Krowd – Event Tech & Community Platform

We partnered with Krowd to enhance their customer acquisition platform, optimizing speed, scalability, and experience. The result? Smarter campaigns, cleaner code, and stronger engagement between brands and millions of cardholders.

Scope
  • Feature Enhancement
  • UI/UX Optimization
  • Backend Optimization
Industry
  • Marketing Technology
  • Customer Acquisition
  • Financial Services Integration
Tools Used
  • Node.js
  • React.js
  • REST APIs
  • Figma

The Challenge

Krowd was designed to help brands connect directly with customers through partner banks and cardholders. But as user demand and data volumes grew, performance bottlenecks started to slow things down.

The main challenges included:

  • Limited Scalability due to unoptimized backend infrastructure
  • Complex User Experience making navigation and campaign creation difficult
  • Fragmented System Integrations reducing the speed of API communication with partner networks
  • Lack of Real-time Insights, hindering campaign performance tracking

Krowd needed a modern, resilient, and data-ready system capable of handling rapid growth while maintaining high user engagement.

The Opportunity

The potential was clear; Krowd already had the network; it needed the technology to match it. By leveraging Node.js and React.js, we saw an opportunity to rebuild performance foundations, optimize the user journey, and enable brands to craft high-converting campaigns with precision.

  • Build scalable APIs for seamless partner integrations
  • Simplify the campaign creation flow for brands
  • Strengthen frontend performance and responsiveness
  • Introduce analytics capabilities to monitor campaign success in real time

What We Did

Our collaboration with Krowd focused on turning their marketing engine into a high-performance growth platform.

  • Feature Implementation Developed advanced campaign management tools to help brands target specific segments and personalize outreach.
  • UI/UX Redesign Reimagined the interface for clarity and efficiency, ensuring smooth experiences for both businesses and cardholders.
  • Infrastructure Optimization Refactored core Node.js modules, streamlined APIs, and improved system architecture for high-volume data handling.
  • Seamless Collaboration Maintained an agile workflow with Krowd’s in-house team, ensuring every enhancement aligned with their vision and KPIs.

The Outcome

Krowd’s transformation positioned it as a scalable, data-driven customer acquisition platform capable of powering campaigns across industries.

  • Enhanced User Experience Intuitive UI led to higher platform engagement
  • Improved Scalability Optimized infrastructure handled larger data volumes with ease
  • Higher Campaign Performance Personalized campaigns drove stronger customer conversion rates
  • Aligned Collaboration Continuous feedback loops ensured sustained technical and business growth

The Results

Enhanced

Customer Engagement

Improved

Infrastructure

Increased

Campaign Performance

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