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The Jamstack architecture, an innovative concept encompassing JavaScript, APIs, and Markup, has been a game-changer in the software development landscape. Coined by Mathias Biilmann, CEO of Netlify, over six years ago, Jamstack has continuously evolved and gained traction. From its inception at the first Jamstack conference in 2018 to the introduction of “Full Stack JAMstack” in 2020, this architectural approach has been widely adopted by global enterprises, including industry giants like Unilever, Nike, and PayPal. According to the HTTP Archive, the number of Jamstack websites is growing at a remarkable rate, nearly doubling annually. Moreover, the percentage of Jamstack developers with less than one year of experience has more than tripled from 2020 to 2021, highlighting the increasing interest in Jamstack architecture among developers.
Jamstack embodies the principles of decoupled, static-first, and progressively enhanced websites. This approach involves pre-building and storing as much HTML as possible in a content delivery network (CDN). Meanwhile, dynamic components of the application are based on APIs and serverless microservices. This construction results in superior application performance, a faster user experience, enhanced scalability, improved security (with fewer attack points), better maintainability, superior SEO, and a more developer-friendly environment compared to traditional monolithic architectures.
Jamstack developers have expanded their horizons, with over a third of them now building websites that cater to audiences in the millions. This growth is attributed to the rise of server-side rendering, allowing highly dynamic and ever-changing pages to be rendered by the user’s server. The introduction of server-side rendering in frameworks like Gatsby and Nuxt has opened up new possibilities for building powerful hybrid experiences.
While React continues to dominate, the Jamstack ecosystem has witnessed the emergence of alternative frameworks such as Astro, Sveltekit, and Vite. Notably, Astro stands out for its approach of not shipping JavaScript to the browser by default, rendering HTML on the server and eliminating unused JavaScript, leading to improved performance.
Browser-native web components, introduced over a decade ago, have gained significant support from major browsers since 2018. The adoption of these components is expected to further increase in the coming years, promising a more standardized and efficient web development landscape.
The challenge of rebuilding the entire site for even minor changes is being addressed by innovations like GatsbyJS 4’s deferred static generation. This feature allows pages to be built and cached upon a user’s request, reducing the need for extensive site rebuilding. Additionally, serverless adoption is on the rise, with a significant increase from 46% to 71% within a year, as per jamstack.org’s community survey results.
At Sapphire, we take pride in our investments in Jamstack-related companies, including Contentful (Headless CMS) and Auth0 (User Authentication, acquired by Okta). The rapidly thriving ecosystem of Jamstack excites us, and we firmly believe that there are numerous consequential companies yet to be built in this space.
To provide a comprehensive overview, we have compiled a non-exhaustive mapping of the various tools, frameworks, and APIs available in the Jamstack market today.
Let’s turn our attention to some of the companies in the European and Israeli Jamstack ecosystem that are making waves:
Bit.Dev is actively developing an open-source tool and cloud platform designed to facilitate collaboration among front-end developers for building component-driven software. This platform’s applications include design systems, micro frontends, monorepos, and microservices. The company recently announced a Series B round in November 2021, highlighting its growing influence.
Commerce Layer provides a set of APIs that empower merchants to build eCommerce applications with tailored front-ends. Use cases range from adding global shipping capabilities to incorporating shopping carts into existing websites, building eCommerce into native mobile apps, and connecting POS software for a seamless omnichannel commerce experience. Commerce Layer raised a Series B round in May 2021, further solidifying its position in the market.
MeiliSearch is an open-source search engine that can be effortlessly deployed on any website or application within minutes. With the capability to provide search-as-you-type responses in less than 50 milliseconds and tolerance for typos, MeiliSearch has gained considerable popularity with over 10 million downloads, 300 contributors, and more than 29,000 stars on GitHub. The company recently secured a Seed round in January 2022.
Xata is a serverless data platform equipped with built-in search and analytics, making it easy for developers to connect through a single API. As of November, Xata transitioned out of beta and has been gaining substantial traction among developers. The company’s Series A round in March 2022 reflects its growing significance in the Jamstack ecosystem.
In addition to established companies, we’ve observed the emergence of exciting Series A and Seed stage players in the headless frontend space:
Instant Commerce offers a low-code headless storefront builder that focuses on empowering every member of the e-commerce team, from developers to marketers. This solution allows marketers to add new features, launch new pages, and build storefronts with ease, while developers can create custom blocks, integrations, and advanced customization features without worrying about the technical aspects. The company recently announced a Seed round in September 2022.
Medusa is an open-source e-commerce tool tailored for JavaScript developers, enabling merchants to adopt a “headless” stack and seamlessly connect with third-party tools, including payment providers, logistics services, and customer management systems. Active in eCommerce, with sales exceeding $100 million annually, and boasting a community of over 2,000 developers working on more than 10,000 projects, Medusa’s recent Seed round in July 2022 underlines its growing influence.
Vue Storefront is an API-first, front-end platform based on Vue.js, empowering users to create pre-built, customizable eCommerce front-ends hosted on the cloud. The platform has fostered an active community of over 5,000 members, 250+ contributors, and 120 partner agencies. Vue Storefront’s Series A round in October 2021 signifies its continuous growth and impact in the Jamstack space.
In conclusion, the Jamstack ecosystem is thriving, with a myriad of trends and opportunities emerging. Whether it’s scaling for larger audiences, exploring diverse web frameworks, adopting browser-native web components, or enhancing static site generation, the Jamstack architecture continues to evolve and transform the software development landscape. Investments and innovations in this space are on the rise, and with the presence of dynamic players in the European and Israeli ecosystem, the future of Jamstack looks promising. As it continues to shape the digital landscape, the Jamstack architecture offers endless possibilities for developers and businesses alike.
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