78% More Organic Revenue, 53% More Completed Bookings, 500%+ AI Search Growth
Anyplace (Global Flexible Housing Platform)
“We knew we had the right product — remote professionals need work-ready housing, and that demand isn't going away. What we didn't have was visibility that matched it. The shift that mattered most wasn't any single fix, it was realizing search wasn't just Google anymore. Once we started showing up in AI search results too, not just traditional rankings, we saw growth we hadn't been capturing at all. Revenue from organic followed directly — this wasn't traffic for its own sake.”
— ***REDACTED***
The Background
Anyplace is a global housing platform built for remote professionals and business travelers looking for flexible, furnished apartments for mid-term stays. The company operates differently from traditional rental platforms: its offering is built around work-ready housing, with furnished apartments equipped with professional workstations and high-speed internet. Its inventory spans major destinations including San Francisco, New York, Los Angeles, and Tokyo, giving professionals the ability to live and work productively without the commitment of conventional housing.
| Team Size | Anyplace internal team + Foreignerds SEO team |
|---|---|
| Volume | Category and listing pages across major markets including San Francisco, New York, Los Angeles, and Tokyo |
| Engagement | SEO & AI search optimization retainer |
| Platform Access | Live platform: https://www.anyplace.com/ |
The Challenge
Anyplace had a strong product-market proposition, but its search visibility was not capturing enough of the demand surrounding flexible, work-ready housing. The problem was larger than simply getting more traffic.
- Increase visibility — appear more consistently for relevant organic searches related to flexible housing and mid-term stays.
- Capture high-intent demand — reach users actively searching for accommodation rather than generating traffic with limited commercial relevance.
- Strengthen category and listing visibility — drive qualified searchers toward the pages where they could discover available housing and move toward a reservation.
- Adapt to AI-driven discovery — search behavior was increasingly expanding beyond traditional search engines, requiring content that could surface in emerging AI-powered search experiences.
- Turn search visibility into business results — the objective was more than rankings or sessions: Traffic → Reservations → Completed Bookings → Revenue.
Our Approach & Technical Decisions
Strengthen the technical foundation — the engagement began with a comprehensive site audit to identify technical and structural issues affecting search visibility, creating a stronger foundation for search engines to discover and prioritize important pages.
Improve site structure — the site’s architecture was refined so important category and listing pages were easier for search engines to understand and prioritize, aligning structure more closely with the journey from search discovery to booking.
Focus on high-intent search — rather than pursuing traffic for its own sake, the strategy concentrated on search themes closely aligned with the offering: furnished apartments, mid-term rentals, and corporate housing.
Optimize high-value existing pages — existing content and priority pages were improved to better address search intent, with particular attention on category and listing pages closest to the booking journey.
Expand relevant content — new content and pages were created to capture additional search demand and provide useful answers around flexible housing, creating additional entry points into the platform.
Optimize for AI-driven search — as search behavior evolved, the strategy expanded beyond conventional optimization, improving Anyplace’s visibility across AI-driven search experiences including tools such as ChatGPT.
Build authority — high-quality backlinks were developed to strengthen the site’s authority and trust, supporting broader organic visibility alongside the technical and content work.
Challenge encountered: the most important strategic challenge was that search was no longer limited to conventional Google results. As users increasingly used AI-powered platforms to research housing options, the optimization question shifted from “how do we rank for important searches” to “how do we make Anyplace discoverable wherever users are searching for flexible housing.” This meant expanding from traditional organic optimization into AI search optimization while continuing to strengthen the technical and content foundations traditional search still required — not replacing one with the other, but building both simultaneously.
Implementation Timeline
Technology Stack
Measurable Results
- Organic revenue increased 78%, showing the search strategy generated measurable commercial impact rather than just increased visibility.
- Completed bookings increased 53%, connecting improved search visibility directly to a core business outcome.
- AI-driven search traffic grew more than 500%, giving Anyplace significant presence in emerging AI-powered search experiences including ChatGPT.
- Organic traffic increased 46%, expanding the pool of users discovering Anyplace through search.
- Booking reservations increased 25%, reinforcing the connection between increased visibility and genuine customer intent.
- High-intent search terms — furnished apartments, mid-term rentals, corporate housing — became the central growth lever rather than generic traffic acquisition.
- Search was connected more closely to the booking journey by emphasizing category and listing pages, rather than treating SEO as a traffic-generation exercise alone.
Post-Launch & Ongoing Engagement
The engagement continues as an ongoing SEO and AI search optimization retainer, covering continuous technical monitoring, category and listing page refinement, new content development, and expanding AI search visibility as the discovery landscape keeps shifting. The work is treated as a continuous optimization cycle rather than a fixed-scope project.