Digital Marketing

Digital Marketing for the Travel Industry: A Complete Guide

Mohit Chaudhary
March 15, 2021
8 min read
Digital Marketing for the Travel Industry: A Complete Guide

Digital marketing is an efficient and cost-effective solution for selling in businesses. Marketing has been an essential part of the company as it contributes significantly to the success of the business. Digital marketing can be defined as the process of introducing and advertising services to the market through cloud platforms using standardized techniques. It can […]

Digital marketing is an efficient and cost-effective solution for selling in businesses. Marketing has been an essential part of the company as it contributes significantly to the success of the business. Digital marketing can be defined as the process of introducing and advertising services to the market through cloud platforms using standardized techniques. It can be divided into three types: Pay Per Click, Search Engine Optimization, and Social Media Marketing. Search Engine Optimization is the method of improving the notability of websites in search engines through free search outcomes.

Pay Per Click is a related text advert with a particular link when a user types the specific phrase in the search engine. When a user clicks on the link, it takes him to the page or the website of the company. Several studies have considered Pay Per Click as the most cost-effective way to advertise.

Search Engine Optimization marketing tries to determine the maximum mixture of contents and meta-tags to reinforce the program’s automated review of the website’s content. However, although program Optimization is officially viewed as a sort of promotion and advertising, there’s a probability that it’s going to become the primary raid of a human-Artificial Intelligence barter program.

Why Digital Marketing is important in Tourism

As we know, the market has flooded with competitors in tourism businesses and if you have a suitably optimized website, that number can shoot up to millions. Therefore, to set a small business in an economic light, digital marketing can help by applying the right SEO strategies in 2021 to target the audience. Digital marketing can ramp up the actions and interest in tourism as a worthwhile pursuit and exhibits browsers to various targets and transit possibilities. It is the perfect medium to spread out the information with more number of people in the world. By analyzing the core concepts of the tourism sector the Best Digital marketing companies can help you to fulfill the customer’s needs, wants, and demands that will generate more sales, improve the service quality. In other words, digital marketing is an ideal & fastest way to set up a perfect brand image.

Impact of digital Marketing on Tourism

Digital platforms have changed the way marketers function. By applying the right digital marketing strategies for tourism, one can lead the industry. While planning a tour, people prefer to look at travel information through the internet. Here, digital marketing enables tourism services providers to put their messages right at the fingertips of potential customers. You can use Adobe’s Free Travel Brochure Maker.

For the best digital marketing company, it is important to look at service quality elements to help marketing development to increase sales. Digital marketing is also remarkably useful in times of crisis as it can be used to help shift public opinion. By catching the latest SEO trends in 2021 and building your social media presence, the number of people engaging with your brand increases even more. When peoples started interacting directly, it will help to get real-time feedback that will help to hunt the interest of the audience. It can also help to assess this impact of the changing consumer and marketing appeals.

It’s clear that digital marketing enables companies to attach and have interaction with potential customers in new and beneficial ways and it’s certainly been beneficial to the travel and tourism trade. As both still thrive and expand, new employment opportunities will still be built. Many education organizations accept this fact and have incorporated digital marketing into their tourism and hospitality sectors or have begun offering specific online travel and digital marketing terms. g specific online travel and advanced showcasing stages.

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What Factors to Consider when choosing a Digital Marketing Agency?

Mohit Chaudhary
March 11, 2021
8 min read
What Factors to Consider when choosing a Digital Marketing Agency?

Digital Marketing has become a well-known way for the promotion of products, businesses, and brands. It has made its reputed place by giving effective results. Nowadays, most people prefer to choose online marketing for finding the target audience and thus creating strategies or content according to it. Previously, to do business promotion, businesses, brands, or […]

Digital Marketing has become a well-known way for the promotion of products, businesses, and brands. It has made its reputed place by giving effective results. Nowadays, most people prefer to choose online marketing for finding the target audience and thus creating strategies or content according to it.

Previously, to do business promotion, businesses, brands, or products were promoted through the newspaper, billboards, radio, and other offline media platforms. By using these media, it was easier to attract the attention of customers by just putting ads on them. However, with the evolution of social media platforms, it has become difficult to draw the attention of people because it is divided into different platforms.

There are several marketing tactics and digital marketing agencies in the USA. Choosing the right one, knowing the new trends, and figuring out which social media platform to use can be a tough task. Hence, it is important to hire a renowned and experienced digital marketing agency. They have in-depth knowledge related to various marketing strategies and connect you with the target audience, help in generating sales and building the brand. In the blog, you will get an idea of how to choose or hire a digital marketing agency.

Services Offered by the Digital Marketing Companies:

  • Google AdWords
  • SEO
  • Facebook advertising
  • Video advertising
  • Mobile Marketing
  • Content marketing
  • Email marketing

Things to do before Hiring an SEO Agency in the USA:

Assess your Marketing Needs

The first thing you should do is to find out the marketing needs of your company. Get an idea of your requirements like website design, Email marketing, Search engine optimization, and others. Figure out if you already have a team who are aware of these skills. If everything is available, then don’t hire an agency. Having an idea about your marketing requirement is the first step before selecting a digital marketing agency in the USA.

Check out the Credentials Of Leading SEO Companies

The second step is to know how the leading SEO agency runs their own business and what the results they have generated so far are. If you are looking to hire an agency for managing the blogs, check how they manage their blog; if looking for handling your company’s social media accounts, then check how they have handled their accounts on various social media platforms; If you’re looking for Search Engine Optimization services, then check their rank in search engine. It’s important to know all these details because if they offer to provide such services they should apply these sayings in their business as well. In case they don’t, it is a sign they are not capable of offering the services they promise.

Hire a Company that gives you Additional Support

Hire an agency that apart from building your brand and setting the accounts on social media platforms, helps in generating sales and also increases customer interaction. Apart, from this inquire about the charges of the agency and how they measure the success rate. Make sure you don’t pay a hefty price for the services and end up wasting your time and money with shoddy results.

Always hire an authentic agency that delivers what they promise. As the digital marketing industry is vast, some companies say they have an idea of everything but in reality, they don’t. Several agencies claim to offer guaranteed results and sales but when it’s the time they fail to do so. Sometimes, it even happens that the agencies keep on charging the money and tell you the result comes in after 5-6 months. But, even after months, nothing happens.

The companies should not claim to offer results in a limited time. As marketing is such an industry that even if the company is doing everything right in terms of marketing, time will be taken in showing effective results. When choosing a Digital Marketing Agency in the USA, you need to sort out all such companies that claim to offer guaranteed results but in reality, they are scammers.

Don’t Get Trapped In Marketing Gimmicks and Hollow Promises

Don’t get trapped in the lure of low prices. Several agencies claim to offer services at a very low price. Most people get attracted by just reading low prices and ignore the other things. Such agencies through charge low costs but along they also offer low-quality and non-effective services. When they charge a low price, they don’t put their heart and soul into giving outstanding services and guaranteed results. While, the agencies that charge high prices for the same services, put all their efforts and hard work into providing high-quality services.

Conclusion

Hiring the right digital marketing agency will help you in boosting sales, generate sales and traffic, and build the brand and connection with the customer. Above all, you will be tension-free as they will handle everything. In this way, you will not only have a tension-free mind but can also focus on other aspects of the company. We hope our details help you find the right agency.

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The Best Social Media Platforms for Your Digital Marketing Strategy

Mohit Chaudhary
January 20, 2021
8 min read
The Best Social Media Platforms for Your Digital Marketing Strategy

Over the past few years, social media has shown remarkable results in marketing. Irrespective of any industry or sector, social media has the power to connect you and your business to the target audience. Different social media platforms enable you to accomplish your desired business and marketing goals. But the question arises, how to choose […]

Over the past few years, social media has shown remarkable results in marketing. Irrespective of any industry or sector, social media has the power to connect you and your business to the target audience. Different social media platforms enable you to accomplish your desired business and marketing goals. But the question arises, how to choose the best social platform for a perfect digital marketing strategy? You must try Facebook if you are a new player in the game. But if you are already in the game, you should try some other platforms to get more and more audience for your product or service. People are diverse, and they prefer different social platforms as per their needs and requirement. But before drafting a social media strategy you must have an answer to these questions:

  • Who is your target audience?
  • What message should be sent to your target audience?
  • What is your business goal?
  • Where does your audience go for the content?

If you have the answer to these questions, then you have covered half of your way. Now you have to pin out the best platforms for your digital marketing strategy. Let us explore some trending social media platforms for marketing.

1 – Facebook 

With over 2.45 billion monthly users, Facebook tops the list of social media marketing platforms. Facebook Ads Manager allows you to connect with your target audience based on age, location, job, gender, etc. It also focuses on factors such as purchase behavior, interest, and device usage. Moreover, Facebook pixel helps you target the audience who visited your website by providing their phone numbers and email id.

2 – Instagram –

Purchased by Facebook in 2012, Instagram has 400 million monthly users. Over 80 million photos are shared per day. It has the same advertising technique as Facebook. It offers you to showcase your business in a more customized way. You can enjoy various free tolls and enhance your audience engagement. Try shifting on Instagram after Facebook.

3 – YouTube – 

YouTube offers a different advertising service as compared to Facebook and Instagram. On YouTube, you can upload countless videos, share on the various social media platform, and embed them on your website. Being a product of Google, YouTube helps in SEO and other digital marketing strategies. With over 1.8 billion monthly, it offers a large audience for your product or service. When it comes to lead generation, YouTube is much effective than Facebook Ads.

 4 – Google My Business – 

Google My Business offers something that Facebook, Instagram, and YouTube fail to offer. It may not be regarded as a social media platform, but it positively impacts your search engine ranking. It also provides an opportunity for internal links and backlinks.

5 – LinkedIn –

Other platforms are social, but LinkedIn is quite professional. It helps you in updating your customer, connecting with industry professionals, and recruiting new members. As said by Forbes, “LinkedIn is one of the best platforms for generating leads and now makes up 46 percent of the social media traffic generated to company websites for B2B firms.”

6 – Twitter – 

If you want to be on the list of trending items, you must try Twitter for your business. You can easily win the trending race by using hashtags. Moreover, these hashtags allow you to reach your potential audience instantly. Twitter allows you to observe your positive and negative followers. Apart from it, you can use the platform to provide customer services.

Apart from digital marketing and SEO, SMO plays an important role in building brand value. Try these platforms while drafting perfect marketing strategies. Select the best digital marketing company for effective SMO and SEO services. 

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Paid Campaigns vs. Organic Seeding

Mohit Chaudhary
January 13, 2021
8 min read
Paid Campaigns vs. Organic Seeding

Once a business goes online, there is only one question in the owner’s mind; how to spread awareness? How will people know that this business exists? Social media management and influencer marketing play a key role in answering this question. Whether it is Instagram, Facebook, Twitter, or YouTube, these two things have to be put […]

Once a business goes online, there is only one question in the owner’s mind; how to spread awareness? How will people know that this business exists?

Social media management and influencer marketing play a key role in answering this question. Whether it is Instagram, Facebook, Twitter, or YouTube, these two things have to be put to use. For this purpose, every digital marketing agency in Chicago and other cities is coming forward to help businesses.

There are two methods for collaboration with content creators or influencers – paid campaigns and organic seeding. Today, we will discuss these methods in detail. That will help you know which one to choose for your company.

  1. A paid campaign is a contract formed between the influencer/content creator and the brand. Once this contract is signed, the social media influencer has to share the content with the brand for approval. Once it is approved, the content has to be shared on a specific date which both parties agreed upon.

  2. Organic seeding is a process where the brand products are sent to the influencer on a “gift basis”. Here, the influencer promotes that gift on his/her social media handles through independent decisions.

Defining Client Goals and Budget

A brand should always consider two factors before deciding the route it wants to take – goal and budget. It should also know –

  • What do they think a successful campaign looks like?
  • What is the result they are expecting out of an influencer campaign?

Once these questions are answered, the brand can fix the budget for its campaign.

This allocation of the budget will help decide the number of influencers required for the campaign and the type of campaign to be created.

  • If you do not have a sufficient budget for a paid campaign, organic product seeding is always an option. It acts as the perfect opportunity to deliver the products to the influencers and receive feedback. Also, there is a chance that your products will be posted on their social media at zero cost.

  • In case there is a sufficient budget for paid campaigns, you can determine the number of influencers required. The cost of micro-influencers (up to 100k followers) is lower than macro-influencers (100K-1M+ followers). So, ultimately the number and type of influencers depend on your goals. What would you prefer? A couple of influencers talking about the brand continuously or a lot of influencers promoting the brand?

  • The advantage of a paid marketing campaign is to gain control over the kind of images and messages an influencer posts on the social media handle. As a brand, you can position yourself in the market in whichever way you like. When you opt for paid campaigning, you have a complete right to review the post of an influencer before it goes live.

Payment to Influencers

Once the budget for your marketing campaign has been fixed, it is time to decide on the payment of influencers. For this you have to get in touch with the influencers you feel will promote your brand in the best manner. Depending on the number of followers, the charge list of a social media influencer will increase. So, choose wisely!

Are Influencers the Right Choice?

  1. See if the influencers you have selected are a fan of your brand. If so, they must have used and promoted your product in the past (organic seeding). Also, there must be a swipe-up link from where the followers can check out the products and buy them themselves.

  2. Make sure that the content posted by influencers aligns with the brand strategy. If your brand/product is targeted to a certain niche, check whether the influencer is targeting it or not. This helps the posts look more organic and less paid. Also, make sure that the influencer you have hired hasn’t collaborated with the competitors.

  3. Last but not least, check the engagement of the influencer. If your influencer has a high engagement rate, your brand will gain more recognition. Some influencers have a lot of followers but there is no user interaction. In this case, the possibility is that the followers are “bots”.

Paid Campaigns & Organic Seedings – You Need Both

Both paid campaigns, as well as organic seedings, are essential for a brand to grow. Paid campaigns allow complete control over the goals and messages of the brand. Organic seedings help build up a relationship with influencers and make their followers aware of the brand.

A combination of both things is the key to a successful digital marketing campaign. Every digital marketing agency in Chicago will advise you to choose a combination of both. Foreignerds Inc. helps brands get in touch with influencers and their followers. If you are looking to create a lasting bond with online users, let us help you. We promise to get you the desired ROI. To know more, contact us today!

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10 SEO Techniques to Increase Organic Traffic in 2021

Mohit Chaudhary
December 30, 2020
8 min read
10 SEO Techniques to Increase Organic Traffic in 2021

As you look forward to 2021 with new hopes and dreams, it is also important to consider your website. You may have already worked through the basics but there are a few SEO techniques in digital marketing to help grow the organic traffic for the website. Here are the top 10 SEO trends 2021 will […]

As you look forward to 2021 with new hopes and dreams, it is also important to consider your website. You may have already worked through the basics but there are a few SEO techniques in digital marketing to help grow the organic traffic for the website.

Here are the top 10 SEO trends 2021 will require to improve the performance of your website. These trends will become part of your core SEO strategy 2021. If you work on them, the traffic and visibility for the website can be significantly improved. Let’s have a look at them –

  1. Best Performing Pages of Your Competitors

If you know about the SEO strategy of your competitors, you can definitely improve the performance of your own website. Take some time and figure out how and what is working out for your competitors. Analyzing the top pages by your competitors would help you find –

  • Keyword and content gap
  • Link gap
  • Keyword cannibalization (if more pages on your website have the same target keyword)
  • Opportunity for content improvement
  1. Use Keyword Gap Analysis to Inform the Content Strategy

If you want to create a content strategy as a part of SEO techniques and tools, always focus on –

  • Optimization of an existing website – This is one of the most effective techniques. It is easy to improve the already-existing content. At some point, all your pages would be optimized

  • Creating new content – This is another step that you should consider. But remember to be careful while creating new content. You should always be clear about the purpose of the content. Plan out the content strategy carefully and create new content.

If you use keyword gap analysis, it would help you check out the keywords that are used by your competitors but not you. Fill in the gap by using those keywords in your topics.

  1. Use Digital PR for Authority Backlinks

One of the biggest challenges for SEO is to earn the authority backlinks. Creating backlinks is one of the most important factors for Google ranking. Although there are multiple link building strategies, it is still difficult to scale these strategies.

One of the best tactics is to use digital PR. Think of it in this way – if you are creating and promoting the content to publishers, they would want to cover and link in their articles.

This content will include –

  • Research studies
  • Infographics
  • Expert insights
  • Tools and calculators

Digital PR is about promoting assets through an outreach strategy. Apart from authority backlinks, digital PR is also helpful in –

  • Increasing brand awareness
  • Driving traffic
  • Creating social engagement
  • Generating sales
  • Putting yourself in front of the customers
  1. Improve Organic CTR through PPC Testing

Click-Through Rate is considered as a ranking factor. Your site’s CTR gets affected by meta description and title tag. You can keep both of these under control but you still don’t know which meta description or tag would deliver high CTR. For that, you have to put them to test through PPC. You can upload a budget and set up ads to test the results for different descriptions and titles. If you have sufficient clicks on the ads, you can rewrite the descriptions and tags to improve the organic CTR.

  1. Optimization of “People Also Ask”

One of the latest SEO trends 2021 would observe is the utilization of “People Also Ask”. Search engine result pages (SERP) with this trend has increased by about 40% for mobile as well as desktop. In case you are not familiar with what “People Also Ask” is, it is the set of questions that appear on the SERPs. You should pay attention to it because –

  • It helps you rank twice on a single page
  • It helps you appear prominently on top of the SERP
  • It might come across as useful in answering the questions that Google might find difficult to interpret.
  • Steal the Broken Backlinks of Your Customers

It is not easy to build good-quality backlinks. So, if you find any broken links of your competitors, use them to your advantage. You basically have to identify the broken links, create content that would fit in those links, and try to get it pointed at your content. The easiest way is to find the links that lead to 404 pages on the website of your competitors.

  1. Use the Supporting Content for Topical Expertise

For every query of the audience, Google wants to show the best results. That’s why, you need to optimize the entire topic, not only keywords. In order to rank at the top for the main keywords, you have to demonstrate topical expertise. So, it is always necessary to understand the concept of supporting content. This content adds depth to the site and shows Google why you are an expert in a particular field. Supporting content may not drive a lot of organic searches but it would help the main pages rank high.

  1. Optimization of Image Searches

In case your entire focus is on the optimization of only content, chances are that you are missing out on some of the best opportunities. When you optimize image searches, that helps increase the traffic from those sources which aren’t considered by the competitors. In today’s world, visuals are a great deal. A lot of you would probably think that image SEO is about tagging the images with alt tags. But if you want to optimize the images properly, here are some things that you should consider –

  • File names
  • Alt tags
  • Reduced file sizes
  • Resizing images to the required dimensions
  • Creation of image sitemap

Conclusion

If you are finding the best SEO techniques 2021 would ask you to follow, contact Foreignerds Inc. We would help implement the best tools and techniques to improve organic traffic.

Take some time out to go beyond the basic measures that are overlooked by your competitors and watch the site succeed. Contact us today to know more about which SEO techniques are popular!

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Digital Marketing for SAAS Companies

Mohit Chaudhary
December 28, 2020
8 min read
Digital Marketing for SAAS Companies

Earlier, if you build something to solve customers’ problems, it used to be a win-win situation for everybody. Today, a lot of marketers face competition. This is why their digital marketing campaigns are focused on being better than the competitor. SAAS (software as a service) companies are not less than anyone. So, what are the […]

Earlier, if you build something to solve customers’ problems, it used to be a win-win situation for everybody. Today, a lot of marketers face competition. This is why their digital marketing campaigns are focused on being better than the competitor. SAAS (software as a service) companies are not less than anyone.

So, what are the key strategies for SAAS Company in a competitive situation? Let’s discuss the SEO trends 2021 SAAS companies have to follow in order to create a successful campaign –

  1. Organic SEO

Since we are talking about SEO trends, how can we forget the organic SEO process? This is one of the most effective options for SaaS companies. Investment in powerful SEO content is really attractive if the outcomes are positive. Keep in mind the following –

  • Strong PR strategy
  • Keyword research and systematic prioritization
  • Optimization of the pages using keywords
  • Content planning
  1. Brand Remarketing on Facebook, Google Display, and LinkedIn

Remarketing targets the audience that has already visited your website. The main aim is to show them ads for attraction. If you target an audience on social media platforms like Facebook and LinkedIn, the ROI would be high. This kind of strategy is most effective when the traffic on your website is already high.

  1. Paid Searches

The key to paid searches is that you should first research the keywords and then construct a comprehensive campaign. You can use targeting strategies like search remarketing. Here, the customers who have already visited your website will find you when they are typing something related to your products/services.

  1. Facebook

Facebook is not really appreciated by B2B marketers. This platform provides built-in lead forms that get filled up with people’s information and you do not require to create a specific landing page. You can get a customer list, market the services to those customers, and target the same kind of audience. Facebook helps SaaS companies in targeting the right customers.

  1. Google Display Network

Everyone is familiar with the banner ads on Google. This platform has been evolving and there is now so much more available than traditional methods. When you select a list of keywords, Google shows ads to people who are looking for similar things.

  1. Webinars

One of the great methods for educating potential customers, webinars uses the leadership method. It does not talk about a particular product but rather the industry trend itself. Webinars are simply like white papers; you want people to think and not buy. Buying will be an automated process afterward. This is a challenging process but most appreciative for SaaS companies.

  1. Offline Channels

Apart from Google, you can get cheap leads through traditional methods like trade shows. Depending on the level of competition in the market, you can organize these shows. Is any of your competitors involved in print advertising? If not then that is what you should be rooting for. It will get you noticed.

  1. Buying Leads

A competitive software market is where a lead-generation company comes and takes over Google search results. Companies like GetApp, Capterra, and G2 Crowd use CTA to sell the lead to different vendors. These leads ultimately result in sales. If you buy the leads from these sources, you will get to know what the cost per lead for your industry is. SaaS companies should invest at least a 10-20% budget towards buying the leads.

Conclusion

The key is to run different campaigns across platforms and see what works and what doesn’t. no single marketing channel will be the best. So, the best idea is to put a multichannel program in action. If there is anything digital marketing trends 2021 predictions have taught us, it is to not let go of an opportunity. Still not sure how to create the right digital marketing strategy for your SaaS company? Contact Foreignerds Inc. today.

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How to Increase Leads and Sales with Digital Marketing

Mohit Chaudhary
November 30, 2020
8 min read
How to Increase Leads and Sales with Digital Marketing

Digital marketing and increasing sales go hand-in-hand. One is always complementary to the other. So, increasing sales is always possible if we prepare the right digital marketing strategies. An experienced digital marketing company knows how to take the correct measures for engagement expansion, capturing the right audience, generating conversion, and increasing sales. Even those retailers […]

Digital marketing and increasing sales go hand-in-hand. One is always complementary to the other. So, increasing sales is always possible if we prepare the right digital marketing strategies. An experienced digital marketing company knows how to take the correct measures for engagement expansion, capturing the right audience, generating conversion, and increasing sales.

Even those retailers who work through stores can profit through a proper online presence. There are a lot of actions that can be performed to increase leads and sales through digital marketing.

  1. Optimization of Website through SEO

Websites are not only comprised of information and visuals; they are much more than that. For generation and importance in sales, you have to improve the optimization. Through proper SEO, you can make your website more suitable for algorithms required by Google. That will help improve the website’s ranking and help it reach the top of the list of SERPs. Since it is commonly known that users seldom go to the second page of Google search results, this step is crucial to gather attention.

  1. Define the Target Audience

It is important to get to know your audience before increasing leads and sales through digital marketing. A digital marketing company always knows that every customer has a specific preference and habit which should guide your entire strategy. To go about it, a strategist has to conduct surveys, collect data, and study their preferences.

  1. Know the Platform of the Audience

Once you have identified the target audience, the next step is to know where they can be found. This will help you communicate with them through the right platform. The main channels where most of the audience is found are Twitter, Instagram, and Facebook.

  1. Define Proper Call to Action

If you want to actually generate conversions, one of the best ways for a digital marketing company is to prepare an engaging call to action. This helps attract customers and increase sales.

  1. Track Email Marketing Campaigns

Email marketing is an effective communication and lead-generation tool. The main point is that you should know how to use it. The automation feature helps trigger the emails to your entire contact base which increases your chance to reach the audience. Emails carry information regarding new products, discount coupons, and offers. The main idea behind it is to approach the contacts and generate new sales.

  1. Content Marketing Strategy

The development of a well-thought content marketing strategy is an effective way to improve sales through digital marketing. Blogs can generate traffic and ultimately new leads. So, always remember to produce high-quality content. One of the best ways to do so is to hire a trusted and creative digital marketing company.

A digital marketing company like Foreignerds Inc. works towards improving your leads and sales. If you are looking for the same or planning to take your offline business online, contact us and we will make sure you reach your goals. We can also redefine your existing marketing strategy to improve the overall performance.

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Black Friday Digital Marketing Deals 2020

Mohit Chaudhary
November 27, 2020
8 min read
Black Friday Digital Marketing Deals 2020

Foreignerds is excited to launch its first-ever #BlackFridayDeals. Get the most out of your digital business needs, from website development to curating content, strategizing SEO, or developing an SMO plan of action. We provide a plethora of digital services to help your organization strive and succeed. Associate with us and enjoy offers at discounted prices. […]

Foreignerds is excited to launch its first-ever #BlackFridayDeals. Get the most out of your digital business needs, from website development to curating content, strategizing SEO, or developing an SMO plan of action. We provide a plethora of digital services to help your organization strive and succeed. Associate with us and enjoy offers at discounted prices. Avail 20% off on our Bronze, Silver, Gold, Diamond, and Platinum Packages, exclusively for today. Come celebrate the sale and avail premium quality services with on-time delivery. To connect with us, click on the link below and book a complimentary session.

Get a Quote Digital Marketing Packages














SEO-SMO-packages

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Hire the Best Digital Marketing Company to Boost Sales this Black Friday

Mohit Chaudhary
November 23, 2020
8 min read
Hire the Best Digital Marketing Company to Boost Sales this Black Friday

Amidst the pandemic and lockdown in 2020, one thing that never went down is the festive spirit and the enthusiasm for shopping. Black Friday sales continue to be a much-awaited time for shoppers as well as for sellers to increase their sales through online platforms. And nothing beats the efforts of digital marketing campaigns and […]

Amidst the pandemic and lockdown in 2020, one thing that never went down is the festive spirit and the enthusiasm for shopping. Black Friday sales continue to be a much-awaited time for shoppers as well as for sellers to increase their sales through online platforms. And nothing beats the efforts of digital marketing campaigns and posts to provide enchanting success in boosting the sales of various online and offline sellers. Thus, it is recommended to carefully consider hiring only the best Digital Marketing Company to reap the rewards and attain a competitive advantage. Here, we are discussing how the digital marketing efforts by the expert company can drive better leads and generate sales this Black Friday 2020.

What makes Black Friday an important day prior to the festive season?

Black Friday marks the beginning of the festive season as well as the to signify that Christmas is just around the corner.  As such, the customers and the shopaholics find Black Friday to be their favorite time of the year when they can indulge in shopping for themselves, family members, and friends. Whether it is online sales or high-end fashion stores, it’s raining discounts on Black Friday Sales. This year Black Friday falls on Friday, 27th November 2020, and goes throughout the weekend till Cyber Monday. Therefore, the time is ripe to hire a reputed Digital Marketing company to target the right audience and generate leads.

Can optimizing PPC campaigns generate higher Black Friday Sales in 2020?

You can expect positive results by optimizing the ads that are running including Google Ads for your business. Remember, in this cut-throat competition, your competitors are also running their ads online to invite all the traffic and convert leads into customers. The seasonal campaigns have proved to be successful in providing a lift in sales and customers. If are you still thinking about whether to avail the services of a Digital Marketing company or not then understand the benefits that you can get from PPC campaigns

Here are some tips to help you while optimizing your PPC campaigns:

  • Pay Per Click campaigns are highly recommended as an extension to your Google Ads for boosting brand presence and brand marketing this Black Friday.  It is bound to get noticed in the eyes of the visitors and you stand a chance to invite the visitor to your website. Besides, it is suggested that you provide eye-catching and appealing lines such as ‘’20% sales this Black Friday’’, ‘’Enjoy 25% off’’ etc.

  • Create alluring and simple ads to run for your business in Black Friday 2020 campaigns. It is better to create separate ads for your promotional campaigns exclusively for Black Friday sales apart from the existing ads that you are running on various platforms.

  • Besides, label the new ads only for Black Friday deals and for some days choose to pause/ stop previously running ads as of now.  This way you can focus better on the Black Friday sales marketing campaigns only. Once the sale is over, you can resume your previous ad campaigns.

  • Include percentages and prices in the headings or banners pertaining to the products and services you are selling, as it appears catchy and invites more clicks. As a result, your rate of clicking will increase along with the rate of conversions.

  • Adding Price extensions will increase your Black Friday deals immensely as they tend to showcase business more with promotional ads and campaigns.

Can Social Media help in boosting Black Friday sales in 2020?

Indeed, social media is an effective platform for driving Black Friday sales this year and beyond.  Social media can help you to directly interact with your target audience and furnish information about the current deals and sales of your business. As such, social media is the most effective platform for inducing customers to buy your products.  You stand a better chance to invite attention and engage customers through social media. However, it is suggested that your content should add value, and information and appeal to your customers so as to engage them and insist on buying the products.

For using Social Media as a measure to achieve higher sales during Black Friday sales, it would be better if you could update all your social media accounts and mention the ongoing Black Friday 2020 sales.   Add images, and banners, improve bios, include links to web pages, run banners, etc. to display the Black Friday sales. Attractive images and videos play a great role in attracting customers, hence, creating lasting impressions with visual effects. For instance, create images or videos marking your brand, products, festive season, Black Friday sales, etc. that should reflect the upcoming Christmas celebrations and range of products displayed on sale.

Apart from this, ensure that your posts are updated regularly without fail, and do not forget to share them on other relevant communities and groups where you feel chances are high to attract customers. Also, follow other pages where you can share these posts. Moreover, do not forget to check out the pattern of other sellers and the ways they are using social media so that you fare better and stand out from the crowd. 

SEO is the right approach to market Black Friday sales.

Search Engine Optimization is necessary for every business and it can be advantageous for enhancing Black Friday sales as well.  It is apparent that customers will be searching for sales this Black Friday and the right keywords search can land them on the top listed web pages on the SERPs. Therefore, if you want to get a better ranking in the Google search and want more visitors to see your website, then it is time to use the right tools, content, and keywords to be added to your website and other web pages. For instance, people might search ‘’Black Friday Sales 2020 US’’ and you must have similar words displayed in the right manner on your website and other related linked pages.  

Hence, it is suggested that you must invest a fair amount of time in researching the right keywords that are trending and related to Black Friday sales including the hashtags. These keywords must be incorporated in the content posted on your web pages in order to optimize the information as well as increase seasonal sales. For instance, you can add blogs on Black Friday sales using keywords that are bound to invite the audience. The content must be SEO focused to be fruitful and provide the necessary information to the visitor along with the promotions, discounts, and offers that are ongoing.  

How the best Digital Marketing Company can promote your business and drive Black Friday sales in 2020?

With all the information and the advantages you can reap from digital marketing strategies and campaigns, it is time to understand how digital marketing can perform in a unique way for brand marketing and increasing sales of your business this Black Friday. Here are some methods that are adopted by the reputed digital Marketing company for boosting sales.

  • Getting personal with your customers is the key to interacting with them directly. Thus, manage to create personalized ads and content for targeting the right audience at the right location.

  • Understanding your audience, their needs and what are they seeking is relevant. Only if you know what they want, then only, you can have suitable ideas to induce them to buy your goods.

  • Generate urgency in a manner that you make your customers know that the time is running high or short and the sale is going to vanish soon. Include words such as ‘’sale is ending soon’’, ‘’last 2 days only’, ‘’sale till stock-lasts midnight’’ etc. This will give the impression that the sale is for a limited period and the customer should not miss a chance to buy the products.

  • Be creative and focus on the out-of-the-box approach to attract customers. While Black Friday Sales will be visible everywhere online as well as offline, therefore, you need to stand out from the crowd. Create campaigns that are creative and better than the others.

  • Make your products accessible not only through websites but also through mobile apps. As most people prefer to use mobile phones for shopping instead of checking out websites on laptops and desktops, therefore, creating mobile applications will be a better idea and you can also send regular notifications via WhatsApp, SMS, etc. to the audience.

  • Cyber Monday will be the last day of the sale and you must highlight this day as well to boost the sales. Besides promoting ‘’Black Friday’’ also add ‘’Cyber Monday’’ in your content, ads, banners, social media etc. on the last or second last day of the sale.

The above digital marketing activities may appear to be a time-consuming yet fruitful exercise for businesses. However, not every business organization is equipped with professionals who can plan the right strategies for Black Friday Sales. Thus, for any help in increasing your sales and digital marketing campaigns, it is better to hire a digital marketing company of repute that can handle all your campaigns, brand marketing, and digital promotions while you can enjoy the rise in sales this festive season and beyond.

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Google Search Console – Know-How

Mohit Chaudhary
November 20, 2020
8 min read
Google Search Console – Know-How

Google search console allows the webmasters to optimize the website’s visibility and check its indexing status. When a google search console is created, you can check almost everything. Every year, google provides new data, tools, and analytics to track. SEO services across the world use the Google search console to make their digital marketing strategy […]

Google search console allows the webmasters to optimize the website’s visibility and check its indexing status. When a google search console is created, you can check almost everything. Every year, google provides new data, tools, and analytics to track. SEO services across the world use the Google search console to make their digital marketing strategy easy and effective.

Learn about Google Search Console

  • Overview Report: An overview report features the performance, coverage, and enhancements of a website.
  • URL Inspection Tool: It helps you see the way Google views your website. The tool allows you to check the way Google renders your site so that you can take some steps for improvement. For example, when you publish a new blog on your website, use the URL inspection tool to submit that particular URL and allow google to crawl the page.

  • Performance: A search analytics report showcases a summary of the number of times your website appears in search results in a particular period. This data is broken down into queries, search type, devices, date, countries, pages, and search appearance on the dashboard.

Reports Designed in Google Search Console

Collect data to measure the content performance on your website. When you are designing the spreadsheet, it helps identify –

  1. Number of clicks per keyword

  2. Number of impressions per keyword

  3. Pages with low CTR

  4. Top performing pages

  • Discover Report – Google introduced the discover report for the Google search console in April 2019. It was introduced to give a better insight to the publishers about the way searchers discover their content. You can check the kind of content that is performing well, the number of times a user is visiting the site, and how the content is performing in comparison to the traditional search results.

  • Repairing Crawl Errors – Crawl errors are one of the major issues faced by the websites. There are problems like soft 404 errors, 404 errors, server errors, and DNS. If you find a broken page on your website which is generating a lot of backlinks, redirect 301. This ensures that you get proper authority and credit for the backlinks.

  • Enhancement – Professionals that are involved in SEO and SMO services use the Enhancement section multiple times. It helps them know how to get the structured data working and if the AMP pages are active. Once you check out the enhancement report and see that there are no errors, it means your process is working effectively.

Google search console includes reports on core web vitals, speed, mobile usability, and many more. All these reports play a vital role in improving the SEO services, thus your digital marketing strategy. If you are wondering how to perfect the Google search console, leave it to the professionals at the Foreignerds Inc. The expert team here knows its SEO and SMO services. Contact us to get the quotation and receive the best services in the USA.

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