Digital Marketing

Taxonomy SEO: Optimize Website and URL Taxonomy

October 1, 2020

8 min read

Taxonomy SEO: Optimize Website and URL Taxonomy

Let’s take a look at the approach with which a developer or technical professional of a particular website looks at the content. Speaking of website content, the term ‘taxonomy’ is quite familiar to all professionals. Taxonomy is the classification of the entire content on a website, keeping in mind the ease of accessibility of the users. To sum it all up, the process of categorizing all the data on a website to a total of ten to fifteen is called the taxonomy of that particular website. The neater the taxonomy of a website, the better its chances of getting an overflow of organic data.

What is Website Taxonomy?

Website taxonomy is the organization of your website’s content into categories and subcategories. It helps users find the information they’re looking for, and it also helps search engines index your site so that people can find it when they’re searching for keywords related to your business.

Organizing your website’s content into a clear, easy-to-navigate structure is important for two reasons: first, it helps users find the information they’re looking for, and second, it helps search engines index your site so that people can find it when they’re searching for keywords related to your business. A well-organized website is easier for both users and search engines to use, and that can lead to better search engine rankings and more traffic to your site.

Why is website taxonomy important for SEO?

But it’s not as simple as it sounds. When we talk about categorizing the data, we talk about coming up with an idea to do so while satisfying the expectations of the end-user, not only generally but especially to the stipulated categories. Let’s say there’s a website of a bank, now the overall content is divided into five to six categories, like, about us, contact us, financial services, overdraft services, insurance services, and Loan services. The taxonomy of this particular website is required to be done in a manner that if any user visits the website to check it out generally or to search for a service, he is affirmative about the website both ways.

We should understand that no matter if it’s a budding website struggling to build its online presence or an established conglomerate in this sector like Amazon, its priority is to generate more organic traffic so that more potential buyers and/or customers are attracted toward it. And the content has an integral part in this convention. Website taxonomy is to the websites what chapters are for a book. Not generally, but this can be true for certain self-help books and other non-fiction books on a single but vast idea.

Website Taxonomy for Users and SEO-Everything you know

Just like in these books, all the paragraphs are divided under specific sub-headers, headers, and chapters, in website taxonomy, a website’s content too is divided into specific categories and pages so that no user gets tangled up. So why is it important? Well, a website needs to look organized and a professional cannot depend on the factual side of a website. A significant amount of time goes into presenting and describing the content to enhance the findability of the content and a user’s discovery becomes easy. This adds up to the satisfaction quotient of the website.

Recommended Blog: Importance of Alexa, Siri and Google Assistant for Voice SEO

Now, let’s look at one of the most important tools used to improve website content, search engine optimization. By definition, it’s a digital marketing tool that is used to enhance the website content in a way that widens the viewership of the website. If we’re talking about presenting otherwise visual content using words written so systematically that it covers everything the user is looking for. In SEO-friendly content, the power words/ keywords play an important role. These are the words that appear at a perpetual rate in global or local searches. These words can be a particular service or a product that most of the users in a particular environment are looking up. Keywords make the content of a website or a webpage, and then the search engine optimizes the search pages by putting the links in order of their relevance to the particular search.

What are some tips for creating a good website taxonomy?

Keep it simple:

A good taxonomy should be easy to understand and use. It should be organized in a way that makes sense, and it should be clearly labeled so that users can find what they’re looking for quickly and easily.

Make it relevant:

Your taxonomy should be designed with your users in mind. Think about what they’re looking for, and organize your content accordingly.

Use keywords:

Keywords are important for both users and search engines. When creating your taxonomy, be sure to include relevant keywords so that users can find your content easily, and so that your site will rank well in search results.

Be consistent:

Once you’ve created your taxonomy, be sure to use it consistently throughout your site. This will help users navigate your content more easily, and it will make your site more search engine friendly.

Keep it updated:

As your website grows and changes, so should your taxonomy. Periodically review your taxonomy and make changes as needed to ensure that it remains relevant and useful.

Use multiple taxonomies:

If your website contains a lot of content, you may want to consider using multiple taxonomies. This can help users find the specific content they’re looking for more easily.

Create a sitemap:

A sitemap is a great way to help users navigate your website. Be sure to include links to all of the pages in your taxonomy so that users can easily find what they’re looking for.

Use breadcrumbs:

Breadcrumbs are another great way to help users navigate your site. They provide a trail of links leading back to the homepage, making it easy for users to backtrack if they get lost.

Use search:

Most websites have a search feature that allows users to search for specific terms. Be sure to use this feature on your site, and be sure to index all of the pages in your taxonomy so that users can find what they’re looking for.

Group similar content:

When organizing your content, be sure to group similar items together. This will make it easier for users to find what they’re looking for, and it will help you keep your content organized.

Use descriptive titles:

Descriptive titles are important for both users and search engines. When creating your taxonomy, be sure to use descriptive titles that accurately reflect the content of each page.

Use keywords in your URLs:

Keywords in URLs are also important for both users and search engines. When creating your taxonomy, be sure to use keywords in the URLs of each page so that users can easily find your content, and so that your site will rank well in search results.

Use hyphens to separate words:

When creating URLs with keywords, be sure to use hyphens to separate the words. This will make it easier for users to read and understand the URL, and it will also help your site rank better in search results.

Don’t forget about mobile:

With more and more people using mobile devices to access the internet, it’s important to make sure that your site is mobile-friendly. Be sure to design your taxonomy with mobile users in mind, and be sure to test your site on a variety of devices to ensure that it works well.

Keep it organized:

A good taxonomy should be well organized so that users can find what they’re looking for easily. Be sure to group similar content together, and use descriptive titles and keywords to help users navigate your site.

Following these tips will help you create a website taxonomy that is both user-friendly and search-engine-friendly. Implementing a good website taxonomy can help improve your site’s SEO and make it easier for users to find the information they’re looking for.

Recommended Blog: Outrun Your Competitors Using Impactful SEO Techniques

As a user, whenever you search a topic, the first five links that appear when you hit the search button, are the ones with the best quality of organic traffic which they achieved by using their keywords cleverly. In search engine optimization, if the keyword is not used properly, a website can never reap its full benefits. If we think about taxonomy and SEO, the latter has to be executed first. Considering the bigger picture, we should understand that creating suitable content is a preceding step.

Once the content of a website is written in accordance with all the norms of the search engine, it is then ready to be categorized. These categories not only help the users to discover particular content easily but also help the website look uncluttered and sleek. One might ask why is SEO one of the integral parts of digital marketing. To answer this, let’s take a look at all the underlying steps that are taken in order to create SEO-friendly content.

Conclusion

For determining the keywords to cover a stipulated topic, a website or an organization goes through rigorous market research, and looks at every feedback of all the customers, both existing and untapped. For the end-users, it makes the cluttered content of a website into a readable format. A user might not know but his search in a way is navigated by the search engine optimization itself. It also reduces the research time of an end-user.

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Google Assistant for Voice SEO: Siri, Alexa, Google Insights

September 18, 2020

8 min read

Google Assistant for Voice SEO: Siri, Alexa, Google Insights

Innovation is impacting every part of our lives, with smartphones making the world available from consumer pockets with a simple click, swipe, or voice command. And now Apple HomePod and Amazon Echo, teamed up with Siri and Alexa, are providing direct access to information without the need to reach for a device. Consumers today engage with content in ways that were unheard of even a decade ago. With the majority of the population using some sort of artificial intelligence Voice Search Optimization device in their home, such as Siri or Alexa, marketers are challenged with reshaping their strategies in order to effectively engage with consumers. But with this challenge comes a great opportunity for brands to enhance their strategies. Try using the best digital marketing services in the USA.

What Is Voice Search Optimization

Voice-control products are taking off. According to the latest research findings, 21% of people now own a smart speaker or home assistant. Given that the first smart speaker (the Amazon Echo) was only launched in 2014, this indicates that the voice-activated smart device revolution is just getting started. And while these devices become ubiquitous, smartphones are still the central place where consumers store everything, make mobile payments, shop online, and more. The momentary panic when you think you’ve lost your device is gut-wrenching because of the heavy dependence on them to function even in the most basic sense. And it’s evolving at an exponential rate. The top marketing and advertising companies embrace the challenges presented by the audio world today. Businesses have to rely on these experts to engage with their consumers in the ever-changing world of technology. Working with a partner that can adapt on the fly and still create effective strategies is important and shouldn’t be taken for granted. Creativity is critical today, so the best digital marketing company chooses its advertising partner wisely.

Voice Assistants Boost Web Traffic

Google Assistant will now tell users they can open the Google Home app to see more at the end of a verbal answer. This way businesses will be able to raise brand awareness through the initial answer. Google is now directing users to head to the app and navigate to your website to read more. As time goes on, this will become more and more common with more users navigating to websites meaning you’ll get more traffic coming through to your site from voice assistants. It’s also worth noting that these users have fairly high intent.

Better Content and Better Stories

As Voice Search Optimization has yielded longer queries with more natural language, voice assistants are changing the way marketers tell stories. For brands to get their message across they need to think about their customer experience, both in how their audience engages with content, but also the ways in which their products can integrate with AI from a technological standpoint, voice assistants are driving diversity and variety in marketing. In order to keep up, marketers need to revise their communication production process to make sure they can deliver a variety of content across a broader range of channels.

Driving new Forms of Advertising

Voice assistants like Alexa and Siri have prompted advertisers to think about how they can capitalize in new ways. These voice assistants are considered to be the true first interactive tool in the home that provides brands with the capability to dynamically offer up ads in the future that could be user-controlled. Many digital marketing services in the USA have now started using dynamic tools to cope with the competition.

Enhancing Personalization

Voice assistants also offer the potential for far more personalization for individual consumers. The specificity of a voice search helps give details about a user’s context, which yields a more personalized result.

Yielding more Insights.

The ability to distinguish voices and manage account profiles also means marketers will have more insights into multiple users in a single household who make different purchase decisions, and have different brand preferences, wish lists, music playlists, and other personalized characteristics.

Why Choose Us

Foreignerds understand the challenges presented by the audio world today, but what sets us apart is our adaptability to changes. We embrace these changes and stay ahead of the trends. We take pride in being one of the best digital marketing companies in the USA. Be sure to contact us to learn how we can develop the best advertising strategies designed and tailored to your target audience. Visit our official website and get an overall perspective of our brand-new strategies that will add much-needed mileage to your business.

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How to Navigate your Business During the Global Pandemic

August 12, 2020

8 min read

How to Navigate your Business During the Global Pandemic

With nations all around the globe relaxing the restrictions in their individual states, businesses have started to get back on their feet but there is still economic uncertainty. Potential buyers and even loyal customers are still hesitating to buy. Most of the nations have been in quarantine for the last few months. This had led to a huge surge in the number of internet users. Now more than ever, people are using the internet for things they want to know, learn or buy. Because of this shift, business owners are now forced to re-invent their strategies, especially Digital Strategies, and take a second look at how they should navigate the business.

Speaking of which takes us to the next discussion. Let’s take a look at some pointers to discuss what a business should do to digitally work its way up during this global pandemic and how it should sharpen its Digital Marketing Efforts:

Focus on SEO:

`One of the foremost points to remember for all organizations should be to focus on search engine optimization. Now that every user is confined to his/her house, they have an ample amount of time for doing their research regarding a particular product or a service. This is the time when they’ll probably go through every or most of the websites on a search page. Well, as the chances of them checking out a website rise, it’s more of an opportunity for any business to make required tweaking on the content. Improving your previous content and creating a fresh one with all the right components like proper usage of keywords, covering all the facts concisely and presentation can be beneficial in the long run.

Build A Perpetual Presence on Social Media:

Building a social media presence is a fundamental requirement if yours is a business that’s heavily impacted by the Internet and/or a large portion of your customer base consists of Internet users. A perpetual social media presence refers to the idea of being constantly active on social media platforms. Some of the ways to do so could be:

Increasing Retargeting List Length: The length of a retargeting list consists of thirty days, but increasing the waiting period can help you get long-lasting customers. Even though most of the users aren’t buying right now, they’re constantly spending time on research. And when your website comes up with updates on products and services in correlation with your current situation, it gets the users hooked.
Introducing New Retargeting Ads: This one is more of an extension of the previous one. Updating your products in view of the current situation calls for interactive promotion. One of the most important tools is creating promotional videos concerning the pandemic. This creates an emotional connection with your visitors.
Stress on Your Creative Team: Focusing on your creative team to come up with innovative content is the most important thing. Creating innovative content covers traditional content and advertisement campaigns.

Start Stimulating Consumption:

In this pandemic, one of the toughest situations is getting through with sales. With all the physical stores looked up, there are a few that are still open for business. Now, the problem is, they charge reasonably higher than they used to, and due to the lack of abundance, the people who’re choosing physical stores over virtual ones are paying considerably high every time. If yours is a food delivery website, this is a perfect opportunity to come up with strategies to stimulate consumption like discounts and package schemes. This will lure in more and more customers and increase the volume of sales.

Create Remarketing Campaigns:

For every organization, a loyal customer is the most valuable asset. If your business operates heavily on the online platform, you understand the importance of a long-lasting customer. In this pandemic, every organization should take this step diligently. Creating remarketing campaigns to reconnect with past visitors can be very beneficial to turn them into loyal customers. Using Microsoft marketing, YouTube campaigns, and local display campaigns can be a way of approaching past visitors. And if your Marketing Campaigns consist of new remarketing ads and improved content presentation, it will get the visitor hooked to your organization.

Take time to align your digital marketing efforts:

Talking about digital marketing, every point we discussed is in some way or the other related to that. But there’s more to it. Aligning your digital marketing efforts according to the pandemic is important to improve your brand image. Some of the untapped components that need attention are:

Creating interactive videos, images, and carousel ads
Provide the audience with detailed information about current products and services.
Answering FAQs related to questions regarding how the business is taking preventive measures.
Making sure that your advertising strategies are aligned with relative searches and keywords that are trending right now.

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How To Emphasize Authenticity Through Digital Marketing

August 11, 2020

8 min read

How To Emphasize Authenticity Through Digital Marketing

In this competitive market where everything is gradually turning to digitization, with every consumer, every organization is shifting to the online sector too. Nowadays, almost everyone has access to the Internet and its potential has grown to fulfill almost every need. The pacing of development in technology has given rise to the growth spurt of the e-commerce industry, and this progressive gush fueled the emergence of e-commerce websites and online industries. When all the organizations turned to the online sector, this development called for all the organizations to enhance their marketing strategies as the traditional ways weren’t capable enough to promote any product or service to the audience. If we draw an analogy considering the olden techniques of marketing like sample marketing and door-to-door marketing, we can conclude that with the shift of a dominant portion of the global market to the online sector these techniques weren’t receptive enough to operate.

Marketing and advertising techniques needed to enhance in order to amp up the popularity of the firms. Such a development is digital marketing. Digital Marketing allowed all organizations were now able to use social media platforms to reach out to consumers on a global level. So what is digital marketing exactly? And why is it so important to embrace this strategy?

Digital marketing is a component of marketing that uses tools like social media marketing, system engine optimization, social media optimization, and direct mail marketing to promote all organizations. It’s a modern-day approach to marketing practices and allows organizations to promote their products and services using creative visual data. Visual Branding and the Authenticity of a particular product or an organization go hand in hand in every way. Suppose there’s an individual wanting to buy a cell phone. Now, he has two options to approach fulfilling his need, he can either walk the entire stretch of the market or a shopping mall, looking for the cell phone that satisfies his need or he can look up the internet and search for the same from a number of shopping websites and cell phone brands. Considering the current scenario and technological development, we can conclude that he might have chosen the latter. The question here is, ‘Why is it so? Why does consensus go with a visual representation of the same data that it can find using offline way?

Let’s take a look at the reason why digital marketing emphasizes authenticity by using visual branding:

If we focus on advertisement campaigns, every organization be it in any industry, has now embraced digital marketing for promoting their services and products. Social media marketing, for example, has turned out to be one of the most efficient ways as it connects with individuals more intimately. There are many ways to use digital marketing for advertisement, like portraying a story about a particular product or service in the form of a short video in between paragraphs on a webpage. This story helps the consumer to better connect with the product and the organization.
Not only via short ads, but a firm can promote it by using Digital Marketing Strategies to graphically represent how its services and products are better than the ones in the market. This graphical representation strikes the analytical approach of the crowd and helps them compare the organization with all its competitors. And when people see the impressive background of the organization with respect to its competitors, they tend to believe what they see. This gradually adds to the authenticity of the firm and its product and services.
In today’s world, all individuals do their part of the research before engaging in any business transaction. Digital Marketing Tools like search engine optimization turn out to be of great help. In SEO the content of a website plays an integral part. The content of a website also acts as a medium of visual branding it’s just that its approach is a bit different. If we consider the research a potential buyer does, we should consider the fact that he relies on the content he finds on a particular website. This content is backed by other components like pictures, short ads, and graphs. This assures the consumer that the website and/or the product are authentic.

But let’s not be skeptical about this approach. There are many players in the market who misrepresent their products which in turn makes most individuals drift apart from this practice. Misrepresentation of a product’s specifications and features not only makes the audience drift away from that particular but it also makes them critical towards many other organizations who are approaching the market with a genuine proposition. Thus, we can conclude that digital marketing uses its tools to successfully perform visual branding of a particular firm and it might help the firm garner a large amount of audience but its misuse lad them to turn their heads from it too.

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Outrun Your Competitors Using Impactful SEO Techniques

July 30, 2020

8 min read

Outrun Your Competitors Using Impactful SEO Techniques

Let’s start things off by briefly discussing how the biggest search engine on the Internet will operate with your SEO tactics. Like any other search engine, Google wants to display the best results for a user’s query, and in case they showcase listings of irrelevant, low-grade results, the users might not employ them later. This is what really differentiates Google from the rest of the search engines – their AI-driven set of algorithms which ensures the users get exactly what they need. For a holistic approach to your website, try Marketing Agency in Chicago.

Digital Marketing agencies work in extremely competitive scenarios. New and budding agencies are mushrooming all over the Internet. As a business or brand owner, ensure to utilize not all the SEO services, but apply the right ones instead. For professional requirements, search for a Chicago SEO consultant. Let’s take a look at some simple but efficient SEO techniques that will give you the edge over your competitors –

Keep updating your website

If your site isn’t premium-grade enough, you’ll have a tedious task ranking for your target keywords.

Nobody today has the time and patience to visit a spammy webpage. So, no matter how attractive incentives you provide to lure in your users, make sure that once they visit your website, they’re beyond aesthetic by the experience you created for them. And even though Google hasn’t stated it officially, there is proof to indicate that the search engine magnate does reward websites that have low bounce rates with higher page ranking –

According to Google, if a user extends their time of visit more than intended on a page, it’s likely because they found the page useful. And as Google needs to provide the best possible results to its users, it will push sites with boosted engagement up in the search engine results pages (SERPs).

Voice Search Optimization

In 2020, almost half of your users aren’t even typing in their queries, but they’re voicing them! With voice-assisted devices or inbuilt voice apps on our phones, we can just say instead of type.

And if you feel this specific feature has nothing to do with how you frame your SEO Strategies, then you’re not completely right. Voice searchers have different patterns than text searchers, and the devices they’re using (whether that’s an Amazon Alexa, Siri, or Google Home) extract data from SERPs to replay information from the featured snippet box back as their response.

Let’s say, a text searcher can type “vegan diet.” A voice-based search, it can be longer, such as “What do vegans eat?”

It’s better to write a detailed, lengthy blog post that’s far better than anything else already ranking for those long-tail keywords. Make sure the content is simple for readability. And promote it well (building backlinks) and monitor the content from time to time. Employing structured data is an excellent manner to increase the likeliness of your data being read aloud to your target audience.

Emphasize Topic Clusters Rather than Keywords

Google is advancing – and so is its algorithm. Its target now is to comprehend the intent of its users: what are their expectations, what they’re seeking, and, more particularly, what search results can help offer close to or perfect search results for their queries. But don’t keep unrealistic expectations that your website will end up on the first page of Google just by creating keyword-centric content. That won’t be sufficient. You need to explore and identify the context around it.

And most importantly, keep in mind, the “user intent,” you should take into account what your users are searching for, instead of finding various methods in which the users can phrase a search query. Search Chicago Marketing Agency for user-driven results.

Here is what you must particularly focus on –

Define your Target Audience

The kind of content you’ll create will depend completely on your audience. The more details you’ll able to derive — their area, age, interests, etc. — the enhanced the content you’ll create (and eventually upgrade your SEO).

For instance, let’s say your keyword tool displays that “birthday” has a search volume of 4,8420,000 per month. This can provide you with much-needed exposure to the audience you want to aim for. People searching for it could fall into several categories:

Birthdays Cards for Loved ones, Friends, and Family
Birthday Cakes and Parties for Kids
Special Themed Birthday Dance Performances

Without identifying your target audience, you can end up creating content for all such topics. That will not help you gain the right kind of traction as you won’t be able to charm your audiences with such broadly defined pieces of content.

Although, by developing your purchaser’s personas with the common traits of your ideal consumers, you’ll be better able to connect on topics that are of actual concern to your readers, while also lowering the chances of creating content that doesn’t generate any results.

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5 Questions to Ask Before Investing in An Emerging Technology

June 15, 2020

8 min read

5 Questions to Ask Before Investing in An Emerging Technology

In today’s world, technology has reached immense heights in terms of the number of end-users it has reached. Because of modern technology, offline businesses are gradually shifting to the online sector, which is booming. The Internet has become a medium for performing business transactions and spreading awareness about the current market scenario. Let’s not limit the discussion to big companies like Alibaba and Amazon, but include emerging businesses and social media platforms. Today technology has reached all the spheres including business and entertainment.

This constant web development motivated all the firms to come up with or invest in emerging technologies. This sense of competition and increasing numbers of online businesses gave birth to this immense competition. It motivated other potential individuals to develop a way to add to the technology field. If we talk about a start-up in the technology field, it is both an opportunity and a dire need. Let’s face the fact that everybody nowadays wants a bit more improvement in the current use of technology so that it becomes a bit more convenient for them. All the budding e-commerce websites and the established ones are entering the market with this very vision and a motto to provide innovative technology that can ease the daily life issues of every individual.

Now, if the emergence of these new firms is on such a big scale, it is an opportunity for all investors as well. Investing in new technology is a beneficial decision and worth the long shot it calls for. But investing in something new is a risky proposition as well because it requires the investor to consider many aspects. Let’s take a look at the most important questions an investor asks before investing in emerging technology.

Is the technology relevant enough to be introduced in the market right now?

Although it’s a debatable issue but not from the point of view of new technology. An emerging technology that’s claiming to enter the market with a vision to add up to the technology and is looking for investment should be relevant in the current market and should also satisfy the current needs of the customers. If an application is integrated with this new technology, the application should fill the gap between the company and its audience. If the application fails to satisfy the needs of the customers, the technology might not get funded.

How far has the technology gone in solving the needs of the users?

One of the most important determinants for asking for funds for emerging technology is the magnitude of its problem-solving capabilities. And as we’re talking about emerging technology, this question implies the question an investor asks about the quality of the technology and how it’s any different from the existing firms that provide similar services. It’s important for a new technology to stand out in the market, for that it should approach the audience in a different way, and along with this, it should solve more and more issues in the market.

The issues that are being fulfilled by this technology, are they being misinterpreted as needs?

Before solving the issues and/or satisfying the needs, the technology should always have both of them distinguished properly. Needs and issues are two different concepts if we take a closer look. For example, long waiting time for food is a common issue that can be resolved by the application itself, and as it is resolved, it’s vanished from the market altogether. But using social media for uploading pictures is a need and it’ll never vanish from the market, at least not in the foreseeable future. If the technology focuses more on issues than on needs, it’ll cease to exist instantly.

What’s the nature of the particular emerging technology?

Determining the nature of the new technology is the most important fact an investor will consider. If its nature isn’t dynamic enough, it’ll be a deal-breaker for him. The technology that’s more susceptive to change is likely to keep pace with the constantly changing market and thus, is more likely to become profitable.

What is the target audience of the technology?

The internet has connected the world, but subsequent technologies have not met widespread user satisfaction. It’s crucial for investors in emerging technology to consider the technology’s target audience before making investment decisions. The emerging technology will not sustain in the market if it has a small sphere of audience. The more a larger band of people accepts this emerging technology, the more growth it will witness.

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5 Ways to Know How to Lower Your Bounce Rate

January 22, 2020

8 min read

5 Ways to Know How to Lower Your Bounce Rate

A high bounce rate of the website can kill most of your conversions. If most of the visitors are abandoning your website, then you will not get the chance to convert them into a buyer or customers. If you have a higher than average bounce rate of your website, then it could be caused by many reasons such as slow load time, slow navigation, poor design, bad usability, lack of call-to-action, etc. you can also identify and fix the problems with your landing pages and follow some simple methods to fix your high bounce rate problem. Through this blog, we will be providing you with the 5 ways to lower your bounce rate.

Optimize Your Site for Mobile:

As per Google’s latest search engine update, websites that aren’t optimized for mobile are likely to receive less search engine traffic. Also, the sites that aren’t optimized receive exceptionally high bounce rates to a high percentage of mobile internet users. If your website and content aren’t yet optimized for mobile, then get it optimized to decrease the bounce rate.

Re-write Your Existing Content:

You can take a look at your website analytics to see which pages are contributing to the highest bounce rates. Ask yourself what you can do to improve that thin or poor-quality content. Your visitors are excited to learn something new or receive valuable information every time they visit your site. Make sure to give them the reason to stay at your website and spend a few minutes.

Have a Call to Action:

Make sure that each page on your site has a clear call to action to let help your readers know what to do next. This can be done using a great blog post or product page that can alone accomplish so much on its own. This is a simple strategy that creates fruitful results. Always make sure to suggest at least one further action your visitors can take after visiting these pages.

Minimize Your Load Time:

Gone are the days when visitors used to wait 6-10 seconds for a page to load before abandoning. The load time of your website pages has to load within 2-3 seconds; otherwise, your visitors will bounce instantly. Optimize your images and increase browser caching to increase your page speed.

Cut Down on Ads:

We know that carrying out ads can be very useful and might be your only source of revenue. On the other hand, too many ads on a website might irritate your visitors and send them back to the site. If you are using pop-up ads, take a look at what your bounce rates were before you started using them and track the effect of it on bounce rate.

You can implement these steps on your own or can hand them over to professionals like Foreignerds to do it for you. Let us know your strategy to reduce the bounce rate on a website, in the comment section below.

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10 Ways to Boost Your Sales with B2B Digital Marketing Strategy

January 21, 2020

8 min read

10 Ways to Boost Your Sales with B2B Digital Marketing Strategy

The digital era has changed the way people used to handle B2B communication and successfully market products. Gone are the days when sales needed some human interaction. The influence of technology over businesses is not new, and B2B sales require a different approach as compared to B2C sales. We need an entirely new approach to deal with the challenges of today’s digital marketing. Also, you need to make sure that you are interacting with the customers in the way they prefer. Are you also wondering how can a small B2B-focused company get back into the age of digital selling? Here is the guide to boosting your sales with a B2B digital marketing strategy.

Website:

Most companies don’t realize how important it is to have a website for business. Nowadays, websites are practically living, breathing, and need nurturing in time to become fruitful. Make sure that it is showcasing your expertise while providing solutions to the clients searching for the relevant product or services. It should also provide you with the latest tool that collects data, including sales leads.

Your B2B Website Should:

• Be suitable for your target audience
• Be mobile responsive
• Have call-to-action to get pricing, schedule a demo, ask queries, and so on
• Have up-to-date testimonials from your best clients

Content:

Your website should do a great job of explaining what you do but should not fail when it comes to using more dynamic content like blogs, videos, infographics, etc. to show how you can help.

Get Social:

Make sure to be on at least one social-media channel regularly to keep your customer’s interest alive.

Integration:

Tie your offline and online marketing strategies together to increase your customer service experience. You can use landing pages to measure the success of your offline promotions.

Social Listening:

Make sure to listen to your competitors as much as your audience, so you have a complete view of what’s going on in the industry and what your viewers are expecting.

Paid Media:

You can spend a few dollars on an ad to send your audience to a strategic landing page can be well worth the investment.

Content upcycling: you can use the upcycling trend to reuse and rebuild the previously published information on your website to extend shelf life and boost visibility on the web.

Like, Follow, Subscribe:

Make your social links easy to spot so that people can Like, Follow, or share your content easily. You can use a simple email subscription form for a newsletter or blog post distribution
Online engagement:

Your end goal should be to start and continue discussions with people that lead to new customers and long-term clients that ultimately become your source of referrals.

Good SEO:

To become accessible through search via search engine optimization (SEO), a regular stream of high-quality and relevant content, as well as social media, boosts the authority and visibility on the web.
Redefine targets:

It would be best if you continued to fine-tune your campaigns regularly to see the best results in the least amount of investment will help you improve the reach to the audience.

Do let us know your opinions or suggestions to boost your sales with the B2B Digital Marketing Strategy in the comment section below.

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Digital Marketing

5 Reasons Your Business Needs a Blog

January 10, 2020

8 min read

Business development doesn’t occur in a vacuum. It happens in connection to your competitors, target audience, and even search engines. Having a website alone doesn’t offer enough information, personality, or authority to truly stand out from the crowd in this digital era. Nowadays, blogging has become mandatory to maintain an online presence, stand apart over the challenge, and acquire clients. Considering the advantages they offer to businesses and the job they play in digital marketing today, you should be blogging for your business.

This post will highlight the 5 ways in which a blog encourages business to grow, and why you need one for your business.

Keeps Your Audience Updated About Your Business:

Think about your blog as your direct communication channel. It’s a space to speak inside and out about your products and services, share content on time, and talk about relevant industry drifts that let your image brand image sparkle. While your website may be progressively useful in content and clear in tone, a blog offers greater adaptability to connect with clients to share updates in a way that shows what your identity is, not only what you do.

Communicate And Take Feedback From Your Customers:

Through a website blog, you can present your content in a more casual and personal way. Additionally, you can also have conversations with your readers in the comments section, share your ideas, and understand your readers’ points of view, and your readers get a chance to get heard as well.

Improves Search Engine Optimization:

Linking internally to other blog posts and pages on your site can likewise enhance your SEO ranking. The more relevant links you are having, the more certain it is you will rank better, which can prompt more traffic and potential leads. We all know that Search Engine Optimization is quite a long-term process that comprises several different activities. It is also true that a business blog won’t get you on the first page of Google overnight; it will slowly enhance your search engine rankings over time.

Build Your Email Database:

Email marketing is a result-driven marketing strategy. It is not always easy for you to get people to sign up. This is where a blog comes into play. It fortifies the need of your audience and keeps them updated. If people find your blog posts useful and instructive, they are more likely to subscribe to your newsletter. To push them towards signing up, make sure to include internal links in both your blogs and newsletters.

Provides Social Media Content:

One blog posts are not equal to a social media post. The data contained inside a blog post can be re-purposed from multiple points of view into several social media posts. Instead of pulling new social media content ideas, you can promote and link recent and relevant blog posts to strengthen your social media presence and bring new visitors.

If you are also looking to reach new audiences and stand out from the competition – it’s time to take inspiration from the reasons mentioned above and get started on a business blog.

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Digital Marketing

Top 5 Blog Sites in 2020: Foreignerds

January 9, 2020

8 min read

There’s a wide variety of blogging sites. Free blogging sites have also come a long way in past years. The purpose of writing blogs can be different. You may want to polish your writing skills, create a follower base, establish your brand, or even use blogging as a marketing tool to increase your website’s visibility and traffic. It is now easier than ever to create a professional-looking blog to share your thoughts with like-minded people, express your opinions, and mark an online presence.

However, choosing the blogging sites for you entirely depends upon your skills, goals, and requirements. To assist you with picking the most advantageous blogging site for yourself, we have been discussing some of the best blogging sites of 2020 that you should consider.

Wix.com:

What makes Wix genuinely amazing is that you get the run of the remainder of what this web builder offers besides blog support. That incorporates utilizing Wix’s ADI (Artificial Design Intelligence) editorial manager to make building your site a snap even for the newbie. In addition to amazingly diverse support for various kinds of media, it provides the best quality customer support to boot.

There’s likewise a great deal of adaptability in the manner you can plan posts and neat touches like having the option to set things up with the goal that posts are automatically pushed on Facebook when they’re published.

WordPress:

Creating your first blog is quite a fantastic experience, with a simple wizard that guides you step-by-step in choosing a name and suitable theme. You can begin writing posts immediately, but the real features lie in the more advanced editor, which lets you customize every aspect of your blog’s appearance. WordPress enables you to track its stats, including page views, visitors, likes, and comments, with time as your blog grows. You can also view how your readers reach your site, and what content they have observed so that you can tailor your content accordingly. This platform isn’t a drag-and-drop affair, and you need to familiarize yourself with its system. It’s more than worth the effort, after all.

Blogger:

Owned by Google, Blogger offers an excellent range of in-built templates. The best part is that all of them are mobile versions optimized for smaller screens. It is quite a sensible feature sensible as so many people are accessing digital content through smartphones.

Medium.com:

Medium is a popular blogging site to give your content a second life. Also, it comes with limited social networking functions, which can be used to comment on other people’s content and “like” it.

Tumblr.com:

Tumblr is also known as the middle ground between WordPress and Twitter. This service is a micro-blogging platform that is made for posting short-form content. This platform is free to use and offers social network features as well.

So, here is the list of the most popular blogging platforms in 2020. As discussed above, choosing the right blogging platform depends on your requirements and budget. Have some suggestions? Do let us know your ideas and queries in the comment section below.

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Taxonomy SEO: Optimize Website and URL Taxonomy

What is Website Taxonomy?

Why is website taxonomy important for SEO?

Website Taxonomy for Users and SEO-Everything you know

What are some tips for creating a good website taxonomy?

Keep it simple:

Make it relevant:

Use keywords:

Be consistent:

Keep it updated:

Use multiple taxonomies:

Create a sitemap:

Use breadcrumbs:

Use search:

Group similar content:

Use descriptive titles:

Use keywords in your URLs:

Use hyphens to separate words:

Don’t forget about mobile:

Keep it organized:

Conclusion

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Focus on SEO:

Build A Perpetual Presence on Social Media:

Start Stimulating Consumption:

Create Remarketing Campaigns:

Take time to align your digital marketing efforts:

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Keep updating your website

Voice Search Optimization

Emphasize Topic Clusters Rather than Keywords

Define your Target Audience

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5 Questions to Ask Before Investing in An Emerging Technology

Is the technology relevant enough to be introduced in the market right now?

How far has the technology gone in solving the needs of the users?

The issues that are being fulfilled by this technology, are they being misinterpreted as needs?

What’s the nature of the particular emerging technology?

What is the target audience of the technology?

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Optimize Your Site for Mobile:

Re-write Your Existing Content: