Over the past few years, social media has shown remarkable results in marketing. Irrespective of any industry or sector, social media has the power to connect you and your business to the target audience. Different social media platforms enable you to accomplish your desired business and marketing goals. But the question arises, how to choose the best social platform for a perfect marketing strategy. You must try Facebook if you are a new player in the game. But if you are already in the game, you should try some other platforms to get more and more audience for your product or service. People are diverse, and they prefer different social platforms as per their needs and requirement. But before drafting a social media strategy you must have an answer to these questions:
Who is your target audience?
What message should be sent to your target audience?
What is your business goal?
Where does your audience go for the content?
If you have the answer to these questions, then you have covered half of your way. Now you have to pin out the best platforms for your digital marketing strategy. Let us explore some trending social media platforms for marketing.
With over 2.45 billion monthly users, Facebook tops the list of social media marketing platforms. Facebook Ads Manager allows you to connect with your target audience based on age, location, job, gender, etc. It also focuses on factors such as purchase behavior, interest, and device usage. Moreover, Facebook pixel helps you target the audience who visited your website by providing their phone numbers and email id.
Purchased by Facebook in 2012, Instagram has 400 million monthly users. Over 80 million photos are shared per day. It has the same advertising technique as Facebook. It offers you to showcase your business in a more customized way. You can enjoy various free tolls and enhance your audience engagement. Try shifting on Instagram after Facebook.
YouTube offers a different advertising service as compared to Facebook and Instagram. On YouTube, you can upload countless videos, share on the various social media platform, and embed them on your website. Being a product of Google, YouTube helps in SEO and other digital marketing strategies. With over 1.8 billion monthly, it offers a large audience for your product or service. When it comes to lead generation, YouTube is much effective than Facebook Ads.
Google My Business offers something that Facebook, Instagram, and YouTube fail to offer. It may not be regarded as a social media platform, but it positively impacts your search engine ranking. It also provides an opportunity for internal links and backlinks.
Other platforms are social, but LinkedIn is quite professional. It helps you in updating your customer, connecting with industry professionals, and recruiting new members. As said by Forbes, “LinkedIn is one of the best platforms for generating leads and now makes up 46 percent of the social media traffic generated to company websites for B2B firms.”
If you want to be on the list of trending items, you must try Twitter for your business. You can easily win the trending race by using and hashtags. Moreover, these hashtags allow you to reach your potential audience instantly. Twitter allows you to observe your positive and negative followers. Apart from it, you can use the platform to provide customer services.
Apart from digital marketing and SEO, SMO plays an important role in building brand value. Try these platforms while drafting perfect marketing strategies. Select the best digital marketing company for effective SMO and SEO services.