Digital Marketing

Exploring the Digital Frontier: The World of Websites and Applications

Mohit Chaudhary
February 21, 2024
8 min read
Exploring the Digital Frontier: The World of Websites and Applications

Welcome back to Scaling with People, where we embark on a journey through the dynamic realm of digital solutions. In this latest installment, we have the privilege of delving into the insights and experiences of Vivek Raina, the visionary founder of Foreignerds. It is one of the best software development companies that offer customer services, […]

Welcome back to Scaling with People, where we embark on a journey through the dynamic realm of digital solutions. In this latest installment, we have the privilege of delving into the insights and experiences of Vivek Raina, the visionary founder of Foreignerds. It is one of the best software development companies that offer customer services, including digital marketing, UI/UX designing, resource augmentation, mobile application development, customer software development, and AI-based solutions. 

Renowned for its comprehensive suite of services, Foreignerds stands as a beacon of innovation in the ever-evolving landscape of software development. Hosted by GudietoHR, a bastion of expertise in fostering vibrant company cultures, this podcast promises to explore the complexities and triumphs of navigating the digital frontier.

Episode 36: Vivek Raina’s Insights on the Digital Realm

As the podcast unfolds, Vivek Raina offers a glimpse into his journey as a dedicated technologist committed to empowering clients with cutting-edge solutions. Amidst a plethora of questions posed by the host, Vivek gracefully navigates through the nuances of the digital landscape, shedding light on the challenges and opportunities that abound.

The conversation opens with Vivek articulating the pervasive challenges faced by individuals seeking digital assistance. In a world teeming with service providers, the task of discerning quality amidst the noise can seem daunting. Yet, Vivek emphasizes the importance of meticulous research and due diligence in selecting a partner who aligns with one’s vision and objectives.

Charting a Course for Success: Tailored Solutions for Every Need

Intriguingly, Vivek elaborates on the diverse spectrum of client requirements, ranging from marketing support to bespoke software solutions. With platforms like Clutch serving as conduits for connecting clients with agencies, the key lies in finding the perfect fit tailored to individual needs and preferences in today’s bustling world.

Lessons from the Trenches: A Journey of Resilience and Innovation

Drawing from personal anecdotes, Vivek reminisces about the early days of entrepreneurship and the invaluable lessons learned along the way. From overcoming initial skepticism to embracing a mindset of innovation and adaptability, his journey epitomizes the transformative power of resilience and grit in the face of adversity.

Mastering the Art of Delegation: Optimizing Time and Resources

Addressing the perennial challenge of time management across different time zones, Vivek offers insights into the company’s adeptness at accommodating client needs irrespective of geographical barriers. Furthermore, he underscores the importance of delegation and empowerment in fostering a culture of efficiency and productivity.

Reflections on Six Years of Growth

With a reflective tone, Vivek offers a glimpse into the evolution of Foreignerds over the past six years. From its humble beginnings to its current stature as a trailblazer in the field of software development, the journey has been marked by milestones, challenges, and above all, growth.

Embracing Failure: The Catalyst for Growth

In a moment of vulnerability, Vivek admits to grappling with micromanagement tendencies—a common pitfall among burgeoning entrepreneurs. However, he underscores the importance of embracing failure as a catalyst for growth, viewing setbacks as opportunities for learning and self-improvement.

Cultivating Success: The Power of Collaboration and Support

As the podcast draws to a close, Vivek leaves listeners with a poignant reminder of the indispensable role of collaboration and support in the entrepreneurial journey. From co-founders to steadfast colleagues, cultivating a supportive ecosystem is paramount in weathering the inevitable storms that accompany the pursuit of innovation and excellence.

In essence, Scaling with People’s latest episode serves as a compelling narrative of resilience, innovation, and collaboration in the digital age. Vivek Raina’s journey stands as a testament to the transformative power of passion, perseverance, and a relentless pursuit of excellence. As we bid adieu to another enriching episode, we are reminded of the boundless possibilities that await those daring enough to venture into the uncharted territories of the digital frontier.

Ready to unlock the full potential of your team and propel your company to new heights? Whether you’re a small startup or a medium-scale enterprise, our expert guidance and tailored solutions are here to empower your journey to success. 

Contact us today to embark on a transformative partnership that will redefine the future of your organization.

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How to Navigate your Business During the Global Pandemic

Mohit Chaudhary
August 12, 2020
8 min read
How to Navigate your Business During the Global Pandemic

With nations all around the globe relaxing the restrictions in their individual states, businesses have started to get back on their feet but there is still economic uncertainty. Potential buyers and even loyal customers are still hesitating to buy. Most of the nations have been in quarantine for the last few months. This had led […]

With nations all around the globe relaxing the restrictions in their individual states, businesses have started to get back on their feet but there is still economic uncertainty. Potential buyers and even loyal customers are still hesitating to buy. Most of the nations have been in quarantine for the last few months. This had led to a huge surge in the number of internet users. Now more than ever, people are using the internet for things they want to know, learn or buy. Because of this shift, business owners are now forced to re-invent their strategies, especially Digital Strategies, and take a second look at how they should navigate the business.

Speaking of which takes us to the next discussion. Let’s take a look at some pointers to discuss what a business should do to digitally work its way up during this global pandemic and how it should sharpen its Digital Marketing Efforts:

  • Focus on SEO:

`One of the foremost points to remember for all organizations should be to focus on search engine optimization. Now that every user is confined to his/her house, they have an ample amount of time for doing their research regarding a particular product or a service. This is the time when they’ll probably go through every or most of the websites on a search page. Well, as the chances of them checking out a website rise, it’s more of an opportunity for any business to make required tweaking on the content. Improving your previous content and creating a fresh one with all the right components like proper usage of keywords, covering all the facts concisely and presentation can be beneficial in the long run.

  • Build A Perpetual Presence on Social Media:

Building a social media presence is a fundamental requirement if yours is a business that’s heavily impacted by the Internet and/or a large portion of your customer base consists of Internet users. A perpetual social media presence refers to the idea of being constantly active on social media platforms. Some of the ways to do so could be:

  1. Increasing Retargeting List Length: The length of a retargeting list consists of thirty days, but increasing the waiting period can help you get long-lasting customers. Even though most of the users aren’t buying right now, they’re constantly spending time on research. And when your website comes up with updates on products and services in correlation with your current situation, it gets the users hooked.
  2. Introducing New Retargeting Ads: This one is more of an extension of the previous one. Updating your products in view of the current situation calls for interactive promotion. One of the most important tools is creating promotional videos concerning the pandemic. This creates an emotional connection with your visitors.
  3. Stress on Your Creative Team: Focusing on your creative team to come up with innovative content is the most important thing. Creating innovative content covers traditional content and advertisement campaigns.
  • Start Stimulating Consumption: 

In this pandemic, one of the toughest situations is getting through with sales. With all the physical stores looked up, there are a few that are still open for business. Now, the problem is, they charge reasonably higher than they used to, and due to the lack of abundance, the people who’re choosing physical stores over virtual ones are paying considerably high every time. If yours is a food delivery website, this is a perfect opportunity to come up with strategies to stimulate consumption like discounts and package schemes. This will lure in more and more customers and increase the volume of sales.

  • Create Remarketing Campaigns:

For every organization, a loyal customer is the most valuable asset. If your business operates heavily on the online platform, you understand the importance of a long-lasting customer. In this pandemic, every organization should take this step diligently. Creating remarketing campaigns to reconnect with past visitors can be very beneficial to turn them into loyal customers. Using Microsoft marketing, YouTube campaigns, and local display campaigns can be a way of approaching past visitors. And if your Marketing Campaigns consist of new remarketing ads and improved content presentation, it will get the visitor hooked to your organization.

  • Take time to align your digital marketing efforts:

Talking about digital marketing, every point we discussed is in some way or the other related to that. But there’s more to it. Aligning your digital marketing efforts according to the pandemic is important to improve your brand image. Some of the untapped components that need attention are:

  1. Creating interactive videos, images, and carousel ads
  2. Provide the audience with detailed information about current products and services.
  3. Answering FAQs related to questions regarding how the business is taking preventive measures.
  4. Making sure that your advertising strategies are aligned with relative searches and keywords that are trending right now.

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