Benecurv – Insurance Tech

Benecurv’s digital transformation began with one goal: to make performance meet purpose. We delivered a sleek, conversion-optimized experience that blends clarity, speed, and engagement.

Scope
  • Website Optimization
  • Conversion Boost
  • Platform Redesign
Use Case
  • Conversion Optimization
  • Customer Engagement
  • Fraud Detection
Industry
  • Insurance Technology
  • Financial Services
  • SaaS Platforms
Tools Used
  • Google PageSpeed
  • Lighthouse
  • Hotjar

The Challenge

Benecurv’s advanced technology stack was unmatched, but its user-facing experience told a different story; visitors were leaving before converting, highlighting a critical gap between backend intelligence and frontend usability.

The website faced multiple bottlenecks:

  • The platform suffered from a high bounce rate (88%) caused by poor UX and navigation
  • A low conversion rate (1.9%) despite attracting high-intent visitors
  • A fragmented user flow that led to frequent session drop-offs
  • Additionally, inconsistent visuals weakened brand credibility

To overcome these challenges, Benecurv required a complete platform redesign that seamlessly aligned technology, design, and performance, bridging the gap between backend intelligence and user experience.

The opportunity

Despite Benecurv’s advanced AI systems, the user interface lacked the same refinement. We saw an opportunity to fuse design empathy with technical performance, creating an experience that inspires confidence and drives action.

  • Rebuild UX with a simplified, conversion-focused flow
  • Integrate analytics for actionable behavioral insights
  • Implement a responsive, high-speed architecture
  • Enhance trust through consistent visual design and messaging

What we did

We led a full-scale transformation across UX, data integration, and performance layers:

  • UX Revamp: Reimagined navigation and page hierarchy for intuitive browsing
  • Performance Optimization: Reduced load times and improved mobile responsiveness
  • Data Analytics Setup: Integrated GA4 and Hotjar for user behavior tracking
  • Content and CTA Refinement: Clearer messaging and targeted CTAs to improve conversions
  • Quality Assurance: Extensive testing to ensure design consistency and speed across devices

The outcome

The redesigned Benecurv platform delivered immediate business impact and measurable performance improvements.

  • Bounce Rate Decreased from 88% to 49%, showing stronger engagement
  • Conversion Rate improved from 1.9% to 5.1%, driven by optimized UX and persuasive content
  • Over 250 Appointments Booked in 45 Days, proving lead-generation success
  • Significant Uplift in User Trust and Exploration across product and pricing pages

The Results

44%

Bounce Reduction

2.6×

Conversion Growth

250+

Leads Generated

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