Chupa Rustam App Case Study - Digital Marketing Agency in USA

Chupa Rustam App

The Why

The CR app is a job search platform that connects employers and job seekers. Employers can post job openings and search for suitable candidates, while job seekers can create profiles, upload their CVs, and apply for job openings. It is a global platform that connects potential employees with the employer in a quick, easy, and cost-effective manner. While the companies or hiring manager has access to millions of prospective pool of talent, the job-seekers get to apply to thousands of job worldwide

The Challenges

Designing a user-friendly interface: We had to create a simple and intuitive interface that could be used by both employers and job seekers.

Building a robust database: The platform needed to have a robust database of job openings and candidate profiles to ensure that employers could find suitable candidates and job seekers could find relevant job openings.

Data privacy: Since the platform would be handling sensitive personal information, data privacy was a significant concern.

Ensuring data privacy and security: With personal information being shared on the app, we needed to ensure that the data was kept secure and private.

Incorporating advanced algorithms: To match job postings with qualified candidates, we had to incorporate advanced algorithms that could accurately analyze and evaluate candidate qualifications.

User acquisition: One of the biggest challenges was to attract a large number of employers and job seekers to the platform.

The How

The app needed to be designed with the end-users in mind. This involved conducting user research, creating user personas, and designing user interfaces that were intuitive and easy to use.

Given the dynamic nature of the job market, the platform needed to be developed using an agile methodology that allowed for continuous iteration and improvement.

To attract users to the platform, the app needed to be marketed effectively through various channels online, such as social media, search engines, and email marketing via digital marketing. Partnerships with recruitment agencies, job fairs, and universities could also help in acquiring new users.

The Technologies

Backend: The platform was built using Laravel, which allowed for rapid development and scalability.

Database: MySql was used as the primary database, which provided flexibility and scalability.

React Native: We used React Native to develop the app for both iOS and Android platforms.

Firebase: We used Firebase for the backend development of the app, including data storage and authentication.

Results

The CR app successfully connected employers and job seekers, resulting in a significant reduction in the time and cost associated with traditional recruitment processes. Within six months of launch, the platform had acquired over 50,000 users and facilitated over 5,000 job placements. The app’s user-centric design, agile development methodology, and effective marketing strategy were key factors in its success.

The talent matching app has been a great success, with employers and job seekers alike praising the simplicity and efficiency of the platform. Additionally, the app has generated revenue through paid job postings and advertising.

Our team continues to support and improve the app to ensure that it remains a valuable resource for job seekers and employers.