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How to Navigate your Business During the Global Pandemic

Mohit Chaudhary
August 12, 2020
8 min read
How to Navigate your Business During the Global Pandemic

With nations all around the globe relaxing the restrictions in their individual states, businesses have started to get back on their feet but there is still economic uncertainty. Potential buyers and even loyal customers are still hesitating to buy. Most of the nations have been in quarantine for the last few months. This had led to a huge surge in the number of internet users. Now more than ever, people are using the internet for things they want to know, learn or buy. Because of this shift, business owners are now forced to re-invent their strategies, especially Digital Strategies, and take a second look at how they should navigate the business.

Speaking of which takes us to the next discussion. Let’s take a look at some pointers to discuss what a business should do to digitally work its way up during this global pandemic and how it should sharpen its Digital Marketing Efforts:

  • Focus on SEO:

`One of the foremost points to remember for all organizations should be to focus on search engine optimization. Now that every user is confined to his/her house, they have an ample amount of time for doing their research regarding a particular product or a service. This is the time when they’ll probably go through every or most of the websites on a search page. Well, as the chances of them checking out a website rise, it’s more of an opportunity for any business to make required tweaking on the content. Improving your previous content and creating a fresh one with all the right components like proper usage of keywords, covering all the facts concisely and presentation can be beneficial in the long run.

  • Build A Perpetual Presence on Social Media:

Building a social media presence is a fundamental requirement if yours is a business that’s heavily impacted by the Internet and/or a large portion of your customer base consists of Internet users. A perpetual social media presence refers to the idea of being constantly active on social media platforms. Some of the ways to do so could be:

  1. Increasing Retargeting List Length: The length of a retargeting list consists of thirty days, but increasing the waiting period can help you get long-lasting customers. Even though most of the users aren’t buying right now, they’re constantly spending time on research. And when your website comes up with updates on products and services in correlation with your current situation, it gets the users hooked.
  2. Introducing New Retargeting Ads: This one is more of an extension of the previous one. Updating your products in view of the current situation calls for interactive promotion. One of the most important tools is creating promotional videos concerning the pandemic. This creates an emotional connection with your visitors.
  3. Stress on Your Creative Team: Focusing on your creative team to come up with innovative content is the most important thing. Creating innovative content covers traditional content and advertisement campaigns.
  • Start Stimulating Consumption: 

In this pandemic, one of the toughest situations is getting through with sales. With all the physical stores looked up, there are a few that are still open for business. Now, the problem is, they charge reasonably higher than they used to, and due to the lack of abundance, the people who’re choosing physical stores over virtual ones are paying considerably high every time. If yours is a food delivery website, this is a perfect opportunity to come up with strategies to stimulate consumption like discounts and package schemes. This will lure in more and more customers and increase the volume of sales.

  • Create Remarketing Campaigns:

For every organization, a loyal customer is the most valuable asset. If your business operates heavily on the online platform, you understand the importance of a long-lasting customer. In this pandemic, every organization should take this step diligently. Creating remarketing campaigns to reconnect with past visitors can be very beneficial to turn them into loyal customers. Using Microsoft marketing, YouTube campaigns, and local display campaigns can be a way of approaching past visitors. And if your Marketing Campaigns consist of new remarketing ads and improved content presentation, it will get the visitor hooked to your organization.

  • Take time to align your digital marketing efforts:

Talking about digital marketing, every point we discussed is in some way or the other related to that. But there’s more to it. Aligning your digital marketing efforts according to the pandemic is important to improve your brand image. Some of the untapped components that need attention are:

  1. Creating interactive videos, images, and carousel ads
  2. Provide the audience with detailed information about current products and services.
  3. Answering FAQs related to questions regarding how the business is taking preventive measures.
  4. Making sure that your advertising strategies are aligned with relative searches and keywords that are trending right now.

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SEO Strategies

5 Most Effective Tools For SEO Expert

Mohit Chaudhary
April 20, 2020
8 min read
5 Most Effective Tools For SEO Expert

When it comes to search engine optimization, you will always find various opinions on how best to go about it. Today, there is no argument about the importance of SEO in digital marketing. Although most businesses have an online presence, many of their sites have poor ROI. Usually, you need an attractive website to start ranking for your target keywords, but with search algorithm updates, you have to rethink your SEO strategy. Using SEO tools is one of the greatest ways to leverage the benefits of search engine optimization without falling foul of webmaster guidelines.

Why Use SEO for Better ROI?

There is no denying that SEO is the holy grail of internet marketing. But, what if you still don’t have the inspiration to invest in search engine optimization? Then it is time to explore your mistakes and find the best solutions. For start-ups, most online experiences start with a search engine. This means your website must rank highly on SERPs (Search Engine Result Pages). If your website is not ranking on SERPs for ranking keywords, your target audience will never find you.

If you want to boost conversion, drive traffic and promote your brand online, it is important to hire a top SEO company in the USA. They have the skills and resources required to carry out an SEO project of any magnitude. Most importantly, they understand the updated search engine optimization tactics and make sure your website always stays ahead of the competition.

When you get in touch with an expert, you will guarantee minimal downtime and technical faults. Through 24/7 monitoring, any problems are checked early and treated. To be a successful online business owner, you need a highly experienced search engine marketing company USA.

Let’s take a look at the five most effective tools the best SEO expert uses.

No wonder it is fast-paced and you need tools to help you stay ahead of the competition. Doing everything manually is now outdated. If you are looking for the best search engine marketing company in the USA for your site, make sure they are leveraging available tools for better outcomes. When it comes to hiring potential SEO experts, check whether they will use the following highly effective SEO tools for better outcomes.

Google Analytics: Leveraging the power of information is essential to stay ahead of the competition. Google Analytics gives an in-depth analysis of a varied range of metrics, from bounce rates, to best-performing sites, and visitor locations. When you hire top SEO companies in the USA for better ROI, they will use this tool to know how visitors are interacting with your website.

Google Search Console: No need to mention that Google has invested heavily in improving user experience on its search engine. This is why SEO tools rank highly and Google search console is among the best. This tool is designed to help you visualize how your site may appear in search. You also get packed errors and the best of all suggestions on how to get rid of them with a leading search engine marketing company in the USA.

Google Keyword Planner: Keyword research remains a vital part of search engine optimization projects. If you want to get the best results, you need to use Keyword Planner. Once you provide a beginning word, you will get multiple suggestions to get your project going.

Moz: Moz is a package of SEO tools that every top SEO company in the USA should use. There are several inbound marketing tools including open site explorer for link analysis, Moz Local for local SEO, and Mozbar for a browser toolbar to get the key features of Moz on a page. All these tools will help estimate the performance of the site, understand the competition, and also find the best keywords to use.

Undoubtedly, these tools will boost your SEO campaign. To come up with the perfect strategy for your SEO project, make sure your experts use these tools together with their expertise.

Get Help From Foreignerds!

If you are looking for a top SEO Company in the USA that uses these four search engine optimization tools, get in touch with Foreignerds. We let your brand connect with the right audiences by using proven technologies, incredible creativity, and attractive design. Our experts deliver the latest search engine marketing services in the USA for businesses of every type.

Whether you want to launch your marketing campaign from scratch or taste overwhelming success by modifying your already existing campaign, contact us at Foreignerds! As the best search engine optimization company in the USA, we have the knowledge and ability to fulfill that.

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The Importance of SEO for Your Business

Mohit Chaudhary
April 2, 2020
8 min read
The Importance of SEO for Your Business

You’ve presumably heard a hundred times that Search Engine Optimization (SEO) is a crucial digital marketing tool, yet regardless of whether you have a fundamental knowledge of what it involves, you may at present not have a strong handle on this perplexing and multifaceted creature

At Foreignerds, SEO is comprised of various components, and recognizing what they are and how they work is vital to understanding why SEO is so significant. To put it plainly, SEO is noteworthy because it makes your site increasingly visible, and that implies more traffic and more chances to change over possibilities into clients.

SEO is one of the most misconstrued and confused terms in the realm of advertising.  We are well-versed in delivering Professional SEO Services in California at the most reasonable price. Many keep on inquiring as to why SEO is significant for organizations.

SEO Provides Your Business Credibility

credibility

Users give careful consideration of the rankings for the terms they enter into Google and other web crawlers. They may not intentionally acknowledge it, yet they do. What’s more, in the psyches of customers, your positioning is a demonstration of positive support: “Google says this business is applicable, with the goal that must be the situation.” This may sound somewhat unrealistic, yet how about we see it like this: back in the brilliant age of the business catalogue, if you were searching for a handyman, did you feel increasingly certain about calling the person on the seventh page of the postings, or did you, as the vast majority, start from the main page and work your way through? Your clients may not understand it, however high inquiry rankings make you progressively solid in their eyes.

Brings Business Traffic-

Without a doubt, without anyone else, traffic can’t make you any money. We are amongst the Best SEO Company in New York with a global footprint and proven work record. In any case, okay fairly set up your retail facade on a backstreet in Davenport, Iowa or right in the centre of Times Square? Each one of those individuals strolling around in Times Square day and night without anyone else won’t make you any money; however, risks are that many of them will, in the end, become your clients. Much the same as Times Square, you despite everything need to put forth your best attempt to offer to your clients once they are on your site, however, it’s smarter to work together on a jam-packed traffic intersection than it is to open for business on an abandoned island.

Brings business traffic-

What’s better is that SEO is generally significantly more moderate than store rents in Times Square. All the more critically, the individuals going to your site are practically qualified leads – they were scanning for organizations like yours when they discovered you, so they as of now have a need or enthusiasm for your products or services.

Insights into Your Customer-

As discussed above, SEO produces significant traffic. Google Analytics tracks this traffic. Google Analytics is an astonishing tool. The information and measurements are important because they give you an understanding of your clients: how they search, how they peruse, the language they use, the innovation they use, the area they live in, the days they are generally dynamic, the hours of the day they are generally dynamic, and so on. This is amazingly important because it can assist you with settling on increasingly educated choices in regard to your business and its systems, both on the web and disconnected.

Insights into your customer

Building Brand-

Brand building can help make powerful organizations. At the point when individuals perceive your logo, hues, and name with positive notoriety that goes before you, it can help construct more prominent trust with possibilities. Search engine optimization and advanced showcasing can help profit from this.

Building brand-

The Better Situation in SERP-

Your situation on the SERP will assume a huge job in the number of snaps you get. As indicated by Advanced Web Ranking, the main three positions alone on the SERP get a normal of 60% of the considerable number of snaps. This implies the higher your site shows up, the more outcomes you will pick up from your efforts.

The better situation in SERP-

Clients partner higher rankings on the SERP with industry pioneers. Google’s calculation cautiously figures out substance to locate the material that gives the most incentive to the client and attempts to isolate the substance that individuals can trust from that which they can’t.

More Traffic-

As you build your rankings, you will be in a more prominent situation to boost your traffic. Website design enhancement best practices incorporate advancing both your titles and meta portrayals to make your point understood. This tells your clients accurately what your piece offers. Clients need to realize that your site will address their requirements. Enhancing these parts of your site will help convince them to click.

Search engine optimization experts brands to make a venture. Without prompt results, similar to the ones a conventional advertisement campaign can deliver; it very well may be difficult to make that hop. As you comprehend the long-haul significance of SEO for your organization, it ought to get simpler to make those first strides toward advanced achievement. The more you put resources into SEO, and the more extreme your commitment, the simpler it will be to perceive how the advantages you get from this technique effectively pay for the exertion you have placed in.

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SEO Strategy 2024: Boost Your Rankings with Effective Tactics

Mohit Chaudhary
February 26, 2020
8 min read
SEO Strategy 2024: Boost Your Rankings with Effective Tactics

Search Engine Optimization is going to be a different level of game in 2020. As online competition continues to grow and new websites are being launched every day, it’s time to amend your digital marketing strategy and invest more in SEO. In the coming days, websites must be according to the specific requirements set by search engines like Google. This is where SEO comes into the picture. Most SEO experts agree that whenever they start feeling like the King of SEO techniques, Google always switches over to something else and they had to start it over again from the initial point.

Since technology is changing at a faster pace, the expectations,s, and needs of people are also changing. The reason for the rapid change behind Google’s algorithm is to make the website owners focus on what the user wants. Therefore, it is necessary to incorporate new techniques to stay ahead of the competition. This article features the top SEO trends that on which you should keep your eye on in 2020.

SEO Strategy 2024:Voice Search Optimization Is Here To Stay:

According to research, up to 50 percent of all search activity will be conducted by voice by 2020. Therefore, businesses must start preparing and optimizing for voice search to get ahead of the curve. In the coming two years, the competition will be at untamed as ever.

Considering the Voice Search Statistics:

1. Voice-based shopping is likely to jump to $40 billion by 2023.

2. Global voice-based smart speaker market could be worth $30 billion by 2024

3. 60% of Mobile users have given voice search a try, at least once in the 12 months.

4. 55% of youngsters are using voice search daily

Because of the voice search technology, searches in the form of direct questions will play an important part in SEO strategy in 2020.

Entity Engagement:

The authority of local businesses will be a key factor for higher rankings in 2020. This simply means that if more people love your neighborhood business, then Google will give a higher ranking position in the local search results. We can also say that engagement will be the most important part of search engine optimization in 2020.

Video Will Be A Crucial Strategy:

The incorporation of videos will be a great way to improve brand engagement in 2020. In past years, people spent an average of 67 minutes watching online videos every day and the time span is going to reach 100 minutes per day by 2021. The majority of the people have agreed that watching videos helped them in learning more about a product or service. One effective way is to add accurate schema tags that allow search engines to better understand your video content and rank it accordingly on the search engine result pages.

Artificial Intelligence (AI) Will Dominate:

Artificial intelligence has become one of the top priorities of Google and other algorithm updates. According to the latest news, Google intends to use AI to read the website and therefore you need to optimize your titles, description tags for CTR, bounce rate & dwell time, etc. according to the AI guidelines.

SEO Strategy 2024 : Final Words

Looking at the previous year’s data, voice search and AI is almost a dead sure addition that can change your entire SEO Strategy 2024. It is also a fact that the rapid changes have altered the landscape of SEO and all that we can do is to keep your website responsive and provide the best possible UI, after all, Google will love you when everyone else loves you first.

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