SEO Strategies

18 Reasons Why Your Online Business Needs SEO Services

Mohit Chaudhary
May 10, 2022
8 min read
18 Reasons Why Your Online Business Needs SEO Services

SEO is an essential part of any business. If your online business does not utilize Search Engine Optimization services for enhancing your website’s traffic and conversions, then you are missing out on a lot of opportunities. In this article, we will discuss 18 reasons why every online business needs seo services in USA to succeed. […]

SEO is an essential part of any business. If your online business does not utilize Search Engine Optimization services for enhancing your website’s traffic and conversions, then you are missing out on a lot of opportunities. In this article, we will discuss 18 reasons why every online business needs seo services in USA to succeed.

1. Higher rankings in search engine results pages: 

Having a high rank in search engine results pages (SERPs) will ensure that more people see your website when they perform relevant searches. A higher rank also helps increase engagement because users can easily click on your link instead of scrolling down to get to the next website listed below yours.

2. Increased amount of traffic from potential customers: 

The best seo services in USA will help bring more targeted visitors to your website who are interested in what you have to offer. You will not only get more visitors to your website but also increase the chances of converting them into paying customers.

3. Improved ROI

SEO will help you improve your return on investment (ROI) by generating more leads and sales from your website. With a higher ROI, you can reinvest back into your business to grow even further.

4. Helps build trust and credibility

When potential customers see that your website is ranking high for relevant keywords, they will automatically perceive your business as being credible and trustworthy. This is especially important for small businesses that are trying to establish themselves in a competitive market.

5. Stand out from the competition

By utilizing SEO services in the USA, you can make your website stand out from the competition. This will increase your chances of winning over customers and increasing conversions.

6. Reach more people in different locations

With the help of search engine optimization, you can target a wider audience who are located in different regions around the world. This opens up new markets for you to explore and provides an opportunity to expand your reach significantly.

7. Higher lead generation rate

The best SEO services company in the USA can also help improve your lead generation rate by targeting potential customers who are actively searching for products or services related to yours online. With higher traffic and conversions, you can quickly build out your customer base and grow your business much faster.

8. Cost-effective method of marketing

SEO is considered one of the most cost-effective methods of marketing because it targets customers who are already interested in what you have to offer. You can save a lot of money on advertising and still reach a large audience with the help of an SEO services company in usa.

9. Helps you track your progress

Search engine optimization services will help you track your progress so that you can see how well your website is performing over time. This information is valuable for making necessary changes and improvements to your website and overall marketing strategy.

10. Get an insight into customer behavior

Analytics provided by seo services company in usa can give you an insight into customer behavior patterns which can be extremely helpful for understanding your target market better. With this information, you can make necessary changes to your website and improve the user experience for your visitors.

11. Helps you understand your competition better

By tracking the progress of your competitors, you can gain a better understanding of their marketing strategies and what they are doing to succeed. This information can be used to improve your own website and give you an edge over them in the SERPs.

12. Increase brand awareness and reach

SEO services can help increase brand awareness for your business by getting your website in front of potential customers who are actively searching for what you have to offer. The more people see your brand, the more likely they are to remember it when they need your products or services in the future.

13. Boost sales and revenue

The ultimate goal of any business is to boost sales and revenue. With the help of local seo services in usa, you can significantly increase the traffic to your website which will lead to more sales and higher revenue for your business.

14. Improve customer satisfaction

SEO can also help improve customer satisfaction by making it easier for them to find what they are looking for on your website. When customers can easily find what they need, they are more likely to be satisfied with their experience on your site.

15. Helps you target mobile users: 

More and more people are using their mobile devices to access the internet which is why it’s important to optimize your website for these users. With the help of local seo services in usa, you can make sure that your website is accessible and easy to use for mobile users.

16. Improve website speed and performance

One of the ranking factors that search engines take into consideration is website speed. By optimizing your website for speed, you can improve your ranking in the SERPs and provide a better experience for your visitors.

17. Get more social media traffic

If you’re looking to increase traffic from social media sites, then SEO can help. By optimizing your social media profiles and content for search engines, you can get more people to click through to your website from these platforms.

18. It’s an ever-changing field: 

SEO is an ever-changing field which means that there is always something new to learn. This can be exciting for marketers as it gives them the opportunity to continue improving their skills and stay up-to-date with the latest trends.

Overall, SEO is an important tool for online businesses that can help you grow your customer base, increase sales, and boost brand awareness. Whether you are just starting out or already established in your market, investing in local SEO services in usa can have a huge impact on the success of your business.

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15 Benefits Of SEO For ECommerce Business 

Mohit Chaudhary
May 9, 2022
8 min read
15 Benefits Of SEO For ECommerce Business 

It’s a new economy, and if you don’t adapt to the changing times, it’s only going to get harder for your company. One of the best ways to do this is by employing SEO strategies in order to gain more customers and improve your conversion rates. Whether you run an e-commerce business or not, implementing […]

It’s a new economy, and if you don’t adapt to the changing times, it’s only going to get harder for your company. One of the best ways to do this is by employing SEO strategies in order to gain more customers and improve your conversion rates. Whether you run an e-commerce business or not, implementing SEO For eCommerce Business will give you a competitive advantage because of all the benefits that come along with it:

1) Increased targeted traffic for better sales performance

One of the biggest benefits of SEO is that it drives relevant traffic (people who are already most interested in buying what you have) to your website. This means fewer useless clicks from people who aren’t even remotely interested in purchasing anything from your company, thus lowering your bounce rate and increasing the chances of converting more visitors into customers.

2) Higher conversion rates due to better user experience

Another benefit of SEO is that it allows you to understand what your users like (or dislike) about your website. This helps you adapt accordingly so that you’re always providing a superior user experience, which also increases the chances of people opting in or buying from you.

3) More brand exposure as well as traffic

In addition to improving conversion rates and sales performance, SEO For eCommerce Business also gives you increased visibility on search engines and social media, thereby boosting brand awareness across multiple channels. As a result, people are more likely to know about who you are and consider doing business with your company in the future.

4) Improved ROI from your marketing efforts

Because of all these benefits, SEO also provides a higher ROI (return on investment) than most other marketing strategies. In fact, it’s one of the most cost-effective ways to generate leads and customers for your business.

5) Greater insights into customer behavior

SEO also provides valuable insights into customer behavior, which can help you further tailor your marketing efforts for even better results. For instance, you can see what keywords people are using to find your website, what pages they’re spending the most time on, and what products or services they’re interested in.

6) Increased authority and trust

Another great benefit of SEO For eCommerce Business is that it can help increase your website’s authority and trustworthiness. This often translates into higher rankings on search engines, which are the first things people look at when looking for new products or services online.

7) Increased business potential from enhanced brand value

Further to improving ROI, SEO also helps you gain more business opportunities by increasing your company’s overall brand value. For instance, being able to rank highly on search pages is a big selling point that enables you to bring in more leads and customers than otherwise possible.

8) More capabilities (and money) to grow your business as needed

By implementing SEO strategies effectively, you also get access to more tools and resources you can use to expand your business whenever you want or need. This includes being able to hire more people, invest in more advertising, and utilize cutting-edge technology – all of which can help your business grow at a much faster pace than otherwise possible.

9) Improved customer service due to better communication channels

Thanks to SEO For eCommerce Business, you also gain access to new communication channels that enable you to keep in touch with customers in various different ways. This not only improves customer satisfaction but also allows you to collect valuable feedback so that you’re always providing the best possible service.

10) Reduced costs from using better tools over time

Over time, as your business grows and becomes more successful thanks to SEO, you also get access to better optimization tools that cost less than what you had before. This often leads to even higher ROI and increased profits, which can then be reinvested back into the business for even more growth.

11) Access to new markets and customers

Another big benefit of SEO For eCommerce Business is that it gives you the ability to target new markets and customers that you otherwise wouldn’t have had access to. This allows you to reach a whole new level of success with your business by selling to people who are actually interested in what you have to offer.

12) The ability to scale up your operations as needed

As your business grows thanks to SEO, you also gain the ability to scale up your operations so that you can keep up with the demand. This often leads to increased profits and an even better reputation, which can help you attract even more customers in the future.

13) Improved relationships with other businesses

SEO also enables you to build better relationships with other businesses, which can be beneficial in a number of ways. For instance, you may be able to collaborate on projects, cross-promote each other’s products or services, or simply refer business to one another when it’s appropriate.

14) Greater peace of mind and satisfaction

Furthermore, SEO can provide you with a greater sense of peace of mind and satisfaction knowing that you’re doing everything possible to make your business as successful as it can be. This often leads to a more positive outlook on life and work, which can only benefit you in the long run.

15) A more sustainable business model

Last but not least, SEO can help you create a more sustainable business model that will last long into the future. This is because SEO focuses on building long-term relationships with customers and prospects, rather than simply trying to make a quick sale. As such, you’ll be able to weather the ups and downs of the economy much better and continue growing your business for many years to come.

There are many benefits of SEO For eCommerce Businesses, both big and small. If you’re not already using SEO to its full potential, now is the time to start! Doing so could provide you with a significant competitive advantage and help you achieve even greater levels of success.

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12 Things to Know Before Choosing the Best SEO Services 

Mohit Chaudhary
May 6, 2022
8 min read
12 Things to Know Before Choosing the Best SEO Services 

Choosing the best SEO services in USA for your business can feel like a daunting task. There is an endless number of options available, and it’s difficult to know which one will be best for you. But don’t worry – we’ve put together a list of 12 things to consider when choosing your ideal SEO […]

Choosing the best SEO services in USA for your business can feel like a daunting task. There is an endless number of options available, and it’s difficult to know which one will be best for you.

But don’t worry – we’ve put together a list of 12 things to consider when choosing your ideal SEO service provider. Let’s take a look at them now:

1. Know what you need from an SEO service provider

Do you just want them to help boost your rankings, or are there other goals that they should focus on as well? Make sure everyone involved understands and agrees on the results that you expect from working with this company.

2. Look at the kind of results they’ve gotten for other clients

SEO is a tricky area to master, so you need to know that the SEO company in USA you work with has had success in the past. Ideally, they will have worked with clients who are in your industry or niche before, because then they will be better able to understand your needs.

3. Consider how much time and effort they’re willing to put into your project

Some SEO companies are happy to let their clients dictate what happens, while others prefer to take an active role and make decisions on their own. Think about which approach would work best for you, and find a company that aligns with those values.

4. Check out their pricing structure 

You should be able to easily find out what their pricing structure looks like, and if it fits within your budget. There is no point in hiring someone who charges too much for something you can do yourself.

5. Check reviews from previous clients

It’s always a good idea to check out reviews from previous clients before you commit to working with any SEO company in USA. They’ll be able to give you an honest assessment of what that experience was like, and help you get an idea of how likely it is that they’ll deliver on their promises.

6. Find out what kind of reporting tools they offer

You need visibility into the results your service provider is getting for your money, so make sure they are willing to provide regular reports. These should include information about search rankings, traffic levels, conversion rates, and more – allowing you to see how much progress has been made over time!

7. Make sure they have a strong understanding of technical SEO

To be able to deliver the best results, your chosen SEO service in USA needs to have a strong understanding of technical SEO. They should know all about things like site architecture, crawlability, and content management systems – as well as any other factors that can impact performance.

8. Find out what kind of link building strategies they use

Link building is a key part of effective SEO, so make sure that any company you choose knows how to build high-quality links for their clients. While there are lots of different ways in which this can be done, some approaches are more reliable than others – so it’s always worth reading up on them in advance.

9. Consider their company culture and values

SEO is a highly competitive industry, so you need to make sure that the SEO company in USA you work with shares your core values. You don’t want to spend time and money on a provider who only cares about getting results – this will only set you up for disappointment down the road.

10. Make sure they’re up-to-date with the latest changes

The world of SEO is always evolving, so you need to make sure that your chosen service provider is keeping up with the latest changes. They should be regularly testing new strategies and tactics, and be able to adapt their approach as needed.

11. Ask about their communication style

Good communication is essential in any business relationship – especially when it comes to something as important as your website’s SEO. Find out how often they will communicate with you, and what kind of update schedule you can expect from them.

12. Get a contract in writing

Finally, make sure that everything is documented in a legally binding contract before you start working together. This will protect you both in the event of any disputes, and ensure that both parties are clear on what is expected of them.

Wrapping Up:

When choosing the best SEO services in USA, there are several key things to keep in mind. These include considering the time and effort they are willing to put into your project, checking out their pricing structure, looking at reviews from previous clients, finding out what kind of reporting tools they offer, making sure they have a strong understanding of technical SEO, finding out about their company culture and values, making sure they are up-to-date with the latest changes, asking about their communication style, and getting a contract in writing. By taking these steps into account, you can find the right service provider for your needs.​

Do you need help with your website’s SEO? If so, consider working with an experienced SEO Company in USA like Foreignerds. We can help you improve your website’s ranking in search engines, increase traffic levels, and boost conversions. Contact us today to learn more about our services!

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SEO Ranking Elements That You Should Consider For Amazing Website Results

Mohit Chaudhary
April 22, 2021
8 min read
SEO Ranking Elements That You Should Consider For Amazing Website Results

Search engine optimization holds a vital spot for all business sizes and it tends to be difficult to stay aware of the most recent developments. Since each business proprietor needs a top Google ranking to gain ranking, a very much enhanced site will get increasingly more traffic over the long haul which means more leads […]

Search engine optimization holds a vital spot for all business sizes and it tends to be difficult to stay aware of the most recent developments. Since each business proprietor needs a top Google ranking to gain ranking, a very much enhanced site will get increasingly more traffic over the long haul which means more leads and sales. Without SEO, the searches will not have the option to find your website and every one of your endeavors will go in vain.

There are about 250+ SEO ranking variables and that helps the search engines to uncover which website should come on top of the search results and how they must gain ranking. Thus, if you are interested to guarantee the first positions on SERPs, at that point you need to improve your online presence to take into account a portion of these points. If you are a business owner and looking for the best SEO Services in Florida, Foreignerds is one of the best SEO companies that can give you fruitful solution. You can choose the best packages according to your need and requirement.

Here in this blog, we will examine with you more about the Search engine optimization (SEO) ranking elements that matter the most and you need to consider them for best site results so you can benefit from them.

Website Security:

Back in 2014, Google stated that site security was a significant ranking component and now it is perhaps the main point on Google’s rundown. Your site security alludes to the utilization of HTTPS encryption and the websites with this have SSL certificates that help to make a safe connection between the user and the site. It likewise helps to add a layer of safety that secures the information, which is exchanged between the guest and the site.

Mobile Friendliness:

With individuals using more mobile gadgets to do a lot of errands, it is currently vital to consider mobile-friendliness as a significant SEO factor. In this way, request that your SEO experts consider how your site performs on the mobile gadget and if it offers a decent client experience. You can likewise change the content and configuration to suit each screen size and since an ever-increasing number of searches are led on mobiles than PCs, making your site mobile friendly is significant for the two users and search engines.

Website Load Speed:

Another significant SEO ranking element is the page load speed. This is identified with the user experience and moderate loading pages offer an awful user experience and search engines realize that individuals trying to search and find something is in a rush and don’t have a lot of time to stand by. So sites that load rapidly for the clients are frequently thought of and offered a higher ranking. Performing a site review or speed analysis will most likely help.

Consider User Engagement:

Search engines look to the users to help them pick the pages that they need to advance in the search engines and regularly consider how clients interact with the outcomes to determine which pages are better and draw in more searchers. Google does every one of these by using some AI tools and the client engagement factors include the beneath referenced factors:

  • Time spent on the site
  • The bounce rate of the site
  • Click-through rate (CTR)

High Website Quality Content:

Another approach to help user engagement is to make appealing content with perfect keywords for search engines. Reliably publishing excellent content for your site can help to attain a higher ranking. Content is a big thing and is a significant SEO factor and search engines need to give the most ideal outcomes. New content additionally permits the search crawlers and lifts the search ranking and visibility of your site to the top of the search engine ranking page.

Summary:

Considering these SEO ranking points are very essential for your site as it helps to attain greater presence and ranking on the Search Engine result page. So, if you want to rank on Google’s first page and looking for the right SEO Services in the USA, we can help you. At Foreignerds, you can get high-quality services and solutions at reasonable prices.

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Top 7 Benefits of Quality SEO Services

Mohit Chaudhary
April 16, 2021
8 min read
Top 7 Benefits of Quality SEO Services

Search Engine Optimization (SEO) is a popular marketing strategy that is used by professionals, businesses, brands, and products for boosting sales, brand awareness, increasing customer interaction, and generating revenue and traffic. To reach on top of the ranking page, many are hiring SEO professionals or SEO companies. However, many are still unaware of the amazing […]

Search Engine Optimization (SEO) is a popular marketing strategy that is used by professionals, businesses, brands, and products for boosting sales, brand awareness, increasing customer interaction, and generating revenue and traffic. To reach on top of the ranking page, many are hiring SEO professionals or SEO companies. However, many are still unaware of the amazing benefits of SEO. In this blog, we will let you know the advantages of using SEO services in Florida. So, Let’s begin:

Improves User Interaction

It is very important to know what an online visitor is looking for on the Internet. The user’s choice won’t change according to time so, it’s important to understand customer behavior. SEO service lets you improve the user experience by offering them what they want and looking for. Providing related information, photos, videos, text, and navigation to a mobile-friendly website all comes under increasing customer experience. This results in leads, clicks, better landing on the website, brand visibility, and conversion rates which means improving your ranking on the search engine.

Develops Brand Visibility 

Better the ranking on the search engine ranking page, the more attention the people your site attracts. It results in increasing your brand or business visibility. SEO helps in creating buzz about your business products or services online which results in conversation rate, traffic, and sales. With the help of SEO, you have the opportunity to create a strong brand voice online and connect with a maximum number of target audiences.

Generates Traffic:

SEO is a great organic marketing strategy to get engaged with inbound marketing. It gives the opportunity to connect with the relevant target audience and drive traffic to the website. Unlike advertisements and TV ads, they are not irritating and don’t keep on flashing on your screen. SEO is customer-friendly and helps in targeting the customer’s attention to your products, business, or brand.

Helps in Building Brand Credibility:

When your business is ranked in the top pages of search engines it means you have genuine, productive, and relevant content or information for the customers on your website. In other words, the results state that you have better information as compared to other sites. SEO helps in getting a high ranking at the top pages of search engines by backlinks, on-page content, figuring out errors & broken links, improving customer experience in using the site, and others.

Many a time it happens that a user clicks on your site, visits it for a second or two, and then immediately goes back. Thus, SEO helps in building brand credibility and in making the user stay on a site for a longer time. Well, all this is not possible in one night. It requires hard work, effort, and a lot of patience.

Offers Great Insights

SEO provides great insights which involve the time, year, month, and day of when the customer is active, from which region he/she is searching, from where the traffic comes, the language used by the customer for searching. Google keyword planner is a great platform to find out the keywords that are related to your business and Google Analytics will help you in understanding the searching behavior of a user, their preferences, and other things. Based on this you can gain crucial insights that will help you plan a marketing strategy for seamless brand promotion.

Lower costs in business promotion

One of the great benefits of using SEO services is cost-effectiveness. Many rely on paid methods of marketing for achieving success but an amalgamation of both paid and unpaid marketing plans is a path to success. The paid marketing tactics take 15% of the website’s traffic which is quite high for businesses that have just started. It may be difficult for them as they have a restrained budget. Thus, choosing ads or marketing solutions that cost low is a smart choice! Investing in SEO is a one-time process as in the long term you will get effective results.

Helps in attracting the attention of local customers

Local search is based on region-specific searches and local business listings. Thus, it becomes necessary that small and medium businesses have their website optimized as per the location they operate from. For that, they should have an optimized Google My Business profile, make your site in a way that solves user queries/ problems, and have good reviews on Google. All these things help in attracting the attention of local customers. If the SEO is done correctly, you can even target customers based on place, pin code, and state.

The long-term strategy, Google’s Search Algorithm Updates, Higher Conversion Rate, Brand Awareness, Website Speed, and followers on social media platforms are some other benefits SEO provides to companies. Having an amazing product or service for the user is one thing and how many people know about them is another thing. Thus, doing promotions online is really important.

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Things To Keep In Mind When Promoting An SEO Company

Mohit Chaudhary
April 14, 2021
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Things To Keep In Mind When Promoting An SEO Company

Search Engine Optimization (SEO) companies offering SEO services to businesses need to keep a few things in mind before promoting themselves. As more people incline and hire SEO companies for ranking on the top page of search engines you must promote your SEO company in a way that makes you stand out of the crowd. […]

Search Engine Optimization (SEO) companies offering SEO services to businesses need to keep a few things in mind before promoting themselves. As more people incline and hire SEO companies for ranking on the top page of search engines you must promote your SEO company in a way that makes you stand out of the crowd. To become the first choice of business, you must make your reputed place in the market.

Promotion of your company must be your priority rather than selling off your SEO services for revenue, traffic, and business awareness. In this blog, we are going to share things that every SEO company should keep in mind before their promotion.

Be aware of what you are selling

When people hear the word SEO, the first thing that comes in their mind is ranking on search engines. Thus, every client is going to ask a few common questions:

  • What do you do to rank websites on top of search engines?
  • How much time is taken in seeing the website ranking on top pages?
  • What makes you different from other SEO companies?

All these questions are related to your expertise. Thus, it is the first thing to keep in mind before beginning the promotion of your SEO company. To do the promotion, remain aware of what services you will provide and all the things related to it.

Build your Brand

If you want the businesses to choose your company then you must build your brand in the market by giving outstanding services with effective results. For that understand the market and accordingly plan out the marketing strategies. Here is a list of a few things you must keep in mind for building your brand:

Mention your strengths in front and what makes you different from other SEO companies. Some companies show how affordable their services are while some showcase their portfolio.

Always target the relevant audience and customers. Knowing what you want to target in the market saves time, and effort and gives you leverage when you start promoting your SEO company.

Building your brand helps in targeting the right customers, generating traffic and sales, and even helping the customers in a way that is good for them.

Help yourself first:

As you are an SEO company, before helping others through SEO work, create a dominant online presence. Using website development, SEO strategies, and Content Marketing establishes your place online and on the social media platforms like LinkedIn, Instagram, Twitter, Facebook, and others.

Publish SEO-based blogs/articles, do backlinking, regular posting on social media accounts, and engage yourself with customers to build your presence. It will benefit you as well and will be a great example in front of the companies.

Client Testimonials:

Businesses or clients before hiring any SEO company, do proper research. They check websites, social media accounts, read reviews as well as sometimes take feedback from other clients. Many clients ask a few common questions to SEO companies.

How much experience do you have in the industry?

Is there a portfolio of your company or a client testimonial?

Before trusting any SEO companies, they want to see your previous work and results. Thus, it’s important to list an impressive portfolio of your previous work and also showcase client testimonials on your website.

Build customer relationships and nurture it

Your aim is not only to generate traffic and revenue from the customers but to build and foster a strong relationship with your customers. It is just a small step. It’s important that apart from generating leads to your website you equally interact and engage with the customers. Help them by solving their queries related to your business or products. Nurture your relationship with your customers.

When the lead or a potential customer isn’t converted into a customer, try to remain in contact and engage with them from time to time. Building customer interaction and engagement helps you in every step of promotion. It also means offering them all the information or content related to the company and answering their questions.

Dominating Social media presence:

The last important step is having a strong online presence on social media accounts. Make sure your SEO company has accounts on social media platforms like Facebook, Twitter, LinkedIn, Instagram, and others. Apart from having accounts, you need to post high-quality images, and videos, relevant content, captions, image text, and hashtags. Also, regularly do posting on your social media platforms so that your target customers remain aware of your company.

These are some of the points you should keep in mind before promoting an SEO company in the USA. We hope these valuable points will help you in guiding you to achieve your goals. However, before applying these strategies, make sure they work for your company.

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6 Amazing Facts about Search Engine Optimization

Mohit Chaudhary
January 28, 2021
8 min read
6 Amazing Facts about Search Engine Optimization

SEO (Search Engine Optimization) helps in improving the website ranking on different search engines. It is a dynamic process, and digital marketing experts stay tuned for the latest and trending SEO techniques for the best result. Skipping the updated SEO methods may somewhere impact your desired results. SEO may look quite complicated, but when you explore it, […]

SEO (Search Engine Optimization) helps in improving the website ranking on different search engines. It is a dynamic process, and digital marketing experts stay tuned for the latest and trending SEO techniques for the best result. Skipping the updated SEO methods may somewhere impact your desired results. SEO may look quite complicated, but when you explore it, things seem to be easy.

But there are a few interesting facts about SEO that people are unaware of. Here we are with some of the unknown and interesting facts about SEO. Try these

1 – Duplicate Content is Bad but not always

Plagiarism is strongly forbidden but not as much as you think. Duplicate content never decreases your website ranking as much as you think. All thanks to canonical tags that enable you to republish your write-ups on your website. You can complain or report the websites that use your content without reference, but it has nothing to do with your ranking on search engine results.

2 – Multiple Incoming Links Never Contribute to a Good SEO

Having internal links or incoming links is a good SEO practice to gain a top ranking in SERP. But do you know that links have an authority issue? If you are using multiple backlinks from irrelevant domains, you are likely to lose your rank in search engine results. Search engines prefer websites and content with quality and not quantity.

3 – Content must be Relevant

You are advised to use relevant content and do not use irrelevant content. People often add unnecessary content just to increase the word limit. Refer only to those websites that are related to your content. Things such as Page titles, Alt attribution, and subheads must be associated with the website. Keep it short and simple for your audience.

4 – Links are Handled Differently by different Search Engines

It is possible to rank high in SERP without links. The biggest search engine in Russia, Yandex does not consider links while ranking the website. Google also prefers to rank those websites on top that are helpful for the users rather than links.

5 – Object Detection in Images Plays an Important Role while Ranking

Try adding object detection in images to enhance your website ranking. Search engine algorithms can easily identify the objects in the image, so try adding them for better ranking. Images with titles and alt tags are traditional SEO practices but now object detection also plays an important role in ranking.

6 – A Video on the Homepage is something you can’t Miss

The audience prefers videos rather than boring content. Today Youtube has managed to be the second-largest search engine in the world. Video advertising and marketing are also increasing rapidly, so to ensure heavy traffic on your website, insert or embed a video as soon as possible. Research and studies show that videos have 41 times higher CTR (click-through rate) than text. Videos will definitely increase your website ranking and traffic.

These are some of the interesting and lesser-known facts about SEO. Some of you might already know it, but the ones unaware of it must try it for the best result. We recommend you follow the trending and latest SEO practices for higher ranking. SEO is a gradual process and won’t show the result overnight. Contact a reputed digital marketing company for quality SEO services.

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The Best Social Media Platforms for Your Digital Marketing Strategy

Mohit Chaudhary
January 20, 2021
8 min read
The Best Social Media Platforms for Your Digital Marketing Strategy

Over the past few years, social media has shown remarkable results in marketing. Irrespective of any industry or sector, social media has the power to connect you and your business to the target audience. Different social media platforms enable you to accomplish your desired business and marketing goals. But the question arises, how to choose […]

Over the past few years, social media has shown remarkable results in marketing. Irrespective of any industry or sector, social media has the power to connect you and your business to the target audience. Different social media platforms enable you to accomplish your desired business and marketing goals. But the question arises, how to choose the best social platform for a perfect digital marketing strategy? You must try Facebook if you are a new player in the game. But if you are already in the game, you should try some other platforms to get more and more audience for your product or service. People are diverse, and they prefer different social platforms as per their needs and requirement. But before drafting a social media strategy you must have an answer to these questions:

  • Who is your target audience?
  • What message should be sent to your target audience?
  • What is your business goal?
  • Where does your audience go for the content?

If you have the answer to these questions, then you have covered half of your way. Now you have to pin out the best platforms for your digital marketing strategy. Let us explore some trending social media platforms for marketing.

1 – Facebook 

With over 2.45 billion monthly users, Facebook tops the list of social media marketing platforms. Facebook Ads Manager allows you to connect with your target audience based on age, location, job, gender, etc. It also focuses on factors such as purchase behavior, interest, and device usage. Moreover, Facebook pixel helps you target the audience who visited your website by providing their phone numbers and email id.

2 – Instagram –

Purchased by Facebook in 2012, Instagram has 400 million monthly users. Over 80 million photos are shared per day. It has the same advertising technique as Facebook. It offers you to showcase your business in a more customized way. You can enjoy various free tolls and enhance your audience engagement. Try shifting on Instagram after Facebook.

3 – YouTube – 

YouTube offers a different advertising service as compared to Facebook and Instagram. On YouTube, you can upload countless videos, share on the various social media platform, and embed them on your website. Being a product of Google, YouTube helps in SEO and other digital marketing strategies. With over 1.8 billion monthly, it offers a large audience for your product or service. When it comes to lead generation, YouTube is much effective than Facebook Ads.

 4 – Google My Business – 

Google My Business offers something that Facebook, Instagram, and YouTube fail to offer. It may not be regarded as a social media platform, but it positively impacts your search engine ranking. It also provides an opportunity for internal links and backlinks.

5 – LinkedIn –

Other platforms are social, but LinkedIn is quite professional. It helps you in updating your customer, connecting with industry professionals, and recruiting new members. As said by Forbes, “LinkedIn is one of the best platforms for generating leads and now makes up 46 percent of the social media traffic generated to company websites for B2B firms.”

6 – Twitter – 

If you want to be on the list of trending items, you must try Twitter for your business. You can easily win the trending race by using hashtags. Moreover, these hashtags allow you to reach your potential audience instantly. Twitter allows you to observe your positive and negative followers. Apart from it, you can use the platform to provide customer services.

Apart from digital marketing and SEO, SMO plays an important role in building brand value. Try these platforms while drafting perfect marketing strategies. Select the best digital marketing company for effective SMO and SEO services. 

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Outsourcing SEO Services: Benefits & Advantages

Mohit Chaudhary
December 7, 2020
8 min read
Outsourcing SEO Services: Benefits & Advantages

As a company owner, you need to make sure that everything runs smoothly and effectively. One such thing is the marketing campaign for your business. It is almost impossible to execute an effective marketing strategy without the right kind of elements such as SEO (Search Engine Optimization). If the work is not optimized, it means […]

As a company owner, you need to make sure that everything runs smoothly and effectively. One such thing is the marketing campaign for your business. It is almost impossible to execute an effective marketing strategy without the right kind of elements such as SEO (Search Engine Optimization). If the work is not optimized, it means that effective planning is going to complete waste. So, how can you make the most of your presence online? You can do it through in-house marketing or outsourcing SEO.

Although a lot of people consider opting for in-house marketing, outsourced SEO is really beneficial, especially when it comes to small businesses. This is why a lot of SEO services in USA are gaining popularity nowadays.

Recommender Blog: The Importance of SEO for Your Business

4 Benefits of Outsourcing SEO

  1. Affordability – SEO saves up a lot of money. If you form a team, on the other hand, it requires you to –

  • Train the Staff
  • Pay Staff and Offer Benefits or Incentives
  • Buy Appropriate Tools

If you hire new professionals, all of these costs will add up. In case you have to constantly train new people, there will be a higher cost.

On the other hand, if you outsource SEO tasks, it will save up all these costs incurred and give you proper control over the expenses and reduce your overall marketing cost.

  1. Consistency of Staff – In-house teams have limited members but a lot of content to be completed. This implies that in case one person is on leave, the entire burden falls on the other people. It creates a stressful environment and a lot of people look for better working conditions. Also, a lot of content creators plan on leaving the work for better opportunities as they feel that the work is monotonous.

If you outsource this SEO work, you will have a larger staff and not get bothered about their absence. Those creators work on a variety of projects to break the monotony.

  1. SEO Expertise – When you outsource SEO, it not only gives you proper access to the content but also gets you connected with professionals in this field. You do not have to build up the strategy alone. All you have to do is know what you want and communicate the same to the outsourced company like –

  • Short-term and long-term goals
  • Phrases and keywords you want to add to the content
  • Tone and mission of the brand

SEO experts take this information and turn the same into a digital marketing strategy.

  1. Comprehensive Reports – Whether your ongoing campaign is effective or not has to be determined to take steps in the future. If you start analyzing the reports on your own, it will require your money and time. This is so scary that at least 63% of marketers do not bother documenting their content strategy.

On the other hand, if you outsource SEO services, it will save you time, effort, and trouble. The experts there will know how to analyze those comprehensive reports and determine the next steps.

If you are also looking for one of the best and trust-worthy SEO services in USA, contact Foreignerds Inc. now!

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Google Search Console – Know-How

Mohit Chaudhary
November 20, 2020
8 min read
Google Search Console – Know-How

Google search console allows the webmasters to optimize the website’s visibility and check its indexing status. When a google search console is created, you can check almost everything. Every year, google provides new data, tools, and analytics to track. SEO services across the world use the Google search console to make their digital marketing strategy […]

Google search console allows the webmasters to optimize the website’s visibility and check its indexing status. When a google search console is created, you can check almost everything. Every year, google provides new data, tools, and analytics to track. SEO services across the world use the Google search console to make their digital marketing strategy easy and effective.

Learn about Google Search Console

  • Overview Report: An overview report features the performance, coverage, and enhancements of a website.
  • URL Inspection Tool: It helps you see the way Google views your website. The tool allows you to check the way Google renders your site so that you can take some steps for improvement. For example, when you publish a new blog on your website, use the URL inspection tool to submit that particular URL and allow google to crawl the page.

  • Performance: A search analytics report showcases a summary of the number of times your website appears in search results in a particular period. This data is broken down into queries, search type, devices, date, countries, pages, and search appearance on the dashboard.

Reports Designed in Google Search Console

Collect data to measure the content performance on your website. When you are designing the spreadsheet, it helps identify –

  1. Number of clicks per keyword

  2. Number of impressions per keyword

  3. Pages with low CTR

  4. Top performing pages

  • Discover Report – Google introduced the discover report for the Google search console in April 2019. It was introduced to give a better insight to the publishers about the way searchers discover their content. You can check the kind of content that is performing well, the number of times a user is visiting the site, and how the content is performing in comparison to the traditional search results.

  • Repairing Crawl Errors – Crawl errors are one of the major issues faced by the websites. There are problems like soft 404 errors, 404 errors, server errors, and DNS. If you find a broken page on your website which is generating a lot of backlinks, redirect 301. This ensures that you get proper authority and credit for the backlinks.

  • Enhancement – Professionals that are involved in SEO and SMO services use the Enhancement section multiple times. It helps them know how to get the structured data working and if the AMP pages are active. Once you check out the enhancement report and see that there are no errors, it means your process is working effectively.

Google search console includes reports on core web vitals, speed, mobile usability, and many more. All these reports play a vital role in improving the SEO services, thus your digital marketing strategy. If you are wondering how to perfect the Google search console, leave it to the professionals at the Foreignerds Inc. The expert team here knows its SEO and SMO services. Contact us to get the quotation and receive the best services in the USA.

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