Why we gave up web design after 10 successful years

The Positives of Web Design

Web design holds its own set of advantages that make it an appealing industry to many. Despite its challenges, it offers a diverse range of client work and continuous learning opportunities. In this section, we will explore the bright side of web design.

Web Design: A Gateway to Opportunity Entering the web design field is remarkably accessible—all you need is a computer, internet access, and time. This section delves into the low barriers to entry and the initial demand for affordable work in the industry.

My Journey in Web Design Starting Silktide right after graduating from university with substantial debt, I experienced the highs and lows of web design. We’ll discuss how hard work and dedication led to growth and success, despite initial financial constraints.

The Client Conundrum

When you work in web design, your clients inevitably have a say in your business decisions. This section will explore the dynamics of client relationships, from being at their beck and call to the challenging decisions that may arise.

The Client-Designer Relationship In this section, we’ll delve into the complex dynamics of working with clients, ranging from fantastic collaborations to challenging encounters. Unpredictability is a constant in the web design world.

Striking a Balance: Client Satisfaction vs. Creative Freedom Balancing client expectations and creative freedom is a struggle many web designers face. We’ll discuss the compromises that are sometimes necessary to keep clients satisfied and the impact on the work.

The Financial Realities

Web design can provide a decent income, but it may not be the most lucrative field. This section will explore the financial aspects, including the challenges of differentiation, fixed pricing, and the struggle to scale.

The Challenge of Standing Out Web design companies often find it hard to differentiate themselves in a crowded marketplace. We’ll discuss why it’s challenging to distinguish your brand and services from the competition.

Fixed Pricing and Limited Rewards Unlike some businesses where success can lead to substantial rewards, web design often results in more of the same work at the same rates. This section explores why the potential for significant financial gain is limited in this industry.

The Impact of Size and Location

The size and location of a web design company can significantly influence its success. In this section, we’ll delve into the natural constraints of web design firms and their geographic limitations.

Size Matters: The Range of Web Design Companies Web design firms vary in size, typically ranging from one-person operations to larger teams. We’ll discuss the advantages and disadvantages of different company sizes in this section.

Location, Location, Location Location plays a crucial role in the web design industry. We’ll explore how your geographic location can impact your ability to attract clients and grow your business.

Pursuing a Greater Purpose

Sometimes, personal values and aspirations lead web designers to question their chosen path. This section will discuss the desire to make a more significant impact and how it can drive professionals to seek alternatives.

The Call for a Greater Purpose Many web designers share a common desire to make a positive impact on the world. We’ll explore how this ambition can clash with the constraints of web design work.

The Path to Transformation In this section, we’ll delve into the decision-making process of transitioning away from web design to pursue other endeavors that align more closely with personal values and aspirations.

Embracing Change

Change is a constant in life and business. This section will recount the steps taken to transition from web design to a product-focused approach, the challenges faced, and the sense of empowerment that comes from charting a new course.

A Strategic Shift: The Birth of a Product Division This section will detail the transformation of Silktide from a web design company into a business with separate web design and software divisions. It will emphasize the importance of strategic planning and execution.

The Battle of Priorities: Web Design vs. Products Balancing the demands of web design and product development can be a daunting task. We’ll discuss the challenges faced when trying to nurture both aspects of the business simultaneously.

Conclusion: A Fresh Beginning

As we conclude this exploration, we will reflect on the journey from a web design-centric business to one with diversified offerings. We’ll consider the sacrifices made, the lessons learned, and the potential for a brighter future unburdened by the limitations of the past.