Drupal, with over one million users worldwide, stands as a powerful open-source CMS platform. In 2023, it continues to be a preferred choice for organizations of all sizes. This article explores the key reasons behind Drupal’s enduring popularity in the ever-evolving digital landscape.
The digital landscape is evolving rapidly, demanding more from web content management systems and organizations. Users seek personalized experiences, seamless connectivity, and interactive web content, while businesses aim for omnichannel content publishing, fast user experiences, and goal-driven websites. Here are six compelling reasons why Drupal remains at the forefront of CMS choices:
Drupal has established itself as the premier enterprise-level CMS platform for complex projects. Research shows that users’ perception of Drupal improves with experience, making it a powerful choice. However, it does come with a complexity-usability tradeoff for beginners.
Unlike many competitors, Drupal excels in enabling organizations and marketers to seamlessly integrate third-party tools. It functions more as a web experience management system, allowing the integration of preferred CRM software and inbound marketing platforms, such as Salesforce, without the need for proprietary automation and analytics tools.
Drupal 9 equips organizations with the tools necessary to create customer-centric experiences. It emphasizes personalized interactions that cater to individual needs across multiple channels, delivering a tailored user journey.
Drupal boasts a range of built-in and contributed modules that enhance user experience:
Modern CMSs require robust APIs to enhance and integrate with the customer journey. Drupal 8 and 9 have introduced several APIs, including the RESTful Web Services API, JSON:API, Render API, and Translation API. These APIs enable seamless integration and customization, benefitting customers, administrators, and developers alike.
Drupal excels in facilitating dynamic content across various digital touchpoints, making it ideal for omnichannel strategies. It has been seamlessly integrated into commerce platforms of renowned companies like Tesla, IBM WebSphere Commerce, Magento, Puma, and Motorola. The Google Analytics module allows organizations to collect vital customer data and optimize engagement with their target audience.
Semantic structure plays a pivotal role in content management. Drupal’s Metatag module offers auto-tagging capabilities, enhancing search engine optimization (SEO) by adding meta tags to websites. It also supports consistent messaging across social media platforms with APIs like Twitter Cards and Facebook’s Open Graph protocol.
Drupal’s flexible taxonomy system simplifies content organization and navigation, supporting an organization’s growth without straining the CMS.
Drupal often faces comparisons with WordPress. Both platforms offer customization, open-source code, and access to numerous tools and resources. However, they cater to different needs and circumstances. To learn more about how Drupal differs from WordPress and the scenarios in which it excels, refer to our dedicated post.
As of 2023, Drupal 9 continues to evolve, positioning itself as a leader in interactivity, personalization, and scalability. Its ecosystem accommodates the integration of CRMs like Salesforce and Hubspot, eCommerce solutions, marketing and SEO tools, and automation, making it a robust choice for organizations adapting to the changing digital landscape.
Drupal remains a leading CMS in 2023 due to its adaptability, user-centric features, extensibility, integration capabilities, and SEO tools. As the digital landscape continues to transform, Drupal continues to empower organizations to meet evolving demands and deliver exceptional web experiences. For expert support in leveraging Drupal’s potential, reach out to O8’s Drupal and CMS experts for a free consultation. Stay ahead of the curve with Drupal in the dynamic world of web content management.
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