Social Media Marketing

Agency Benchmarks on How Much to Charge for Social Media Management

Mohit Chaudhary
August 18, 2023
8 min read
Agency Benchmarks on How Much to Charge for Social Media Management

Navigating the Evolving Landscape of Social Media Management Pricing In the dynamic realm of digital marketing, the surge in social media spending is reaching unprecedented heights, poised to double within the next three years. This surge is more than just a numerical figure – it signifies the growing significance of social media platforms as pivotal […]

Navigating the Evolving Landscape of Social Media Management Pricing

In the dynamic realm of digital marketing, the surge in social media spending is reaching unprecedented heights, poised to double within the next three years. This surge is more than just a numerical figure – it signifies the growing significance of social media platforms as pivotal drivers of business growth. As the landscape continues to evolve with the emergence of novel platforms and the changing preferences of users, social media agency owners face the challenge of accurately pricing their services. In this article, we delve into the intricacies of social media management pricing, equipping agencies with the insights needed to establish a fair and lucrative pricing structure for their social media marketing services.

The Ascendance of Social Media Marketing and Its Complexities for Agencies

Charting a course through the complex landscape of social media marketing is becoming an art form for agencies. The impending growth of social media is projected to outpace traditional television advertising, with an estimated spending of $177 billion in social media advertising. This frenetic competition for ad space isn’t just between industry giants like Facebook and Instagram; it’s also being driven by newer platforms like TikTok, which are capturing the attention of Gen-Z audiences.

Amidst this maelstrom of competition and content, lies the essence of a successful social media strategy. While the platforms themselves dictate the content’s direction, brands must seamlessly integrate themselves to resonate with their audiences. This dynamic interplay necessitates careful analysis and planning, where social media strategy becomes the lighthouse guiding brands through the tumultuous waters of metrics and noise. This is the juncture where agencies step in, offering their expertise to guide brands towards success in the social media realm.

As social commerce gains traction, the value of social media marketing extends beyond mere likes and shares. Clients now demand a comprehensive understanding of how their social channels directly impact their bottom line, rendering social media management an exponentially more valuable service than it was just a few years ago.

Crafting the Tapestry of Social Media Management Pricing

In a landscape where businesses increasingly rely on social media to tap into new markets and drive revenue, agencies need to recalibrate their strategies. A staggering 55% of consumers discover new brands through social media, and a whopping 74% rely on these platforms to inform their purchasing decisions. Thus, the stakes are higher than ever for agencies to be the guiding compass for businesses navigating the social media sphere.

Unveiling the curtain on pricing strategies reveals a diverse spectrum ranging from $1,500 to $25,000 per month for social media management services. The question remains – how do agencies determine their pricing amidst this vast range? What role do social media analytics tools play in retaining and upselling clients, while also attracting new ones?

To effectively position brands as leaders in their respective niches and circumvent competition, agencies need to align their clients’ social media strategy with their broader business goals. This alignment transcends the traditional definition of social media management; it involves crafting a holistic narrative that seamlessly integrates content creation, community engagement, and strategic use of analytics tools.

Unveiling Traditional Pricing Models for Social Media Management

Every agency seeks the golden thread that stitches together their pricing strategy, and this thread takes various forms. Five predominant pricing models emerge:

  1. The Hourly Model: Simplicity meets immediacy. Charging clients by the hour, while straightforward, lacks scalability and might lead to pricing wars.
  2. The Fixed Fee / Retainer Model: Predictable income stream. Agencies receive a predetermined monthly fee or retainer, offering greater scalability than the hourly model.
  3. The Performance-Based Fee: Metrics-driven partnerships. Tying fees to measurable social media performance metrics aligns agency success with client outcomes.
  4. The Project-Based Arrangement: One-time engagements. Charging based on estimated labor hours, costs, and profit margins offers scalability while accommodating variable project scopes.
  5. The Value-Based Model: Rewarding results. Demonstrating clear ROI enables agencies to charge based on the value generated for clients.

Each model has its merits and complexities, demanding strategic alignment with agency capabilities and client expectations. Moreover, embracing the diverse preferences of clients might entail combining elements from different models, thus shaping a personalized pricing approach.

A Framework for Pricing Social Media Marketing Services

Laying the foundation for a transparent and scalable pricing framework is paramount for agencies. Providing a range of predefined plans and add-ons empowers clients to make informed decisions, driving scalability and client satisfaction.

Examples from WebFX and SociNova highlight the effectiveness of transparent pricing frameworks. Clear communication builds trust and fosters long-lasting client relationships. Offering a range of packages tailored to clients’ specific needs ensures that clients receive what they pay for without any surprises.

Efficiently Managing Social Media Analytics for Optimal Results

Managing social media analytics is akin to taming a multi-headed beast. Implementing effective strategies to streamline analytics and reporting processes not only saves time but also enhances client relationships.

  1. Centralized Social Media Channels: Cross-channel reporting software consolidates campaign tracking, eliminating the need to switch between various platforms.
  2. Internal Dashboards: Real-time internal dashboards empower teams to optimize campaigns on the fly, seizing opportunities and avoiding missed chances.
  3. Client-Facing Dashboards: Tailored client-facing dashboards allow for transparent communication and trust-building, particularly with hands-on clients.
  4. Custom Metrics and Goal Tracking: Crafting custom metrics that encapsulate key performance indicators and goals enhances data comprehension for clients.
  5. Automated Reporting: Leveraging automated reporting tools minimizes manual effort, creating room for higher-level tasks.

Concluding Thoughts: Crafting Effective Social Media Management Pricing Strategies

As social media’s importance in the business world continues to surge, agencies must harmonize pricing strategies with the evolving landscape. The multifaceted nature of social media management demands tailored pricing approaches that reflect the value agencies bring to their clients. By crafting transparent pricing models, optimizing social media analytics, and embracing the diversity of pricing strategies, agencies can navigate the complex terrain of social media management pricing while delivering tangible results and fostering lasting client relationships.

You May Also Like

How Do Influencers Make Money: Strategies for Influencer Revenue
Social Media Marketing

How Do Influencers Make Money: Strategies for Influencer Revenue

How Do Influencers Make Money: Strategies for Influencer Revenue Almost everybody around the world uses one social media…

Read More
How to Get a Yellow Heart on Snapchat: Update 2024
Social Media Marketing

How to Get a Yellow Heart on Snapchat: Update 2024

Have you ever noticed those mysterious emojis popping up next to your friends’ names on Snapchat? Unlike your…

Read More
Twitter vs Instagram: Which is Better for Business Marketing
Social Media Marketing

Twitter vs Instagram: Which is Better for Business Marketing

In this era, social media platforms are irreplaceable avenues through which businesses reach their target consumers easily and…

Read More

Ready to Transform Your Business with AI?

Explore how our AI-first solutions can help your business grow and innovate.

Social Media Marketing

LinkedIn User Stats 2023: The Latest Numbers And Trends

Mohit Chaudhary
May 22, 2023
8 min read
LinkedIn User Stats 2023: The Latest Numbers And Trends

Are you looking to expand your professional network or seeking new career opportunities? Then LinkedIn should be your go-to platform. With over 900 million users, LinkedIn is the world’s largest professional networking site, connecting job seekers, recruiters, businesses, and professionals from various industries across the globe. Let us take a look at the latest LinkedIn […]

Are you looking to expand your professional network or seeking new career opportunities? Then LinkedIn should be your go-to platform. With over 900 million users, LinkedIn is the world’s largest professional networking site, connecting job seekers, recruiters, businesses, and professionals from various industries across the globe.

Let us take a look at the latest LinkedIn user stats and trends in 2023.

Total users on LinkedIn in 2023

According to LinkedIn’s latest update, the platform has over 900 million users globally. This impressive figure makes LinkedIn the largest professional networking platform in the world. Out of these, 61% use free accounts, while 39% pay for premium membership dues.

LinkedIn User Stats 2023 by Country

LinkedIn’s reach extends beyond borders, connecting professionals from various countries worldwide. Here’s a breakdown of LinkedIn’s user stats by country:

  1. United States: With 170 million users, the US is the largest market for LinkedIn.
  2. India: India has the second-largest LinkedIn user base, with over 69 million users.
  3. China: China is the third-largest market for LinkedIn, with over 51 million users.
  4. Brazil: Brazil has over 45 million LinkedIn users.
  5. United Kingdom: With 29 million users, the UK is LinkedIn’s fifth-largest market.
  6. Canada: Canada has over 25 million LinkedIn users.

LinkedIn Users by Industry

LinkedIn is a diverse platform that connects professionals from various industries worldwide. Here are the top industries represented on LinkedIn:

  1. Information Technology and Services
  2. Healthcare
  3. Finance
  4. Education
  5. Construction
  6. Retail
  7. Manufacturing
  8. Marketing and Advertising
  9. Media and Communications
  10. Government Administration

Various Age Groups Using LinkedIn

Most LinkedIn users are between 25 and 34 years old. About 20% of users are between 18 and 24, while almost 18% are between 35 and 54. Only 2% of users are 55 and older.

Number of Languages Available on LinkedIn

LinkedIn is a multilingual platform that offers its services in 26 languages worldwide. This feature makes it easier for professionals from different parts of the world to connect and communicate with one another.

Number of LinkedIn Users per Year in the Last 5 Years

Here’s a breakdown of the number of LinkedIn users per year in the last 5 years:

  • 2018: 556 million
  • 2019: 604 million
  • 2020: 690 million
  • 2021: 810 million
  • 2022: 840 million

Job Seekers on LinkedIn

LinkedIn is a popular platform for job seekers to search for new opportunities. Every week, over 52 million job seekers use LinkedIn to find new jobs and connect with potential employers.

Newsletters on LinkedIn

LinkedIn offers a range of newsletters to keep its users updated with the latest trends and insights. Currently, there are more than 36,000 newsletters available on LinkedIn.

Companies Listed on LinkedIn

With over 58 million companies listed on LinkedIn, the platform offers businesses and recruiters the opportunity to connect and network with potential clients and employees worldwide.

LinkedIn Users Based on World Region

Here’s an overview of LinkedIn users based on world region:

  1. North America: 220+ million
  2. Asia-Pacific: 254+ million
  3. Europe: 236+ million
  4. Latin America: 141+ million
  5. Middle East and Africa: 52+ million

Top 10 Countries with the Highest LinkedIn Audience Reach

  1. United States: 180 million
  2. India: 80 million
  3. Brazil: 45 million
  4. China: 54 million
  5. United Kingdom: 30 million
  6. Canada: 25 million
  7. France: 20 million
  8. Germany: 16 million
  9. Indonesia: 15 million
  10. Australia: 11 million

Manage The LinkedIn Account Of Your Business Effectively

LinkedIn is an ever-evolving platform that offers users a range of opportunities to connect, network, and advance their careers. With over 900 million users, LinkedIn is the largest professional networking platform globally, connecting professionals from various industries and countries worldwide. As a user, it is essential to stay updated with the latest trends and insights to leverage LinkedIn’s full potential. Whether you’re a job seeker or a recruiter, LinkedIn provides a range of tools and features to help you achieve your professional goals.

 

Foreignerd Inc is a digital marketing company that provides businesses with comprehensive LinkedIn account management services. With their expertise in social media marketing, they can help businesses create and maintain an active LinkedIn presence that aligns with their brand image and goals. At Foreignerd Inc., we assist businesses in crafting engaging content, optimizing profiles, and building targeted connections. We also provide insights and analytics to track the performance of the account and improve engagement. By managing LinkedIn accounts on behalf of businesses, Foreignerd Inc can help them focus on their core operations while ensuring a consistent and impactful online presence. Contact us today for more information and to manage your LinkedIn accounts effectively.

You May Also Like

How Do Influencers Make Money: Strategies for Influencer Revenue
Social Media Marketing

How Do Influencers Make Money: Strategies for Influencer Revenue

How Do Influencers Make Money: Strategies for Influencer Revenue Almost everybody around the world uses one social media…

Read More
How to Get a Yellow Heart on Snapchat: Update 2024
Social Media Marketing

How to Get a Yellow Heart on Snapchat: Update 2024

Have you ever noticed those mysterious emojis popping up next to your friends’ names on Snapchat? Unlike your…

Read More
Twitter vs Instagram: Which is Better for Business Marketing
Social Media Marketing

Twitter vs Instagram: Which is Better for Business Marketing

In this era, social media platforms are irreplaceable avenues through which businesses reach their target consumers easily and…

Read More

Ready to Transform Your Business with AI?

Explore how our AI-first solutions can help your business grow and innovate.

Social Media Marketing

11 Social Media Lead Generation Strategies

Mohit Chaudhary
January 6, 2023
8 min read
11 Social Media Lead Generation Strategies

Lead generation is an essential part of any successful business, and Social Media can be a powerful tool for finding new leads. Social media platforms offer businesses unprecedented opportunities to target potential customers and identify prospects who are interested in their products or services for social media lead generation. Social media lead generation is the […]

Lead generation is an essential part of any successful business, and Social Media can be a powerful tool for finding new leads. Social media platforms offer businesses unprecedented opportunities to target potential customers and identify prospects who are interested in their products or services for social media lead generation.

Social media lead generation is the process of capturing interest in a product or service to develop sales opportunities. Social media platforms provide businesses with an ideal opportunity to target potential customers and nurture relationships that can eventually lead to sales.

To leverage Social Media for lead generation, businesses need to develop strategies that work best on each particular Social Media platform. 

11 Social Media Lead Generation Strategy

1. Create a Social Media Lead Generation Landing Page:

This strategy involves creating a special landing page on Social Media to capture leads who come from your Social Media profile. Make sure the page is optimized for lead generation and include a compelling call-to-action button that encourages users to sign up or subscribe.

2. Offer Exclusive Deals & Discounts:

Social Media is an excellent platform for offering exclusive deals and discounts on your products and services. These offers will not only attract potential customers, but also encourage them to take action – like signing up or subscribing – in order to benefit from these special offers.

3. Run Social Media Lead Generation Contests:

Social media contests and giveaways are a great way to incentivize people to take specific actions, such as signing up for your newsletter or following you on Social Media. These types of contests can also help increase brand awareness and engagement.

4. Leverage Social Advertising:

Social media advertising is one of the most effective ways of generating leads. You can target users based on their interests and demographics, so it’s easy to reach the right audience with the right message.

5. Share Quality Content:

Content is king when it comes to Social Media lead generation. By sharing quality content that adds value to your followers, you can establish yourself as an authoritative figure in your industry and increase your Social Media following.

6. Utilize Social Listening Tools:

Social listening tools are great for monitoring conversations and uncovering potential leads. These tools can help you identify prospects who are discussing topics related to your industry, as well as any influencers or competitors who may be in the same market.

7. Take Advantage of Social Sharing Buttons:

Social sharing buttons make it easy for people to share content with their friends and followers, so make sure you have them installed on all of your website pages and blog posts. This will encourage people to share your content, which can result in more leads for your business.

8. Interact With Prospects & Customers:

Social Media is a great platform for connecting and interacting with customers and prospects. Social media interaction can help build relationships, increase brand loyalty, and generate leads.

9. Post Your Calls-to-Action:

Social Media calls-to-action are a great way to direct people to your desired action (such as signing up for your newsletter or downloading an ebook). Make sure these calls-to-action are clear, concise and easy to follow.

10. Repurpose Content From Other Channels:

Social Media is a great platform for repurposing content from other channels, such as your website or blog posts. This can help you increase exposure and reach potential leads that may not have seen the original content on those channels.

11. Use Social Media Lead Magnets:

Social media lead magnets are special offers that you post on Social Media in order to capture leads. These offers can be anything from free trials, e-books, or discount codes.

Conclusion

Using Social Media for lead generation can be an effective way to reach more potential customers and increase your business’s bottom line. By following these strategies, you will be able to get the most out of Social Media and maximize your opportunities for generating leads. If you want to learn more about SMO lead generation, check out with the expert team of Foreignerds Inc. for more tips and strategies.

You May Also Like

How Do Influencers Make Money: Strategies for Influencer Revenue
Social Media Marketing

How Do Influencers Make Money: Strategies for Influencer Revenue

How Do Influencers Make Money: Strategies for Influencer Revenue Almost everybody around the world uses one social media…

Read More
How to Get a Yellow Heart on Snapchat: Update 2024
Social Media Marketing

How to Get a Yellow Heart on Snapchat: Update 2024

Have you ever noticed those mysterious emojis popping up next to your friends’ names on Snapchat? Unlike your…

Read More
Twitter vs Instagram: Which is Better for Business Marketing
Social Media Marketing

Twitter vs Instagram: Which is Better for Business Marketing

In this era, social media platforms are irreplaceable avenues through which businesses reach their target consumers easily and…

Read More

Ready to Transform Your Business with AI?

Explore how our AI-first solutions can help your business grow and innovate.

Social Media Marketing

What Are the Social Media Marketing Trends 2023?

Mohit Chaudhary
December 23, 2022
8 min read
What Are the Social Media Marketing Trends 2023?

Social media marketing is an effective way to communicate with customers, build relationships, and drive sales. As social networks continue to grow in popularity, understanding the latest social media marketing trends and incorporating them into your strategy can help you stay ahead of the competition.   Social media marketing refers to the process of creating […]

Social media marketing is an effective way to communicate with customers, build relationships, and drive sales. As social networks continue to grow in popularity, understanding the latest social media marketing trends and incorporating them into your strategy can help you stay ahead of the competition.   Social media marketing refers to the process of creating and sharing content on social media networks in order to promote your brand, drive traffic, and generate leads. 

So what are the key trends that will shape the future of social media in 2023? Here are some trends to watch out for: 

SOCIAL MEDIA MARKETING TRENDS 2023

 1: Live Streams  

Live streaming is one of the most popular social media trends, as it offers an interactive experience for viewers. Live streams provide a direct connection to customers and allow businesses to interact in real-time with their audience. With live streaming, businesses can answer questions, share exclusive offers or discounts, and promote products and services. Additionally, live streaming gives brands a platform to showcase their expertise and create content that will engage users in a more meaningful way than traditional posts. 

2: Storytelling  

Storytelling is another popular trend in social media marketing – specifically on Instagram stories. Stories are an effective way to engage with customers and create content that stands out from the crowd. Companies can use stories to share behind-the-scenes footage, highlight customer achievements, showcase events or product launches, and even feature user-generated content.

3: Visual Content  

Visual content such as videos, infographics, GIFs and images continue to be some of the most popular types of content across all social media platforms. Visuals have a large impact on how users interact with posts – they tend to be more memorable, engaging and drive higher levels of engagement than other forms of content. Additionally, visuals can bring products and services to life in ways that words alone cannot. 

4: Analytics & Insights    

Analytics and insights are essential for understanding how users interact with content. Having access to data can help marketers understand what works, so they can create more effective campaigns in the future. Insights also allow businesses to track trends over time and gain a better understanding of their target audience. 

5: Paid Promotion  

Paid promotion has become increasingly popular as companies look for new ways to reach their target audiences on social media. Paid ads are a great way to get your message in front of potential customers who may otherwise not have seen it. Additionally, paid ads allow businesses to test different ad formats and target specific groups of people with tailored messages. 

6: Micro-Influencers  

In the past few years, micro-influencers have become increasingly popular in social media marketing. Micro-influencers are typically everyday people with fairly small followings – usually between 1000 and 10,000 followers – but they can be highly influential when it comes to spreading a message across social media. Companies use micro-influencers to showcase their products or services in a more organic way than traditional ads. 

7: Automation  

Automation is another popular trend in social media marketing. Automated tools allow businesses to save time and money by automating tasks such as scheduling posts, tracking engagement levels, and analyzing data. Automating these processes can help marketers optimize their campaigns for maximum efficiency with minimal effort. 

8: Social Shopping  

Social shopping is an emerging trend in social media marketing. This refers to the ability for customers to purchase products directly from a company’s social media page. Companies can use this feature to make it easier for customers to find and purchase their products without ever leaving the platform. 

9:  Augmented Reality  

Augmented reality (AR) is another technology that has been gaining traction in social media marketing. AR allows companies to create virtual experiences that engage customers in a more immersive way than traditional content. For example, businesses can use AR to showcase products in 3D or give customers the ability to “try on” different looks before making a purchase. 

10: Live Streaming  

Is one of the most popular trends in social media marketing. Companies can use live streaming to interact with customers in real time, answer questions, and showcase products or services. Live streams also allow businesses to reach larger audiences than traditional posts – as many people watch live videos on social media than recorded videos. Live streaming is a great way to engage with customers and build relationships. 

These are just some of the most popular trends in social media marketing today – there are many more that can help businesses drive engagement, reach new audiences, and increase ROI. By staying up-to-date on the latest trends, businesses can ensure they’re getting the most out of their social media marketing efforts.  At Foreignerds Inc., we’re experts in the field of social media trends and can help you find the ones that are right for your business. Contact us today to learn more about our services and how we can help you make the most of your social media marketing. 

You May Also Like

How Do Influencers Make Money: Strategies for Influencer Revenue
Social Media Marketing

How Do Influencers Make Money: Strategies for Influencer Revenue

How Do Influencers Make Money: Strategies for Influencer Revenue Almost everybody around the world uses one social media…

Read More
How to Get a Yellow Heart on Snapchat: Update 2024
Social Media Marketing

How to Get a Yellow Heart on Snapchat: Update 2024

Have you ever noticed those mysterious emojis popping up next to your friends’ names on Snapchat? Unlike your…

Read More
Twitter vs Instagram: Which is Better for Business Marketing
Social Media Marketing

Twitter vs Instagram: Which is Better for Business Marketing

In this era, social media platforms are irreplaceable avenues through which businesses reach their target consumers easily and…

Read More

Ready to Transform Your Business with AI?

Explore how our AI-first solutions can help your business grow and innovate.

App Development Services

Foreignerds Is An E-Commerce Development Game Changer in Delhi

Mohit Chaudhary
April 12, 2022
8 min read
Foreignerds Is An E-Commerce Development Game Changer in Delhi

Foreignerds is a leading IT and Digital marketing outsourcing company serving businesses worldwide. We pride our expertise and extensive experience in delivering bespoke and innovative IT and online marketing solutions to our clients in India, the US, the UK, and other parts of the world. Our impressive portfolio and a long list of satisfied clients […]

Foreignerds is a leading IT and Digital marketing outsourcing company serving businesses worldwide. We pride our expertise and extensive experience in delivering bespoke and innovative IT and online marketing solutions to our clients in India, the US, the UK, and other parts of the world. Our impressive portfolio and a long list of satisfied clients speak volumes of our commitment to excellence and dedication to providing optimum customer satisfaction.

We are always pleased to receive client feedback regarding our services. These reviews are why we are recognized among India’s innovative e-commerce developers on Clutch. For context, Clutch is a development research resource based in Washington, DC, that helps corporate buyers worldwide. The site compiles data-driven reviews from clients that want to learn more about the IT, marketing, development, design, and business services spaces.

At present, our perfect 5-star rating on Clutch exceeded our expectations. Thanks to our fantastic clients for giving their honest and thorough feedback regarding our work. Here’s what they have to say about working with us:

“The project was managed in the most professional manner by Foreignerds, and communication was always on a timely basis. For every query, we received a prompt response with the right solution.” – CTO, Raconteur Digital

“It was effortless that the project was able to advance all the way till it concluded. When the development of the application was taking place, the QA team made sure to run tests and marked every milestone that we were able to achieve.” – VP, E-Learning Platform Company

“The project was taken care of professionally, and the way the communication flowed was smooth.” – Danielle Cunningham, Head of Marketing, Advertising & Branding Agency

Do you want to strengthen your brand’s online presence through the professional bootstrap method? Get in touch with us now!

You May Also Like

No Image
App Development Services

“Exploring the Top Custom Software Development Companies for Tailored Solutions”

Custom software development has evolved into a pivotal strategy for businesses adapting to the changing landscape of work…

Read More
Angular vs AngularJS: Key Differences You Need to Know in 2024
App Development Services

Angular vs AngularJS: Key Differences You Need to Know in 2024

As the web development area is permanently evolving and developing, knowing the main distinctions between Angular vs AngularJS…

Read More
No Image
App Development Services

Blazor vs Angular: Which is the Better Choice for Web Development in 2024

Remember that overflowing toolbox you have at home? Web development is kind of like that now – tons…

Read More

Ready to Transform Your Business with AI?

Explore how our AI-first solutions can help your business grow and innovate.

Digital Marketing

5 outstanding social media marketing case studies

Mohit Chaudhary
March 22, 2022
8 min read
5 outstanding social media marketing case studies

The social media marketing strategy should serve as a channel for listening to your audience and engaging them in conversations, but it’s also a valuable opportunity to show the world how clever you are. 1. Coca-Cola’s “Share a Coke” campaign Coca-Cola’s “Share a Coke” campaign is one of Coca-Cola’s most successful social media campaigns since […]

The social media marketing strategy should serve as a channel for listening to your audience and engaging them in conversations, but it’s also a valuable opportunity to show the world how clever you are.

1. Coca-Cola’s “Share a Coke” campaign

Coca-Cola’s “Share a Coke” campaign is one of Coca-Cola’s most successful social media campaigns since Diet Coke Break. Back in 2012, Coca-Cola wanted to revive their decade-old Share a Coke campaign by bringing back the personalization aspect while creating new labels with popular names on them. This time instead of just putting people’s first names on the bottles, they put the 150 most popular names from that year onto Coca-Cola bottles. In addition to this, they created over 250 different unique slogans including lyrics from songs such as Taylor Swift’s Shake It Off and Fall Out Boy’s My Songs Know What You Did In The Dark. By bringing back a campaign from the past, while still being creative with it, Coca-Cola created a huge amount of buzz from consumers on social media.

(social media marketing strategies)

2. Oreo’s Super Bowl tweet

Oreo took advantage of their competitor’s mediocre Super Bowl tweets by tweeting “You can still dunk in the dark” during the blackout at the Super Bowl XLVII in 2013. This tweet received 10,000 retweets and 28,889 likes which were brought on by only 36 people following them on Twitter at that time. A different approach Oreo took to take advantage of a situation happened after a massive power outage caused the 2013 Super Bowl to be delayed for 34 minutes. Instead of quiet like many brands did during this time, Oreo tweeted an image of their cookie with the caption “Power Out? No Problem” which got over 10,000 likes and 1,500 retweets. In both situations, Oreo somehow managed to get on people’s minds by cleverly using something that had nothing to do with them creatively.

  1. Blendtec’s Will It Blend campaign

    Blendtec is a company that specializes in creating blenders for consumer use. Their most popular product was the Will It Blend campaign where they would film themselves blending different objects such as iPhones or marbles just to see if their blender could handle it. This event has been turned into a YouTube web series that has generated over 300 million views since 2007. So how does this have anything to do with social media marketing strategy? The people over at Blendtec are geniuses who know how to take the simplest of ideas and make them thrive. By taking their company’s name and shortening it to “Blendtec” they created a trend on Twitter where people would tweet things like “(Insert product) will blend” or “(insert person/thing) will get Blendtec’s”. They also went with this idea by creating several parody accounts that all have the same description, “@WillItBlend because some things can’t be Blendtec’s!”. This campaign was very successful because it pushed their brand out into social media while allowing consumers to create content for them.

    4. The North Face’s #NeverStop Exploring campaign

The North Face is an outdoor apparel company that has been creating quality outerwear since 1966. Just like The North Face, they have been creating quality social media campaigns since 2008. This is when they began their #NeverStopExploring campaign which encourages people to get outside and explore the world. They do this by having people who work at the company share their adventures on Twitter while tagging it with #NeverStopExploring. From hiking mountains to surfing beaches, The North Face has taken people from all walks of life and made them famous through sponsored posts and consumer-generated content (CGC). Another tactic The North Face takes advantage of with its CGC is allowing consumers to post pictures of themselves wearing or using a product while adding a “challenge” for other consumers to complete to win prizes.

5. GoPro’s extreme sports footage

GoPro is one of the most innovative camera companies around today. Their cameras are used for many different situations such as filming extreme sports or capturing a moment in time on Mount Everest. But GoPro also knows how to use social media marketing strategies to its advantage by giving consumers the ability to create content by themselves. This is done through their Instagram, Facebook, and Twitter accounts where all anyone has to do is post a picture or video of them using their product while tagging the account to be featured on their feeds.

This last tactic may not exactly fit into the “5 Marketing Campaigns” category but it still deserves some recognition. Keep in mind that we are not talking about TV commercials, billboards, or print ads; instead, we are going to be talking about Vine videos, Snapchat stories, and YouTube channel content. These “5 Marketing Campaigns” are using social media platforms to their advantage in a different way. They found out how to turn people who would not normally use or care for their product into potential ticket buyers by creating funny and relatable content that shows off what the brand can do. For example, The Fault In Our Stars is about two teenage cancer patients who fall in love after meeting at a cancer support group. With this film being released on June 6th, 2014 we looked through TripAdvisor’s list of top movies and came across #TFIOS as one of the highest-rated movies. This made us think that director Josh Boone must have done an excellent job with this project! Since we’re talking about movies here may we also say that The LEGO Movie (which also received a TripAdvisor rating of 4 1/2 stars) was another film that had top ratings on the site. So what can you learn from this? Creating social media content is one of the best ways to market your brand, but it’s even better when that content isn’t advertising any product or service. This brings us back to our opening statement where we say that “social media marketing isn’t all about pushing your brand out there”. For your audience to care about what you’re trying to sell them they need to know who you are and why they should buy from you.

This last example is similar in some ways since it uses Vine videos, Snapchat stories, and YouTube channel content. What GoPro did with its social media content was give consumers the ability to create their advertisements for them. And what Blendtec did was show off what it can do by having people blend random objects. The main idea here is that giving your audience some power may just put you on top of the world.

The North Face, Oreo, and Coca-Cola are all brands we believe will be successful in the future based on their current marketing campaigns. GoPro and Blendtec on the other hand seem like they already have a hold of their target market’s attention so they don’t need to worry too much about growing in size.

As we mentioned before, these 5 Marketing Campaigns teach us several things about how to market yourself online while making sure not to overdo it. What are some other ways companies can make sure not to overdo it? We think one way they can do this is by giving their audience the ability to create content about themselves instead of them trying to make things for their consumers.

We hope you learned a little bit from these 5 Marketing Campaigns and how social media can be used to get more customers! Thanks for reading and feel free to comment below.

You May Also Like

Digital Marketing Strategies Employed by Online Casinos
Digital Marketing

Digital Marketing Strategies Employed by Online Casinos

Online casino businesses exist in a competitive, high-pressure environment where advertising is key to staying competitive. With a…

Read More
Why Environmental Responsibility Matters for SEO Success
Digital Marketing

Why Environmental Responsibility Matters for SEO Success

Search Engine Optimization (SEO) has become a fundamental element of effective marketing strategies in the digital era.  A…

Read More
How SEO Helps Small Businesses Compete with Big Brands
Digital Marketing

How SEO Helps Small Businesses Compete with Big Brands

How SEO Helps Small Businesses Compete with Big Brands Introduction: In Today’s world, small businesses struggle to compete…

Read More

Ready to Transform Your Business with AI?

Explore how our AI-first solutions can help your business grow and innovate.

Social Media Marketing

Building Your Social Media Marketing Strategy for 2022

Mohit Chaudhary
March 10, 2022
8 min read
Building Your Social Media Marketing Strategy for 2022

You’ve heard the news already. Social media advertising revenues are projected to exceed $41 billion by 2022*. With business moving faster every day, that date is likely closer than you think. So what can your company do today to stay ahead? Here are some lessons learned from the experts at Correlate’s recent social media marketing […]

You’ve heard the news already. Social media advertising revenues are projected to exceed $41 billion by 2022*. With business moving faster every day, that date is likely closer than you think.

So what can your company do today to stay ahead? Here are some lessons learned from the experts at Correlate’s recent social media marketing conference for eCommerce marketers on how to build a social media strategy for 2022.

  1. Establish your business goals for social media marketing

Before you do anything, it’s important to establish your business goals and the key performance indicators (KPIs) that matter most to your company. Is your goal to increase engagement? To track leads? To drive sales? Keeping these numbers top of mind will help guide all of your decisions across paid, owned, and earned channels. Once you know what you’re aiming for, you can prioritize where to spend time and resources over the next few years. For example:

If customer acquisition and retention are key for your business, you’ll need to focus on paid media like paid social. However, if your KPIs include time spent on the site and page likes/follows, invest in high-quality content and targeted influencer marketing campaigns.

If you’re selling a consumer product or brand with less purchase friction (unlike shoes or clothes), think about how eCommerce platforms like Pinterest can help you get more eyes on products that align with users’ interests.

  1. Identify your target audience and create buyer personas

Now that you have a better understanding of the KPIs, identify who makes up each persona in different parts of this funnel so you can create relevant, useful content. If you know your target audience well enough to give them a name, they most likely have unique tastes and preferences with different needs at each stage of the funnel.

For example, early in the funnel might involve Pinterest users who are interested in travel planning but are not yet ready to book accommodations. This group may be more open to content around browsing with less purchasing intent since that’s their primary interest on Pinterest.

  1. Create content that is relevant to your target audience and resonates with them

Your business goals will inform what channels you should invest more time or money into while achieving KPIs will inform how much time or money you should spend on those channels. And don’t forget about future trends! For example, Instagram will likely become more important over the next few years with changes like shoppable posts. It’s hard to predict how each platform will shift in the future, but identifying your opportunity now is key for making educated decisions later.

At Foreignerds, we’ve found that content on Pinterest and Instagram typically has longer engagement compared with other platforms like Facebook or Twitter. This means people are more willing to spend time looking at an image or video before they engage. Coupled with their visual nature, these platforms make perfect homes for product campaigns where retailers can showcase large visuals of items like clothing or coffee mugs with links back to their site.

  1. Experiment with different platforms and strategies to find what works best for you

When it comes to social media marketing, there’s no such thing as a one-size-fits-all solution. Before investing too much time and money into any particular network or strategy, experiment with different options like influencer marketing or Google Shopping ads to see what works best for your business. You can’t just create a campaign and put it out there – each platform requires a unique set of tactics that will require some research on your part.

  1. Analyze your results and adjust your strategy as needed

Monitoring tools like Google Analytics help show how users engage with content across channels so marketers have more insight into which campaigns are most successful from an ROI perspective. Looking at traffic sources is the easiest way to see which channels drive the most traffic, but don’t forget to track time spent on the site and page likes/follows. While these KPIs may not directly translate to dollars and cents, their importance shouldn’t be discounted! If users are spending more time on your site or following your brand on social media, there’s a good chance they’re at least interested in what you have to offer. And if this is the case, you should capitalize by creating content that resonates with them even further.

  1. Keep up with the latest trends in social media marketing to stay ahead of the competition

Social media platforms themselves will continue to evolve over time as business needs change and new technologies come onto the market (e.g., Instagram shopping). As these platforms change, so will the social media marketing landscape.

Social Media Marketing Tools

Tools are wonderful things to have under your belt when it comes to monitoring and analyzing your results, adjusting your strategy per changes in channels, creating content that resonates with target audiences, etc. Here are a few of our favorites:

Tumblr: Tumblr isn’t really a tool you can use for social media management per se but they offer some simple image-editing tools worth mentioning here. If you see an image on another site you’d like to share on social media or feature in a blog post/article/infographic think about uploading it directly to this platform first! You can crop images quickly right from the dashboard without having to download them first.

Social Report: This tool is wonderful for managing your time across multiple channels. You can use it to collaborate with team members, schedule content ahead of time, create reports, and so much more!

Hootsuite: One of the most common tools used for social media management as well as pretty much any other type of marketing you can think of. Their free version will work just fine for basic users while their enterprise-level solution is best suited for those with a larger team and more complex needs. We’re big fans of HootSuite here at Foreignerds and recommend giving them a look if you haven’t yet!

Mention: Monitoring mentions from fans or competitors is critical if you want to stay on top of things. A simple alert with the mention of your company/product will be sent directly to you so that you can respond accordingly within minutes.

BuzzSumo: A good tool for identifying influencers in specific niches as well as content trends is BuzzSumo. It’s free to use but they also offer back-end (i.e., more advanced) tools like Site Explorer which provides insights into the number of social shares per site related to your query.

Tweriod: If you want to find out when most users are on Twitter, Tweriod will give you a helpful overview including peak times for engagement! This information is especially useful if you’re trying to choose an appropriate time for broadcasting live videos or running contests.

Pinterest Analytics: If you’re pinning to Pinterest, you’ll want to make use of their analytics tool. It’s free and provides in-depth stats about the most popular images you’ve pinned, top repins of your pins and total impressions.

OneSignal: Here’s a good example of an external tool that lives outside of social media marketing but is still extremely relevant. One Signal integrates with sites like Facebook Messenger to provide the option to display the usual blue notification bar at the top of your site or in emails (depending on where they are in your buyer journey), allowing users to opt-in for push notifications without leaving their current screen. This can be extremely helpful when trying to stay engaged with potential customers who may not come across your site otherwise!

Did we miss any great tools? Leave them in the comments below so we can give them a try ourselves!

You May Also Like

How Do Influencers Make Money: Strategies for Influencer Revenue
Social Media Marketing

How Do Influencers Make Money: Strategies for Influencer Revenue

How Do Influencers Make Money: Strategies for Influencer Revenue Almost everybody around the world uses one social media…

Read More
How to Get a Yellow Heart on Snapchat: Update 2024
Social Media Marketing

How to Get a Yellow Heart on Snapchat: Update 2024

Have you ever noticed those mysterious emojis popping up next to your friends’ names on Snapchat? Unlike your…

Read More
Twitter vs Instagram: Which is Better for Business Marketing
Social Media Marketing

Twitter vs Instagram: Which is Better for Business Marketing

In this era, social media platforms are irreplaceable avenues through which businesses reach their target consumers easily and…

Read More

Ready to Transform Your Business with AI?

Explore how our AI-first solutions can help your business grow and innovate.

Digital Marketing

How to create a digital marketing strategy for your business

Mohit Chaudhary
March 7, 2022
8 min read
How to create a digital marketing strategy for your business

Creating a digital marketing strategy is no longer the future, it’s the present. According to a report by eMarketer, in 2016 there were an estimated 1.72 billion marketers worldwide, and by 2023 that number is expected to increase to 3.1 billion. Digital marketing is taking over advertising as we know it, and with this revolution […]

Creating a digital marketing strategy is no longer the future, it’s the present.

According to a report by eMarketer, in 2016 there were an estimated 1.72 billion marketers worldwide, and by 2023 that number is expected to increase to 3.1 billion.

Digital marketing is taking over advertising as we know it, and with this revolution in advertising comes a revolution in opportunity for entrepreneurs who are willing to take advantage of this new industry-wide trend.

In order to better understand how you can utilize digital channels such as social media and Google Ads in your marketing strategy, let’s look at some key points about digital marketing:

The benefits of using digital marketing

  1. Cost-effective marketing – You can connect with your target audience, or expand that audience through the power of digital media at a fraction of the cost that traditional marketing would take to reach them.
  2. Ability to track everything – Digital marketers are able to track every interaction with their customers online, so they know exactly how each channel is performing and can optimize according to their findings.
  3. Create a personal connection – Marketing strategies are based on data-driven processes instead of guesswork, which helps create a more personalized experience for the end-user.
  4. Exponential growth potential – Your business can grow exponentially by tapping into people’s endless desire for sharing content on social media.
  5. Brand image – With digital marketing, you can create a more personal relationship with your audience by sharing content that is relevant to them at the right time. This, in turn, will help increase brand loyalty and get people talking about your company even if they don’t buy from you immediately.
  6. Reach anyone across the globe – You can target anyone across the globe through digital marketing strategies, so long as you know how to use various channels effectively.
  7. No boundaries – Digital marketing allows for better outreach of any kind, whether it’s for lead generation or customer acquisition. There are no geographical barriers limiting you from making an impact on your business, which means that it’s easier than ever to tap into any market you’d like.
  8. 24/7 marketing – You can reach your target audience anytime, anywhere with digital marketing strategies because of the “always-on” nature of online platforms.
  9. Cost-effective – digital marketing is much cheaper than other forms of advertising in that you only pay when something tangible is done in response to your money spent (i.e., someone purchases a product after seeing an ad for it). Since there are no middlemen, digital marketing doesn’t carry additional costs such as printing materials or third-party distribution channels which are generally involved in traditional types of advertising.
  10. Targeted – If you have a customer base already established and know what they’re interested in, you can target them more effectively and efficiently than with traditional marketing methods.

Tips for creating effective digital marketing campaigns:

  1. Focus first on the basics. Before diving into any specific forms of digital marketing, make sure your website is well optimized to be user-friendly and mobile-friendly. Make sure it also has a strong call-to-action for users to take action, such as making a purchase or signing up for an email list. Without this, your digital presence will not be able to provide you with much insight into how many potential customers are coming from different platforms and finding your business.
  2. Invest time in comprehensive strategies that use multiple channels together instead of separate tactics that only work one at a time. By utilizing multiple channels together, you can create multi-channel campaigns that allow you to gain insight into all of your marketing methods and better work towards your overall goals. You should also have a comprehensive strategy in place for how these channels are integrated together so that each one works towards the other instead of working against it.
  3. Ability to track everything – Digital marketers are able to track every interaction with their customers online, so they know exactly how each channel is performing and can optimize according to their findings. Doing this will help you determine not only what kind of digital media is the best choice for the audience you’re trying to reach, but also whether or not there should be any changes made in order to achieve optimal results.
  4. Keep your digital marketing strategies fresh – In order to keep things from getting stale and taking away from potential gains, create a calendar for your digital marketing strategies that allows you to constantly test new tactics and measurements without forgetting the previous ones.
  5. Gather customer data early on – By gathering information about what your customers want or need through online channels at the beginning of your relationship, you’ll be able to tailor future campaigns with this knowledge so they will be more effective than if you had not done so before launching them. This is also helpful considering it can take time to build up an email list or find out what social media channel would be best suited towards reaching your target audience, along with finding out which apps are being used by them.
  6. Make sure digital marketing strategies are suited to your target audience – In order to fully reach your intended audience, you must establish a clear idea of who they are and what they want so that the content you create will resonate with them effectively. Knowing this ahead of time can help ensure your campaigns have a much higher rate of success in reaching their intended recipients.
  7. Have an action plan in place in case something goes wrong – You also need to have a way out in case things go awry for whatever reason, such as if the strategy is not well received or doesn’t appear to be working anymore because people aren’t using it any longer due to changes in their preferences or behavior. Having a backup plan is essential for those unexpected moments that may affect your results, and can keep you from losing all of the progress you’ve worked towards.
  8. Test your campaigns before launching them – When creating digital marketing campaigns, make sure to test them out first through small-scale tests or trials with a very limited amount of people before rolling them out more broadly so as to avoid any major issues that might arise such as only reaching part of the intended audience or having unintended consequences take place relating to how it will be received by others.
  9. Keep things fresh and interesting – Another way to help ensure your campaigns are effective in keeping them fresh and interesting. There are many forms of content you can use including videos, infographics, podcasts, photos, articles, and more that are shareable on various platforms. Each type of content has its own benefits that can help you connect with your target audience through the content they’re most likely to engage with based on their preferences and choices.
  10. Do not neglect your digital marketing strategies – The advantage of using social media or other digital channels for marketing is that it allows each individual interaction to be tracked so the success or failure of each campaign can be assessed in order to make adjustments accordingly instead of just throwing something out there and seeing what happens. This also gives you the opportunity to monitor for customer feedback so any problems can be worked out ahead of time instead of waiting until after everything goes live to find out about them.

Conclusion:

Use these tips as a foundation to help you begin developing your own digital marketing strategies that will work for your business to help grow it online. Remember that not all strategies are going to be effective, and some may do more harm than good, but with a little time and patience, you can come up with a winning formula that will allow you to connect better with those looking for your product or service through the internet.

You May Also Like

Digital Marketing Strategies Employed by Online Casinos
Digital Marketing

Digital Marketing Strategies Employed by Online Casinos

Online casino businesses exist in a competitive, high-pressure environment where advertising is key to staying competitive. With a…

Read More
Why Environmental Responsibility Matters for SEO Success
Digital Marketing

Why Environmental Responsibility Matters for SEO Success

Search Engine Optimization (SEO) has become a fundamental element of effective marketing strategies in the digital era.  A…

Read More
How SEO Helps Small Businesses Compete with Big Brands
Digital Marketing

How SEO Helps Small Businesses Compete with Big Brands

How SEO Helps Small Businesses Compete with Big Brands Introduction: In Today’s world, small businesses struggle to compete…

Read More

Ready to Transform Your Business with AI?

Explore how our AI-first solutions can help your business grow and innovate.

App Development Services

Foreignerds Inc’s Year in Review

Mohit Chaudhary
December 17, 2021
8 min read
Foreignerds Inc’s Year in Review

  The Indian startup ecosystem has seen a record-breaking year, with the second wave of the Covid pandemic in March and April this year alongside the Omicron scare at the end Of the Decade leaving everyone anxious about what’s coming next. The Indian startup ecosystem is on an endless journey to success. It has seen […]

 

The Indian startup ecosystem has seen a record-breaking year, with the second wave of the Covid pandemic in March and April this year alongside the Omicron scare at the end Of the Decade leaving everyone anxious about what’s coming next.

The Indian startup ecosystem is on an endless journey to success. It has seen many milestones and successes in the last few years, but 2021 will be remembered as one of its most incredible points when we look back at all that has been accomplished!

The world of technology is always changing, and we’re here to cover it all. This year has been no exception! We delivered more than 3500 projects in diverse industries like Automotive, Real Estate, Medical, Education, Banking, Retail, B2B, B2C, and more.

“Welcome to the final month of 2021. What a ride it’s been, right? I hope you’ve enjoyed my take on our successes, failures – and why (I think) we should continue to expect them in the future.”

What were some of your team’s accomplishments this year?

“Our biggest success was putting into practice all that we learned. We stepped up our game when it came to executing strategy; knowing what worked for us last year made things easier (and more effective this go-around).” What do you mean by “putting into practice”?

“We executed.” …Executed?

“Yes…we ‘executed’ our strategy. It also helped that we learned from our past mistakes and refined what was working for us.”

Looking back, what would you say were some of your biggest failures this year?

“We struggled with maintaining consistent growth. During so much change – and with so many new players in the space – it was tough to stay on top of things. But we’re hopeful that 2021 will be a more prosperous year for us.” What do you think is necessary for consistent growth?

“I think it’s important to always be learning, adapting, and evolving. The market is constantly changing, so you can’t afford to stand still. You have to be curious and relentless in your pursuit of knowledge; that’s how you stay ahead.”

OUR ACCOMPLISHMENTS

In the face of unprecedented events, our team pulled together to make important progress. We achieved so much in a year that seemed like it would be impossible at times – especially with all these crazy things happening around us constantly!

Here are a few of our wins:

AS AN ORGANIZATION, WE’VE SEEN AMAZING GROWTH! 

This year has been one of the most exciting and fulfilling years in our company’s history. We expanded service offerings, and grew by another awesome human being which allowed us to increase productivity even more than before! And we’re not done yet: there are still many things left on this list from all those who have inspired us these last few months – thank you so much for your support!!

WE PERFECTED OUR CRAFT

In the time of COVID, marketing had to change and we adapted quickly. We helped our customers pivot so they could stay in touch with new clients through social media communication or by providing them with more information about their product online; it’s all up to you!

We love a challenge and keeping audiences engaged. That is why we were so excited when the executives challenged us to innovate for them to stay up-to-date with changing times! It has helped strengthen our skill set tremendously, dare say maybe even under pressure too?

WE GREW STRONGER & CLOSER AS A TEAM. 

This year has been challenging, and I think we were all a little worried that our closeness would fade with us working remotely for so long. But it certainly hasn’t! There are no days when we don’t talk or text each other at least once in between meetings; not even during the pandemic (It’s good to know you care).

It’s been quite the year, and we’ve had our ups and downs. But as always Foreignerds stuck together to make it through! The pandemic was tough but with some good vibes from everyone at home base camp, things are looking up again 🙂

OUR REFLECTIONS

A lot was going on in 2021. And it taught us some valuable lessons about marketing principles that are more important than ever before!

The following are some of the best ones that stand out to us:

CONSISTENT, AND CLEAR COMMUNICATION WITH YOUR CLIENT IS KEY

The pandemic changed how we all do business, but it’s those who kept their customers in the loop and informed with timely updates that had an easier time with things. And as seen by this recent crisis (and others), a solid communications plan will help you when urgent messages need to be sent out for your audience:

In this instance, your clients want to know:

  • If you were open.
  • When you are open.
  • How they could get the services from you
  • And what needs to be expected when they contact you (e.g. wearing a face mask, keeping social distancing, etc.).

We were so happy to help our clients build out and execute communication strategies this past year. It gave them a solid foundation for future use, which will only get better with age as well!

Communication is key during a pandemic, and you never know who might be checking. Your customers want to know what they can expect from you no matter the situation- even if it’s just in case of an outbreak! So make sure that both yourself as well as any customer service rep are always on point when communicating with each other; whether through social media channels or email, inboxes don’t matter so long as everyone has access at all times.

Keeping in touch with your customers is vital for the success of any business. This includes answering their questions and addressing concerns quickly so they have time to make other plans if needed, as well as expanding on what you said when necessary about new services or products offered at your establishment!

Having good customer service isn’t just important- it’s essential if we want people to come back again soon (and tell all those friends!).

If you’re still on the fence about getting serious with digital marketing, now is a great time to start.

Digital Marketing – A Powerful Tool

Digital marketing is a powerful tool for any brand to use to increase their awareness and bring in new customers. It’s not just the only way, however, it became everything when trade shows stopped having this as an option after 2021 due to what we know now about human interaction being so necessary nowadays.

Building an online audience that cares about your business is not easy. It’s a lot of work, but it will pay off in the long run if you take this step toward success with a marketing strategy today!

You can change your business in a flash with our easy-to-use, mobile-responsive website. We’ll help you stay up-to-date and informed so that when the world changes around us again – as it inevitably will–you won’t need any extra effort at all!

When you need to come up with new and innovative ideas for your product, the listening audience will be there every step of their journey.

When times get tough and you need to ask your customers for support, they are waiting with an engaged community that is ready.

The future of your company is in digital marketing. The world has changed, and if you want to be successful now more than ever before then developing a strong online presence should happen right away!

OUR PREDICTIONS

The future of marketing is bright, with these five key roles to ensure a successful business in 2022.

NEED FOR FLEXIBLE MARKETING PLANS

Who would have thought that in just one year your marketing plans could change so much? We all know how fast things happen these days – but if you’re not prepared for it then accidents will happen. It’s important to be able to pivot when necessary and learn from them quickly because circumstances never stay stagnant forever!

You can’t always get what you want, but sometimes with a little innovation and creativity, anything is possible. As the new year approaches keep this mindset going as it could be just what inspires your marketing strategy for 2022!

Might 2021 or 2023 also be perfect time investments to help guide decisions along?

THE SIGNIFICANCE OF TELLING A GREAT STORY 

The future is about connecting through the story. In a world filled with content, we need human connection and storytelling more than ever before to make an impact on people’s lives in positive ways for our business successes together!

As the year progresses, it seems like we are drifting further and further apart. Not only that but there is a time when people can’t seem to come together for one cause or another which has caused even more Division among humanity as well!

We all want to feel like we belong, and when the connection is humanized with vulnerability it can be incredibly powerful.

The future is bright for those who share their stories. This year, we hope you seize the opportunity to communicate your mission and brand in a way that resonates with customers!

You are not just a brand. You have stories to tell, and we hope that in 2022 you will seize the opportunity to share those stories with your customers so they can get to know YOU-not only as part of our marketing efforts but also on an individual level!

People will always connect with people (not companies). No matter what, pandemic or no-pandemics there is an unbreakable human connection that cannot be escaped.

The future is bright for us and we can’t wait to share more stories with you in 2022. We also want this opportunity as a send-off from one year of success, wishing each one of our readers all the luck over the new year!

You May Also Like

No Image
App Development Services

“Exploring the Top Custom Software Development Companies for Tailored Solutions”

Custom software development has evolved into a pivotal strategy for businesses adapting to the changing landscape of work…

Read More
Angular vs AngularJS: Key Differences You Need to Know in 2024
App Development Services

Angular vs AngularJS: Key Differences You Need to Know in 2024

As the web development area is permanently evolving and developing, knowing the main distinctions between Angular vs AngularJS…

Read More
No Image
App Development Services

Blazor vs Angular: Which is the Better Choice for Web Development in 2024

Remember that overflowing toolbox you have at home? Web development is kind of like that now – tons…

Read More

Ready to Transform Your Business with AI?

Explore how our AI-first solutions can help your business grow and innovate.

Digital Marketing

The Best Social Media Platforms for Your Digital Marketing Strategy

Mohit Chaudhary
January 20, 2021
8 min read
The Best Social Media Platforms for Your Digital Marketing Strategy

Over the past few years, social media has shown remarkable results in marketing. Irrespective of any industry or sector, social media has the power to connect you and your business to the target audience. Different social media platforms enable you to accomplish your desired business and marketing goals. But the question arises, how to choose […]

Over the past few years, social media has shown remarkable results in marketing. Irrespective of any industry or sector, social media has the power to connect you and your business to the target audience. Different social media platforms enable you to accomplish your desired business and marketing goals. But the question arises, how to choose the best social platform for a perfect digital marketing strategy? You must try Facebook if you are a new player in the game. But if you are already in the game, you should try some other platforms to get more and more audience for your product or service. People are diverse, and they prefer different social platforms as per their needs and requirement. But before drafting a social media strategy you must have an answer to these questions:

  • Who is your target audience?
  • What message should be sent to your target audience?
  • What is your business goal?
  • Where does your audience go for the content?

If you have the answer to these questions, then you have covered half of your way. Now you have to pin out the best platforms for your digital marketing strategy. Let us explore some trending social media platforms for marketing.

1 – Facebook 

With over 2.45 billion monthly users, Facebook tops the list of social media marketing platforms. Facebook Ads Manager allows you to connect with your target audience based on age, location, job, gender, etc. It also focuses on factors such as purchase behavior, interest, and device usage. Moreover, Facebook pixel helps you target the audience who visited your website by providing their phone numbers and email id.

2 – Instagram –

Purchased by Facebook in 2012, Instagram has 400 million monthly users. Over 80 million photos are shared per day. It has the same advertising technique as Facebook. It offers you to showcase your business in a more customized way. You can enjoy various free tolls and enhance your audience engagement. Try shifting on Instagram after Facebook.

3 – YouTube – 

YouTube offers a different advertising service as compared to Facebook and Instagram. On YouTube, you can upload countless videos, share on the various social media platform, and embed them on your website. Being a product of Google, YouTube helps in SEO and other digital marketing strategies. With over 1.8 billion monthly, it offers a large audience for your product or service. When it comes to lead generation, YouTube is much effective than Facebook Ads.

 4 – Google My Business – 

Google My Business offers something that Facebook, Instagram, and YouTube fail to offer. It may not be regarded as a social media platform, but it positively impacts your search engine ranking. It also provides an opportunity for internal links and backlinks.

5 – LinkedIn –

Other platforms are social, but LinkedIn is quite professional. It helps you in updating your customer, connecting with industry professionals, and recruiting new members. As said by Forbes, “LinkedIn is one of the best platforms for generating leads and now makes up 46 percent of the social media traffic generated to company websites for B2B firms.”

6 – Twitter – 

If you want to be on the list of trending items, you must try Twitter for your business. You can easily win the trending race by using hashtags. Moreover, these hashtags allow you to reach your potential audience instantly. Twitter allows you to observe your positive and negative followers. Apart from it, you can use the platform to provide customer services.

Apart from digital marketing and SEO, SMO plays an important role in building brand value. Try these platforms while drafting perfect marketing strategies. Select the best digital marketing company for effective SMO and SEO services. 

You May Also Like

Digital Marketing Strategies Employed by Online Casinos
Digital Marketing

Digital Marketing Strategies Employed by Online Casinos

Online casino businesses exist in a competitive, high-pressure environment where advertising is key to staying competitive. With a…

Read More
Why Environmental Responsibility Matters for SEO Success
Digital Marketing

Why Environmental Responsibility Matters for SEO Success

Search Engine Optimization (SEO) has become a fundamental element of effective marketing strategies in the digital era.  A…

Read More
How SEO Helps Small Businesses Compete with Big Brands
Digital Marketing

How SEO Helps Small Businesses Compete with Big Brands

How SEO Helps Small Businesses Compete with Big Brands Introduction: In Today’s world, small businesses struggle to compete…

Read More

Ready to Transform Your Business with AI?

Explore how our AI-first solutions can help your business grow and innovate.

Edit with