What Does a Great Marketing Agency Do?

If you’re considering investing more in outbound or inbound marketing to drive qualified leads but lack the resources or time, the thought of hiring a marketing agency might have crossed your mind. However, before you embark on convincing your team to take the leap, it’s crucial to understand precisely what marketing agencies do.

What Does a Marketing Agency Do?

A marketing agency is a company that serves various clients in one or more areas of marketing, all with the aim of helping them achieve their business objectives. The functions of a marketing agency can be distilled into three core categories:

1. Identifying marketing opportunities aligned with your business goals.
2. Executing marketing strategies and tactics.
3. Measuring and analyzing the performance of marketing strategies and tactics.

Upon completing these stages, the agency steps back to reassess your business goals before restarting the process to strategically propel your business forward.

Services Offered by Marketing Agencies

While some marketing agencies specialize in a few marketing aspects, great agencies boast diverse teams of experts to help you achieve your marketing goals, strategies, and tactics. Your business objectives are unlikely to be met by a single marketing tactic alone. Quality agencies provide a comprehensive skill set, enabling you to approach them for any marketing-related task outlined in your marketing plan.

Some services that marketing agencies may offer include:

• Website design and development
• Search engine optimization (SEO)
• Paid media
• Content marketing
• Social media marketing
• Email marketing

The Marketing Agency Process (Illustrated by Evenbound)

Top-notch marketing agencies start with a comprehensive marketing plan, a document outlining your business’s marketing strategy for the upcoming year. This plan encompasses your goals and each tactic required to attain them.

Even bound, for instance, follows a proven process divided into phases:

1. Foundation: This phase involves learning about your business, auditing your website and industry, and crafting your marketing plan.
2. Launch: Setting up necessary systems, platforms, and conducting preliminary tasks to execute your marketing plan.
3. Rhythm: Establishing a consistent rhythm to complete tasks aligned with your marketing goals.
4. Reporting: Providing real-time data on the performance of your marketing plan and strategies.
5. Optimize: Identifying optimization opportunities based on reporting data and incorporating them into the next cycle.

Also Read-8 Effective Ways to Promote Your Business on Social Media

Benefits of Hiring a Marketing Agency

Hiring a marketing agency offers numerous advantages:

• Expert Team: Agencies house a team of diverse experts with various marketing skill sets.
• Complementary Support: They can complement and bolster your existing marketing department.
• Up-to-Date Knowledge: Agencies are well-versed in the latest trends, systems, and software.
• Scalability: Their flexibility allows for adjustments in efforts based on seasonal changes and product launches.
• Fresh Perspectives: Agencies bring innovative ideas and perspectives.
• Results Measurement: They have the resources and time to effectively measure results.

Selecting the Right Marketing Agency for You

No two marketing agencies are identical. Finding the right fit for your business is paramount. You need a team that aligns with your vision and with whom you can collaborate effectively.

While researching and evaluating options, consider these questions:

• Does the agency possess expertise in various marketing domains?
• Can the agency provide case studies or examples of previous work?
• Has the agency worked with companies in your industry?
• Does the agency have long-term partnerships?
• Does the agency align with your company’s vision?
• Is the agency responsive and supportive?
• Is the agency growth-oriented?
• Is the agency transparent and fair?

You might have found the perfect match if these questions garner positive responses.

If you’re looking to work with a top-tier marketing agency, consider Evenbound. Our team comprises knowledgeable individuals with diverse skill sets dedicated to propelling your company’s growth. Get in touch with us to explore how we can collaborate to achieve your business goals.