Digital Marketing

How can I make 7 figures in digital marketing in 2022?

Mohit Chaudhary
March 28, 2022
8 min read
How can I make 7 figures in digital marketing in 2022?

Providing Digital marketing services is a lucrative and fast-paced industry, and it’s becoming more and more popular as time goes on. More people every year are getting into the field because they want to earn money doing what they love, or even just earn a little extra cash on the side by starting their own […]

Providing Digital marketing services is a lucrative and fast-paced industry, and it’s becoming more and more popular as time goes on. More people every year are getting into the field because they want to earn money doing what they love, or even just earn a little extra cash on the side by starting their own business. That being said, it’s not exactly easy to break into the digital world, especially if you are looking for seven figures of income. Here are the most important steps to take to set yourself up for success with your digital marketing career!

1) Figure out what niche you want to focus on

Some of the most common niches include social media management, SEO, web development services, online advertising, Digital Marketing Services, PR/communications, video editing services, or graphic design. It’s also possible to branch out and offer multiple services. As you research different niches, try to identify the field that has the most potential for growth in your local area. For example, if your town is full of businesses that are into SEO but nobody is selling ads on Facebook, it can be more financially beneficial for you to focus on Facebook advertising than SEO.

2) Master digital marketing strategies and tactics

If you’re just starting as a beginner in digital marketing, don’t jump right into offering all of these services – at least not yet! Instead, take some time to learn about the basics yourself before launching into advanced campaigns that will require an immense amount of knowledge and experience. You can do this by taking courses on Udemy, attending conferences and workshops, or even just researching our digital marketing services. Once you’ve got a solid foundation, you can start to branch out into other niches that interest you.

3) Build a personal brand and become an authority in your field

You want to make sure that potential clients know how knowledgeable you are about your industry so they’ll come running to hire YOU instead of your competitors! This means branding yourself with clear information about who you are, what value you provide to your audience, and why people should invest their money in working with YOU over someone else. Furthermore, it’s important to stay active on social media, answer questions from followers if they’re having problems related to your niche, and make sure to contribute valuable content to your blog.

4) Stay up to date with the latest industry trends

As a top Digital Marketing service provider, we understand a fast-paced industry like digital marketing, there’s always something new going on! You must stay up-to-date on the latest news in your field or else you risk getting left behind by someone more connected. You can start this process by joining LinkedIn groups focused on your particular industry, reading relevant articles shared on Twitter, and participating in discussions among other professionals. Once you’ve established yourself as an expert, it’ll be easier for people to trust you with their money and invest in your services.

5) Network with other professionals and collaborate on projects

If you’re just starting, it can be difficult to get your first client. Instead of trying to work by yourself or establish connections with businesses on your own, you should start building relationships with other professionals in the industry who are also looking for clients. This could be as easy as networking at conferences and workshops, contacting people on LinkedIn, or reaching out through Twitter DM’s. Make sure you only interact with people who are relevant to your field – don’t bombard everyone you know with requests! Once you find a potential partner, collaborate on some projects together until they trust you enough to refer their friends/customers over to you.

6) Offer value to your audience and provide helpful content that solves their problems

It doesn’t matter how skilled of a digital marketer you are – if you don’t have an audience to work with, you won’t have any clients. This is why you must learn how to attract the right people to your blog or website so they’ll be more likely to hire you in the future! You can do this by offering free content like e-books, giving away discounts or coupons, or even running a giveaway on social media. Once you’ve built up relationships with some of these new visitors, gradually introduce them to your digital marketing services and make sure they understand why working with YOU is better for their business than someone else.

7) 7 figures is not an easy task

Making $1,000,000 in less than 3 years sounds great on paper – but you’ll need to know what you’re doing! This means becoming a marketing funnel expert, mastering PPC ads, and learning how to find the right clients for your business. Make sure you’re always challenging yourself by taking courses for digital marketers, reading blog posts about how to scale your business, and increasing the amount of value that you provide at every stage.

8) Not everyone makes $1M in 3 years

For some people, it will take longer than others, or maybe they haven’t found their passion or focus yet! Don’t worry if this is happening to you – there are plenty of other ways to make money online. Some people start with small businesses, creating their products to sell to a specific audience or teaching courses. The possibilities are almost endless – as long as you’re willing to work hard and put in the time, there is money to be made!

For someone to make $1M, they need to have an established online presence with an audience that keeps growing. They also need a strong strategy that helps them scale their business and keep making money even when they take breaks from work. In addition, this person has become a digital marketing expert who can provide value through the content they create and attract clients who will pay them lots of money. Lastly, they have several different streams of income that are all bringing in revenue!

Making $1M is not easy. It takes an extended period to establish yourself as a marketing expert who is well known for solving your audience’s problems. Additionally, you need to stay up-to-date with the latest trends and understand how digital marketing fits into the whole industry. Once you have this knowledge, it’s important to build relationships with other professionals so they’ll refer their friends/customers over to you when the time comes. Overall, it takes a lot of hard work and dedication – but if you can figure out how to make money online, there are plenty of opportunities available!

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Affiliate Marketing in 2022: What It Is + How Beginners Can Start?

Mohit Chaudhary
March 23, 2022
8 min read
Affiliate Marketing in 2022: What It Is + How Beginners Can Start?

Affiliate marketing in 2022 is still going strong. It’s been around for a while and has been widely used by businesses throughout the years. The definition of affiliate marketing hasn’t changed since its conception. In this article, we’ll be looking at types of affiliate marketing, the benefits it brings to both businesses and consumers alike, […]

Affiliate marketing in 2022 is still going strong. It’s been around for a while and has been widely used by businesses throughout the years. The definition of affiliate marketing hasn’t changed since its conception. In this article, we’ll be looking at types of affiliate marketing, the benefits it brings to both businesses and consumers alike, how you can get started with affiliate marketing in 2022, tips on succeeding in an affiliate marketing campaign, and the future of affiliate marketing here in 2022.

What Is Affiliate Marketing?

Affiliate Marketing is a form of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s promotional efforts. an example: If you have been blogging for a few months and have been building your blog as well as working on driving more traffic to it, you probably have a decent number of people coming to your site each day. To capitalize on all that traffic, you could sign up with an affiliate network such as Amazon Associates or CJ by which you can earn commissions from sales resulting from visitors going through your blog posts and following the links to buy the products they’re interested in buying.

Why Affiliate Marketing?

Affiliate marketing has been growing in popularity amongst most businesses because it combines two important things: advertising and sales. If done right, affiliate marketing allows marketers to spend less time doing actual selling while still being able to produce results. This is because consumers can go straight from finding a product they’re interested in into purchasing without any extra effort on the part of the business.

(Digital marketing services)

Affiliate Marketing Is Still Going Strong in 2022…

Since its conception, affiliate marketing has been widely used by businesses all over the world and it’s still going strong here in 2022. Businesses are now able to utilize affiliate programs to not only increase sales but also cut down costs as well as open up new revenue streams for their companies. Many benefits come with using an affiliate program, such as increased revenue generation, cost-cutting mechanisms, and much more. Each business is different so some may benefit more than others when it comes down to it. Just like other forms of marketing, however, affiliate marketing can be abused if not done right which is why trust between the business and affiliate is pivotal for it to work.

Benefits of Affiliate Marketing for Businesses & Consumers

Let’s look at the benefits that come from affiliate marketing for businesses and consumers alike.

Benefits For Businesses:

  1. Revenue generation: When done correctly, a business can generate more revenue while spending less time on sales which is a win-win situation for everyone involved. Whether a company decides to buy an online storefront or outsource its sales efforts to affiliates, the result is the same: increased revenue generation.
  2. Cost-cutting mechanism: One of the primary reasons why many companies decide to include an affiliate program into their marketing efforts is because it allows them to cut costs by not having to hire additional staff members to increase sales volume or hiring new employees for traditional advertising campaigns that have been known to be more costly than they’re worth in the long run.
  3. New revenue streams: Affiliate marketing can also be used by many companies as a new revenue stream that opens up additional channels of income that wouldn’t have otherwise been possible without affiliate marketing in place.

Benefits For Consumers:

  1. More choices: Affiliate marketing allows consumers to have more choices available thanks to the increased volume of products and/or services made available for purchase through individual affiliates, which also makes it easier and faster for consumers to find exactly what they want online. 

(Digital marketing services)

2. Higher-quality products: With affiliate marketers working on your behalf, you can expect that all of the products or services being made available for purchase are from established businesses with a great history so you never have to worry about purchasing low-quality products.

  1. Trustworthy businesses: Affiliate marketing also gives consumers the ability to purchase from trustworthy businesses that would otherwise be difficult or impossible to do business with by using traditional advertising methods alone. The level of trust between consumers and marketers is important in affiliate marketing since it prevents abuse within the system which usually results in a loss of future customers for the business involved.

Can I Start Affiliate Marketing in 2022?

If you’ve been asking yourself if you can start affiliate marketing in 2022, then consider this your sign to get started. Here’s what you’ll need:

  1. A product or service to promote – You can choose either to promote your products and services or those of other companies and businesses as well as their newly-launched products and services. If you want to pick other companies’ products and services, be sure that the business is reputable enough so that people will trust dealing with them as well as buying from them.

    2. An online platform – It doesn’t matter if it is a blog, website, or social media. The important thing is that you will need an online platform to begin the affiliate marketing process and start earning money.

    3. A solid content marketing strategy – You can either promote your products and services or for other companies as mentioned earlier. Either way, having a good content marketing strategy is necessary because this will be what drives people to your site (and therefore also the products and services you’re promoting).

    4. Knowhow on how affiliate marketing works – Not just what to do but also when to do it including understanding the different types of affiliate programs out there.

(Digital marketing services)

Tips For Affiliate Marketing Success in 2022

While there are many tips that beginners should follow to ensure their success when they first start in the affiliate marketing business, these are some of the most important ones to keep in mind:

  1. Choose a specific genre or niche for your blog/website/social media platform – This will help you stay focused on your goal which is to make money from your affiliate program.

    2. Always create high-quality content for your website and blog – When it comes down to it, this is crucial to driving potential customers to buy the products or services that you’re promoting.

    3. Don’t forget about social media – Social media plays an important role as well because not only can it help drive traffic to your site but also improve search engine optimization (SEO).

    4. Make sure you’re promoting products and services that you love – Promoting something that you don’t have an interest in or believe in will likely result in lackluster content being created so it’s important to do your best to keep yourself motivated.

The Future of Affiliate Marketing

Possibly the biggest question on many affiliate marketers’ minds is what the future holds for their industry now and into the future as well as how it will affect them specifically. This can be a touchy subject because some say that affiliate marketing might take a big dive due to changes in technology as well as online platforms such as Google, Facebook, and even Amazon which have been making some waves lately. Some say, however, no matter how much things change, people will still always want to buy from other people rather than from an anonymous company or business.

Here are some things that affiliate marketers can look forward to in the future:

  1. New payment methods – There’s no denying the fact that customers want more choice when it comes to how they pay for products and services which is why new ways of doing this will come into play such as cryptocurrencies. 
  2. More global exposure – It won’t matter where you’re located because with websites like Amazon, merchants don’t necessarily have to think about their target audiences being limited by a certain geographical region. 
  3. Targeted marketing strategies – Instead of going after a broad audience, merchants will be able to hone in on specific demographics and customer profiles which means less competition but also better results for all involved. 
  4. More mobile shopping – This isn’t anything new but it’s definitely becoming more popular and with the introduction of 5G technology worldwide, it will only get better from here on out.

The affiliate marketing industry has gone through many changes over the years which is why it may be risky for some to jump in and start promoting products and services even though they can indeed be very lucrative if done properly and professionally. With that being said, however, some experts predict that this business model will continue to grow especially as people become more comfortable with making online purchases while also getting accustomed to online platforms such as Amazon which makes buying things so much easier than ever before. Whatever happens in 2022 and beyond, affiliate marketers need to keep themselves up to date with new trends and changes in the online space. This way they’ll always be able to make the most of their time and resources while also earning a decent amount of money along the way.

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5 outstanding social media marketing case studies

Mohit Chaudhary
March 22, 2022
8 min read
5 outstanding social media marketing case studies

The social media marketing strategy should serve as a channel for listening to your audience and engaging them in conversations, but it’s also a valuable opportunity to show the world how clever you are. 1. Coca-Cola’s “Share a Coke” campaign Coca-Cola’s “Share a Coke” campaign is one of Coca-Cola’s most successful social media campaigns since […]

The social media marketing strategy should serve as a channel for listening to your audience and engaging them in conversations, but it’s also a valuable opportunity to show the world how clever you are.

1. Coca-Cola’s “Share a Coke” campaign

Coca-Cola’s “Share a Coke” campaign is one of Coca-Cola’s most successful social media campaigns since Diet Coke Break. Back in 2012, Coca-Cola wanted to revive their decade-old Share a Coke campaign by bringing back the personalization aspect while creating new labels with popular names on them. This time instead of just putting people’s first names on the bottles, they put the 150 most popular names from that year onto Coca-Cola bottles. In addition to this, they created over 250 different unique slogans including lyrics from songs such as Taylor Swift’s Shake It Off and Fall Out Boy’s My Songs Know What You Did In The Dark. By bringing back a campaign from the past, while still being creative with it, Coca-Cola created a huge amount of buzz from consumers on social media.

(social media marketing strategies)

2. Oreo’s Super Bowl tweet

Oreo took advantage of their competitor’s mediocre Super Bowl tweets by tweeting “You can still dunk in the dark” during the blackout at the Super Bowl XLVII in 2013. This tweet received 10,000 retweets and 28,889 likes which were brought on by only 36 people following them on Twitter at that time. A different approach Oreo took to take advantage of a situation happened after a massive power outage caused the 2013 Super Bowl to be delayed for 34 minutes. Instead of quiet like many brands did during this time, Oreo tweeted an image of their cookie with the caption “Power Out? No Problem” which got over 10,000 likes and 1,500 retweets. In both situations, Oreo somehow managed to get on people’s minds by cleverly using something that had nothing to do with them creatively.

  1. Blendtec’s Will It Blend campaign

    Blendtec is a company that specializes in creating blenders for consumer use. Their most popular product was the Will It Blend campaign where they would film themselves blending different objects such as iPhones or marbles just to see if their blender could handle it. This event has been turned into a YouTube web series that has generated over 300 million views since 2007. So how does this have anything to do with social media marketing strategy? The people over at Blendtec are geniuses who know how to take the simplest of ideas and make them thrive. By taking their company’s name and shortening it to “Blendtec” they created a trend on Twitter where people would tweet things like “(Insert product) will blend” or “(insert person/thing) will get Blendtec’s”. They also went with this idea by creating several parody accounts that all have the same description, “@WillItBlend because some things can’t be Blendtec’s!”. This campaign was very successful because it pushed their brand out into social media while allowing consumers to create content for them.

    4. The North Face’s #NeverStop Exploring campaign

The North Face is an outdoor apparel company that has been creating quality outerwear since 1966. Just like The North Face, they have been creating quality social media campaigns since 2008. This is when they began their #NeverStopExploring campaign which encourages people to get outside and explore the world. They do this by having people who work at the company share their adventures on Twitter while tagging it with #NeverStopExploring. From hiking mountains to surfing beaches, The North Face has taken people from all walks of life and made them famous through sponsored posts and consumer-generated content (CGC). Another tactic The North Face takes advantage of with its CGC is allowing consumers to post pictures of themselves wearing or using a product while adding a “challenge” for other consumers to complete to win prizes.

5. GoPro’s extreme sports footage

GoPro is one of the most innovative camera companies around today. Their cameras are used for many different situations such as filming extreme sports or capturing a moment in time on Mount Everest. But GoPro also knows how to use social media marketing strategies to its advantage by giving consumers the ability to create content by themselves. This is done through their Instagram, Facebook, and Twitter accounts where all anyone has to do is post a picture or video of them using their product while tagging the account to be featured on their feeds.

This last tactic may not exactly fit into the “5 Marketing Campaigns” category but it still deserves some recognition. Keep in mind that we are not talking about TV commercials, billboards, or print ads; instead, we are going to be talking about Vine videos, Snapchat stories, and YouTube channel content. These “5 Marketing Campaigns” are using social media platforms to their advantage in a different way. They found out how to turn people who would not normally use or care for their product into potential ticket buyers by creating funny and relatable content that shows off what the brand can do. For example, The Fault In Our Stars is about two teenage cancer patients who fall in love after meeting at a cancer support group. With this film being released on June 6th, 2014 we looked through TripAdvisor’s list of top movies and came across #TFIOS as one of the highest-rated movies. This made us think that director Josh Boone must have done an excellent job with this project! Since we’re talking about movies here may we also say that The LEGO Movie (which also received a TripAdvisor rating of 4 1/2 stars) was another film that had top ratings on the site. So what can you learn from this? Creating social media content is one of the best ways to market your brand, but it’s even better when that content isn’t advertising any product or service. This brings us back to our opening statement where we say that “social media marketing isn’t all about pushing your brand out there”. For your audience to care about what you’re trying to sell them they need to know who you are and why they should buy from you.

This last example is similar in some ways since it uses Vine videos, Snapchat stories, and YouTube channel content. What GoPro did with its social media content was give consumers the ability to create their advertisements for them. And what Blendtec did was show off what it can do by having people blend random objects. The main idea here is that giving your audience some power may just put you on top of the world.

The North Face, Oreo, and Coca-Cola are all brands we believe will be successful in the future based on their current marketing campaigns. GoPro and Blendtec on the other hand seem like they already have a hold of their target market’s attention so they don’t need to worry too much about growing in size.

As we mentioned before, these 5 Marketing Campaigns teach us several things about how to market yourself online while making sure not to overdo it. What are some other ways companies can make sure not to overdo it? We think one way they can do this is by giving their audience the ability to create content about themselves instead of them trying to make things for their consumers.

We hope you learned a little bit from these 5 Marketing Campaigns and how social media can be used to get more customers! Thanks for reading and feel free to comment below.

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Building Your Social Media Marketing Strategy for 2022

Mohit Chaudhary
March 10, 2022
8 min read
Building Your Social Media Marketing Strategy for 2022

You’ve heard the news already. Social media advertising revenues are projected to exceed $41 billion by 2022*. With business moving faster every day, that date is likely closer than you think. So what can your company do today to stay ahead? Here are some lessons learned from the experts at Correlate’s recent social media marketing […]

You’ve heard the news already. Social media advertising revenues are projected to exceed $41 billion by 2022*. With business moving faster every day, that date is likely closer than you think.

So what can your company do today to stay ahead? Here are some lessons learned from the experts at Correlate’s recent social media marketing conference for eCommerce marketers on how to build a social media strategy for 2022.

  1. Establish your business goals for social media marketing

Before you do anything, it’s important to establish your business goals and the key performance indicators (KPIs) that matter most to your company. Is your goal to increase engagement? To track leads? To drive sales? Keeping these numbers top of mind will help guide all of your decisions across paid, owned, and earned channels. Once you know what you’re aiming for, you can prioritize where to spend time and resources over the next few years. For example:

If customer acquisition and retention are key for your business, you’ll need to focus on paid media like paid social. However, if your KPIs include time spent on the site and page likes/follows, invest in high-quality content and targeted influencer marketing campaigns.

If you’re selling a consumer product or brand with less purchase friction (unlike shoes or clothes), think about how eCommerce platforms like Pinterest can help you get more eyes on products that align with users’ interests.

  1. Identify your target audience and create buyer personas

Now that you have a better understanding of the KPIs, identify who makes up each persona in different parts of this funnel so you can create relevant, useful content. If you know your target audience well enough to give them a name, they most likely have unique tastes and preferences with different needs at each stage of the funnel.

For example, early in the funnel might involve Pinterest users who are interested in travel planning but are not yet ready to book accommodations. This group may be more open to content around browsing with less purchasing intent since that’s their primary interest on Pinterest.

  1. Create content that is relevant to your target audience and resonates with them

Your business goals will inform what channels you should invest more time or money into while achieving KPIs will inform how much time or money you should spend on those channels. And don’t forget about future trends! For example, Instagram will likely become more important over the next few years with changes like shoppable posts. It’s hard to predict how each platform will shift in the future, but identifying your opportunity now is key for making educated decisions later.

At Foreignerds, we’ve found that content on Pinterest and Instagram typically has longer engagement compared with other platforms like Facebook or Twitter. This means people are more willing to spend time looking at an image or video before they engage. Coupled with their visual nature, these platforms make perfect homes for product campaigns where retailers can showcase large visuals of items like clothing or coffee mugs with links back to their site.

  1. Experiment with different platforms and strategies to find what works best for you

When it comes to social media marketing, there’s no such thing as a one-size-fits-all solution. Before investing too much time and money into any particular network or strategy, experiment with different options like influencer marketing or Google Shopping ads to see what works best for your business. You can’t just create a campaign and put it out there – each platform requires a unique set of tactics that will require some research on your part.

  1. Analyze your results and adjust your strategy as needed

Monitoring tools like Google Analytics help show how users engage with content across channels so marketers have more insight into which campaigns are most successful from an ROI perspective. Looking at traffic sources is the easiest way to see which channels drive the most traffic, but don’t forget to track time spent on the site and page likes/follows. While these KPIs may not directly translate to dollars and cents, their importance shouldn’t be discounted! If users are spending more time on your site or following your brand on social media, there’s a good chance they’re at least interested in what you have to offer. And if this is the case, you should capitalize by creating content that resonates with them even further.

  1. Keep up with the latest trends in social media marketing to stay ahead of the competition

Social media platforms themselves will continue to evolve over time as business needs change and new technologies come onto the market (e.g., Instagram shopping). As these platforms change, so will the social media marketing landscape.

Social Media Marketing Tools

Tools are wonderful things to have under your belt when it comes to monitoring and analyzing your results, adjusting your strategy per changes in channels, creating content that resonates with target audiences, etc. Here are a few of our favorites:

Tumblr: Tumblr isn’t really a tool you can use for social media management per se but they offer some simple image-editing tools worth mentioning here. If you see an image on another site you’d like to share on social media or feature in a blog post/article/infographic think about uploading it directly to this platform first! You can crop images quickly right from the dashboard without having to download them first.

Social Report: This tool is wonderful for managing your time across multiple channels. You can use it to collaborate with team members, schedule content ahead of time, create reports, and so much more!

Hootsuite: One of the most common tools used for social media management as well as pretty much any other type of marketing you can think of. Their free version will work just fine for basic users while their enterprise-level solution is best suited for those with a larger team and more complex needs. We’re big fans of HootSuite here at Foreignerds and recommend giving them a look if you haven’t yet!

Mention: Monitoring mentions from fans or competitors is critical if you want to stay on top of things. A simple alert with the mention of your company/product will be sent directly to you so that you can respond accordingly within minutes.

BuzzSumo: A good tool for identifying influencers in specific niches as well as content trends is BuzzSumo. It’s free to use but they also offer back-end (i.e., more advanced) tools like Site Explorer which provides insights into the number of social shares per site related to your query.

Tweriod: If you want to find out when most users are on Twitter, Tweriod will give you a helpful overview including peak times for engagement! This information is especially useful if you’re trying to choose an appropriate time for broadcasting live videos or running contests.

Pinterest Analytics: If you’re pinning to Pinterest, you’ll want to make use of their analytics tool. It’s free and provides in-depth stats about the most popular images you’ve pinned, top repins of your pins and total impressions.

OneSignal: Here’s a good example of an external tool that lives outside of social media marketing but is still extremely relevant. One Signal integrates with sites like Facebook Messenger to provide the option to display the usual blue notification bar at the top of your site or in emails (depending on where they are in your buyer journey), allowing users to opt-in for push notifications without leaving their current screen. This can be extremely helpful when trying to stay engaged with potential customers who may not come across your site otherwise!

Did we miss any great tools? Leave them in the comments below so we can give them a try ourselves!

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How to create a digital marketing strategy for your business

Mohit Chaudhary
March 7, 2022
8 min read
How to create a digital marketing strategy for your business

Creating a digital marketing strategy is no longer the future, it’s the present. According to a report by eMarketer, in 2016 there were an estimated 1.72 billion marketers worldwide, and by 2023 that number is expected to increase to 3.1 billion. Digital marketing is taking over advertising as we know it, and with this revolution […]

Creating a digital marketing strategy is no longer the future, it’s the present.

According to a report by eMarketer, in 2016 there were an estimated 1.72 billion marketers worldwide, and by 2023 that number is expected to increase to 3.1 billion.

Digital marketing is taking over advertising as we know it, and with this revolution in advertising comes a revolution in opportunity for entrepreneurs who are willing to take advantage of this new industry-wide trend.

In order to better understand how you can utilize digital channels such as social media and Google Ads in your marketing strategy, let’s look at some key points about digital marketing:

The benefits of using digital marketing

  1. Cost-effective marketing – You can connect with your target audience, or expand that audience through the power of digital media at a fraction of the cost that traditional marketing would take to reach them.
  2. Ability to track everything – Digital marketers are able to track every interaction with their customers online, so they know exactly how each channel is performing and can optimize according to their findings.
  3. Create a personal connection – Marketing strategies are based on data-driven processes instead of guesswork, which helps create a more personalized experience for the end-user.
  4. Exponential growth potential – Your business can grow exponentially by tapping into people’s endless desire for sharing content on social media.
  5. Brand image – With digital marketing, you can create a more personal relationship with your audience by sharing content that is relevant to them at the right time. This, in turn, will help increase brand loyalty and get people talking about your company even if they don’t buy from you immediately.
  6. Reach anyone across the globe – You can target anyone across the globe through digital marketing strategies, so long as you know how to use various channels effectively.
  7. No boundaries – Digital marketing allows for better outreach of any kind, whether it’s for lead generation or customer acquisition. There are no geographical barriers limiting you from making an impact on your business, which means that it’s easier than ever to tap into any market you’d like.
  8. 24/7 marketing – You can reach your target audience anytime, anywhere with digital marketing strategies because of the “always-on” nature of online platforms.
  9. Cost-effective – digital marketing is much cheaper than other forms of advertising in that you only pay when something tangible is done in response to your money spent (i.e., someone purchases a product after seeing an ad for it). Since there are no middlemen, digital marketing doesn’t carry additional costs such as printing materials or third-party distribution channels which are generally involved in traditional types of advertising.
  10. Targeted – If you have a customer base already established and know what they’re interested in, you can target them more effectively and efficiently than with traditional marketing methods.

Tips for creating effective digital marketing campaigns:

  1. Focus first on the basics. Before diving into any specific forms of digital marketing, make sure your website is well optimized to be user-friendly and mobile-friendly. Make sure it also has a strong call-to-action for users to take action, such as making a purchase or signing up for an email list. Without this, your digital presence will not be able to provide you with much insight into how many potential customers are coming from different platforms and finding your business.
  2. Invest time in comprehensive strategies that use multiple channels together instead of separate tactics that only work one at a time. By utilizing multiple channels together, you can create multi-channel campaigns that allow you to gain insight into all of your marketing methods and better work towards your overall goals. You should also have a comprehensive strategy in place for how these channels are integrated together so that each one works towards the other instead of working against it.
  3. Ability to track everything – Digital marketers are able to track every interaction with their customers online, so they know exactly how each channel is performing and can optimize according to their findings. Doing this will help you determine not only what kind of digital media is the best choice for the audience you’re trying to reach, but also whether or not there should be any changes made in order to achieve optimal results.
  4. Keep your digital marketing strategies fresh – In order to keep things from getting stale and taking away from potential gains, create a calendar for your digital marketing strategies that allows you to constantly test new tactics and measurements without forgetting the previous ones.
  5. Gather customer data early on – By gathering information about what your customers want or need through online channels at the beginning of your relationship, you’ll be able to tailor future campaigns with this knowledge so they will be more effective than if you had not done so before launching them. This is also helpful considering it can take time to build up an email list or find out what social media channel would be best suited towards reaching your target audience, along with finding out which apps are being used by them.
  6. Make sure digital marketing strategies are suited to your target audience – In order to fully reach your intended audience, you must establish a clear idea of who they are and what they want so that the content you create will resonate with them effectively. Knowing this ahead of time can help ensure your campaigns have a much higher rate of success in reaching their intended recipients.
  7. Have an action plan in place in case something goes wrong – You also need to have a way out in case things go awry for whatever reason, such as if the strategy is not well received or doesn’t appear to be working anymore because people aren’t using it any longer due to changes in their preferences or behavior. Having a backup plan is essential for those unexpected moments that may affect your results, and can keep you from losing all of the progress you’ve worked towards.
  8. Test your campaigns before launching them – When creating digital marketing campaigns, make sure to test them out first through small-scale tests or trials with a very limited amount of people before rolling them out more broadly so as to avoid any major issues that might arise such as only reaching part of the intended audience or having unintended consequences take place relating to how it will be received by others.
  9. Keep things fresh and interesting – Another way to help ensure your campaigns are effective in keeping them fresh and interesting. There are many forms of content you can use including videos, infographics, podcasts, photos, articles, and more that are shareable on various platforms. Each type of content has its own benefits that can help you connect with your target audience through the content they’re most likely to engage with based on their preferences and choices.
  10. Do not neglect your digital marketing strategies – The advantage of using social media or other digital channels for marketing is that it allows each individual interaction to be tracked so the success or failure of each campaign can be assessed in order to make adjustments accordingly instead of just throwing something out there and seeing what happens. This also gives you the opportunity to monitor for customer feedback so any problems can be worked out ahead of time instead of waiting until after everything goes live to find out about them.

Conclusion:

Use these tips as a foundation to help you begin developing your own digital marketing strategies that will work for your business to help grow it online. Remember that not all strategies are going to be effective, and some may do more harm than good, but with a little time and patience, you can come up with a winning formula that will allow you to connect better with those looking for your product or service through the internet.

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Everything you need to know about button design

Mohit Chaudhary
March 6, 2022
8 min read
Everything you need to know about button design

Buttons design are an amazing invention: he poked his finger and the screen lit up on the phone, the car started working, the rocket flew to the other side of the planet … and the user does not even need to understand the mechanisms or algorithms of all the magic. In digital, buttons have become […]

Buttons design are an amazing invention: he poked his finger and the screen lit up on the phone, the car started working, the rocket flew to the other side of the planet … and the user does not even need to understand the mechanisms or algorithms of all the magic. In digital, buttons have become a means of controlling digital space – easily, unobtrusively, and familiarly 🙂

Despite the fact that modern household appliances and other devices are moving to touch control, in the near future physical buttons will not disappear anywhere. They have already formed our behavioral habits and therefore it is intuitive and easy for us to use virtual buttons.

Buttons vs Links

Often we see a sad picture – links are used instead of buttons, and vice versa. The distinction between buttons and links matters:

  • Links are used when you navigate to another location, such as the “view all” page, “my profile” page, etc.
  • Buttons communicate the action that the user can perform: “send”, “combine”, “create new”, “upload”, etc.

The state of a button informs the user of its status.

Each button state should clearly define its capabilities. One state should be different from the other, as well as from the elements surrounding it, but at the same time, it should not radically change the button itself or create visual noise.

What are the states and what do they report:

Normal – the element is interactive and enabled.

Focus – The user has selected an element.

Hover – The user has placed the cursor on an interactive element.

Active (or clicked)  – the user clicked on the button.

In Progress/Loading – The action takes time to complete and the action is in progress.

Disabled/Inactive – The element is not currently interactive, but can be enabled when performing certain actions.


Button styles

The most commonly used are rectangular buttons with rounded corners that are easy to recognize and look good next to the input field. Choosing the right style for a button will depend on the purpose, the platform, and their guidelines (we’re talking about the iOS and Android guides).

Styles speak about the importance of action

Styles are used to distinguishing more important actions from less important ones. Create a hierarchy of actions to help the user navigate through the choices. It can be one prominent button (this style is often referred to as “primary”) and several media “secondary” and “tertiary” actions with a lower accent.

Not all buttons need to be in the primary style

Typically, a designer will take the most frequently selected button by users, give it a primary style, and give it a focus state. This helps users complete their tasks faster and points to the right choice.

The exceptions are cases where all choices are equal or the action has serious consequences in order to thoughtlessly agree to it, and it cannot be canceled. By making both buttons in the same style, you force the user to read the labels rather than click out of habit on the largest or brightest of them.

Don’t make the user think

“Captain Obvious” on duty: the interface should be clear to users, and not become a quest and a labyrinth. Over the years of using various devices and other products, we have formed a certain idea of ​​u200bu200bhow buttons should look and function. Over-creating and deviating greatly from what is considered “standard” will lead to confusion and, as a result, user errors.

Avoid using the same color for interactive and non-interactive elements. If interactive and non-interactive elements have the same color, it’s hard for people to know where to click.

Consistency around the head

This is one of the most powerful UI principles – when everything works the same way, users don’t have to worry about what happens after clicking.

Consistency will help minimize the number of errors or avoid them altogether. Predictability in the sequence of actions will give users a sense of control and confidence that they will achieve their goals with your product. When you create buttons in primary, secondary, and tertiary style, try to combine them with some common elements: color, shape, etc. Try not only to be consistent within the design concept (or – wow – design system ), but also be aware of where and for what these buttons will be used.

Make buttons the right size

Folk wisdom says: “Do it right – it will be fine.” Clicking a button should be easy, and if the user cannot do such a simple action, or there is a chance of clicking on an adjacent element by mistake, this will lead to a negative experience.

In most cases, it is recommended to make touch areas at least 48×48 dp (dp or dip (density-independent pixels) is an abstract unit of measure that helps make an application or website look the same on different screens and resolutions. In other words, the ratio finger and pixel button). Physically, this is about 9 mm, regardless of the screen size. The recommended target element size for a touch screen is at least 7-10 mm.

If the button is an icon, then make sure that the touch area extends beyond the visual bounds of the element. That is, you do not need to exactly aim at the pixels inside the icon but just poke at the place where this icon is located. This applies not only to mobile devices or tablets, where the main tool is a finger but also to devices where we use a mouse or a stylus.

Button design accessibility

The size of the target area is one of the factors affecting accessibility (also font size, color, and contrast).

There are many tools available to help you easily check how well design elements are performing. Here are a few of them:

  • check for contrast
  • color check
  • check for the contrast between the two colors
  • multiple factor check
  • checking the availability of colors for certain visual diseases

The designer must work closely with the development team to make the buttons work well with screen readers. The button should be used for interactive elements that respond to the user’s response. By adding role=”button” the element will appear as a button in a screen reader.

Gestures are getting more and more popular

Gestures allow users to interact with an application using touch. Using touch as an alternative way to complete a task can save time and provide tactile control. Although some gestures, such as swiping to launch actions, double-tap to like, or long-press, are being used more and more every day, they are still not very obvious to the average user. They should be used as an alternative way to perform an action for more advanced users.

The caption on the button should encourage action.

What is written on the buttons is just as important as how they look. This is again a matter of frustration and user error.

A good button label motivates users to take action. It’s best to use verbs and label the button with what it actually does. It’s as if the button is asking the user, “Would you like to [add to cart]?” or “Would you like to [confirm order]?”.

Avoid flat “Yes” and “No” or overly generic names like “Submit” (what to send? where to send? what to send for?).

What to put in the beginning: OK/Cancel or Cancel/OK?

Well, Kamon. Both options are just choices, and designers can argue about their preferences for hours.

  • Positioning the first button with “OK” means maintaining the natural reading order. For example, Windows puts “OK” first.
  • Positioning the OK button second means improving dynamics. This helps users evaluate all options before taking action and helps avoid mistakes and hasty decisions. For example, Apple puts the “OK” button second.

Any of the options has strong arguments in its favor, and none of them will lead to disaster.

Don’t disable buttons

Everyone has been in this situation where they are stuck on the screen for a few seconds or minutes, trying to figure out what is wrong and why nothing can be done due to a blocked inactive button and what needs to be done to make everything work.

Instead of deactivating buttons (for example, you wait for the user to fill in the fields), write what needs to be done to move forward. If the button has an inactive status, and there are no prompts, this can lead the user to a stupor. After all, the logic here is simple: what I see is what I think. And I see that since the button is inactive, then the whole form is inactive.

With the active button and hints, everything will become clearer: I must enter what they want from me, and then click the button.

Obvious but true

Buttons are everything. The user did not understand or made a mistake, and you lost the client. The user is tired of guessing or missing buttons, and you’ve lost a sale. UX / UI is not only about clear and beautiful design concepts but also about such small details that form this “clear and beautiful”.

The material was prepared based on the article Button Design – UI component series.

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