Technology

Overview of Business Intelligence Tools and their Functions

Mohit Chaudhary
July 21, 2020
8 min read
Overview of Business Intelligence Tools and their Functions

The booming business market calls for smart decisions to keep in check the level of competition by making smart business decisions. Business Intelligence allows you to do the same. It is the process of gathering all the data that an organization garners from all its activities. After all the data is gathered, it is then […]

The booming business market calls for smart decisions to keep in check the level of competition by making smart business decisions. Business Intelligence allows you to do the same. It is the process of gathering all the data that an organization garners from all its activities. After all the data is gathered, it is then turned into visual data for better analysis and finally, this analysis provides the business with actionable business insights that eventually allow a representative with smarter business development decisions for better performance of the business altogether. ‘What is the need for business intelligence?’ one might ask, considering the conventional way of practicing business activities and exercising business decisions. Well, in this constantly changing environment where everything is going digitized, every organization be it an established player or a budding one, should buck up and accept the challenge of the current scenario. To perform BI activities every organization looks for professionals who’ve mastered the knowledge of Business Intelligence Tools and have faced the challenges in real-time by learning about how to tackle them. Let’s take a look at some of these tools so that we can understand what they are and why we need professionals in this particular field.

  • Tableau: It’s a BI tool that allows a professional to distinguish complex trend patterns so that they can convert them into innovative business insights that’ll help their clients to formulate adequate decisions. Creating dashboards in Tableau is not much of a technical approach as it is available on almost all devices to connect with more and more users. The dashboards can be implemented by simply using drag-and-drop fields.

Some of the features that make it distinguishable from others are:

  1. It supports apt visualization:

Tableau allows professionals to select data and switch between visualizations so that they can come up with the best visual approach for the data.

  1. Tableau gives users different ways to answer questions when they’re going through the data visualizations. This enhances the process of discovering particular data.
  2. Tableau offers a variety of implementing and consulting services for enterprise-level deployment.
  3. Tableau offers its end-users to create customized formulas that are not available on most of the tools.
  4. Tableau allows the number of native connectors (individuals) to easily pull, cleanse, and correlate data from any source they can score without having to create any custom code.
  • Informatica: Informatica is a data integration tool that is based on the Extract, Transform, and Load (ETL) model, which means it covers the extraction of data from different sources and then transforms it into a structure that can be used for report analysis.

Some of the features that make it a highly useful tool are:

  1. It gathers all the data from all the possible sources a business is associated with and then loads it into the targeted sources where the data is supposed to be.
  2. Informatica’s ETL structure helps it to stand as a tool that is capable of handling a huge amount of data.
  3. Along with handling a huge quantity of data, Informatica also provides services like data integration and software for a variety of industries like telecommunication, healthcare, finance, and insurance.
  4. Even though it has a high-performance nature, Informatica is a simple tool when it comes to developing, maintaining, and administering it.

These features make Informatica more beneficial than the conventional ETL process. 

  • Microsoft Business Intelligence (MSBI): Microsoft Business Intelligence is one of the top-rated business intelligence and data mining tools. Below are some features that make it distinguishable in the market.
  1. Microsoft Business Intelligence allows its user to create interactive dashboards and scoreboards so that the visual output is having more of a creative touch than a dry one.
  2. Microsoft Business Intelligence as a tool has a well-integrated structure that allows it to create outputs that are both snappy and exact.
  3. It promotes optimized solutions for business intelligence queries.
  4. Uses visual studio with structure query language or SQL servers. This in turn allows businesses to access the most accurate information so that they can come up with improved superior decisions every time they use it.

As a BI tool, Microsoft Business Intelligence is categorized into three services, namely:

  1. SQL Server Integrated Services (SSIS)

As an SSIS Microsoft business intelligence is a platform for creating high-end performances and workflow solutions.

2. SQL Server Analysis Services (SSAS)

As an SSAS Microsoft business intelligence is a platform for converting dimensional data into a multi-dimensional data model.

3. SQL Server Reporting Services (SSRS)

Finally, as an SSRS, Microsoft Business Intelligence acts as an enterprise reporting platform that supports both dimensional and multi-dimensional data. As of reporting, it supports both traditional and interactive data that are delivered over the web.

You May Also Like

Micro-Deposits, Macro Results: The Psychology Behind Low-Stakes Gamification
Technology

Micro-Deposits, Macro Results: The Psychology Behind Low-Stakes Gamification

Small financial bets drive extensive interactions in online gaming and financial technology. The science of micro-deposits reveals the…

Read More
Foreignerds Earns Recognition as a Top Angular Development Team in 2024 by Techreviewer.co
Technology

Foreignerds Earns Recognition as a Top Angular Development Team in 2024 by Techreviewer.co

We’re thrilled to announce that Foreignerds has been named among the leading Angular development teams in 2024 by…

Read More
Drupal vs WordPress: What’s The Best CMS in 2023?
Technology

Drupal vs WordPress: What’s The Best CMS in 2023?

Content Management Systems (CMS) play a crucial role in building and managing websites, and in 2023, two CMS…

Read More

Ready to Transform Your Business with AI?

Explore how our AI-first solutions can help your business grow and innovate.

Digital Marketing

10 Ways to Boost Your Sales with B2B Digital Marketing Strategy

Mohit Chaudhary
January 21, 2020
8 min read
10 Ways to Boost Your Sales with B2B Digital Marketing Strategy

The digital era has changed the way people used to handle B2B communication and successfully market products. Gone are the days when sales needed some human interaction. The influence of technology over businesses is not new, and B2B sales require a different approach as compared to B2C sales. We need an entirely new approach to […]

The digital era has changed the way people used to handle B2B communication and successfully market products. Gone are the days when sales needed some human interaction. The influence of technology over businesses is not new, and B2B sales require a different approach as compared to B2C sales. We need an entirely new approach to deal with the challenges of today’s digital marketing. Also, you need to make sure that you are interacting with the customers in the way they prefer. Are you also wondering how can a small B2B-focused company get back into the age of digital selling? Here is the guide to boosting your sales with a B2B digital marketing strategy.

Website:

Most companies don’t realize how important it is to have a website for business. Nowadays, websites are practically living, breathing, and need nurturing in time to become fruitful. Make sure that it is showcasing your expertise while providing solutions to the clients searching for the relevant product or services. It should also provide you with the latest tool that collects data, including sales leads.

Your B2B Website Should:

• Be suitable for your target audience
• Be mobile responsive
• Have call-to-action to get pricing, schedule a demo, ask queries, and so on
• Have up-to-date testimonials from your best clients

Content:

Your website should do a great job of explaining what you do but should not fail when it comes to using more dynamic content like blogs, videos, infographics, etc. to show how you can help.

Get Social:

Make sure to be on at least one social-media channel regularly to keep your customer’s interest alive.

Integration:

Tie your offline and online marketing strategies together to increase your customer service experience. You can use landing pages to measure the success of your offline promotions.

Social Listening:

Make sure to listen to your competitors as much as your audience, so you have a complete view of what’s going on in the industry and what your viewers are expecting.

Paid Media:

You can spend a few dollars on an ad to send your audience to a strategic landing page can be well worth the investment.

Content upcycling: you can use the upcycling trend to reuse and rebuild the previously published information on your website to extend shelf life and boost visibility on the web.

Like, Follow, Subscribe:

Make your social links easy to spot so that people can Like, Follow, or share your content easily. You can use a simple email subscription form for a newsletter or blog post distribution
Online engagement:

Your end goal should be to start and continue discussions with people that lead to new customers and long-term clients that ultimately become your source of referrals.

Good SEO:

To become accessible through search via search engine optimization (SEO), a regular stream of high-quality and relevant content, as well as social media, boosts the authority and visibility on the web.
Redefine targets:

It would be best if you continued to fine-tune your campaigns regularly to see the best results in the least amount of investment will help you improve the reach to the audience.

Do let us know your opinions or suggestions to boost your sales with the B2B Digital Marketing Strategy in the comment section below.

You May Also Like

Digital Marketing Strategies Employed by Online Casinos
Digital Marketing

Digital Marketing Strategies Employed by Online Casinos

Online casino businesses exist in a competitive, high-pressure environment where advertising is key to staying competitive. With a…

Read More
Why Environmental Responsibility Matters for SEO Success
Digital Marketing

Why Environmental Responsibility Matters for SEO Success

Search Engine Optimization (SEO) has become a fundamental element of effective marketing strategies in the digital era.  A…

Read More
How SEO Helps Small Businesses Compete with Big Brands
Digital Marketing

How SEO Helps Small Businesses Compete with Big Brands

How SEO Helps Small Businesses Compete with Big Brands Introduction: In Today’s world, small businesses struggle to compete…

Read More

Ready to Transform Your Business with AI?

Explore how our AI-first solutions can help your business grow and innovate.

Edit with