A digital marketing agency can be a powerful ally for your business, offering a range of services that you might not fully recognize at first. If you’re a sales or marketing manager, your primary role is to attract customers to your business, acting as the welcoming face at its “front doors.”
In today’s landscape, where 81 percent of customers conduct online research before making purchasing decisions, establishing a robust online presence is essential. This involves engaging and guiding customers throughout their journey. This is where a digital marketing company shines – achieving this for your business and delivering so much more.
Digital marketing is a multifaceted strategy aiming to target, engage, and nurture customers online across various channels. The ultimate goal is to guide them towards making a purchase and becoming repeat customers, generating more revenue over time.
The impact of digital marketing is striking. For instance, businesses that blog experience 67 percent more leads compared to those that neglect this approach. Moreover, the conversion rate for Search Engine Optimization (SEO) is an impressive 14.6 percent, far surpassing the mere 1.7 percent conversion rate of traditional outbound methods.
The suite of digital marketing services includes:
A digital marketing agency employs an array of tactics, strategies, and online tools to help your business achieve its marketing and sales objectives. For many solo entrepreneurs and smaller marketing teams, orchestrating an effective digital marketing campaign can be a complex undertaking.
Choosing a digital marketing agency can be daunting if you’re not well-versed in the industry. Different agencies specialize in various industries or services, while others provide a comprehensive range of offerings. The best fit for your business hinges on factors like your budget, digital marketing goals, and how involved you wish to be. Here are seven common types of digital marketing agencies:
A digital marketing consultant is a professional who may or may not be affiliated with a digital marketing agency. They possess a comprehensive understanding of digital marketing and can assist businesses in devising effective digital marketing strategies. These consultants identify weaknesses in your current approach, areas that can be improved, and the optimal methods to achieve significant gains. They often have a network of marketing professionals or agencies they can refer you to for further assistance.
Businesses partner with digital marketing agencies to leverage their expertise in online marketing. Agencies are well-versed in the latest trends, best practices, and effective tools and strategies necessary for digital marketing success.
Here are specific expectations when collaborating with a digital marketing agency:
1. GROW ORGANIC TRAFFIC TO YOUR WEBSITE
Digital marketing endeavors aim to drive substantial organic traffic to a business website. Professionals at digital marketing agencies possess a deep understanding of inbound marketing, customer journeys, and search engine algorithms. When you engage with a digital marketing agency, your website’s organic traffic—users finding your website through search engine searches—will increase. Your website will attract more leads with lower costs, and these leads will be of higher quality, increasing the likelihood of conversions.
2. GENERATE SALES-READY LEADS
The experts at digital marketing agencies familiarize themselves with your business, marketing goals, sales funnel, and target audiences. Their knowledge extends to various inbound marketing tactics like content marketing, social media marketing, web design, and search engine optimization. Depending on the stage of leads within your sales funnel, specific inbound marketing tactics prove more effective. By collaborating with a digital marketing agency, you’ll deliver the right message through the appropriate online channels at the right time to each lead in your sales funnel. This process helps move leads from the top to the bottom of your sales funnel, generating sales-ready leads.
3. EXPAND YOUR BRAND REACH
Your customers exist online, a fact known to both you and digital marketing agencies. Specializing in online brand promotion and customer engagement, these agencies excel at expanding your brand’s online reach. Partnering with a digital marketing agency enhances your website’s visibility through keyword research and buyer persona development. If the agency manages your social media marketing, your brand gains additional online presence across various social platforms.
The digital marketing agency you select should seamlessly integrate with your internal marketing team, compensating for any deficiencies in specialized digital marketing knowledge and time constraints. Your agency partner will also identify weaknesses in your current digital marketing strategies. If your marketing team is small, it’s likely that you lack the expertise required for specific digital marketing campaigns. For instance, expertise in web design, SEO, public relations, email marketing, and social media marketing may be lacking.
At Foreignerds, however, we offer a comprehensive range of digital marketing services:
Before hiring a digital marketing agency, it’s crucial to assess your company’s needs. Are you in need of a content overhaul, SEO improvements, or a website UX redesign? Evaluate your internal marketing skills, strengths, and capabilities to determine the type of agency, if any, that can benefit your business. Do you already have an in-house team that requires assistance, or is your entire marketing outsourced? These questions will help you decide whether working with an agency aligns with your goals.
When selecting a digital marketing company to collaborate with, thorough research is essential. Understand your digital marketing goals, budget, and your desired level of involvement in implementing a digital marketing campaign. Here are important questions to pose to potential digital marketing agencies:
Ensuring you’re making the best decision for your business before entrusting a digital marketing agency is vital.
At Foreignerds, we embrace the inbound marketing framework tailored to today’s customer behavior. We work to attract customers when they’re ready to make purchase decisions, avoiding cold-calling and focusing on effective strategies. Our 6-step inbound marketing methodology identifies gaps in your marketing approach, and we tailor a strategy to rectify them.
Our team of T-shaped marketers possesses comprehensive marketing knowledge, allowing us to identify areas for improvement and execute necessary changes. Each member has unique expertise, from creating content to driving traffic or creating captivating graphics.
Some Outcomes of Our Results-Driven Process:
Effective digital marketing can attract leads and customers, but the process can be time-consuming and costly when done alone. Many businesses partner with external digital marketing agencies. To understand where your marketing can be enhanced, contact us for a free 30-minute strategy session. We’ll review your strengths, weaknesses, and opportunities.
Ready to collaborate with a digital marketing agency? Discover how we can elevate your online presence and drive sales!
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