SEO Strategies

What is E-A-T? Everything you Need to Know

Mohit Chaudhary
October 30, 2020
8 min read
What is E-A-T? Everything you Need to Know

When we talk about digital marketing, it is not a hidden fact that SEO plays a really important role. Google’s algorithm is designed in such a way that it judges which content is trustworthy and of good quality. Most people don’t know that Google hires a team of experts who check whether this algorithm is […]

When we talk about digital marketing, it is not a hidden fact that SEO plays a really important role. Google’s algorithm is designed in such a way that it judges which content is trustworthy and of good quality. Most people don’t know that Google hires a team of experts who check whether this algorithm is working properly or not. To do so, they randomly search for something on Google, just like the way regular people do.

These experts called quality raters are given a list of topics to search on Google. The set of principles used by these quality raters is called “E-A-T”: Expertise, Authority, and Trustworthiness. The importance of E-A-T for SEO services in the USA was realized in 2019 when Google updated the guidelines for search quality rating.

E-A-T Explained

Google uses EAT to access every piece of content that it checks upon. These principles are –

  • Expertise: The author writing content should be an expert. Quality raters have a duty to check out this expertise by looking if the author is experienced or not with respect to the topic he is writing on.

  • Authority: The person writing a particular content should be either well-known in the industry or on that particular topic. But that does not mean that the person should mandatorily have 100,000 followers. It can mean that the publication or writer has won awards in the industry which makes them authoritative.

  • Trustworthiness: Quality raters look for proof that the content published on the website can be completely trusted. They examine trustworthiness by checking out the website as a complete package. Their focus is on security updates, privacy policies, and editorial policies.

Recommended Blog: Your Ultimate SEO Guide for 2020

High E-A-T: Google’s Principles

The search quality rating guidelines by Google give users specific examples of websites that have a high E-A-T along with telling us why they have a high E-A-T. Websites that are ranked by Google as high E-A-T can be divided into three categories –

  • Self-Reference: The particular website is completely about itself.

  • High Reputation: The particular publication is well-known.

  • User Experience: The publication allows every user to do what they have come to do.

On the reverse side, when a website has a bad E-A-T, you would see these signs –

  • Lack of Professionalism: The website content is written poorly and has a lot of types.

  • Obvious Inaccuracy: The website clearly shows that the content posted is inaccurate.

  • Lack of Expertise: The website does not prove that the author is in any way experienced on the topic he is writing.

Ways to Improve E-A-T

Improving E-A-T is not that simple. It takes a lot of steps to the improvement of quality of the content posted on the website. Here are a few steps to follow when you want to improve the E-A-T of your website –

  • SEO Optimization of Author and About Pages: These pages are really important for every website as they help google understand the authority and expertise. These pages should include why that particular company is an expert in the industry. If you have won any accolades or awards, remember to mention them.

  • Making the “Contact Us” Option Obvious: When we discuss the trustworthiness of a particular website, contacting a particular website should be really simple. From Google’s point of view, if your website is restricting visitors to contact, that means you might be hiding something, Transparency is the key.

  • Creation of Privacy Policy: Again, talking about trustworthiness, every website on the internet must have a privacy policy. If you are accepting online payments or using remarketing tools, a privacy policy is required. It helps Google build trust in your company. This is because a privacy policy tells the users how are going to collect and use their data.

  • Creation of Editorial Guidelines: If you are writing or publishing content, editorial guidelines should be laid out. They improve trustworthiness by showcasing that your process of creating and editing is well-defined.

E-A-T has become an essential part of SEO services in USA outsourcing companies like Foreignerds. If you are hiring a digital marketing company for your brand building and promotion, make sure that its expertise, authority, and trustworthiness are up to the mark.

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Voice Search SEO Optimization Top Tips for Marketers (2021)

Mohit Chaudhary
October 29, 2020
8 min read
Voice Search SEO Optimization Top Tips for Marketers (2021)

A study conducted in 2019 that approximately 4% of businesses in the USA have their voice search ready and, are on their way, to perfecting the voice search SEO. Considering the fact that around 40% of people depend on voice search on a daily basis if a business is not ready, it may result in […]

A study conducted in 2019 that approximately 4% of businesses in the USA have their voice search ready and, are on their way, to perfecting the voice search SEO.

Considering the fact that around 40% of people depend on voice search on a daily basis if a business is not ready, it may result in a downfall.   Right from the inclusion of keyword phrases that suit voice queries to knowing the process of approaching local SEO, a few changes in your marketing strategy can result in a lot of positive results.

Voice Search

Voice recognition technology allows people to search for something in their device through speaking. Devices can range from smartphones to laptops. The queries in Google voice search have increased a lot and it is important to realize their importance in your marketing strategy.

Importance of Voice Search for Business

Voice search has a direct effect on the digital marketing strategy, which has a direct effect on the company’s success. So, that means voice search plays a pivotal role in the company’s success. Its positive or negative impact completely depends on the way you incorporate your marketing techniques.

Google voice search is now a trending concept and businesses need to adapt this concept in the ever-changing digital world. Voice search SEO improves the experience of every user that wants fast and convenient results. If the content on your website is optimized, it would be the first result Google Voice search gives.

Recommended Blog: Importance of Alexa, Siri and Google Assistant for Voice SEO

Tips for Successful Voice Search SEO in 2021

It is believed by a lot of people that voice search is changing the face of digital marketing for the better. There are some ways voice search affects optimization –

  • Importance of authoritative and informative content
  • Conversational language use
  • Conversion of text search into huge question queries
  • Focus on featured snippets

The main difference between voice and text searches is that the language of conversation changes. For example, you would type “best car service Memphis nyc” and when you search through voice, you would say “Hey, Google, what are the best car services in Memphis, New York?”. Conversation is the basis of every voice search so the website content should be in a conversational tone.

Keyword stuffing is not the right way to go. It would not do you any good unless you are putting it to create readable and meaningful content. Voice search users always ask for something really specific and short keywords like “car service” or “best restaurant” would not help you stay on the top. Primary keywords should always be long and to the point.

Ways to Optimize Website through Voice Search

As already stated above, voice search is characterized by questions. So, your content has to fulfill this requirement for a successful marketing strategy. The ways to do so are –

  • Targeting long-tail keywords
  • Using natural and conversational language –
  • Providing exact answers to all the questions
  • Thinking about the intention of every user
  • Ensuring that the website is secure, fast, and mobile-friendly
  • Focusing on action queries
  • Tightening up of local SEO
  • Forming queries in question phrase manner
  • Making sure that the Google My Business profile section is filled out properly

If a voice search user is looking for something specific on Google Home, Google would always pull out the content that it thinks would suit the best. When your audience is looking for a local provider for any particular service, the results would be focused and dependent on three factors –

  • Distance: Proximity between your listing and the user who is searching for it
  • Prominence: If the location is well-known and searched commonly
  • Relevance: The accuracy between the local listing and the user’s search

Why SEO Strategy Has to be Top-Notch?

Approximately 50% of people prefer mobile-friendly websites. If their favorite brand does not have a website that can be operated on the phone, they’d rather find another place to shop.

Around 91% of people have already prioritized their speed and need. If the app does not satisfy their need, they would navigate somewhere else.

61% of people are not hesitant to move on. If they don’t find what they are looking for within a few minutes, they would jump to the next site.

Foreignerds Inc. is a place where your voice search SEO can be achieved. So, if you are looking for optimization of Google voice search, this is where your search stops!

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SEO Guide 2024: Ultimate Guide to Master SEO

Mohit Chaudhary
October 27, 2020
8 min read
SEO Guide 2024: Ultimate Guide to Master SEO

What is the first thing that comes to your mind when you want to find an answer to something? Like a flat tire or calorie count in a burger? My best guess are you GOOGLE. Nothing is different when it comes to shopping. At least 81% of online shoppers and 89% of B2B buyers turn […]

What is the first thing that comes to your mind when you want to find an answer to something? Like a flat tire or calorie count in a burger? My best guess are you GOOGLE.

Nothing is different when it comes to shopping. At least 81% of online shoppers and 89% of B2B buyers turn to Google when they are looking for something specific, or even generally window shopping. So, it is safe to say that without any assistance from Google, your business may not seem to be fruitful in the long run.

If you are new to the line of business or do not know how to strengthen your online presence, read on.

What is SEO?

In simple words, SEO (Search Engine Optimization) is a strategy that makes sure your name comes up with someone Google the kind of product or service you have to offer. SEO focuses on improving your company’s visibility in organic search results. It assists the brand in ranking higher than the competitors to drive in more visitors and increase the chances of sales. All in all, SEO thrives on visibility and ranking. Hire Professional SEO Company in USA

Core Components of an SEO Strategy

For optimization, every business/site has to focus on three key areas –

  • Technical Setup – The setup for a web page is different for a search engine as compared to you. When you look at a page, it displays colors, text, and graphics. But the case is quite different for Google. It sees nothing but text. So, if there is any element that cannot be converted into text, that would be identifiable for the search engine. This is where the technical setup comes into play. Also known as On-Site Optimization, a technical setup ensures that your web pages and website let Google scan as well as index them smoothly.

  • Content – People always look for content when they use Google. Content can be in various forms – text, graphic, or video. At the end, everything is content. SEO helps your website and web pages gain search visibility. Its process begins with keyword research. The first step is to identify the words and phrases that your potential customers would be searching for. When you use those words and phrases in the content, the chances of appearing on top of the search results increase multifold.

  • Links – Links are relevant to increase your brand’s popularity. Backlinks are the references to your site’s content on other websites. Whenever other websites point their audience towards your page, you gain the backline for your website.

The process of acquiring backlinks is called link building. It requires strategic thinking, creativity, and patience. For a generation of quality links, developing a proper link-building strategy is important. You can do it through –

  • Guest posting
  • Outreach
  • Editorial organic links
  • Competitive analysis

Without positioning your content in search results, a business would not be able to survive for a long time. So, to increase your visibility and popularity chances, it is important to spend some time and resources on SEO.

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App Development Services

7 Essential Services Provided by Foreignerds

Mohit Chaudhary
October 21, 2020
8 min read
7 Essential Services Provided by Foreignerds

Foreignerds Inc. always works towards designing, SEO, analytics, and website development amongst many other services. One of the top Outsourcing Companies in India, we are completely focused on providing every business with cutting-edge technology. Every website and application developed by our company is based on market trends and the latest technologies. Here are 7 of […]

Foreignerds Inc. always works towards designing, SEO, analytics, and website development amongst many other services. One of the top Outsourcing Companies in India, we are completely focused on providing every business with cutting-edge technology. Every website and application developed by our company is based on market trends and the latest technologies.

Here are 7 of the applicational services that we create to give your company a technological edge over the competitors.

Open Source Developmental Service

Owing to the scalability and flexibility open-source software provides to an e-commerce company, it is gaining recognition all around the world. Foreignerds Inc. has an entire team of expert open-source developers that have extensive knowledge of software like Shopify, open-source, Joomla, and others. Our team is quite experienced in the development of PHP applications such as multilingual and multi-currency supported shopping websites, E-learning, and more. There is a specialized team that works towards the implementation of CMS (Content Management Systems), Community Networking, and Blog Websites like Joomla and WordPress with unique functions and designs. We;

  • Develop every type of open-source software
  • Manage everything from the start till the end
  • Hold responsibility for maintenance
  • Deliver 24*7 support related to every concern and query

Software Development Services

We have an entire team of software developers that hold expertise in the delivery of Mobile Application Development Services and MEAN Stack Development Services. If you are a business looking for these services, our team of developers would help you create the website that you want. Our team has already created a thousand websites with the help of the latest technologies using specific programming languages. Our company provides one of the React Native App Development Services in USA with the assistance of different skill sets of programming. Our development services include –

  • Application as well as web development
  • Designing and prototyping
  • Re-engineering and migration
  • 24*7 support service

Mobile Application Development

A large number of potential customers and users use digital platforms through their mobiles only. This makes it important for every business to create an application that is user-friendly and easy to navigate. It should also be suitable for every platform like Microsoft, Android, and IOS. We have great experience in creating the best mobile applications in India. The services include –

  • Support and maintenance
  • Development of applications that run smoothly, irrespective of the platform
  • Customer support service related to the application

Hire the Best Mobile App Developer in the USA

Website Development Service

The team at Foreignerds has years of experience in the delivery of web designing services. This team includes people with a creative mindset and the ability to develop a website that makes your business visible on every digital platform possible. Our designers are well-versed in designing, planning, gestating, and delivering all the projects on time. The consistency of our designers makes us a great choice for those businesses that want to grow.

Database Services

The team of database developers at Foreignerds is completely equipped with new technology and trends. Apart from that, our developers are also experts in multitasking to deliver all the services on time. Tasks like testing the products and then documenting them in the correct format are done by our database developers.

Payment Gateway API Developmental Services

When a business decides to take its products and services online, one of the most important aspects to be kept in mind for smooth workflow is an encrypted and secure payment gateway. Our team of experts develops such kind of payment gateways that keep the data of your customers completely safe. These gateways also ensure that the payment process is seamless and customer loyalty is increased. Our development team is an expert in the creation of secure payment gateways like PayPal and Google Pay for your newly launched website.

Online Support Team

Everybody knows that an online support team is the backbone of an efficient website. Just like your customers, our company provides a team of technicians and support providers to remove bugs and maintain the website. The team has expertise in supporting every type of website. If you are looking for small tasks like inventory updates or data entry, our team would get them done without taking too much time.

Foreignerds Inc. works continuously towards contributing to the creation of a business with values and technology. The technical expertise and short turnaround time of our team believe in delivering tailor-made solutions to your business.

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Top 15 Mobile App Trends for Start-ups and SMEs in 2021

Mohit Chaudhary
October 8, 2020
8 min read
Top 15 Mobile App Trends for Start-ups and SMEs in 2021

With mobile phones becoming an intrinsic part of everybody’s life, the app market has been recording a boom in the number of mobile applications. From shopping to paying bills online, from tracking fitness to finding routes to destinations, everything is just a few taps away now. Every other day, millions of apps are being uploaded […]

With mobile phones becoming an intrinsic part of everybody’s life, the app market has been recording a boom in the number of mobile applications. From shopping to paying bills online, from tracking fitness to finding routes to destinations, everything is just a few taps away now. Every other day, millions of apps are being uploaded on Google Play and App Store, and with advancements in technologies, there is still so much more that can be achieved. Well, here are a few mobile application ideas that we feel can be game-changers in 2021:

On that note let’s take a look at some new mobile app ideas:

  • Talking camera for blind people. An application that uses the phone camera to analyze the real-world scenario and then uses its artificial intelligence technology to create a real-time audible experience. This application will work on the same concept as Microsoft’s Seeing UI which is an artificial intelligence application. Just like Seeing UI, this app could also read texts, barcodes, and features of a person next to you. Unlike Seeing UI this app should be released on both Android and ios platforms.  Get the ui ux services here.
  • An application that’ll use your phone’s camera to take a scanned photo and based on that picture the app creates a digital projection of yours and will suggest the best outfit in real-time. Although many applications do that, the distinctive property of this application will lie in its accuracy.
  • A voice-modulating application that’ll work whenever you receive a call. To do this, an application will have to work continuously with the phone application and that’s an issue that occurs with all the voice-modulating apps on any platform. None of these apps work as of now, but it will be cool to have one in the market.
  • A meal planning application can be befitting for users worldwide. This application will suggest suitable meals considering the ingredients you have on your shelf, in real-time.
  • A fun application that uses the phone camera to record a video and simultaneously imposes it on any YouTube video. It can be described as an amalgamation of a camera app and a motion-tracking tool.
  • An automated transcription tool could be one of the best applications right now. Think of an app that can transcribe any audio or presentation and transcribes it in real-time. After the presentation or call is ended, it’ll save the transcript in a folder in your system or phone.
  • An application to connect NGOs in a particular area with any local volunteer present in that particular area.
  • Suppose there’s an application that can freeze your entire phone once it’s stolen. For an application to do that, it must be able to survive the factory data reset and once it’s activated, it’ll unlock the phone only by a password that’s set by the owner.
  • An application that can sow all the happening places and events in a parameter set by the user. It then uses machine learning technology to come up with events according to the user’s preference.
  • For all the food lovers out there, an application uses machine learning technology to recommend the best place for a user to eat. Via machine learning, it’ll understand the ordering patterns and favorite food or cuisine of the user and suggests discounts and the best nearby place to have it. It’ll also update the user about upcoming food festivals that features his favorite food and cuisine.
  • An application that links with a device that’s placed inside a car and via Bluetooth the device connects with the phone. Now, this device tells any mechanical fault in your car and updates on your mobile phone.
  • Artificial intelligence-based psychotherapy applications can be beneficial for a lot of users out there. By using machine learning, this application will come up with well-constructed counter-questions to the user’s issues. This application will be restricted to those who take a subscription and the packages will be divided on an hourly basis.
  • For all the students, professors, scientists, and engineers, an application that can identify a particular formula would be cool. This application will run on machine learning and using its database, it’ll identify any mathematical formula and tell the user exactly what they’re using.
  • If we’re talking about an application that can identify a mathematical formula, then it won’t be wrong to think about an application that reads the photo of an outfit, book, or anything of materialistic value and tells the user about the nearby stores from where they can buy it.
  • An application that can act as a virtual assistant for your home or workspace. This application will use its artificial intelligence technology and will work as a centralized system for your home. Unlike Google Home and Apple Pod, it’ll have a fair bandwidth.

These are some of the few mobile application development trends that are likely to grow, even in the coming year and the future as well.

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Digital Marketing

Taxonomy SEO: Optimize Website and URL Taxonomy

Mohit Chaudhary
October 1, 2020
8 min read
Taxonomy SEO: Optimize Website and URL Taxonomy

Let’s take a look at the approach with which a developer or technical professional of a particular website looks at the content. Speaking of website content, the term ‘taxonomy’ is quite familiar to all professionals. Taxonomy is the classification of the entire content on a website, keeping in mind the ease of accessibility of the […]

Let’s take a look at the approach with which a developer or technical professional of a particular website looks at the content. Speaking of website content, the term ‘taxonomy’ is quite familiar to all professionals. Taxonomy is the classification of the entire content on a website, keeping in mind the ease of accessibility of the users. To sum it all up, the process of categorizing all the data on a website to a total of ten to fifteen is called the taxonomy of that particular website. The neater the taxonomy of a website, the better its chances of getting an overflow of organic data.

What is Website Taxonomy?

Website taxonomy is the organization of your website’s content into categories and subcategories. It helps users find the information they’re looking for, and it also helps search engines index your site so that people can find it when they’re searching for keywords related to your business.

Organizing your website’s content into a clear, easy-to-navigate structure is important for two reasons: first, it helps users find the information they’re looking for, and second, it helps search engines index your site so that people can find it when they’re searching for keywords related to your business. A well-organized website is easier for both users and search engines to use, and that can lead to better search engine rankings and more traffic to your site.

Why is website taxonomy important for SEO?

But it’s not as simple as it sounds. When we talk about categorizing the data, we talk about coming up with an idea to do so while satisfying the expectations of the end-user, not only generally but especially to the stipulated categories. Let’s say there’s a website of a bank, now the overall content is divided into five to six categories, like, about us, contact us, financial services, overdraft services, insurance services, and Loan services. The taxonomy of this particular website is required to be done in a manner that if any user visits the website to check it out generally or to search for a service, he is affirmative about the website both ways.

We should understand that no matter if it’s a budding website struggling to build its online presence or an established conglomerate in this sector like Amazon, its priority is to generate more organic traffic so that more potential buyers and/or customers are attracted toward it. And the content has an integral part in this convention. Website taxonomy is to the websites what chapters are for a book. Not generally, but this can be true for certain self-help books and other non-fiction books on a single but vast idea.

Website Taxonomy for Users and SEO-Everything you know

Just like in these books, all the paragraphs are divided under specific sub-headers, headers, and chapters, in website taxonomy, a website’s content too is divided into specific categories and pages so that no user gets tangled up. So why is it important? Well, a website needs to look organized and a professional cannot depend on the factual side of a website. A significant amount of time goes into presenting and describing the content to enhance the findability of the content and a user’s discovery becomes easy. This adds up to the satisfaction quotient of the website.

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Now, let’s look at one of the most important tools used to improve website content, search engine optimization. By definition, it’s a digital marketing tool that is used to enhance the website content in a way that widens the viewership of the website. If we’re talking about presenting otherwise visual content using words written so systematically that it covers everything the user is looking for. In SEO-friendly content, the power words/ keywords play an important role. These are the words that appear at a perpetual rate in global or local searches. These words can be a particular service or a product that most of the users in a particular environment are looking up. Keywords make the content of a website or a webpage, and then the search engine optimizes the search pages by putting the links in order of their relevance to the particular search.

What are some tips for creating a good website taxonomy?

  • Keep it simple: 

A good taxonomy should be easy to understand and use. It should be organized in a way that makes sense, and it should be clearly labeled so that users can find what they’re looking for quickly and easily.

  • Make it relevant: 

Your taxonomy should be designed with your users in mind. Think about what they’re looking for, and organize your content accordingly.

  • Use keywords: 

Keywords are important for both users and search engines. When creating your taxonomy, be sure to include relevant keywords so that users can find your content easily, and so that your site will rank well in search results.

  • Be consistent: 

Once you’ve created your taxonomy, be sure to use it consistently throughout your site. This will help users navigate your content more easily, and it will make your site more search engine friendly.

  • Keep it updated: 

As your website grows and changes, so should your taxonomy. Periodically review your taxonomy and make changes as needed to ensure that it remains relevant and useful.

  • Use multiple taxonomies: 

If your website contains a lot of content, you may want to consider using multiple taxonomies. This can help users find the specific content they’re looking for more easily.

  • Create a sitemap: 

A sitemap is a great way to help users navigate your website. Be sure to include links to all of the pages in your taxonomy so that users can easily find what they’re looking for.

  • Use breadcrumbs: 

Breadcrumbs are another great way to help users navigate your site. They provide a trail of links leading back to the homepage, making it easy for users to backtrack if they get lost.

  • Use search: 

Most websites have a search feature that allows users to search for specific terms. Be sure to use this feature on your site, and be sure to index all of the pages in your taxonomy so that users can find what they’re looking for.

  • Group similar content: 

When organizing your content, be sure to group similar items together. This will make it easier for users to find what they’re looking for, and it will help you keep your content organized.

  • Use descriptive titles: 

Descriptive titles are important for both users and search engines. When creating your taxonomy, be sure to use descriptive titles that accurately reflect the content of each page.

  • Use keywords in your URLs: 

Keywords in URLs are also important for both users and search engines. When creating your taxonomy, be sure to use keywords in the URLs of each page so that users can easily find your content, and so that your site will rank well in search results.

  • Use hyphens to separate words: 

When creating URLs with keywords, be sure to use hyphens to separate the words. This will make it easier for users to read and understand the URL, and it will also help your site rank better in search results.

  • Don’t forget about mobile: 

With more and more people using mobile devices to access the internet, it’s important to make sure that your site is mobile-friendly. Be sure to design your taxonomy with mobile users in mind, and be sure to test your site on a variety of devices to ensure that it works well.

  • Keep it organized: 

A good taxonomy should be well organized so that users can find what they’re looking for easily. Be sure to group similar content together, and use descriptive titles and keywords to help users navigate your site.

Following these tips will help you create a website taxonomy that is both user-friendly and search-engine-friendly. Implementing a good website taxonomy can help improve your site’s SEO and make it easier for users to find the information they’re looking for.

Recommended Blog:  Outrun Your Competitors Using Impactful SEO Techniques

As a user, whenever you search a topic, the first five links that appear when you hit the search button, are the ones with the best quality of organic traffic which they achieved by using their keywords cleverly. In search engine optimization, if the keyword is not used properly, a website can never reap its full benefits. If we think about taxonomy and SEO, the latter has to be executed first. Considering the bigger picture, we should understand that creating suitable content is a preceding step.

Once the content of a website is written in accordance with all the norms of the search engine, it is then ready to be categorized. These categories not only help the users to discover particular content easily but also help the website look uncluttered and sleek. One might ask why is SEO one of the integral parts of digital marketing. To answer this, let’s take a look at all the underlying steps that are taken in order to create SEO-friendly content.

Conclusion

For determining the keywords to cover a stipulated topic, a website or an organization goes through rigorous market research, and looks at every feedback of all the customers, both existing and untapped. For the end-users, it makes the cluttered content of a website into a readable format. A user might not know but his search in a way is navigated by the search engine optimization itself. It also reduces the research time of an end-user.

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