We brought technology and emotion together through a seamless prenatal video platform. BabyFlix empowered clinics to share life’s earliest moments securely, instantly, and beautifully.
BabyFlix, a leading platform that allows parents to view, share, and store ultrasound videos, faced challenges in delivering a smooth and emotionally engaging user experience. With growing traffic from clinics and families, the platform struggled with:
BabyFlix required a comprehensive overhaul of its experience, focusing on improving speed, accessibility, and content delivery, particularly for new parents seeking emotional support on the go.
With clinics adopting digital-first ultrasound sharing, BabyFlix had a huge opportunity to strengthen its position as the global leader in prenatal media. The goal was to realign the platform toward speed, simplicity, emotional connection, and effortless sharing.
We redesigned BabyFlix’s digital experience using a full-funnel optimization approach, from media delivery to UX improvements.
Our platform-wide improvements helped BabyFlix deliver more emotional value to families, reduce friction, and improve performance metrics across the board.
Engagement
Onboarding Drop-offs
Streaming Performance
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