How to Choose the Right Marketing Agency?

How to Choose the Right Marketing Agency?

A marketing agency is a professional service that provides businesses with expertise and support in marketing their products or services. Marketing agencies specialize in creating and executing marketing strategies, including advertising, public relations, branding, digital marketing, and market research. They help businesses to reach their target audiences and achieve their marketing objectives by leveraging various […]

Scope
  • Website Optimization
  • Conversion Boost
  • Performance
Use Case
  • Conversion
  • Engagement
  • CRO Audit
Industry
  • E-commerce
  • Fashion Retail
  • Shopify Platform
Tools Used
  • Google PageSpeed
  • Insights
  • Lighthouse
  • Google Tag Manager

The Challenge

A marketing agency is a professional service that provides businesses with expertise and support in marketing their products or services. Marketing agencies specialize in creating and executing marketing strategies, including advertising, public relations, branding, digital marketing, and market research. They help businesses to reach their target audiences and achieve their marketing objectives by leveraging various marketing channels. These agencies work with clients to understand their unique business needs, and create custom marketing plans to help them achieve their goals.

How to Choose the Right Marketing Agency?

Marketing is a critical component of any successful business. Whether you are just starting out or looking to grow your existing business, a marketing agency can help you achieve your goals. But with so many options out there, it can be challenging to determine which agency is right for your needs. Here is a step-wise guide to select the right agency for marketing your business online: 

Define Your Marketing Objectives

Before you start searching for a marketing agency, it is important to clearly define your marketing objectives. What do you hope to achieve with your marketing efforts? What are your goals for your business? Having a clear understanding of what you want to accomplish will make it easier to find the right marketing agency for your needs.

Evaluate Your Budget

Marketing can be expensive, and it is important to determine how much you can afford to spend before you start looking for an agency. This will help you determine what types of services you can realistically expect to receive, and will also ensure that you are not overspending on marketing efforts.

Research Your Options

Once you have a clear understanding of your objectives and budget, you can start researching your options. Look for marketing agencies that specialize in your industry and have a track record of success. You can also ask for recommendations from friends, family, and colleagues who have used marketing agencies in the past.

Ask for References

Before you make a decision, ask the agencies you are considering for references. Speaking to past clients can provide valuable insight into the agency's experience, skills, and results. This can also give you a better idea of the agency's working style, and whether they will be a good fit for your business.

Look at the Agency's Portfolio

A marketing agency's portfolio is a great way to see the types of projects they have worked on in the past, and the results they have achieved. Reviewing the portfolio will help you determine if the agency has the experience and skills necessary to help you achieve your marketing objectives.

Check for Certifications and Awards

Marketing agencies may be certified or have won awards for their work. These certifications and awards demonstrate the agency's commitment to quality, and can be a good indicator of their level of experience and expertise.

Get a Proposal

Once you have narrowed down your options, it is time to get a proposal from the agencies you are considering. The proposal should outline the services the agency will provide, their approach, and the estimated cost of their services. This will help you determine if the agency is a good fit for your needs and budget.

Conclusion

Choosing the right marketing agency can be a complex process, but by following these steps, you can ensure that you find an agency that is a good fit for your business. Remember to take your time and be thorough in your research, as this will help you make the best decision for your business.   The team of professionals at Foreignerds Inc has extensive experience in the marketing industry and has a proven track record of success. We have a deep understanding of the latest marketing trends and strategies, and are equipped to help your businesses achieve their marketing objectives. You must contact us today if you want to expand your business online and see it growing with higher returns and increasing sales. 

The opportunity

Jockey.in faced significant operational inefficiencies due to a cumbersome custom e-commerce system. The existing setup made it difficult to implement new features quickly and maintain a smooth user experience. Key challenges included

  • Legacy System Limitations: The old custom platform was inflexible, slowing down updates and improvements.
  • Complex Integrations: Connecting CRMs, ERPs, payment systems, and loyalty programs created technical roadblocks
  • Data Migration Complexity: Handling vast product catalogs and historical order data required meticulous planning and security.
  • User Experience Overhaul: Balancing aesthetics, performance, and usability across devices was essential.

Jockey partnered with Foreignerds Inc. to migrate to Shopify Plus, aiming to enhance performance, scalability, and customer satisfaction.

What we did

We created a strategic roadmap to revamp Jockey.in with a focus on performance, scalability, and user experience.

  • Strategic Planning: Analyzed business goals and user pain points to design an effective execution plan.
  • Design Excellence: Delivered responsive, user-centric designs optimized for all devices.
  • Seamless Integration: Connected CRM, ERP, payment, loyalty, and logistics systems within Shopify Plus
  • Data Management Securely migrated extensive product and order data with full accuracy.
  • Custom Features: Implemented omni-channel order routing (ClickPost APIs), OTP login (Gupshup APIs), employee discounts (HR Mantra), gift cards & vouchers (Magicpin, Qwikcilver), and a bra size calculator with ROAS-based product display.
  • Quality & Support: Ensured flawless performance through rigorous testing, continuous monitoring, and post-launch optimization.

The outcome

The migration to Shopify Plus resulted in transformational improvements across all key metrics:

  • 85% Reduction in Operational Costs — demonstrating Shopify Plus’s cost efficiency
  • 50% Improvement in Website Performance — faster operations and enhanced customer experience.
  • 55% Increase in Business Volume — post-migration growth fueled by better UX and streamlined operations
  • 2× Faster Implementation — new features and products could be added twice as quickly

Jockey.in successfully evolved into a high-performance, scalable, and customer-centric e-commerce platform.

The Results

85%

Cost Reduction

50%

Performance Boost

55%

Business Growth

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