Understanding the Pitfalls of Purchasing Pre-Built Shopify Dropshipping Stores for Beginners
In the world of eCommerce, the allure of pre-built Shopify dropshipping stores is undeniable. Picture this: a fully functional Shopify store, poised to generate sales, all for the bargain price of $50. Sounds like a dream come true, doesn’t it?
However, before you dive headfirst into such an enticing offer, it’s crucial to heed a word of caution. This article sheds light on why beginners should steer clear of pre-built Shopify stores, drawing from extensive eCommerce expertise and real-life experiences.
To avoid any confusion, it’s essential to clarify that we’re discussing pre-built stores that have yet to make sales or run advertisements. This article does not pertain to established stores that are already generating income through advertising efforts. The latter often command significantly higher prices, typically valued at 30 to 40 times their monthly profits. If you’re contemplating the purchase of a profitable Shopify store, platforms like Empire Flippers offer valuable options. For more insights on what to consider when acquiring a dropshipping business, refer to our dedicated article.
Pre-built stores are also known as premade Shopify stores, done-for-you Shopify stores, or existing Shopify stores available for purchase on platforms such as Flippa and XeeDevelopers. Throughout this article, these terms may be used interchangeably.
Pre-built Shopify stores are fully functional eCommerce establishments ready to kickstart your online business journey. There are primarily two types: premade stores, available as-is, and custom-made stores, which can be tailored to your specific business requirements. Customized pre-built stores demand more time and investment since they involve collaboration to create a store aligned with your niche and target audience.
The level of customization and included features varies based on the seller you choose. Pre-designed stores typically come with predefined niches and product listings, requiring minimal alterations. These stores are ready for immediate operation, with any modifications or updates falling on your shoulders.
Quality correlates with the price you pay for these stores. A $20 done-for-you store won’t deliver the same quality as a more substantial investment. Sellers often employ templates, substituting images and content to match the chosen niche. Consequently, you might find yourself in possession of a store that closely resembles others purchased by different buyers.
The contents of your pre-built store package depend on your chosen seller or platform. It’s imperative to determine your specific needs and requirements in advance.
Basic offerings typically include basic or premium themes, menu and category setup, SEO optimization, product listings, app and plugin installations, trust badges, and the creation of essential pages such as shipping and terms of service.
Advanced packages may incorporate additional elements such as video content, social media management, unique product descriptions, branding, lifestyle media, and written blog articles.
The legitimacy of pre-built Shopify stores varies greatly. While some are well-designed and meticulously branded, others leave much to be desired.
It’s essential to recognize that the “you get what you pay for” principle doesn’t always hold true in this context. Stores priced under $50, particularly those listed on platforms like Fiverr, should be approached with caution. On the flip side, custom-made stores have the potential to be legitimate and profitable, but there are critical factors to consider.
To assess a pre-built store’s legitimacy, ask the following questions:
As a buyer, don’t shy away from asking numerous questions to gain a comprehensive understanding of the purchase.
Now, let’s address the core question: should beginners in dropshipping invest in pre-built Shopify stores? The resounding answer is no.
As a novice in the world of dropshipping, it is strongly recommended that you refrain from purchasing a pre-built Shopify store. Instead, invest your time in learning how to build your store from scratch. Shopify is user-friendly, and even individuals with limited technical experience can grasp it quickly.
Consider this scenario: you purchase a custom-made Shopify store for $800. It appears stunning, responsive, loaded with products, reviews, images, and ready for ad campaigns. However, there are compelling reasons to take a different path.
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