Hidesign – Luxury Leather Goods

We helped Hidesign merge timeless craftsmanship with digital precision. From ad strategy to creative execution, every campaign reflected the brand’s elegance while driving measurable growth.

Scope
  • Performance Marketing
  • Conversion Optimization
  • Audience & Creative Strategy
Use Case
  • E-commerce Growth
  • Customer Retention
  • Revenue Optimization
Industry
  • Luxury Leather Goods
  • Fashion & Accessories
  • Premium Retail
Tools Used
  • Meta Ads Manager
  • Google Analytics
  • Klaviyo

The Challenge

As one of India’s most iconic leather brands, Hidesign faced challenges balancing growth and profitability in a competitive D2C space. Despite high brand recall, their online store was struggling with:

  • Low Conversion Rates from unqualified, low-intent traffic
  • Reduced Profit Margins due to over-dependence on discounted purchases
  • Inefficient Budget Distribution, limiting campaign impact
  • High Cart Abandonment Rates, leading to missed revenue

Hidesign needed a complete strategic revamp to optimize ad performance, attract high-value customers, and strengthen conversions across their digital funnel.

The Opportunity

With a strong legacy and loyal offline base, Hidesign had untapped potential in online growth. The opportunity was to restructure its performance marketing strategy, focusing on data-driven segmentation, premium audience targeting, and dynamic ad optimization.

  • Improve paid media efficiency and return on ad spend (ROAS)
  • Attract high-intent audiences with refined targeting
  • Optimize product visibility across collections
  • Reduce cart abandonment and increase order value

What We Did

We executed a full-funnel performance strategy combining creative optimization, intelligent targeting, and conversion-focused media management.

  • Campaign Restructuring: Reorganized ad sets and creatives to drive better CTR and conversions across Meta and Google.
  • High-Intent Audience Building: Created cohorts based on purchase behavior and demographics to attract premium buyers.
  • Dynamic Product Segmentation: Prioritized high-margin collections and bestsellers to boost AOV and profitability.
  • Budget Optimization: Ensured balanced spend allocation between new and seasonal collections for steady growth.
  • Creative Reinforcement: Designed ad creatives and website banners that emphasized craftsmanship, exclusivity, and luxury appeal.

The Outcome

Our data-driven restructuring yielded immediate results, improving efficiency, boosting conversions, and enhancing brand perception in the premium segment.

  • 34.5% Growth in Paid Revenue, with stronger ROI across campaigns
  • 31.4% Growth in New Customers, driven by better audience targeting
  • 24.2% Increase in Total Orders, reflecting improved purchase intent
  • Lower Cart Abandonment Rate, leading to higher checkout completions

The Results

34.5%

Revenue Growth

31.4%

Increased Customers

24.2%

Order Rise

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