Digital Marketing

The Best Social Media Platforms for Your Digital Marketing Strategy

Mohit Chaudhary
January 20, 2021
8 min read
The Best Social Media Platforms for Your Digital Marketing Strategy

Over the past few years, social media has shown remarkable results in marketing. Irrespective of any industry or sector, social media has the power to connect you and your business to the target audience. Different social media platforms enable you to accomplish your desired business and marketing goals. But the question arises, how to choose […]

Over the past few years, social media has shown remarkable results in marketing. Irrespective of any industry or sector, social media has the power to connect you and your business to the target audience. Different social media platforms enable you to accomplish your desired business and marketing goals. But the question arises, how to choose the best social platform for a perfect digital marketing strategy? You must try Facebook if you are a new player in the game. But if you are already in the game, you should try some other platforms to get more and more audience for your product or service. People are diverse, and they prefer different social platforms as per their needs and requirement. But before drafting a social media strategy you must have an answer to these questions:

  • Who is your target audience?
  • What message should be sent to your target audience?
  • What is your business goal?
  • Where does your audience go for the content?

If you have the answer to these questions, then you have covered half of your way. Now you have to pin out the best platforms for your digital marketing strategy. Let us explore some trending social media platforms for marketing.

1 – Facebook 

With over 2.45 billion monthly users, Facebook tops the list of social media marketing platforms. Facebook Ads Manager allows you to connect with your target audience based on age, location, job, gender, etc. It also focuses on factors such as purchase behavior, interest, and device usage. Moreover, Facebook pixel helps you target the audience who visited your website by providing their phone numbers and email id.

2 – Instagram –

Purchased by Facebook in 2012, Instagram has 400 million monthly users. Over 80 million photos are shared per day. It has the same advertising technique as Facebook. It offers you to showcase your business in a more customized way. You can enjoy various free tolls and enhance your audience engagement. Try shifting on Instagram after Facebook.

3 – YouTube – 

YouTube offers a different advertising service as compared to Facebook and Instagram. On YouTube, you can upload countless videos, share on the various social media platform, and embed them on your website. Being a product of Google, YouTube helps in SEO and other digital marketing strategies. With over 1.8 billion monthly, it offers a large audience for your product or service. When it comes to lead generation, YouTube is much effective than Facebook Ads.

 4 – Google My Business – 

Google My Business offers something that Facebook, Instagram, and YouTube fail to offer. It may not be regarded as a social media platform, but it positively impacts your search engine ranking. It also provides an opportunity for internal links and backlinks.

5 – LinkedIn –

Other platforms are social, but LinkedIn is quite professional. It helps you in updating your customer, connecting with industry professionals, and recruiting new members. As said by Forbes, “LinkedIn is one of the best platforms for generating leads and now makes up 46 percent of the social media traffic generated to company websites for B2B firms.”

6 – Twitter – 

If you want to be on the list of trending items, you must try Twitter for your business. You can easily win the trending race by using hashtags. Moreover, these hashtags allow you to reach your potential audience instantly. Twitter allows you to observe your positive and negative followers. Apart from it, you can use the platform to provide customer services.

Apart from digital marketing and SEO, SMO plays an important role in building brand value. Try these platforms while drafting perfect marketing strategies. Select the best digital marketing company for effective SMO and SEO services. 

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Social Media Marketing

Significance of Social Media Marketing for Business

Mohit Chaudhary
November 4, 2020
8 min read
Significance of Social Media Marketing for Business

Social media marketing is a powerful tool for every business to reach the target audience in real-time. Remember, your prospective customers are already in contact with many brands on social media and if you are not trying to reach them, then you are missing out on a big opportunity! Digital marketing platforms like Facebook, Twitter, […]

Social media marketing is a powerful tool for every business to reach the target audience in real-time. Remember, your prospective customers are already in contact with many brands on social media and if you are not trying to reach them, then you are missing out on a big opportunity!

Digital marketing platforms like Facebook, Twitter, Pinterest, and Instagram are where you would find everyone today. Once you start your social marketing campaign, observe the success, driving sales, and new leads.

What is Social Media Marketing?

Before finding out the right ways of marketing on digital platforms and finding out the best Chrome extensions for social media marketers, let’s find out what is exactly social media marketing.

Social media marketing involves the creation and sharing of content on different networks to achieve branding and marketing goals. It includes different activities like posting images and texts, videos, and other content that helps achieve audience engagement.

Recommended Blog: Importance of Researching Twitter Hashtags

5 Pillars for Social Media Marketing

Social media marketing stands on the basis of 5 core pillars that make it strong and effective, even in the long run.

  • Strategy – The first step towards successful social media is a strategy.

    • What are your business goals and how would you be able to achieve them?
    • Which social media platforms do you want to focus on the most?
    • Which kind of content would you like to share?

To make sure that your strategy is up to the mark, your outsourcing company would give you a step-by-step guide and assist you every step of the way.

  • Planning and Execution – Publishing your content on social media is really simple. But it is still important to plan the content that you are going to post. Creating and posting content on the spot would not be as successful as planned content. There are different tools and techniques available in the market to help you publish the content at the right time.

  • Engagement and Listening – When your business starts to grow, conversations about it would also increase. People would message you directly, leave a comment on your posts, and share them on their own social media platforms. As a business owner, you would always want to keep track of these things, improve the performance and attract customers. Different listening and engagement tools for social media are available through which you can keep track of the engagement of customers.

  • Analysis – Keeping a check on the performance is really crucial for every business. Social media platforms provide basic information about the number of people reaching you, positive feedback in a month, and the use of your brand’s hashtag on social media. For in-depth information, you can use social media analytics tools.

  • Advertisement – Ads on social media allow you to reach a wider target audience. This advertising platform is really powerful and you can create a target audience on the basis of interest, behavior, and demographic.

Different Social Media Platforms

  • Facebook – It requires an active social media strategy. Facebook is a relaxed and user-friendly space so keep the conversation as casual as you want.

  • Twitter – It lets you broadcast updates across the web. The words are limited so make sure they are as efficient as possible. Also, Twitter is a communication network so try to interact as much as possible.

  • Instagram – The most sought to platform today, this is where you should invest. The place lets you post anything you want. With the use of the right hashtags, you can reach a wide range of audiences within days.

Best Chrome Extensions for Social Media Marketers

To make social media marketers more efficient, productive, and smart, here are the top 10 Chrome extensions for social media marketers. You can make Google quicker and optimize the work by adding them –

  • StayFocused
  • Momentum
  • Diigo Web Collector
  • Google Analytics URL Builder
  • Ghostery
  • SpyFlu
  • Canva
  • Figure it Out
  • WhatFont
  • Unsplash Instant

Foreignerds Inc. is a great platform for social media marketing as it understands your needs and creates an entire marketing strategy on the basis of what you want. If you are looking for detailed planning and execution, get in touch with the experts and get your digital marketing started today!

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App Development Services

Machine Learning App Ideas in 2021

Mohit Chaudhary
June 9, 2020
8 min read
Machine Learning App Ideas in 2021

When the wave of competition outgrew the monopoly of some businesses, the emergence of new businesses witnesses the market from a whole new perspective. For budding businesses, accepting the fact that every individual is gradually turning to the internet for their every need. When it comes to using the internet, we look into the matter […]

When the wave of competition outgrew the monopoly of some businesses, the emergence of new businesses witnesses the market from a whole new perspective. For budding businesses, accepting the fact that every individual is gradually turning to the internet for their every need. When it comes to using the internet, we look into the matter viewing the fact that it’s encouraging artificial intelligence up to some extent. To support this statement, let’s discuss machine learning and how is it shaping businesses in today’s time.

What is Machine Learning?

Machine learning, in today’s business scenario, is required to achieve a stipulated amount of automation that’ll ease their workload. Using technology to reap its advantages has always been a foreseen proposition, but machine learning’s something that came into practice after these businesses learned that even if using technology is taking the workload off of their shoulders, it’s turning out to be laborious. Let’s say the internet is a technology that’s accessible to almost everyone around the world. But can the internet alone allow us to use it for multiple searches and needs? No. To use it for gathering global news about any field whatsoever, a team of professionals is needed who could feed such information on the internet to make the searches more relevant. This constant need for encoding and human labor is what makes the use of technology a painful task. Sometimes most of us simply cut all the ties with all the technologies in the world, but we know for a fact that it can never happen. Technology is not only a means of sharing collective information but has turned out to be a basic need, not only in the business sectors but also in other fields.

Machine learning is nothing but a simple tool that helps individuals with their labor of encoding stipulated information. As its name can suggest, machine learning is a thorough study of all the computer algorithms so that they can be automated for further applications. It can be termed as a sub-part of artificial intelligence but is a unique proposition altogether. To simplify it further, machine learning helps the technology or an application to learn from previous experience. Let’s take Google, for instance, it is a search engine with over a million links to search from. These search links were encoded in its database manually and for a long period of time, it was used with a traditional approach. When we say the traditional approach, we talk about the fact that the links which google provided were less relevant than the searches themselves. But now, with the help of search engine optimization, Google knows which link to put up on its first search page, by judging the relevance of the content on each link with that of the words written on the search bar. The link which has the most keywords is placed foremost making the searches more transparent and relevant for the user. This transformation is what we call machine learning and this has been the most practiced phenomenon in today’s industrial world. Just like the internet, it has outgrown its basic need and has reached every sphere out there.

So the big question right now would be, what can be the next big thing in machine learning, and how big a machine learning application idea in the coming future can be? To answer this, let’s take a closer look at the existing applications that have eased our lives by making the use of technology and its results more accurate. A befitting example of a machine learning application idea is Google Translate. It not only uses speech recognition but also understands various voice modulations and replies in the accent in which the text is to be translated. This is how far machine learning has made its way. With this example in mind, we can conclude that the main focus of practicing machine learning is to add convenience, so the idea for a machine learning application can be something that adds up to everybody’s convenience. A sphere that includes both a business operative and a layman individual.

When machine learning tweaks a particular technology in a way that is beneficial for everyone who uses the technology, it becomes both prominent and profitable. Another example can be the use of digital platforms for marketing purposes. Digital marketing and social media marketing comprise extensive use of the internet and digital platforms for promoting a particular business. Coming up with an idea that can ease the way one uses social media platforms can be the future because it’s not only adding up to the technology but also adding to the user experience ad that is what every individual is looking for today. Not only the offline businesses but also the online sector as well. When t comes to the amount of convenience that technology needs every end-user should be considered.

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Social Media Marketing

Why Your Business Needs Social Media Marketing Services?

Mohit Chaudhary
April 10, 2020
8 min read
Why Your Business Needs Social Media Marketing Services?

The significance of social media in business is growing at a faster speed. With an ever-increasing number of individuals joining social media platforms and utilizing them consistently/proficiently, the internet-based life industry will undoubtedly increase in the coming years. It’s blasting more than ever. No, the social media marketing wave isn’t finishing at any point shortly. […]

The significance of social media in business is growing at a faster speed. With an ever-increasing number of individuals joining social media platforms and utilizing them consistently/proficiently, the internet-based life industry will undoubtedly increase in the coming years. It’s blasting more than ever.

No, the social media marketing wave isn’t finishing at any point shortly. Also, your business should use it to reap its maximum benefits.

With such stunning development, each business today needs to use legitimate social media platforms in the most ideal manner. Not because it’s the “in thing”, and not because it sounds straightforward, but since their target audience group is staying nearby famous informal organizations. What matters is hiring a Social Media Marketing Company to get affordable and dependable services.

Social media posts drive targeted traffic.

Social media posts drive traffic

Whatever your industry fragment and audience are, a considerable segment of your clients and leads are on social media. An ongoing Pew Research Center examination found that 68% of American grown-ups are Facebook clients. According to research conducted on 18 to 24-year-olds, 78% use Instagram and 45% use Twitter. Indeed, even among Americans 65 and more established, 37% are online life clients.

Approaching each one of those clients causes you to support traffic, especially for new site content. At the point when you post another blog or update your landing page, it can require a long time to get a footing with Google. That implies not very many clients will realize the new content is there until whenever they’re scanning for your product or service.

Social Media Marketing posts give a chance to people, in general, to locate your new web substance and navigate to your website. Also, because those posts will appear in the feeds of supporters and individuals intrigued by your item, that traffic is ordinarily very focused on. It won’t simply support your traffic numbers — it will acquire the sort of guests you need to pull in.

The traffic advantages of social media promotion can be sensational.

We’ve seen a solitary connection on Reddit drive more than 20,000 guests at a single end of the week, and StumbleUpon joins (R.I.P.) increment day-by-day online visits from single digits to hundreds. Who does not want that, Right?

Utilizing social media marketing for business helps your webpage’s SEO.

social media marketing for business helps

Web search tool crawlers realize which pages are reliably winning traffic and which are simply coasting out there, overlooked and disregarded. Although your executioner content technique is the most significant factor in your inquiry rankings, directing people to your enhanced pages will make them climb a lot quicker.

A lot of times, this can be as basic as re-sharing evergreen substance (obviously, notwithstanding sharing your new substance when it goes live). We suggest each post be re-shared once per month — an assignment that doesn’t need to be as time-escalated as you may suspect. With Facebook’s booking device or Hootsuite (for Twitter), you can set the whole month at the same time and you’re finished.

Social media can expand your scope using cited specialists.

This is one of our exceptionally most loved advantages of social media advertising. Suppose you utilized HARO to discover important specialists for your most recent blog entry. Maybe you cited somebody with exceptional social media marketing. You’re going to email them a connection to the post when it goes live and urge them to share it, yet utilizing your internet-based life channels will assist you with going the additional mile here.

Networking promotions permit focusing on and re-targeting.

Why advertise via social media marketing?

Since online networking stages offer exceptionally focused advertisements, which can be tweaked around your client’s needs. Facebook promotions, for instance, can target clients by factors like age, area, training level, industry, and even client conduct — for example, the pages a client has loved. Utilizing promotions on the board instrument like HubSpot will give you significantly more bits of knowledge in your advertisement battles. Interfacing your advertisements with a CRM will permit you to see precisely which promotions are transforming possibilities into clients.

Social Media Marketing can create brand dependability-

A report distributed by Texas Tech University found that brands with dynamic web-based social networking profiles have progressively steadfast clients.

It’s straightforward why: when you’re drawing in people in general via web-based networking media, you’re building association and compatibility. You’re setting aside the effort to furnish your adherents with valuable data, help, and diversion, without requesting anything consequently.

That shows clients you esteem them, as a source of income, yet as individuals. Clients will start to consider you to be a brand that thinks about them and has qualities, character, and vision. What’s more, in a serious market, that can have a colossal effect.

Social media networking is the ideal expansion of your PR procedure.

Public statements are a significant piece of any social media marketing process, particularly when you’re propelling another item or rolling out a tremendous improvement in your organization, however, the vast majority get the conveyance part off-base. If what you’re acclimated with is composing a public statement and sending it out on PRWeb, you’re squandering your money. To get social media marketing from Social Media Marketing Company USA, spend your time in research to hire the best one.

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