What Are The Latest SEO Trends in 2022?

The SEO landscape is constantly evolving. What worked yesterday may not work today, and what works today may not work tomorrow. That’s why it’s important to stay on top of the latest SEO trends and keep your finger on the pulse of the industry. Before you can do that, however, you need to understand what is SEO and what SEO trends are actually worth your time and attention as well as how an SEO company in the USA can help.

What is SEO?

SEO is short for “search engine optimization.” It is the process of optimizing your website for search engines with the goal of earning higher web traffic levels and improving your online visibility. It means that when people search for topics related to your business, products, or services online, your website will appear as one of the top results.

The benefits of SEO are numerous and you can avail yourself with the help of an SEO company for your business. Not only does it help you earn more website visitors, but it also allows you to improve your brand awareness and build trust with potential and current customers. What’s more, SEO is one of the most cost-effective marketing strategies out there.

What are the benefits of SEO for businesses?

There are many benefits of SEO for businesses, including:

1. Increased website traffic
2. Improved online visibility
3. Greater brand awareness
4. Enhanced trust and credibility with potential and current customers
5. More cost-effective than other marketing strategies

What are the Latest SEO Trends?

With that said, SEO trends are always changing that are followed by the SEO companies in USA. The tactics that worked to improve your site’s ranking in Google last year may not work this year. That’s why it’s important to stay on top of the latest trends and changes. 

Now that you know what SEO is and why it’s important, let’s take a look at the latest SEO trends that you should be aware of in 2020:

1. Mobile-First Indexing

Mobile-first indexing means that Google will now use the mobile version of your website for indexing and ranking. This is a major change because previously, Google would index and rank your website based on the desktop version.

This change is important because it reflects the growing trend of people using mobile devices to access the internet. In fact, recent studies show that more than 60% of all internet traffic now comes from mobile devices.

If you want to make sure that your website is prepared for mobile-first indexing, there are a few things you can do, such as:

• Make sure your website is responsive so it can adjust to different screen sizes.
• Optimize your website’s loading speed because Google now uses page speed as a ranking factor.
• Make sure your website’s content is mobile-friendly. This means using short paragraphs, large font sizes, and easy-to-click buttons or links.

2. Voice Search Optimization

Voice search is another growing trend that you need to be aware of. This is when people use digital assistants like Siri, Alexa, or Google Home to perform internet searches.

Since this trend is on the rise, it’s important to optimize your website for voice search. There are a few things you can do to make your site more voice search friendly, such as:

• Use long-tail keywords that are natural sounding and conversational.
• Optimize your website’s content for featured snippets. This is when Google pulls a piece of content from your website to answer a searcher’s question.
• Use schema markup to help search engines understand your website’s content better.

3. Visual Search Optimization

Visual search is another trend that you need to be aware of. This is when people use images to perform internet searches. For example, if someone was looking for a new dress, they might search for “red dress” on Google Images.

To make sure your website is optimized for visual search, there are a few things you can do, such as:

• Use descriptive file names and alt tags for your images.
• Optimize your images for fast loading times.
• Use infographics to make your content more visually appealing and shareable.

4. RankBrain

RankBrain is an artificial intelligence system that Google uses to help sort and rank search results. It’s important to be aware of this trend because it can impact your website’s ranking in Google.

To make sure your website is optimized for RankBrain, there are a few things you can do, such as:

• Use long-tail keywords that are natural sounding and conversational.
• Write compelling and interesting titles and meta descriptions.
• Create content that is informative and helpful.

5. User Experience (UX)

User experience (UX) is a measure of how easy and enjoyable it is to use your website. This is important because Google now uses UX signals as ranking factors.

To make sure your website has a good UX, there are a few things you can do, such as:

• Make sure your website is easy to navigate.
• Use clear and concise text.
• Use images and videos to break up text and make your content more visually appealing.

6. Secure Sockets Layer (SSL) Certification

Secure Sockets Layer (SSL) certification is a security protocol that encrypts information sent between your website and visitors’ web browsers. This is important because Google now uses SSL as a ranking factor.

To make sure your website has an SSL certificate, you can contact your web hosting company. Most web hosts will offer to install an SSL certificate for you.

7. Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP) is a project started by Google that aims to improve the loading speed of mobile web pages. This is important because Google now uses page speed as a ranking factor.

To make sure your website is optimized for AMP, there are a few things you can do, such as:

• Use AMP-compatible themes and plugins.
• Optimize your images for fast loading times.
• Minimize the use of JavaScript and other resources that can slow down your page.

8. Mobile-First Indexing

Mobile-first indexing is when Google crawls and indexes the mobile version of your website before the desktop version. This is important because more people now use mobile devices to access the internet than desktop computers.

To make sure your website is optimized for mobile-first indexing, there are a few things you can do, such as:

• Make sure your website is responsive. This means it should adjust to fit any screen size.
• Use short paragraphs, large font sizes, and easy-to-click buttons or links.
• Optimize your website’s loading speed for mobile devices.

9. Voice Search

Voice search is a trend that you need to be aware of because more and more people are using voice assistants, such as Amazon Alexa and Google Home, to perform internet searches.

To make sure your website is optimized for voice search, there are a few things you can do, such as:

• Use long-tail keywords that are natural sounding and conversational.
• Write content that is easy to understand and free of jargon.
• Optimize your website’s loading speed.

10. Local SEO

Local SEO is the process of optimizing your website for local search traffic. This is important because more people now use mobile devices to search for local businesses.

To make sure your website is optimized for local SEO, there are a few things you can do, such as:

• Add your business to Google My Business.
• Use local keywords on your website.
• Get listed in local directories.

11. Schema Markup

Schema markup is code that you can add to your website to help search engines understand your content better. This is important because it can help improve your click-through rate (CTR) from the search results pages.

To make sure your website is using schema markup, there are a few things you can do, such as:

• Use the Google Structured Data Markup Helper tool to generate schema code for your website.
• Add the schema code to your website’s code.
• Test your website’s code to make sure the schema code is working correctly.

12. Google Search Console Integration

Google Search Console is a free tool offered by Google that allows you to see how your website is performing in the search results pages. This is important because it can help you identify any errors or problems on your website so you can fix them.

To make sure your website is integrated with Google Search Console, there are a few things you can do, such as:

• Sign up for a free Google account.
• Go to the Google Search Console website and add your website.
• Follow the instructions on the website to verify your website.

13. Google Analytics Integration

Google Analytics is a free tool offered by Google that allows you to track your website’s traffic and performance. This is important because it can help you identify any errors or problems on your website so you can fix them.

To make sure your website is integrated with Google Analytics, there are a few things you can do, such as:

• Sign up for a free Google account.
• Go to the Google Analytics website and create a new account.
• Follow the instructions on the website to add the tracking code to your website.

14. Sitemap Submission

A sitemap is a file that contains a list of all the pages on your website. This is important because it helps search engines find and index your website’s pages.

To make sure your website has a sitemap, there are a few things you can do, such as:

• Use a sitemap generator tool to create a sitemap file for your website.
• Upload the sitemap file to your website’s server.
• Submit the sitemap file to Google Search Console.

15. Image Optimization

Image optimization is the process of reducing the size of an image without losing quality. This is important because it can help improve your website’s loading speed.

To make sure your website’s images are optimized, there are a few things you can do, such as:

• Use an image compression tool to reduce the size of your images.
• Save your images in the correct file format.
• Use the correct image file names and ALT text.

16. Google PageSpeed Insights Integration

Google PageSpeed Insights is a free tool offered by Google that allows you to test your website’s loading speed. This is important because it can help you identify any errors or problems on your website so you can fix them.

To make sure your website is integrated with Google PageSpeed Insights, there are a few things you can do, such as:

• Sign up for a free Google account.
• Go to the Google PageSpeed Insights website and enter your website’s URL.
• Follow the instructions on the website to fix any loading speed issues.