Micro-Influencer Marketing: Navigating Trends and Strategies Introduction Micro-influencer marketing has gained substantial traction in countries like the US and is rapidly emerging as a prominent trend in Switzerland. In contrast to the more familiar “macro-influencers,” micro-influencers stand out due to their modest follower count, typically ranging between 1,000 and 10,000 followers, depending on the context. […]
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As Jockey.in continued to grow, their existing e-commerce setup struggled to keep pace with rising customer expectations and operational demands. The brand needed a more agile, scalable, and high-performing platform that could deliver both technical efficiency and an elevated shopping experience.
The main challenge lay in transforming a complex, data-heavy system into a seamless, high-speed digital storefront without disrupting ongoing business operations. Jockey.in also needed to unify multiple third-party services, ensure smooth data migration, and maintain design consistency across devices while minimizing downtime and risk.
This called for a complete digital overhaul that balanced innovation, functionality, and customer delight.
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