– The Team You Need. The Team You Can Afford


Vivek Raina, CTO & VP of, tells us about website development and design.

First of all, how are you and your family doing?

Vivek Raina: The family & I are doing well. We are nearly at the end of the pandemic now and looking to get back to the normal lives we were used to before.

Tell us about you, your career, and how you joined

Vivek Raina: I joined the company a few years back. I have been an integral part of the leadership here ever since and enjoy what I do every day. I have a diverse background in tech, SaaS, and the Banking space. It is a rare combo, many would say. It has been a rollercoaster, but I’m happy where I am at the moment.

How does market its product/services online?

Vivek Raina: We use different marketing tactics. It is a combination of organic traffic through SEO, planned reach outs through email campaigns, Advertising on platforms like search engines, LinkedIn, etc. That, combined with a lot of referrals we get through our existing clients, does the trick for us.

How the coronavirus pandemic affects your business, and how did you get through it?

Vivek Raina: It affected us severely. But we are nearing the end now. We had to re-calibrate into a work-from-home culture and ensure there were no efficiency drops. I had to pacify clients who were hesitant due to the way the market was behaving and the uncertainty we were living in. But it’s all good now!

What specific tools, software, and management skills are you using to manage your online marketing?

Vivek Raina: HubSpot, Marketo, LinkedIn Navigator, Apollo, Analytics, etc., are some of the tools we are using.

Who are your competitors? And how do you plan to stay in the game?

Vivek Raina: We are our own competition. We don’t look at others. We just look at ourselves and try and improve every day. We at the helm believe in the principles and have embedded them in the entire organization. Our plan is simple, do quality work and keep your employees happy and they will keep your clients happy.

Your final thoughts?

Vivek Raina: A sense of contentment is in our minds nowadays, and we don’t let ourselves become too adamant about new projects. We like to do limited projects but deliver quality and hence the reputation we’ve built over the years stands strong. That’s important for us. Appreciate your time today. Thank you!


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