Let’s take a look at the approach with which a developer or technical professionals of a particular website look at the content. Speaking of the website content, the term ‘taxonomy’ is quite familiar to all the professionals. Taxonomy is the classification of the entire content on a website, keeping in mind the ease of accessibility of the users. To sum it all, the process of categorizing all the data on a website to a total of ten to fifteen is called the taxonomy of that particular website. The neater the taxonomy of a website, the better are its chances of getting an overflow of organic data.
But it’s not as simple as it sounds. When we talk out categorizing the data, we talk about coming up with an idea to do so while satisfying the expectations of the end-user, and not only generally but especially to the stipulated categories. Let’s say there’s a website of a bank, now the overall content is divided into five to six categories, like, about us, contact us, financial services, overdraft services, insurance services, and Loan services. The taxonomy of this particular website is required to be done in a manner that if any user visits the website to check it out generally or to search for a service, he is affirmative about the website both the ways. We should understand that no matter if it’s a budding website struggling to build its online presence or an established conglomerate in this sector like Amazon, its priority is to generate more organic traffic so that more potential buyers and/or customers are attracted towards it. And the content has an integral part in this convention. Website taxonomy is to the websites what chapters are for a book. Not generally, but this can be true for certain self-help books and other non-fiction books on a single but a vast idea. Just like in these books, all the paragraphs are divided under specific sub-headers, headers, and chapters, in website taxonomy, a website’s content too is divided into specific categories and pages so that no user gets tangled up. So why is it important? Well, a website needs to look organized and a professional cannot depend on the factual side of a website. A significant amount of time goes into presenting and describing the content to enhance the findability of the content and a user’s discovery becomes easy. This adds up to the satisfaction quotient of the website.
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Now, let’s look at one of the most important tools used to improve website content, search engine optimization. By definition, it’s a digital marketing tool that is used to enhance the website content in a way that widens the viewership of the website. If we’re talking about presenting otherwise visual content using words written so systematically that it covers everything the user is looking for. In an SEO-friendly content, the power words/ keywords play an important role. These are the words that appear at a perpetual rate in the global or local search. These words can be a particular service or a product that most of the users in a particular environment are looking up. Keywords make the content of a website or a webpage, and then the search engine optimizes the search pages by putting the links in order of their relevance to the particular search.
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As a user, whenever you search a topic, the first five links that appear when you hit the search button, are the ones with the best quality of organic traffic which they achieved by using their keywords cleverly. In search engine optimization, if the keyword is not used properly, a website can never reap its full benefits. If we think about taxonomy and SEO, the latter has to be executed first. Considering the bigger picture, we should understand that creating a suitable content is a preceding step. Once the content of a website is written in accordance with all the norms of the search engine, it is then ready to be categorized. These categories not only help the users to discover a particular content easily but also help the website to look uncluttered and sleek. One might ask why is SEO one of the integral parts of digital marketing? To answer this, let’s take a look at all the underlying steps that are taken in order to create SEO-friendly content. For determining the keywords to cover a stipulated topic, a website or an organization goes through rigorous market research, look at every feedback of all the customers, both existing and untapped. For the end-users, it makes the cluttered content of a website into a readable format. A user might not know but his search in a way is navigated by the search engine optimization itself. It also reduces the research time of an end-user.