Exploring App Development Opportunities: Shopify, Wix, Amazon, and Atlassian
Exploring App Development Opportunities: Shopify, Wix, Amazon, and Atlassian

Exploring App Development Opportunities: Shopify, Wix, Amazon, and Atlassian

In the ever-evolving landscape of app development, choosing the right platform can be a pivotal decision. Each platform offers a unique set of opportunities and challenges for developers. In this comprehensive guide, we will delve into four prominent platforms: Shopify, Wix, Amazon, and Atlassian. We will explore their respective ecosystems, discuss the pros and cons of building apps for each, and provide insights to help you make an informed choice.

Shopify: Empowering E-commerce Entrepreneurs

Overview of Shopify

Shopify, a leading e-commerce platform, serves as a launchpad for individuals and small businesses seeking to establish an online presence. With a user base of 1.7 million businesses worldwide, it has emerged as a powerhouse in the e-commerce arena. Shopify simplifies the selling experience, offering features that facilitate payments and product shipment.

Newcomers to Shopify are welcomed with a 14-day free trial, after which they can choose from a range of monthly plans to continue using the platform. In 2018, Shopify revamped its App Store to enhance app discoverability, creating an environment ripe for app development. The platform boasts over 3,000 apps aimed at helping sellers optimize their stores.

Pros and Cons of Building a Shopify App


  1. Thriving Market: A staggering 87% of Shopify merchants rely on apps to run their businesses. With 48% of the top-grossing apps published in the last two years, there is ample room for new app developers to thrive.
  2. Streamlined Billing: Developers can efficiently bill for their apps using the GraphQL Admin API, ensuring a seamless experience for both merchants and developers. Shopify’s Billing API offers flexible options, including one-time, usage-based, and recurring charges, with developers retaining 80% of revenue.
  3. Engaged Developer Community: Shopify fosters a robust developer community, providing valuable resources, content, and even hosting a dedicated conference, Partner Town Hall. Staying connected with recent news and insights is key to success on this platform.
  4. Ease of Development: Building a Shopify app is relatively straightforward, especially for developers with prior experience. The platform’s integration libraries simplify the process, making it accessible to a wide range of development skills.


  1. Complex Authentication Process: Integrating with Shopify’s authentication and authorization system can be challenging, requiring extensive configuration and testing. Public apps necessitate the use of OAuth, which can be intricate to implement.

Wix: Crafting Web Experiences with Simplicity

Overview of Wix

Wix offers a cloud-based development platform where users can create professional websites with ease. With over 200 million customers across 190 countries, Wix empowers entrepreneurs to build personalized websites using 500+ customizable templates. Their Wix eCommerce solution is tailored for online businesses, making it a contender in the e-commerce sphere.

Wix Development Center provides developers with the tools to create web solutions, ranging from widgets to advanced web applications. Monetization options include monthly or yearly subscription plans.

Pros and Cons of Building a Wix App


  1. Untapped Market: Wix presents an underexplored market for app developers. It is known for its user-friendly interface, making it quicker to build a store compared to some other platforms.
  2. Less Competition: With only 300 apps available in the Wix App Market, newcomers have an excellent opportunity to enter the market and gain visibility, especially in the e-commerce integration niche.
  3. Accessibility: Wix caters to users with varying skill levels. Those with little coding experience can use the drag-and-drop website editor, while more advanced developers can leverage Velo by Wix for rapid web app development.


  1. Small Business Focus: Wix is often recommended for smaller businesses, which may not align with the needs of larger enterprises. It may lack the scalability required by some businesses.
  2. Lower Price Point: Apps in the Wix marketplace generally have lower price ranges compared to other platforms, potentially impacting revenue potential for developers.

Amazon: Tapping into the E-commerce Giant

Overview of Amazon

As the world’s largest online marketplace, Amazon offers individuals and businesses a platform to sell their products. With a brand value exceeding $415 billion, Amazon’s vast user base presents an enticing opportunity for app developers. The marketplace has witnessed substantial growth, with sellers generating billions in sales.

Pros and Cons of Building an App for Amazon


  1. Large Seller Base: Amazon boasts 6.2 million sellers, a significant portion of which are active. This thriving marketplace demands high-quality apps to aid merchants in scaling their online businesses.
  2. Expanding E-commerce: With global e-commerce sales on the rise, Amazon is at the forefront. Developers can leverage this growth, especially with the increasing dominance of third-party marketplace sellers.


  1. Lesser-Known Appstore: Amazon’s Marketplace Appstore is less recognized compared to its counterparts. This relative obscurity can pose challenges for app discovery.
  2. Self-Promotion Required: Developers are responsible for driving traffic to their apps as Amazon does not actively promote them. This necessitates a strong focus on app landing pages and SEO to attract users.
  3. Limited Developer Community: Amazon lacks the extensive developer resources and community engagement seen in platforms like Shopify, making it harder to find guidance and support.

Atlassian: Empowering Teams with Software Solutions

Overview of Atlassian

Atlassian caters to a broad spectrum of businesses, providing software solutions to enhance efficiency across various departments. Over 200,000 companies, from startups to Fortune 500 giants, rely on Atlassian’s products. Some well-known solutions include Bitbucket, Jira Software, Confluence, and Trello.

Pros and Cons of Building an App for Atlassian


  1. Diverse User Base: Atlassian’s products are used by a wide array of businesses, offering developers the opportunity to create solutions tailored to different industries and needs.
  2. Established Products: Atlassian’s suite of products enjoys a solid reputation, providing developers with a dependable foundation to build upon.


  1. Competitive Market: With a multitude of existing apps for Atlassian’s products, new developers may face challenges in gaining visibility and competing effectively.
  2. Complexity: Some of Atlassian’s products, such as Jira Software, can be intricate, requiring developers to invest time in understanding and effectively integrating their apps.


When embarking on the journey of app development, selecting the right platform is crucial. Shopify, Wix, Amazon, and Atlassian each offer distinct advantages and drawbacks. Consider your target audience, development skills, and business goals carefully before making a choice. With the right strategy and a deep understanding of your chosen platform, you can seize the opportunities it presents and craft successful apps that cater to the evolving needs of users worldwide.

© 2013 - 2024 Foreignerds. All Rights Reserved