7 Premier Online Marketplaces for Buying and Selling Businesses in 2023
7 Premier Online Marketplaces for Buying and Selling Businesses in 2023

The digital age has transformed the landscape of entrepreneurship, making it easier than ever to buy and sell businesses online. Whether you’re a budding entrepreneur looking to acquire an existing venture or a business owner ready to sell, the internet offers a plethora of options. In this comprehensive guide, we’ll explore the seven best places to buy and sell online businesses in 2023. From e-commerce stores to SaaS companies, these platforms cater to a wide range of business types and budgets.

  1. Flippa: The Marketplace for Small and Mid-Sized Businesses

Flippa is a well-established platform that caters to both buyers and sellers of online businesses. It is particularly known for its extensive selection of small to mid-sized e-commerce stores, blogs, and affiliate marketing websites. Flippa offers a user-friendly interface, making it easy for users to navigate through listings and conduct due diligence.

Key Features of Flippa:

  • Diverse range of business types
  • Auction-style listings
  • Detailed seller profiles and analytics
  • Escrow service for secure transactions
  1. Empire

    Flippers: Premium Marketplace for Established Businesses

If you’re in the market for established and profitable businesses, Empire Flippers is the go-to platform. It specializes in high-value online businesses, including e-commerce, content sites, and software companies. Empire Flippers is renowned for its rigorous vetting process, ensuring that only quality businesses are listed.

Key Features of Empire Flippers:

  • High-value listings with verifiable income
  • Thorough due diligence and vetting process
  • Marketplace for six and seven-figure businesses
  • Private listing option for discreet sales
  1. BizBuySell: The Go-To Marketplace for Local Businesses

BizBuySell is a trusted marketplace that primarily focuses on local businesses, including restaurants, franchises, and retail stores. If you’re interested in traditional brick-and-mortar businesses with an online presence, this platform is a valuable resource. It also offers a wide range of financial resources and valuation tools.

Key Features of BizBuySell:

  • Local business listings with online presence
  • Comprehensive business valuation tools
  • Resources for buyers and sellers
  • Industry-specific insights and reports
  1. Exchange Marketplace: Shopify’s Platform for E-Commerce

For those looking to buy or sell Shopify-based e-commerce stores, Exchange Marketplace is the ideal destination. It seamlessly integrates with Shopify, making it convenient for sellers to list their businesses. Buyers can browse through a variety of e-commerce stores with different niches and performance metrics.

Key Features of Exchange Marketplace:

  • Exclusive focus on Shopify-based businesses
  • Integration with Shopify for easy listing
  • Verification of store data and metrics
  • Seller migration assistance
  1. FE International: The Expert Brokerage Firm

FE International is a brokerage firm specializing in the sale of high-value online businesses, including SaaS (Software as a Service) companies, e-commerce enterprises, and content websites. They provide expert guidance throughout the buying and selling process, ensuring a smooth transaction.

Key Features of FE International:

  • Expert brokerage services
  • Focus on high-value online businesses
  • In-depth due diligence and valuation
  • Customized marketing and listing strategies
  1. Quiet Light Brokerage: Niche-Focused Business Sales

Quiet Light Brokerage is known for its niche-focused approach to buying and selling online businesses. They excel in helping sellers maximize their sale value by targeting buyers specifically interested in their industry. Their personalized approach sets them apart in the brokerage world.

Key Features of Quiet Light Brokerage:

  • Niche specialization for focused listings
  • Seller-centric approach
  • Extensive marketing and buyer outreach
  • Detailed industry knowledge
  1. BusinessesForSale.com: Global Marketplace for Businesses

BusinessesForSale.com is a global marketplace that caters to a wide range of businesses across various industries. Whether you’re looking for a local business or an international opportunity, this platform provides a vast selection. It’s a valuable resource for buyers seeking diverse options.

Key Features of BusinessesForSale.com:

  • Global reach with diverse business listings
  • Search options by location and industry
  • Resources for buyers and sellers
  • Listings for franchises and independent businesses


In the dynamic world of online business transactions, having access to the right marketplace can make all the difference. Whether you’re a buyer seeking a promising venture or a seller looking to cash in on your hard work, the seven platforms discussed here offer the best opportunities in 2023.

Remember to conduct thorough due diligence before making any decisions, and consider seeking professional advice if necessary. Each platform mentioned in this guide has its unique strengths and target audiences, so choose the one that aligns with your specific goals and business type.

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