Wix Review: Is it the Best Website Builder in 2023?
Wix Review: Is it the Best Website Builder in 2023?

Wix Review: Is it the Best Website Builder in 2023?

Are you considering using Wix to build a website in 2023? In this comprehensive Wix review, we will explore the key aspects of this popular website builder to help you determine if it’s the right choice for your specific needs. We’ll cover everything from templates and editing capabilities to blogging features, business tools, ecommerce options, and pricing.

An Introduction to Wix

Website builders have become essential tools for simplifying the process of creating and maintaining websites. These platforms offer an all-in-one solution that includes hosting, a site editor, blogging tools, ecommerce features, and more. Wix is a well-known player in this field, renowned for its extensive template library and affordability. However, it’s essential to understand its features and functionalities fully before making a decision.

In this Wix review, we’ll provide an in-depth analysis of Wix as a website builder and offer recommendations on whether it suits your specific requirements.

Key Considerations in our Wix Review

To determine if Wix is the right choice for your website, we’ll delve into five critical aspects of this website builder:

1. Templates and the Wix Editor

When you start using Wix, you’ll go through a setup process that guides you in the right direction. You can even utilize Wix’s Artificial Design Intelligence (ADI) to automatically create a website based on your answers. However, for more control and customization, we recommend using the Wix Editor.

Templates: Wix boasts a vast selection of templates covering various website types. Whether you need a business site, blog, or something entirely unique, Wix offers templates to match your vision. You can even start from scratch with blank templates.

Wix Editor: The Wix Editor provides complete flexibility and ease of use. You can easily edit, rearrange, and customize every element on your website. The intuitive interface includes a menu for adding and adjusting elements, such as themes, backgrounds, and media files.

2. Blogging Features

Wix simplifies content publishing through its user-friendly blogging tools. While editing your site with the Wix Editor, you can access these features effortlessly.

Post Editor: The post editor offers a clean and navigable interface. On the right side, you’ll find text editing and formatting options, while the left side houses various tools to enhance your posts.

Add Media: With the “Add” button, you can embed images, videos, GIFs, and code snippets into your posts. The “Settings” tab allows you to manage cover images, scheduled publishing, descriptions, and comments.

SEO: Wix’s SEO tools are robust, including advanced features like schema markup. Custom SEO setup plans are also available for an additional cost.

Monetization: Wix makes it easy to monetize your blog by offering options to put content behind a paywall or sell subscriptions to access specific posts.

3. Business Tools

Wix offers a comprehensive suite of business tools that were previously known as Ascend. These tools have been integrated into all premium plans as of February 1st, 2023.

Key Business Features:

  • Video maker for creating promotional content
  • Targeted marketing, A/B testing, and advanced analytics
  • Live chat function for your website
  • Customizable forms
  • Invoicing and coupon creation
  • Email marketing capabilities
  • Membership site functionality
  • Administrative features like tasks and reminders

All of these tools are conveniently accessible from the Wix dashboard.

4. Ecommerce Features

Wix provides ecommerce capabilities for building online stores. However, these features are available exclusively through Wix’s Business & Ecommerce plans, which come at a higher cost than their standard plans (starting at $17 per month).

Ecommerce Highlights:

  • Over 500 ecommerce templates for easy store setup
  • Custom shipping rules and inventory management
  • Automated sales tax calculation
  • Built-in payment gateways for credit and debit cards
  • Specialized functionality for restaurant ordering, ticket management, online booking, reservations, and subscriptions

While Wix offers most essential ecommerce features, it may lack some advanced capabilities like fully customizable “build your own” products without using the Velo code editor. If you’re focused solely on ecommerce, other platforms like Shopify or WooCommerce might be better suited.

5. Pricing

Wix offers a range of premium plans to cater to different needs. While it offers a free plan, it includes Wix-branded ads and a non-custom domain. Here’s an overview of the premium plans:

Premium Plans:

  • Light: $16 per month
  • Core: $27 per month
  • Business: $32 per month
  • Business Elite: $159 per month
  • Enterprise: Custom pricing

Additionally, there are region-specific plans like Connect Domain, Combo, Unlimited, and VIP, which vary in features and pricing.

To access ecommerce features and eliminate limitations, you’ll need at least a Core plan, which costs $27 per month. Keep in mind that some third-party Wix apps may also require additional fees.

Should You Use Wix?

In conclusion, Wix is a solid website builder that strikes a balance between simplicity and functionality. It offers a wide range of features suitable for most website owners, making it an excellent choice for those looking to create straightforward sites quickly.

Its robust ecommerce tools and extensive template library provide the necessary resources for simple online stores. However, it’s essential to consider Wix’s closed platform nature, as it may not support specific features or projects beyond its native capabilities. Additionally, budget-conscious users should be aware of the limitations of Wix’s basic plans, which offer limited bandwidth and storage.

Ultimately, if Wix aligns with your project requirements, it can be a valuable tool for website creation. You can follow our step-by-step Wix tutorial to get started and build your site efficiently.

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