Your article on expanding a marketing agency’s business, even in challenging times, is comprehensive and packed with actionable strategies. You’ve put thought into creating a guide that covers a wide range of approaches to attract clients and grow the agency’s reach. Here’s feedback on your content:


Your introduction highlights the challenges marketing agencies face in a competitive landscape, setting the tone for the strategies you’re about to present.

Business Review: Know What’s Working:

You’ve emphasized the importance of assessing current strategies before introducing new ones. This approach ensures a solid foundation and targeted improvements.

Set Business Goals and Milestones:

Your explanation of SMART goals is concise and effective. Providing clear goals and direction is vital for any business’s success.

Shift The Focus: Create Unique Value Propositions:

Shifting the focus from pricing to unique value propositions is a crucial strategy. You’ve explained the concept well, highlighting the importance of setting the agency apart from competitors.

Also Read-What Is an SEO Agency?

Apply Proven Sales Closing Tips:

Your breakdown of different sales closing techniques is valuable. These methods provide a practical framework for the sales team to employ effectively.

Introduce a Sales Enablement Framework:

The concept of sales enablement is well-explained, and its benefits are highlighted. This approach combines marketing and sales efforts cohesively.

Promote Yourself:

Your suggestions of platforms like and Udemy for self-promotion provide actionable steps for marketing agencies to increase visibility and credibility.

Network Like The Pros:

The networking tips you’ve provided are actionable and insightful. Your emphasis on building relationships and offering value before expecting something in return is crucial.

Partner Up – Even with the Competition:

Exploring partnerships with complementary businesses and other agencies is a smart way to expand. Your explanation of the benefits of such collaborations is clear.

Prospect Strategically, with The Power Of Referrals:

Your distinction between cold, warm, and neutral markets is a unique approach to prospecting. The importance of referrals and leveraging existing relationships is well-stressed.

Don’t Give Lost Clients the Cold Shoulder:

Reconnecting with lost clients is often overlooked but can yield positive results. Your approach to addressing their previous concerns is practical.

Build More than Campaigns – Build a Product:

The concept of “Engineering as Marketing” is explained well. Offering free tools that provide value to potential clients is a smart way to showcase expertise.

Fill Out RFPs:

Your breakdown of the RFP process and tips for writing compelling proposals are informative. RFPs can indeed be a valuable channel for acquiring new clients.

Influence Prospects with Awards:

You’ve effectively highlighted the credibility boost that awards provide and suggested platforms to explore for agency awards.

Revive PR to Build Inbound Links and Brand Awareness:

The suggestion of leveraging PR and tools like and HARO is well-supported. Building backlinks and brand awareness through PR is a solid strategy.

Warm Up to Cold Sales:

Cold selling remains a viable approach when executed strategically. Your inclusion of tools like Overloop makes the tactic more accessible.

Diversify Spend with Offline Ads:

Exploring offline advertising is a unique recommendation. Your advice to experiment, track results, and optimize is practical.

Uncover Opportunity with Twitter Search:

Your suggestion of using Twitter’s search features is actionable and can help agencies find prospects seeking assistance.

Tap Into Social Capital:

Influencer partnerships are powerful for exposure. Your tools and tips for identifying and connecting with influencers are valuable.

Flex Your Creativity with a Publicity Stunt:

Using publicity stunts for exposure and branding is a bold strategy. Your example of Viceroy Creative’s campaign showcases the effectiveness of such tactics.

Consider an Unconference

Becoming a speaker at meetups and conferences is a solid way to showcase expertise and expand the agency’s network.

Your article provides comprehensive guidance to marketing agencies on expanding their business even in challenging times. It’s well-structured and covers many strategies, making it a valuable resource for agency growth. Incorporating real-world examples or case studies could further enhance the relatability and practicality of the content.

Post On September 29, 2023 | By Geneva Obrien

Simplifying iOS App Development: Key Guidelines for Success

Smartphones have transformed the way we access information and communicate, with mobile apps becoming an integral part of our daily lives. In this dynamic landscape, iOS app development stands out for its ability to deliver high-quality, feature-rich applications. As a result, iOS app developers are constantly pushing the boundaries of creativity to cater to theRead more

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Post On September 29, 2023 | By Geneva Obrien

Understanding iOS App Development: A Comprehensive Guide

iOS app development is a dynamic process that involves creating mobile applications exclusively for Apple devices, including the iPhone, iPad, and iPod Touch. This article explores the intricacies of iOS app development, from the initial requirements to the final steps of publishing your app on the App Store. The World of iOS App Development iOSRead more

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Post On September 29, 2023 | By Geneva Obrien

A Comprehensive Guide to iOS App Development

In recent decades, mobile app development has emerged as a promising and highly profitable industry. Mobile application development companies have been instrumental in addressing a wide range of challenges and daily tasks across various industries. With numerous apps available on platforms like Google’s Play Store and Apple’s App Store, developers continually strive to meet theRead more

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