Running a marketing agency comes with the inherent challenge of consistently acquiring new clients. However, it’s essential to tackle this challenge head-on to sustain and grow your agency. In this article, we will delve into eight crucial strategies that can help you secure more clients for your marketing or ecommerce agency in 2023.
The necessity of customer acquisition is highlighted by the fact that 60% of agencies identify finding new clients as one of their major challenges, according to HubSpot’s 2018 Agency Growth Research Report. While acquiring clients can be a formidable task, implementing a well-structured client acquisition strategy coupled with the strategies mentioned below can alleviate your concerns about consistently attracting new clients.
Moreover, it’s pivotal to distinguish between project-based clients and retainer clients. While retainer clients offer stable income, diversifying your client portfolio with both project-based and retainer clients through a robust top-of-the-funnel approach ensures a consistent influx of leads, bolstering your agency’s stability.
Each of these strategies plays a distinct role in your overall client acquisition approach. Implementing a combination of these strategies can lead to a consistent flow of potential clients, ensuring your agency’s growth and success. While acquiring clients can be challenging, these tactics can alleviate the pressure, enabling your agency to thrive in the competitive landscape of 2023.
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