Becoming a Wix Reseller: A Guide to Success
Becoming a Wix Reseller: A Guide to Success

Becoming a Wix Reseller: A Guide to Success

In the ever-evolving digital landscape, entrepreneurs and individuals alike are constantly seeking opportunities to monetize their online presence. One such avenue is becoming a Wix reseller, a unique opportunity that allows you to sell Wix products and services while earning a commission on every successful sale. In this comprehensive guide, we will walk you through the steps and strategies to embark on a successful journey as a Wix reseller.

Getting Started: Signing Up as a Wix Reseller

The first crucial step on your path to becoming a Wix reseller is signing up for a Wix reseller account. Without this account, you won’t have the authority to market and sell Wix products and services to potential customers. Here’s how you can get started:

  1. Visit the Wix Reseller Program: Start by visiting the Wix Reseller Program page on the official Wix website. You can easily find this page through a simple web search.
  2. Sign Up: Click on the “Sign Up” or “Join Now” button to initiate the registration process. Be prepared to provide essential information, such as your contact details and business information, to create your reseller account.
  3. Agree to Terms and Conditions: Review and accept the terms and conditions outlined by Wix for resellers. It’s crucial to understand the obligations and benefits associated with the program.
  4. Confirmation: Once you’ve completed the registration, you will receive a confirmation email from Wix. This email will contain your account credentials and additional instructions to help you get started.

Building a Solid Foundation: Familiarizing Yourself with Wix Products

With your Wix reseller account in hand, the next step is to develop a deep understanding of the Wix product suite. This knowledge is invaluable as it will enable you to confidently answer customer inquiries and effectively promote Wix products. Here’s how to go about it:

1. Understand the Wix Product

Before diving into the world of reselling, invest time in familiarizing yourself with the Wix product itself. Explore the various features and functionalities offered by Wix, such as website building tools, hosting, e-commerce solutions, and more. This comprehensive understanding will allow you to provide informed guidance to your customers.

2. Mastering Effective Marketing Techniques

Now that you possess a thorough knowledge of Wix products, it’s time to shift your focus towards effective marketing techniques. Successful reselling heavily relies on your ability to promote these products to a wider audience. Here are some strategies to consider:

Create Informative Content:

One of the most powerful marketing techniques is creating informative content that educates potential customers about Wix products and services. This can take the form of blog posts, video tutorials, or webinars. By addressing common queries and demonstrating how Wix can benefit users, you’ll attract more prospects.

Leverage Social Media Advertising:

Social media platforms offer an excellent avenue for reaching a broad audience. Consider running targeted ads on platforms like Facebook, Instagram, and Twitter to showcase the advantages of Wix. Use captivating visuals and compelling ad copy to draw potential customers in.

Search Engine Optimization (SEO):

Optimizing your content for search engines is a fundamental aspect of online marketing. Conduct keyword research to identify relevant terms and phrases related to Wix products, and incorporate them into your content. This will improve your content’s visibility on search engine results pages.

Email Marketing:

Craft engaging email marketing campaigns to keep your audience informed about the latest Wix updates, promotions, and offerings. Building a subscriber list and sending regular newsletters can help you nurture leads and convert them into customers.

Networking and Collaboration:

Collaborating with other businesses and influencers in the web development and online business niches can expand your reach. Partnering with complementary brands for co-promotions or sponsored content can be mutually beneficial.

Incentivizing Sales: Offering Discounts and Bonuses

While effective marketing techniques can drive traffic and interest, providing incentives can significantly boost your sales numbers. Consider implementing the following strategies:

1. Offer New Customer Discounts:

Entice new customers by offering discounts on their initial purchase of Wix products or services. For example, you could provide a reduced rate for the first month of service. This encourages prospects to take the first step towards becoming long-term clients.

2. Provide Valuable Bonuses:

Enhance the value proposition by offering enticing bonuses. For instance, include a free domain name registration when someone signs up for an annual plan. These valuable extras can tip the scale in your favor when potential customers are comparing options.

3. Loyalty Programs:

Reward loyal customers who continue to use Wix products and services through a loyalty program. This could involve offering discounts or exclusive access to premium features to those who maintain their subscription.

Measuring Success and Scaling

As you embark on your journey as a Wix reseller, it’s essential to establish metrics to measure your success. Tracking key performance indicators (KPIs) such as website traffic, conversion rates, and revenue generated will help you gauge your progress. Additionally, soliciting feedback from customers can provide valuable insights for improvement.

Once you’ve gained traction and have a solid customer base, consider scaling your reseller business. Expanding your marketing efforts, diversifying your product offerings, and exploring new customer segments are all viable avenues for growth.


Becoming a Wix reseller offers a unique opportunity to generate income by promoting and selling Wix products and services. By following the steps outlined in this guide and implementing effective marketing techniques, you can build a successful reseller business. Remember to continually educate yourself about Wix products, adapt your strategies to the ever-changing digital landscape, and offer valuable incentives to attract and retain customers. With dedication and the right approach, your journey as a Wix reseller can be a rewarding and profitable endeavor.

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