Digital Marketing

How can I make 7 figures in digital marketing in 2022?

March 28, 2022

8 min read

How can I make 7 figures in digital marketing in 2022?

Providing Digital marketing services is a lucrative and fast-paced industry, and it’s becoming more and more popular as time goes on. More people every year are getting into the field because they want to earn money doing what they love, or even just earn a little extra cash on the side by starting their own […]

Providing Digital marketing services is a lucrative and fast-paced industry, and it’s becoming more and more popular as time goes on. More people every year are getting into the field because they want to earn money doing what they love, or even just earn a little extra cash on the side by starting their own business. That being said, it’s not exactly easy to break into the digital world, especially if you are looking for seven figures of income. Here are the most important steps to take to set yourself up for success with your digital marketing career!

1) Figure out what niche you want to focus on

Some of the most common niches include social media management, SEO, web development services, online advertising, Digital Marketing Services, PR/communications, video editing services, or graphic design. It’s also possible to branch out and offer multiple services. As you research different niches, try to identify the field that has the most potential for growth in your local area. For example, if your town is full of businesses that are into SEO but nobody is selling ads on Facebook, it can be more financially beneficial for you to focus on Facebook advertising than SEO.

2) Master digital marketing strategies and tactics

If you’re just starting as a beginner in digital marketing, don’t jump right into offering all of these services – at least not yet! Instead, take some time to learn about the basics yourself before launching into advanced campaigns that will require an immense amount of knowledge and experience. You can do this by taking courses on Udemy, attending conferences and workshops, or even just researching our digital marketing services. Once you’ve got a solid foundation, you can start to branch out into other niches that interest you.

3) Build a personal brand and become an authority in your field

You want to make sure that potential clients know how knowledgeable you are about your industry so they’ll come running to hire YOU instead of your competitors! This means branding yourself with clear information about who you are, what value you provide to your audience, and why people should invest their money in working with YOU over someone else. Furthermore, it’s important to stay active on social media, answer questions from followers if they’re having problems related to your niche, and make sure to contribute valuable content to your blog.

4) Stay up to date with the latest industry trends

As a top Digital Marketing service provider, we understand a fast-paced industry like digital marketing, there’s always something new going on! You must stay up-to-date on the latest news in your field or else you risk getting left behind by someone more connected. You can start this process by joining LinkedIn groups focused on your particular industry, reading relevant articles shared on Twitter, and participating in discussions among other professionals. Once you’ve established yourself as an expert, it’ll be easier for people to trust you with their money and invest in your services.

5) Network with other professionals and collaborate on projects

If you’re just starting, it can be difficult to get your first client. Instead of trying to work by yourself or establish connections with businesses on your own, you should start building relationships with other professionals in the industry who are also looking for clients. This could be as easy as networking at conferences and workshops, contacting people on LinkedIn, or reaching out through Twitter DM’s. Make sure you only interact with people who are relevant to your field – don’t bombard everyone you know with requests! Once you find a potential partner, collaborate on some projects together until they trust you enough to refer their friends/customers over to you.

6) Offer value to your audience and provide helpful content that solves their problems

It doesn’t matter how skilled of a digital marketer you are – if you don’t have an audience to work with, you won’t have any clients. This is why you must learn how to attract the right people to your blog or website so they’ll be more likely to hire you in the future! You can do this by offering free content like e-books, giving away discounts or coupons, or even running a giveaway on social media. Once you’ve built up relationships with some of these new visitors, gradually introduce them to your digital marketing services and make sure they understand why working with YOU is better for their business than someone else.

7) 7 figures is not an easy task

Making $1,000,000 in less than 3 years sounds great on paper – but you’ll need to know what you’re doing! This means becoming a marketing funnel expert, mastering PPC ads, and learning how to find the right clients for your business. Make sure you’re always challenging yourself by taking courses for digital marketers, reading blog posts about how to scale your business, and increasing the amount of value that you provide at every stage.

8) Not everyone makes $1M in 3 years

For some people, it will take longer than others, or maybe they haven’t found their passion or focus yet! Don’t worry if this is happening to you – there are plenty of other ways to make money online. Some people start with small businesses, creating their products to sell to a specific audience or teaching courses. The possibilities are almost endless – as long as you’re willing to work hard and put in the time, there is money to be made!

For someone to make $1M, they need to have an established online presence with an audience that keeps growing. They also need a strong strategy that helps them scale their business and keep making money even when they take breaks from work. In addition, this person has become a digital marketing expert who can provide value through the content they create and attract clients who will pay them lots of money. Lastly, they have several different streams of income that are all bringing in revenue!

Making $1M is not easy. It takes an extended period to establish yourself as a marketing expert who is well known for solving your audience’s problems. Additionally, you need to stay up-to-date with the latest trends and understand how digital marketing fits into the whole industry. Once you have this knowledge, it’s important to build relationships with other professionals so they’ll refer their friends/customers over to you when the time comes. Overall, it takes a lot of hard work and dedication – but if you can figure out how to make money online, there are plenty of opportunities available!

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Social Media Marketing

Building Your Social Media Marketing Strategy for 2022

March 10, 2022

8 min read

Building Your Social Media Marketing Strategy for 2022

You’ve heard the news already. Social media advertising revenues are projected to exceed $41 billion by 2022*. With business moving faster every day, that date is likely closer than you think. So what can your company do today to stay ahead? Here are some lessons learned from the experts at Correlate’s recent social media marketing […]

You’ve heard the news already. Social media advertising revenues are projected to exceed $41 billion by 2022*. With business moving faster every day, that date is likely closer than you think.

So what can your company do today to stay ahead? Here are some lessons learned from the experts at Correlate’s recent social media marketing conference for eCommerce marketers on how to build a social media strategy for 2022.

Establish your business goals for social media marketing

Before you do anything, it’s important to establish your business goals and the key performance indicators (KPIs) that matter most to your company. Is your goal to increase engagement? To track leads? To drive sales? Keeping these numbers top of mind will help guide all of your decisions across paid, owned, and earned channels. Once you know what you’re aiming for, you can prioritize where to spend time and resources over the next few years. For example:

If customer acquisition and retention are key for your business, you’ll need to focus on paid media like paid social. However, if your KPIs include time spent on the site and page likes/follows, invest in high-quality content and targeted influencer marketing campaigns.

If you’re selling a consumer product or brand with less purchase friction (unlike shoes or clothes), think about how eCommerce platforms like Pinterest can help you get more eyes on products that align with users’ interests.

Identify your target audience and create buyer personas

Now that you have a better understanding of the KPIs, identify who makes up each persona in different parts of this funnel so you can create relevant, useful content. If you know your target audience well enough to give them a name, they most likely have unique tastes and preferences with different needs at each stage of the funnel.

For example, early in the funnel might involve Pinterest users who are interested in travel planning but are not yet ready to book accommodations. This group may be more open to content around browsing with less purchasing intent since that’s their primary interest on Pinterest.

Create content that is relevant to your target audience and resonates with them

Your business goals will inform what channels you should invest more time or money into while achieving KPIs will inform how much time or money you should spend on those channels. And don’t forget about future trends! For example, Instagram will likely become more important over the next few years with changes like shoppable posts. It’s hard to predict how each platform will shift in the future, but identifying your opportunity now is key for making educated decisions later.

At Foreignerds, we’ve found that content on Pinterest and Instagram typically has longer engagement compared with other platforms like Facebook or Twitter. This means people are more willing to spend time looking at an image or video before they engage. Coupled with their visual nature, these platforms make perfect homes for product campaigns where retailers can showcase large visuals of items like clothing or coffee mugs with links back to their site.

Experiment with different platforms and strategies to find what works best for you

When it comes to social media marketing, there’s no such thing as a one-size-fits-all solution. Before investing too much time and money into any particular network or strategy, experiment with different options like influencer marketing or Google Shopping ads to see what works best for your business. You can’t just create a campaign and put it out there – each platform requires a unique set of tactics that will require some research on your part.

Analyze your results and adjust your strategy as needed

Monitoring tools like Google Analytics help show how users engage with content across channels so marketers have more insight into which campaigns are most successful from an ROI perspective. Looking at traffic sources is the easiest way to see which channels drive the most traffic, but don’t forget to track time spent on the site and page likes/follows. While these KPIs may not directly translate to dollars and cents, their importance shouldn’t be discounted! If users are spending more time on your site or following your brand on social media, there’s a good chance they’re at least interested in what you have to offer. And if this is the case, you should capitalize by creating content that resonates with them even further.

Keep up with the latest trends in social media marketing to stay ahead of the competition

Social media platforms themselves will continue to evolve over time as business needs change and new technologies come onto the market (e.g., Instagram shopping). As these platforms change, so will the social media marketing landscape.

Social Media Marketing Tools

Tools are wonderful things to have under your belt when it comes to monitoring and analyzing your results, adjusting your strategy per changes in channels, creating content that resonates with target audiences, etc. Here are a few of our favorites:

Tumblr: Tumblr isn’t really a tool you can use for social media management per se but they offer some simple image-editing tools worth mentioning here. If you see an image on another site you’d like to share on social media or feature in a blog post/article/infographic think about uploading it directly to this platform first! You can crop images quickly right from the dashboard without having to download them first.

Social Report: This tool is wonderful for managing your time across multiple channels. You can use it to collaborate with team members, schedule content ahead of time, create reports, and so much more!

Hootsuite: One of the most common tools used for social media management as well as pretty much any other type of marketing you can think of. Their free version will work just fine for basic users while their enterprise-level solution is best suited for those with a larger team and more complex needs. We’re big fans of HootSuite here at Foreignerds and recommend giving them a look if you haven’t yet!

Mention: Monitoring mentions from fans or competitors is critical if you want to stay on top of things. A simple alert with the mention of your company/product will be sent directly to you so that you can respond accordingly within minutes.

BuzzSumo: A good tool for identifying influencers in specific niches as well as content trends is BuzzSumo. It’s free to use but they also offer back-end (i.e., more advanced) tools like Site Explorer which provides insights into the number of social shares per site related to your query.

Tweriod: If you want to find out when most users are on Twitter, Tweriod will give you a helpful overview including peak times for engagement! This information is especially useful if you’re trying to choose an appropriate time for broadcasting live videos or running contests.

Pinterest Analytics: If you’re pinning to Pinterest, you’ll want to make use of their analytics tool. It’s free and provides in-depth stats about the most popular images you’ve pinned, top repins of your pins and total impressions.

OneSignal: Here’s a good example of an external tool that lives outside of social media marketing but is still extremely relevant. One Signal integrates with sites like Facebook Messenger to provide the option to display the usual blue notification bar at the top of your site or in emails (depending on where they are in your buyer journey), allowing users to opt-in for push notifications without leaving their current screen. This can be extremely helpful when trying to stay engaged with potential customers who may not come across your site otherwise!

Did we miss any great tools? Leave them in the comments below so we can give them a try ourselves!

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App Development Services

Foreignerds Inc’s Year in Review

December 17, 2021

8 min read

The Indian startup ecosystem has seen a record-breaking year, with the second wave of the Covid pandemic in March and April this year alongside the Omicron scare at the end Of the Decade leaving everyone anxious about what’s coming next. The Indian startup ecosystem is on an endless journey to success. It has seen […]

The Indian startup ecosystem has seen a record-breaking year, with the second wave of the Covid pandemic in March and April this year alongside the Omicron scare at the end Of the Decade leaving everyone anxious about what’s coming next.

The Indian startup ecosystem is on an endless journey to success. It has seen many milestones and successes in the last few years, but 2021 will be remembered as one of its most incredible points when we look back at all that has been accomplished!

The world of technology is always changing, and we’re here to cover it all. This year has been no exception! We delivered more than 3500 projects in diverse industries like Automotive, Real Estate, Medical, Education, Banking, Retail, B2B, B2C, and more.

“Welcome to the final month of 2021. What a ride it’s been, right? I hope you’ve enjoyed my take on our successes, failures – and why (I think) we should continue to expect them in the future.”

What were some of your team’s accomplishments this year?

“Our biggest success was putting into practice all that we learned. We stepped up our game when it came to executing strategy; knowing what worked for us last year made things easier (and more effective this go-around).” What do you mean by “putting into practice”?

“We executed.” …Executed?

“Yes…we ‘executed’ our strategy. It also helped that we learned from our past mistakes and refined what was working for us.”

Looking back, what would you say were some of your biggest failures this year?

“We struggled with maintaining consistent growth. During so much change – and with so many new players in the space – it was tough to stay on top of things. But we’re hopeful that 2021 will be a more prosperous year for us.” What do you think is necessary for consistent growth?

“I think it’s important to always be learning, adapting, and evolving. The market is constantly changing, so you can’t afford to stand still. You have to be curious and relentless in your pursuit of knowledge; that’s how you stay ahead.”

OUR ACCOMPLISHMENTS

In the face of unprecedented events, our team pulled together to make important progress. We achieved so much in a year that seemed like it would be impossible at times – especially with all these crazy things happening around us constantly!

Here are a few of our wins:

AS AN ORGANIZATION, WE’VE SEEN AMAZING GROWTH!

This year has been one of the most exciting and fulfilling years in our company’s history. We expanded service offerings, and grew by another awesome human being which allowed us to increase productivity even more than before! And we’re not done yet: there are still many things left on this list from all those who have inspired us these last few months – thank you so much for your support!!

WE PERFECTED OUR CRAFT

In the time of COVID, marketing had to change and we adapted quickly. We helped our customers pivot so they could stay in touch with new clients through social media communication or by providing them with more information about their product online; it’s all up to you!

We love a challenge and keeping audiences engaged. That is why we were so excited when the executives challenged us to innovate for them to stay up-to-date with changing times! It has helped strengthen our skill set tremendously, dare say maybe even under pressure too?

WE GREW STRONGER & CLOSER AS A TEAM.

This year has been challenging, and I think we were all a little worried that our closeness would fade with us working remotely for so long. But it certainly hasn’t! There are no days when we don’t talk or text each other at least once in between meetings; not even during the pandemic (It’s good to know you care).

It’s been quite the year, and we’ve had our ups and downs. But as always Foreignerds stuck together to make it through! The pandemic was tough but with some good vibes from everyone at home base camp, things are looking up again 🙂

OUR REFLECTIONS

A lot was going on in 2021. And it taught us some valuable lessons about marketing principles that are more important than ever before!

The following are some of the best ones that stand out to us:

CONSISTENT, AND CLEAR COMMUNICATION WITH YOUR CLIENT IS KEY

The pandemic changed how we all do business, but it’s those who kept their customers in the loop and informed with timely updates that had an easier time with things. And as seen by this recent crisis (and others), a solid communications plan will help you when urgent messages need to be sent out for your audience:

In this instance, your clients want to know:

If you were open.
When you are open.
How they could get the services from you
And what needs to be expected when they contact you (e.g. wearing a face mask, keeping social distancing, etc.).

We were so happy to help our clients build out and execute communication strategies this past year. It gave them a solid foundation for future use, which will only get better with age as well!

Communication is key during a pandemic, and you never know who might be checking. Your customers want to know what they can expect from you no matter the situation- even if it’s just in case of an outbreak! So make sure that both yourself as well as any customer service rep are always on point when communicating with each other; whether through social media channels or email, inboxes don’t matter so long as everyone has access at all times.

Keeping in touch with your customers is vital for the success of any business. This includes answering their questions and addressing concerns quickly so they have time to make other plans if needed, as well as expanding on what you said when necessary about new services or products offered at your establishment!

Having good customer service isn’t just important- it’s essential if we want people to come back again soon (and tell all those friends!).

If you’re still on the fence about getting serious with digital marketing, now is a great time to start.

Digital Marketing – A Powerful Tool

Digital marketing is a powerful tool for any brand to use to increase their awareness and bring in new customers. It’s not just the only way, however, it became everything when trade shows stopped having this as an option after 2021 due to what we know now about human interaction being so necessary nowadays.

Building an online audience that cares about your business is not easy. It’s a lot of work, but it will pay off in the long run if you take this step toward success with a marketing strategy today!

You can change your business in a flash with our easy-to-use, mobile-responsive website. We’ll help you stay up-to-date and informed so that when the world changes around us again – as it inevitably will–you won’t need any extra effort at all!

When you need to come up with new and innovative ideas for your product, the listening audience will be there every step of their journey.

When times get tough and you need to ask your customers for support, they are waiting with an engaged community that is ready.

The future of your company is in digital marketing. The world has changed, and if you want to be successful now more than ever before then developing a strong online presence should happen right away!

OUR PREDICTIONS

The future of marketing is bright, with these five key roles to ensure a successful business in 2022.

NEED FOR FLEXIBLE MARKETING PLANS

Who would have thought that in just one year your marketing plans could change so much? We all know how fast things happen these days – but if you’re not prepared for it then accidents will happen. It’s important to be able to pivot when necessary and learn from them quickly because circumstances never stay stagnant forever!

You can’t always get what you want, but sometimes with a little innovation and creativity, anything is possible. As the new year approaches keep this mindset going as it could be just what inspires your marketing strategy for 2022!

Might 2021 or 2023 also be perfect time investments to help guide decisions along?

THE SIGNIFICANCE OF TELLING A GREAT STORY

The future is about connecting through the story. In a world filled with content, we need human connection and storytelling more than ever before to make an impact on people’s lives in positive ways for our business successes together!

As the year progresses, it seems like we are drifting further and further apart. Not only that but there is a time when people can’t seem to come together for one cause or another which has caused even more Division among humanity as well!

We all want to feel like we belong, and when the connection is humanized with vulnerability it can be incredibly powerful.

The future is bright for those who share their stories. This year, we hope you seize the opportunity to communicate your mission and brand in a way that resonates with customers!

You are not just a brand. You have stories to tell, and we hope that in 2022 you will seize the opportunity to share those stories with your customers so they can get to know YOU-not only as part of our marketing efforts but also on an individual level!

People will always connect with people (not companies). No matter what, pandemic or no-pandemics there is an unbreakable human connection that cannot be escaped.

The future is bright for us and we can’t wait to share more stories with you in 2022. We also want this opportunity as a send-off from one year of success, wishing each one of our readers all the luck over the new year!

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How can I make 7 figures in digital marketing in 2022?

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