In this competitive market where everything is gradually turning to digitization, with every consumer, every organization is shifting to the online sector too. Nowadays, almost everyone has access to the internet and its potential has grown to fulfil almost every need. The pacing development in technology has given rise to the growth spurt of the e-commerce industry, and this progressive gush fulled the emergence of e-commerce websites and online industries. When all the organizations turned to the online sector, this development called for all the organizations to enhance their marketing strategies as the traditional ways weren’t capable enough to promote any product or services to the audience. If we draw an analogy considering the olden techniques of marketing like sample marketing and door-to-door marketing, we can conclude that, the shift of a dominant portion of the global market to the online sector these techniques weren’t receptive enough to operate.
Marketing and advertising techniques needed to enhance in order to amp up the popularity of the firms. Such a development is digital marketing. Digital Marketing allowed all the organizations were now able to use social media platforms to reach out to the consumers on a global level. So what is digital marketing exactly? And why is it so important to embrace this strategy?
Digital marketing is a component of marketing that uses tools like social media marketing, system engine optimization, social media optimization, direct mail marketing to promote all the organizations. It’s a modern-day approach to the marketing practices and allows the organizations to promote their products and services using creative visual data. Visual Branding and Authenticity of a particular product or an organization goes hand in hand in every way. Suppose there’s an individual wanting to buy a cell phone. Now, he has two options to approach towards fulfilling his need, he can either walk the entire stretch of the market or a shopping mall, looking for the cell phone that satisfies his need or he can look up the internet and search for the same from a number of shopping websites and cell phone brands. Considering the current scenario and the technological development, we can conclude that he might have chosen the later. The question here is, ‘Why is it so? Why do consensus go with visual representation of the same data that it can find using offline way?
Let’s take a look the reason how digital marketing emphasizes authenticity by using visual branding:
But let’s not be skeptical with this approach. There are many players in the market who misrepresent their product which in turn makes most of the individuals drift apart from this practice. Misrepresentation of a product’s specifications and features not only makes the audience drift away from that particular but it also makes them critical towards many other organization who are approaching the market with a genuine proposition. Thus, we can conclude that digital marketing uses it’s tools to successfully perform visual branding of a particular firm and it might help the firm garner a large amount of audience but its misuse lad them to turn their heads from it too.