How do Digital Marketing Agencies work?

For certain brands, digital marketing remains a relatively novel concept. This uncharted territory may appear as an overwhelming investment, juxtaposed against the familiar haven of traditional marketing practices. To budding digital marketers, this world can be both daunting and a far cry from the established procedures of conventional advertising agencies.

To acquaint a wider audience with the intricacies of this not-so-new realm of digital media, we aspire to present an in-depth exploration into the mechanics of a digital marketing agency.

A Glimpse into the Project Lifecycle within a Digital Agency

Digital marketing agencies deviate substantially from traditional advertising agencies due to their expedited processes that align with real-time consumer behavior online. The environment is characterized by its remarkable dynamism and innovation.

To grasp the functioning of a digital marketing agency, it is essential to comprehend the distinct departments that comprise its structure:

Sales / Business Development Team:

Like its counterparts in other enterprises, this team is responsible for establishing connections with potential clientele, onboarding new businesses, and overseeing the execution and management of contracts and Service Level Agreements (SLAs).

Account Managers/Client Servicing Team:

Tasked with handling the agency’s clients, this team’s role comes into play after the sales team secures a client. Account managers and client servicing executives coordinate daily client requirements. They subsequently formulate strategies based on these needs and oversee their implementation by various teams within the agency.

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Copywriting Team:

The primary step in executing a client’s strategy involves generating content or copy, encompassing blog posts, website content, nurturing emails, social media posts, digital advertisements, and more. This team typically collaborates with the SEO team to craft content enriched with targeted keywords.

SEO Team (Search Engine Optimization):

The SEO team endeavors to enhance the visibility of the client’s website in search engine results. The objective is to secure organic or unpaid visibility, attracting a larger website audience. Optionally, the team can procure paid links to augment the client’s website ranking.

Design Team:

Responsible for visual elements across diverse mediums—from blog posts to social media content and advertisements—this team ensures a user-friendly and aesthetically pleasing User Interface (UI) design for websites, bolstering lead generation.

Development Team:

The development team specializes in programming, crafting websites that boast seamless navigation, user-friendliness, and optimal returns on marketing investments for clients.

Paid Media/Pay Per Click (PPC) Team:

Paid marketing provides clients with heightened prominence across the digital landscape, encompassing search engine results pages (SERPs) and platforms like Facebook, LinkedIn, and publisher websites through Google and content marketing platforms. This avenue yields swift returns on marketing expenditure.

Social Media Team:

Charged with managing various social media platforms to promote brands and facilitate personalized interactions with clients, potential customers, and influencers. The team devises strategies, implements them, analyzes brand engagement across platforms, and engages in social media monitoring and listening.

QA or Quality Analysis Team:

Every client-generated requirement is subject to rigorous quality analysis before going live. The QA team scrutinizes content, design, navigation, image visibility, and load times, among other factors.

Accounts Team:

Providing vital financial support to the organization, the accounts team undertakes tasks such as preparing and scrutinizing financial records and managing company transactions.

Unlike the conventional agency model, where writers, designers, and account executives collaborate on individual accounts, digital marketing agencies foster an environment of interconnectedness. In such agencies, each team is interdependent, with the performance of one team invariably influencing the outcomes of others.