a Blog

Mohit Chaudhary
January 10, 2020
8 min read
5 Reasons Your Business Needs a Blog

Business development doesn’t occur in a vacuum. It happens in connection to your competitors, target audience, and even search engines. Having a website alone doesn’t offer enough information, personality, or authority to truly stand out from the crowd in this digital era. Nowadays, blogging has become mandatory to maintain an online presence, stand apart over […]

Business development doesn’t occur in a vacuum. It happens in connection to your competitors, target audience, and even search engines. Having a website alone doesn’t offer enough information, personality, or authority to truly stand out from the crowd in this digital era. Nowadays, blogging has become mandatory to maintain an online presence, stand apart over the challenge, and acquire clients. Considering the advantages they offer to businesses and the job they play in digital marketing today, you should be blogging for your business.

This post will highlight the 5 ways in which a blog encourages business to grow, and why you need one for your business.

Keeps Your Audience Updated About Your Business:

Think about your blog as your direct communication channel. It’s a space to speak inside and out about your products and services, share content on time, and talk about relevant industry drifts that let your image brand image sparkle. While your website may be progressively useful in content and clear in tone, a blog offers greater adaptability to connect with clients to share updates in a way that shows what your identity is, not only what you do.

Communicate And Take Feedback From Your Customers:

Through a website blog, you can present your content in a more casual and personal way. Additionally, you can also have conversations with your readers in the comments section, share your ideas, and understand your readers’ points of view, and your readers get a chance to get heard as well.

Improves Search Engine Optimization:

Linking internally to other blog posts and pages on your site can likewise enhance your SEO ranking. The more relevant links you are having, the more certain it is you will rank better, which can prompt more traffic and potential leads. We all know that Search Engine Optimization is quite a long-term process that comprises several different activities. It is also true that a business blog won’t get you on the first page of Google overnight; it will slowly enhance your search engine rankings over time.

Build Your Email Database:

Email marketing is a result-driven marketing strategy. It is not always easy for you to get people to sign up. This is where a blog comes into play. It fortifies the need of your audience and keeps them updated. If people find your blog posts useful and instructive, they are more likely to subscribe to your newsletter. To push them towards signing up, make sure to include internal links in both your blogs and newsletters.

Provides Social Media Content:

One blog posts are not equal to a social media post. The data contained inside a blog post can be re-purposed from multiple points of view into several social media posts. Instead of pulling new social media content ideas, you can promote and link recent and relevant blog posts to strengthen your social media presence and bring new visitors.

If you are also looking to reach new audiences and stand out from the competition – it’s time to take inspiration from the reasons mentioned above and get started on a business blog.

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Digital Marketing

Top 5 Blog Sites in 2020: Foreignerds

Mohit Chaudhary
January 9, 2020
8 min read
Top 5 Blog Sites in 2020: Foreignerds

There’s a wide variety of blogging sites.  Free blogging sites have also come a long way in past years. The purpose of writing blogs can be different. You may want to polish your writing skills, create a follower base, establish your brand, or even use blogging as a marketing tool to increase your website’s visibility […]

There’s a wide variety of blogging sites.  Free blogging sites have also come a long way in past years. The purpose of writing blogs can be different. You may want to polish your writing skills, create a follower base, establish your brand, or even use blogging as a marketing tool to increase your website’s visibility and traffic. It is now easier than ever to create a professional-looking blog to share your thoughts with like-minded people, express your opinions, and mark an online presence.

However, choosing the blogging sites for you entirely depends upon your skills, goals, and requirements. To assist you with picking the most advantageous blogging site for yourself, we have been discussing some of the best blogging sites of 2020 that you should consider.

Wix.com:

What makes Wix genuinely amazing is that you get the run of the remainder of what this web builder offers besides blog support. That incorporates utilizing Wix’s ADI (Artificial Design Intelligence) editorial manager to make building your site a snap even for the newbie. In addition to amazingly diverse support for various kinds of media, it provides the best quality customer support to boot.

There’s likewise a great deal of adaptability in the manner you can plan posts and neat touches like having the option to set things up with the goal that posts are automatically pushed on Facebook when they’re published.

WordPress:

Creating your first blog is quite a fantastic experience, with a simple wizard that guides you step-by-step in choosing a name and suitable theme. You can begin writing posts immediately, but the real features lie in the more advanced editor, which lets you customize every aspect of your blog’s appearance. WordPress enables you to track its stats, including page views, visitors, likes, and comments, with time as your blog grows. You can also view how your readers reach your site, and what content they have observed so that you can tailor your content accordingly. This platform isn’t a drag-and-drop affair, and you need to familiarize yourself with its system. It’s more than worth the effort, after all.

Blogger:

Owned by Google, Blogger offers an excellent range of in-built templates. The best part is that all of them are mobile versions optimized for smaller screens. It is quite a sensible feature sensible as so many people are accessing digital content through smartphones.

Medium.com:

Medium is a popular blogging site to give your content a second life. Also, it comes with limited social networking functions, which can be used to comment on other people’s content and “like” it.

Tumblr.com:

Tumblr is also known as the middle ground between WordPress and Twitter. This service is a micro-blogging platform that is made for posting short-form content. This platform is free to use and offers social network features as well.

So, here is the list of the most popular blogging platforms in 2020. As discussed above, choosing the right blogging platform depends on your requirements and budget. Have some suggestions? Do let us know your ideas and queries in the comment section below.

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