App Development Services

How to Navigate your Business During the Global Pandemic

August 12, 2020

8 min read

How to Navigate your Business During the Global Pandemic

With nations all around the globe relaxing the restrictions in their individual states, businesses have started to get back on their feet but there is still economic uncertainty. Potential buyers and even loyal customers are still hesitating to buy. Most of the nations have been in quarantine for the last few months. This had led to a huge surge in the number of internet users. Now more than ever, people are using the internet for things they want to know, learn or buy. Because of this shift, business owners are now forced to re-invent their strategies, especially Digital Strategies, and take a second look at how they should navigate the business.

Speaking of which takes us to the next discussion. Let’s take a look at some pointers to discuss what a business should do to digitally work its way up during this global pandemic and how it should sharpen its Digital Marketing Efforts:

Focus on SEO:

`One of the foremost points to remember for all organizations should be to focus on search engine optimization. Now that every user is confined to his/her house, they have an ample amount of time for doing their research regarding a particular product or a service. This is the time when they’ll probably go through every or most of the websites on a search page. Well, as the chances of them checking out a website rise, it’s more of an opportunity for any business to make required tweaking on the content. Improving your previous content and creating a fresh one with all the right components like proper usage of keywords, covering all the facts concisely and presentation can be beneficial in the long run.

Build A Perpetual Presence on Social Media:

Building a social media presence is a fundamental requirement if yours is a business that’s heavily impacted by the Internet and/or a large portion of your customer base consists of Internet users. A perpetual social media presence refers to the idea of being constantly active on social media platforms. Some of the ways to do so could be:

Increasing Retargeting List Length: The length of a retargeting list consists of thirty days, but increasing the waiting period can help you get long-lasting customers. Even though most of the users aren’t buying right now, they’re constantly spending time on research. And when your website comes up with updates on products and services in correlation with your current situation, it gets the users hooked.
Introducing New Retargeting Ads: This one is more of an extension of the previous one. Updating your products in view of the current situation calls for interactive promotion. One of the most important tools is creating promotional videos concerning the pandemic. This creates an emotional connection with your visitors.
Stress on Your Creative Team: Focusing on your creative team to come up with innovative content is the most important thing. Creating innovative content covers traditional content and advertisement campaigns.

Start Stimulating Consumption:

In this pandemic, one of the toughest situations is getting through with sales. With all the physical stores looked up, there are a few that are still open for business. Now, the problem is, they charge reasonably higher than they used to, and due to the lack of abundance, the people who’re choosing physical stores over virtual ones are paying considerably high every time. If yours is a food delivery website, this is a perfect opportunity to come up with strategies to stimulate consumption like discounts and package schemes. This will lure in more and more customers and increase the volume of sales.

Create Remarketing Campaigns:

For every organization, a loyal customer is the most valuable asset. If your business operates heavily on the online platform, you understand the importance of a long-lasting customer. In this pandemic, every organization should take this step diligently. Creating remarketing campaigns to reconnect with past visitors can be very beneficial to turn them into loyal customers. Using Microsoft marketing, YouTube campaigns, and local display campaigns can be a way of approaching past visitors. And if your Marketing Campaigns consist of new remarketing ads and improved content presentation, it will get the visitor hooked to your organization.

Take time to align your digital marketing efforts:

Talking about digital marketing, every point we discussed is in some way or the other related to that. But there’s more to it. Aligning your digital marketing efforts according to the pandemic is important to improve your brand image. Some of the untapped components that need attention are:

Creating interactive videos, images, and carousel ads
Provide the audience with detailed information about current products and services.
Answering FAQs related to questions regarding how the business is taking preventive measures.
Making sure that your advertising strategies are aligned with relative searches and keywords that are trending right now.

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Engaging with AI And Machine Learning Frameworks

July 31, 2020

8 min read

Engaging with AI And Machine Learning Frameworks

What is Artificial Intelligence (AI)? How is it different from Machine Learning?’ As we have seen in most of the sci-fi movies, Artificial Intelligence is not confined to robotics. On the contrary, it has a wide spectrum and machine learning is a part of it. Even though machine learning is an integral part of AI, it has a separate identity of its own. In today’s digitized world, where the internet is one of the most important technologies and is used as one too, Artificial Intelligence is a significant leap towards challenging the potential of web development. Artificial Intelligence is simply a system that’s intelligent enough to react to external stimuli, remotely like a human being. If we think about this very definition, we’ll now have in our minds, a variety of products in the form of software and mobile applications that have AI integrated into their program.

Machine learning, on the other hand, is the process to make a particular system expert in a stipulated field with the help of a designated algorithm. Suppose there is a computer system and a developer wants it to recognize his dog. For that, he’ll install an algorithm having details about different breeds, feeding with it, and photos of different dogs from different angles. Now, the computer can recognize his user’s dog using his camera, but if he brings a cat in front of it, he fails miserably. This is where AI has leverage over machine learning. AI is different than just making a system mug up a piece of particular information. It’s like giving the system a new brain altogether. Let’s discuss some points in this respect to better understand both aspects of web development.

IMPORTANCE OF MACHINE LEARNING:

Although machine learning is a narrow aspect compared to AI, it has many applications both in day-to-day activities and other technical activities. If we understand the point further using a couple of examples, let’s take Google for example. Google is a company that has integrated both Artificial Intelligence and machine learning technologies. Speaking about the former, Google Translate is a prominent example of Google Engaging with Machine Learning. Before google translate came to light, it was just a thought that any application could understand a foreign language and translate it into one’s native language. But Google Translate not only met this challenge but also came up with a technology that could understand the style of written text and reply to it according to the user’s command. Not only Google Translate there are many applications like handwriting recognition software.

How is Artificial Intelligence shaping the future?

Now that we’ve come down to Artificial Intelligence let’s take a look at its latest trends. Let’s take the cell phone manufacturing company Apple for instance. It surely makes one of the best technologically advanced smartphones. An iPhone, its voice assistant Siri is a beautiful example of AI. iPhone was the first smartphone with a voice assistant and that too inbuilt in its software. So the real question here is, ‘What came into Steve Jobs that he came up with such an idea?’ Having a smartphone with a voice assistant was the need of the demography back then, not was it a perpetual issue. So what was it? I was the curiosity of a human being to explore the depth of present-day technology. As soon as the internet was invented, people witnessed that they could do so much with their capabilities and now with the internet at their disposal, they can achieve anything they want. This very motivation fueled up the idea of web development which gradually led us to create bionic equipment, humanoid robots, drones, and much more.

Artificial intelligence not only eased the process of web development but promoted breakthrough projects like Google Brain. Google Brain is a deep-learning artificial intelligence research team formed in the 2010s with the sole purpose of enhancing present-day technology and solving current technological setbacks. One of the most interesting projects of Google Brain was the Artificial-intelligence-devised encryption system. Under this project, Google Brain ran a couple of experiments that involved two sets of AIs who would devise their own cryptographic algorithms to protect their communications from another AI. The catch in this scenario was that they weren’t given specific instructions about the encryption of their messages. This breakthrough is yet to be confirmed but we can fathom the fact that artificial intelligence is shaping the future in a way that we can never imagine. And humans are Engaging with AI and Machine Learning frameworks now more than ever.

This shows our progressive nature and throws light on our dynamic thought process which makes us adaptive to the changing environment. If we take a closer look at it, both technology and humans are approaching the future together and that’s because of the curiosity we were born with.

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TOP 10 Web Application Development Trends to Look in 2023

June 18, 2020

8 min read

TOP 10 Web Application Development Trends to Look in 2023

Web development is the process of adding up to the traditional way of using the internet. As we all know, the Internet is one of the greatest technologies ever created, and its use of it has been conventional and stagnant for a long period. Web development is a systematic approach devised to enhance the traditional […]

Web development is the process of adding up to the traditional way of using the internet. As we all know, the Internet is one of the greatest technologies ever created, and its use of it has been conventional and stagnant for a long period. Web development is a systematic approach devised to enhance the traditional way of using the internet so that we can use it for other purposes as well.

If we consider today’s scenario, using the internet has many purposes like interacting with other people translating a particular dialogue, catching a Pokemon in augmented reality, or playing your favorite game in virtual reality. Everything is gradually evolving to become susceptive to change and contribute to digitization altogether. These purposes are only fulfilled because of the progress of web development. If we recall the olden days when the internet was a privilege, limited to some, we will understand how far we’ve come. From sharing news, we’re now talking to chatbots just to feel connected in some way. Let’s talk about some trending web development applications at present that are set to challenge the limitations we’re facing today and change the way we will look at things in the future:

Progressive Web Applications (PWA): Progressive web applications are nothing but websites that tend to function like typical mobile applications. PWAs may sound intimidating but they require a stern integration of multiple technologies like application shell architecture for faster loading time, Transport Level Security (TLS) to enhance privacy and data integrity, service worker for offline support, and web app manifest file for home screen access. It won’t be wrong to say that PWAs have significant leverage over traditional web apps. But this analogy shows no decline on the part of the usage of traditional apps, on the contrary, it shows the receptive nature of the users and how they’re adapting themselves to the pace of the world.

Push Technology: Push technology: Push technology or server push has gifted mankind ‘push notifications’ in the form of a one-stop solution for customer satisfaction using an effective communication medium. A medium that serves additional information about a web page or app. This transaction is initiated by the central server or the publisher and is accepted by the client or the end user. For example, if you’ve permitted push notifications from a web application of a fashion brand, you’ll receive notifications like nearby stores that are providing a huge discount.

Cyber-security: You must have gotten a rough idea about this particular application of web development. Cyber-security is a set of technologies that ensure the protection of your software and electronic data from external malicious attacks in the form of network breaches.

Augmented Reality (AR): Augmented reality is a technology that allows the end-user to enjoy an interactive experience of the real world. Augmented Reality has many applications including military training and robotics. There are many popular games like Pokemon Go and Jurassic World Alive that have embraced AR technology to entertain more and more users.

Virtual Reality (VR): Virtual reality is one of the most interesting additions to web development. It is a technology that allows the end-user to experience a simulated reality that can be similar to the real world or completely different from it. Watching a movie in VR makes you feel like you’re in the scene itself. Not only that but VR can be used for educational and gaming purposes as well.

Browser Extensions: Browser extensions are a type of plug-in technology that helps enhance the functionality of your web browser, adding features like blocking advertisements and proofreading your text.

Motion User Interface: Motion design allows its users to create interactive user interfaces with the help of adequate animations that increase the viewership of the website.

Chatbots: Iterating with people to have a sense of human connection has been one of the most recurring needs people want with web development. That’s what gave rise to the development of applications like chatbots. These are computerized systems that are programmed to answer some of the frequently asked questions. These are very helpful for business websites.

Web assembly: It’s a type of code that allows a particular website or a program to boost its booting time. WebAssembly has many uses like most native home screen apps including games too. Faster loading time is what makes it one of the trending applications for 2021 and beyond.

Voice Search Optimizations (VEO): It’s a technology that makes the most relevant content of a webpage the foremost answer to the voice command of the user. Many companies like Google are following this technology trend. VEO is gaining a significant amount of popularity as a web application development.

These are some of the few web application development trends that are likely to grow, even in the coming year and the future as well.

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Machine Learning App Ideas in 2021

June 9, 2020

8 min read

When the wave of competition outgrew the monopoly of some businesses, the emergence of new businesses witnesses the market from a whole new perspective. For budding businesses, accepting the fact that every individual is gradually turning to the internet for their every need. When it comes to using the internet, we look into the matter viewing the fact that it’s encouraging artificial intelligence up to some extent. To support this statement, let’s discuss machine learning and how is it shaping businesses in today’s time.

What is Machine Learning?

Machine learning, in today’s business scenario, is required to achieve a stipulated amount of automation that’ll ease their workload. Using technology to reap its advantages has always been a foreseen proposition, but machine learning’s something that came into practice after these businesses learned that even if using technology is taking the workload off of their shoulders, it’s turning out to be laborious. Let’s say the internet is a technology that’s accessible to almost everyone around the world. But can the internet alone allow us to use it for multiple searches and needs? No. To use it for gathering global news about any field whatsoever, a team of professionals is needed who could feed such information on the internet to make the searches more relevant. This constant need for encoding and human labor is what makes the use of technology a painful task. Sometimes most of us simply cut all the ties with all the technologies in the world, but we know for a fact that it can never happen. Technology is not only a means of sharing collective information but has turned out to be a basic need, not only in the business sectors but also in other fields.

Machine learning is nothing but a simple tool that helps individuals with their labor of encoding stipulated information. As its name can suggest, machine learning is a thorough study of all the computer algorithms so that they can be automated for further applications. It can be termed as a sub-part of artificial intelligence but is a unique proposition altogether. To simplify it further, machine learning helps the technology or an application to learn from previous experience. Let’s take Google, for instance, it is a search engine with over a million links to search from. These search links were encoded in its database manually and for a long period of time, it was used with a traditional approach. When we say the traditional approach, we talk about the fact that the links which google provided were less relevant than the searches themselves. But now, with the help of search engine optimization, Google knows which link to put up on its first search page, by judging the relevance of the content on each link with that of the words written on the search bar. The link which has the most keywords is placed foremost making the searches more transparent and relevant for the user. This transformation is what we call machine learning and this has been the most practiced phenomenon in today’s industrial world. Just like the internet, it has outgrown its basic need and has reached every sphere out there.

So the big question right now would be, what can be the next big thing in machine learning, and how big a machine learning application idea in the coming future can be? To answer this, let’s take a closer look at the existing applications that have eased our lives by making the use of technology and its results more accurate. A befitting example of a machine learning application idea is Google Translate. It not only uses speech recognition but also understands various voice modulations and replies in the accent in which the text is to be translated. This is how far machine learning has made its way. With this example in mind, we can conclude that the main focus of practicing machine learning is to add convenience, so the idea for a machine learning application can be something that adds up to everybody’s convenience. A sphere that includes both a business operative and a layman individual.

When machine learning tweaks a particular technology in a way that is beneficial for everyone who uses the technology, it becomes both prominent and profitable. Another example can be the use of digital platforms for marketing purposes. Digital marketing and social media marketing comprise extensive use of the internet and digital platforms for promoting a particular business. Coming up with an idea that can ease the way one uses social media platforms can be the future because it’s not only adding up to the technology but also adding to the user experience ad that is what every individual is looking for today. Not only the offline businesses but also the online sector as well. When t comes to the amount of convenience that technology needs every end-user should be considered.

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How to Get the Best App Development Services in USA?

December 17, 2019

8 min read

How to Get the Best App Development Services in USA?

Searching for a reliable mobile app development company is not a cakewalk. In this digital era, businesses need to develop a mobile app that is unique and remarkably competitive in features. Due to emerging technologies, having a mobile application is no more a choice for businesses. It has become mandatory for them to have a mobile App to maximize the reach of customers and empower them with mobility. According to a recent prediction, the number of mobile app downloads will reach 258.2 billion in the year 2020. Moreover, 90% of the total time spent by mobile users in on Application only.

This data indicates that mobile phone application gives you a platform to engage a large number of customers with ease. All you need is to have a fully-featured mobile application that is easy to navigate and customer-friendly. To get it developed, you need to hire an App development company that delivers world-class Mobile Application Development Services in USA. We are providing the detailed steps and hacks that you must be aware of before hiring a mobile app development company for your business.

Study Your Competitors:

Every business has competitors to deal with, regardless of the business type. The best way to develop a unique App for your business is to study your competitors well before starting the app development process. Try to get the ins and outs of your competitors’ mobile App and not down the features they are not providing in the Application. Also, create a clear picture in your mind that which type of App do you want for your business. Believe us, having proper research of your competitors is the most compelling way to stay ahead of them.

Quality over Cost:

The mobile app development process is a one-time investment that needs to be done without compromising on the budget. Hence, always take a close look at the quality of mobile app development to make sure that it exceeds your expectations. Remember; never get puzzled by seeing a lot of companies offering different types of lucrative pricing and plans. Instead, focus on the one that develops the perfect App for your business and customers.

Know The Expertise:

If you are having an idea of Mobile Apps, then it will be easy for you to choose the platform and technology that you want to use in the development. In case you are not having much exposure to Apps. It is mandatory to select a development company that can suggest successful ideas and holds expertise in doing that. Also, the development executive must be able to explain the features and functionality of the App and the appropriate framework that can be implemented for your niche.

In case you are also searching for a mobile app development company, then here is our halt. We are amongst the best companies that deliver Mobile Application Development Services in the USA. We are well-known amongst people for providing the Best App Development Services in the USA. Whether you are looking to get an e-commerce mobile App or any services-based App, feel free to reach us via any means. Our developers have hands-on experience in delivering Mobile Application Development Services in the USA for years.

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Focus on SEO:

Build A Perpetual Presence on Social Media:

Start Stimulating Consumption:

Create Remarketing Campaigns:

Take time to align your digital marketing efforts:

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