Industry: Health & Wellness

Health and wellness brands — from diagnostics and testing companies to supplement and consumer health products — operate in a category where paid media has to do two jobs at once: build enough trust and education to justify the purchase, and still convert efficiently like any other direct-response campaign. Foreignerds has worked with health and wellness clients on the paid acquisition side of that problem, across Google, Meta, and emerging paid-social channels.

That work typically means balancing educational, trust-building creative with direct-response offers, refining audience targeting around the specific health outcomes a product addresses, and testing creative formats carefully — since what performs in this category doesn’t always match assumptions from other consumer verticals. Regulatory and platform-policy awareness also matters more here than in most industries, given how health claims are scrutinized by ad platforms.

What health and wellness clients tend to need most is acquisition efficiency that holds up under scale — a campaign that converts well at a small budget but breaks down once spend increases is a common failure mode in this category. The case studies below show how we’ve approached scaling paid media for health and wellness brands without losing sight of the return-on-spend numbers that matter.

Browse the case studies below for the specific approaches and results for each health and wellness client.